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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Abu Dhabi Golf Club’s maintenance team (Andrew Whittaker and his team; Peter Harradine) has been named “Golf Course Maintenance Team of the Year” at The Middle East Golf Awards (MEGAs), hosted at Jumeirah Emirates Towers, Dubai. This recognition came just in time as we are heading to the European Tour’s next Abu Dhabi HSBC Golf Championship that will be held between 15-18 January 2015. Rickie Fowler and Rory McIlroy have just announced that they will play at the 2015 Abu Dhabi HSBC Golf Championship. Related articles Annika Sörenstam is designing her first European golf course Thracian Cliffs Golf & Beach... Continue reading
Posted yesterday at Golf Business Monitor
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When I ask about Estonia for many of us not a golf destination comes to our mind, but rather a country with well-preserved medieval cities. However if I wish to highlight one Estonian golf club then it would be Estonian Golf & Country Club. The club is part the European Tour Properties network (one of only 10 European PGA Tour Courses in Europe). Currently Estonian Golf & Country Club offers its golfers a 9- hole links-type Stone Course and a real 18-hole championship-style Sea Course. As part of a major development program (program includes: a 150-room hotel in three phases... Continue reading
Posted yesterday at Golf Business Monitor
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Callaway Golf has just announced today their new Chrome Soft golf ball. Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression (65) and the Tour Urethane cover (to control better the golf ball). This 65 compression is much lower than the typical 85-95 compression of traditional tour balls from Titleist and Bridgestone. much lower than the typical 85-95 compression of traditional tour balls from Titleist and Bridgetone. This new Callaway golf ball will definitely help people with slow swing (under 85mph). In case you have faster swing speed (e.g. 95mph+) then you will... Continue reading
Posted 2 days ago at Golf Business Monitor
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In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left, but 260,000 women took up golf) left the sport. Engagement and positive experience with the game is indispensable more than ever in the history of golf. Here I don't want to discuss the adjustability and pricing of golf clubs (neither GPS rangefinders nor social live-scoring), but rather an untouched area of the golf experience: caddie service. Unfortunately not everyone of... Continue reading
Posted 3 days ago at Golf Business Monitor
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Oceânico Golf’s latest event the Vilamoura Grand Trophy (one of Portugal’s most significant amateur tournaments; Grande Trofeu Vilamoura) has just ended. Probably this was the most successful event since the first Vilamoura Grand Trophy in 1987. 287 golfers came from Europe (Portugal, UK, Ireland, Germany, Spain, France, Scandinavia and the Netherlands). 50% of the golfers came were from out of Portugal. 8 winners emerged from four handicap categories, with Irishman Paul Kennedy topping the leaderboard with a net score of 218. Related articles La Manga Club International Pro-Am returns to the PGAs of Europe events Ryder Cup brought success to... Continue reading
Posted Dec 10, 2014 at Golf Business Monitor
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In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes of stroke play with no cut on Sentosa’s par 72, 6,493 yard Serapong course. The field will once again be made up of 60 LPGA Tour players. This year marks the 18th edition of the tournament often referred to as Asia’s Major. With a prize purse of US$ 1.4 million and one of the most competitive qualification criteria of any... Continue reading
Posted Dec 10, 2014 at Golf Business Monitor
Hi Zeb! Yes, Troon is in a good financial situation. As you know, since July Kohlberg & Company (http://www.golfbusinessmonitor.com/golf_industry/2014/07/troon-golf-has-a-new-majority-shareholder.html), this and the low golf course prices enable Troon Golf to expand. At the same time they will have to find solutions to reactivate golfers who gave up playing golf for various reasons + acquire new ones.
