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Michelle Tremblay
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Anyone been shopping for light bulbs recently? My friend Susan has, and she was so surprised at what she found in the aisle that she posted her experience on Facebook. LED bulbs, halogen bulbs, fluorescent bulbs, incandescent bulbs, and CFL bulbs occupy the shelves. The number of SKUs in the light bulb category has exploded, and it is exponentially harder for the shopper to navigate the aisle and find what they came in to get. And wait, a 40-watt bulb is no longer a 40-watt bulb? Do I need to know calculus to successfully crack the wattage equation? One has to wonder how many shoppers time out and... Continue reading
Posted Mar 4, 2016 at Shopper Culture
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Get ready! The Millennial generation is taking over as parents. Roughly one in five moms is a Millennial, and nine million of them are raising kids at this very moment. This recent article "8 Things You Need to Know About Millennial Moms" in Pop Sugar highlights eight characteristics of Millennial moms. Below we discuss three of these new Millennial mom traits and share some considerations as they apply to the world of shopping. They have been shaped by technology. Millennial moms have been shaped by technology since the day they were born. Internet, iPhones and social media are a regular part of their daily diet. They use Facebook,... Continue reading
Posted Jan 29, 2016 at Shopper Culture