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In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open, Prestwick Golf Club. Golf is worth £29.5m to the south west of Scotland. This is why Ayrshire Golf Scotland, a regional golf development group was created to maximize golf tourism in this region. The success of this initiative is not trivial as golf tourism is a major contributor to Scotland's economy. The estimated annual revenue from golf tourism is cca.... Continue reading
Posted Dec 4, 2014 at Golf Business Monitor
By acquiring Honours Golf, Troon Golf expanded its customer list with 16 golf courses located across Alabama, Florida, Mississippi and North Carolina. Today Troon Golf portfolio consists of 234 golf courses. Bob Barrett, CEO, Honours Golf said " Troon’s worldwide reach and expertise will help grow the Honours name and provide a wonderful opportunity for Honours’ team members by being part of a larger platform." Troon will keep the Honours Golf brand name. Does it mean that there will be no layoffs? What is sure that Bob Barrett has signed a long-term employment contract with Troon Golf. He will remain... Continue reading
Posted Dec 3, 2014 at Golf Business Monitor
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It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards: the Rolex Player of The Year and Vare Trophy. In the latest CME Group Tour Championship finished at the 9th place. This is the best season for an American golfer since Betsy King in 1993. For the first time in her career she earned the money title, earning $2,539,039, more than $300,000 above Inbee Park, and won the Rolex Player of the Year for the 2nd time in... Continue reading
Posted Dec 2, 2014 at Golf Business Monitor
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I must admit that I am in a dilemma. Two weeks ago I wrote about wearables versus gadets like Arccos Golf and Game Golf. I highlighted in that post as one of the main disadvangtages of such devices is that you cannot use them for other purposes. In addition to this, they are pricey. Something similar I feel about GPS rangefinders like SkyCaddie, GolfBuddy, Garmin etc. At the same time, I think what National Golf Foundation's survey (November 2014, 'Dashboard' Report) says about the benefits of Distance Measuring Devices (DMDs) is questionable. The survey found that distance measuring devices are... Continue reading
Posted Nov 28, 2014 at Golf Business Monitor
Hi Emma! How do you motivate people to manage their golf life in your social networking portal instead of/in addition to where they already have social life? It takes time to build up a network/community in a social media. Without network/community social media is less fun. It is really good that you try to motivate golfers to user more frequently your social networking portal by utilizing gamification ("achievements"). How many golf courses are registered in your system? How many active users do you have? What is your business model? How will you monetize (generate income) your social networking site?
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Recently 2 Eastern European countries were recognized for their contribution to golf tourism. Almost a month ago, Slovenia received IAGTO Awards as the "Golf Destination of the Year" (Undiscovered). Most recently the Bulgarian Thracian Cliffs Golf & Beach Resort received double recognition: has been named Bulgaria's ‘Best Golf Hotel' for 2014 at the inaugural World Golf Awards. and voted ‘European Golf Resort of the Year 2014' by the International Association of Golf Tour Operators (IAGTO) Thracian Cliffs Golf & Beach Resort was also the host venue for the European Tour's prestigious Volvo World Match Play Championship in May 2013. Although... Continue reading
Posted Nov 26, 2014 at Golf Business Monitor
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Nowadays, Scotland attracts 220,000 golf visitors every year. 92,000 other visitors play golf whilst on holiday. Scotland's National Tourism Organisation (VisitScotland) and Golfbreaks.com ran recently a promotion campaign between September 2013 and August 2014 to foster golf tourism in Scotland and to exceed the above mentioned figures. I assume you met with their campaign's ads in leading golf magazines like Golf Monthly, Today's Golfer and National Club Golfer or via other partners like ScotRail, European Tour or Lothian Buses. The prize for 4 people was: tickets to the final day of The 2014 Ryder Cup, accommodation in Edinburgh and Turnberry,... Continue reading
Posted Nov 25, 2014 at Golf Business Monitor
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For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile screen size and video consumption. Thus we can say the bigger the mobile screen, the more video people are watching on it. Increasing number of free wi-fi access points in our cities also intensify and enhance the usage of smartphones and tablets. As a result of this change digital video ad spending is likely to grow in the US by 41.9%, reaching... Continue reading
Posted Nov 24, 2014 at Golf Business Monitor
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When I first read about the "adults only" program at THB Reserva del Higuerón, something else came to my mind. Actually this is about holiday without kids. What is the hotel staff for, if not for providing relaxing stay in the hotel? If so then I don't understand why there are "adult only" packages... THB Reserva del Higuerón now offers in an "adult-only" version a 3-night, 2-round break this winter starts from just €267 per person sharing a twin or double room with breakfast. Apart from this, THB Reserva del Higuerón is a pretty attractive designer hotel with 177 bedrooms,... Continue reading
Posted Nov 18, 2014 at Golf Business Monitor
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Colin Montgomerie has just celebrated last week his 600th Tour appearance at the Turkish Airlines Open. What a nice lifetime achievement: 31 European Tour victories, 8 Order of Merit titles, 2 Senior Major Championships, and played in 8 Ryder Cups. + developing Montgomerie Maxx Royal (opened in September 2008) in Turkey to be able to host prestigious international tournament(s). Related articles Are drowns the new rangefinders? Do we really take more golf breaks than in 2009? La Manga Club International Pro-Am returns to the PGAs of Europe events Ernie Els' latest golf design project in Malaysia Aviara Golf Club selects... Continue reading
Posted Nov 17, 2014 at Golf Business Monitor
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Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh joined his team (beside Johor Bahru). Ernie Els' first golf course the Els Club Teluk Datai was recently opened. The second, The Els Club Dasaru Coast will be opened in 2015. The Els Club Desaru Valley facility will include a stunning 25,000 sq. ft. clubhouse, is planned to complement the nearby 27-hole Els Club Desaru Coast venue. It is natural that... Continue reading
Posted Nov 14, 2014 at Golf Business Monitor
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At least this was Cleveland Golf's intention with the new Cleveland Golf Black Line. Their focus was espcially on senior and female golfers. I think beginners can be added to this list. Did you know that average golfer's swing speed is 15 mph slower than professional golfer? Cleveland Golf Black Driver - minimum advertised price (MAP) of $349.99 The novelyt in the new Cleveland Black Driver in comparison of the previous version (from 2012) is that they lowered the Center of Gravity and moved it closer to the club face. Cleveland Golf also utlized the traditional shape and made it... Continue reading
Posted Nov 13, 2014 at Golf Business Monitor
Next year La Manga Club International Pro-Am will return to the PGAs of Europe senctioned events. From February 17-19, 2015 upt to 30 teams will compete for an overall prize fund of €30,000. Pro-am packages for teams of one professional and three amateurs are available priced at €950 per amateur (free for professionals), but golfers can take advantage of an early booking offer of €899 when booking before 15th December. Packages include: Tournament rounds on La Manga Club’s North and South courses Practice round Daily lunches Welcome cocktail reception Prize-giving gala dinner Accommodation Professional prize fund of €30,000 (based on... Continue reading
Posted Nov 11, 2014 at Golf Business Monitor
Algarve Tourism Association (ATA) has just launched the ‘golf4all' campaign. The aim of the 'golf4all" is to present the Algarve as a fully-inclusive tourism attraction for golfers of all ages and abilities and for tourist acros the globe. As part of this initiative they will hold next week (November 18-23) the European Disabled Golfers Association (EDGA) Algarve Open, in Pestana Vila Sol. The Association is planning other initiatives for 2015 as well. The big question is: What are these resorts and golf clubs are doing to enable disabled golfers to enjoy their golf courses?? Here are some of the prominent... Continue reading
Posted Nov 10, 2014 at Golf Business Monitor
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Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I am expecting that soon will come more sophisticated sensor technology designed specifically for wearables. The golf industry reacted quite quickly to the new trend of wearables. Probably the two most prominent trendsetters are Game Golf (was launched in summer of 2013) and Arccos (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf). Both of them are using similar technologies:... Continue reading
Posted Nov 7, 2014 at Golf Business Monitor
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Originally Ernie Els planned to open the Els Club Teluk Datai in February 2014, but now he can celebrate the official opening of his first ever golf course creation in Malaysia. The new golf course will be managed and operated by Troon Golf. Actually it is not a bad timing, the weather will be nice in November in Malaysia: 25-30 Celsius. This golf course is part of DRH's vision for the development of golf and bespoke tourism experiences in Malaysia. Golf industry professionals gave their confidence in advance when they voted The Els Club Teluk Datai as the region’s ‘Best... Continue reading
Posted Nov 6, 2014 at Golf Business Monitor
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Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5 young local golfers from the HSBC Junior Golf Program. In my previous post I have already written who will be participating in this competition. However it is worth to mention since it explains that this more than just HSBC sponsored championship what are the qualification criterias: winning a key tournament on their Tours or being ranked in the world's top 50. Continue reading
Posted Nov 5, 2014 at Golf Business Monitor
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Recently Wilson Staff came up with their new D200 family. Just like its competitors Wilson Staff would like to enable golfers to achieve more distance and accuracy. The new promise is that with The Right Light technology is able to create a powerful, balanced, solid-feeling and sounding golf club by optimally poisitioning the available mass. The core idea behind The Right Light technology is golfer can swing faster if his golf club is lighter. Continuing this concept, higher golf ball speed will lead to more distance. The rate of distribution of mass is not available at this moment. Wilson Staff... Continue reading
Posted Nov 4, 2014 at Golf Business Monitor