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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Irish Golf Expo decided to move this year to a location to hold the event (November 28-29, 2015). The place is in Northern Ireland's newest and largest exhibition venue at the Eikon Exhibition Centre in Lisburn. Although this is a consumer show (B2C), Irish Golf Expo is thinking about to come up with a golf trade show (B2B) in the future. The organizers set a really ambitious target of 10 000 visitors, despite of in 2014 they had only 4 000 visitors and cca. 60 exhibitors (e.g. TaylorMade, Bridgestone Golf, TrackMan, Turkish Airlines, Portuguese Tourist Board + local golf clubs,... Continue reading
Posted 8 hours ago at Golf Business Monitor
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The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability golf balls. The new Srixon Q-STAR golf ball comes with: next generation SpinSkin to give golfers unmatched feel and control: The 2nd generation SpinSkin increases frictional force by 18%; the Energetic Gradient Growth core and Speed Dimple technology combine to deliver exceptional ball speed and distance: The 324 Speed Dimple technology combines higher dimple uniformity and surface... Continue reading
Posted 16 hours ago at Golf Business Monitor
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The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's SkyPro (it was launched in 2013, just a year after the product category evolved at the 2012 PGA Merchandise Show). The new feature of SkyPro golf swing analyzer is the Attack Angle feature (added it in July 2015 upgrade). Unfortunately, Attack Angle is only available now for SkyPro users with Apple iOS smartphones and tablets. This came a... Continue reading
Posted yesterday at Golf Business Monitor
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How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He got Wilson Staff back in the winner's circle. Troy Merritt joined in January the Advisory Team of Wilson Staff. He finished the game with 11 birdies. Troy Merritt won with: Ball: Titleist Pro V1 Driver: TaylorMade R15 460, 9.5 degrees 3-wood: Callaway XR Pro, 14 degrees Irons (2, 4-PW): Wilson FG Tour V4 Wedges: Wilson FG Tour (50, 54, 58 degrees) Putter:... Continue reading
Posted 2 days ago at Golf Business Monitor
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Last year PGA Catalunya Resort was awarded as '2015 Golf Resort of the Year for Europe' by the International Association of Golf Tour Operators (IAGTO). Now PGA Catalunya Resort proves that they have not received the recognition in vain. PGA Catalunya Resort has enjoyed significant year-on-year increases in visitor numbers, driven by a 16% rise from the UK, a 7% increase from Switzerland and a 5% rise from both France and the Nordic countries. A similar growth was seen at a domestic level, with 5% more Spanish golfers booking rounds to play the two critically-acclaimed Tour and Stadium courses. An... Continue reading
Posted 2 days ago at Golf Business Monitor
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Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. The sponsorship of Women's British Open is one of the longest serving sponsors in women’s golf. Last year worldwide spending on golf sponsorship was around $1.65 billion, up 3.1% from 2013, according to IEG Research. The 2 most active sponsor of golf worldwide were BMW and Rolex. As we can see below, Ricoh's commitment to golf... Continue reading
Posted 3 days ago at Golf Business Monitor
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On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA of America, PGA Tour and USGA immediately dissociated from Donald Trump's view. However due to time constraints LPGA decided not to look for a new place for the 2015 Ricoh Women's British Open Championship. However there were companies (Macy’s, NBC Universal, Univision, and Nascar have all cut ties with Trump in one way or another.) who cut ties with Donald Trump. I... Continue reading
Posted 6 days ago at Golf Business Monitor
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What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL) as the “Governing Body for the Sport of FootGolf in the U.S.” and it’s “Official FootGolf Organization". Robert Balestrini (Founder, American FootGolf League) believes that footgolf is a good way to introduce both millenials and minorities (e.g. Hispanics) to the world of golf. In the UK, footgolf is not totally new. Today, you can find cca. 120 golf clubs... Continue reading
Posted Jul 22, 2015 at Golf Business Monitor
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As part of TaylorMade Golf’s 15 years of Driver dominance a VIP event was held at Macdonald Rusacks Hotel. Junior golfers from Scotland were invited to celebrate with their heroes including Stephen Gallacher, Justin Rose, Sergio Garcia and Dustin Johnson. These kids were invited as part of Macdonald Hotels & Resorts' close relationship with Ryder Cup player Stephen Gallacher, who is golf brand ambassador for the hotel group. During private Q&A sessions VIPs and media were able to ask about their experiences and give insights. Hopefully such up-close experience will bring kids closer to golf or motivate them to play... Continue reading
Posted Jul 22, 2015 at Golf Business Monitor
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Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content marketing (good examples: P&G's Connect+Develop; Lego's Mindstorms). To utilize the power of crowdsourcing Wilson Golf launches a new television show called “Driver vs. Driver.” This show, scheduled to air on Golf Channel in Fall 2016, is being created to open the door for valuable insights, generate buzz around the brand and to enhance customer engagement with the Wilson Golf brand. To enter,... Continue reading
Posted Jul 21, 2015 at Golf Business Monitor
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The 144th Open Championship is ending soon and we start to collect interesting stats from the event. One of them is the stunning achievement of Bushnell Golf. According to my sources more than 96% of caddies and over 93% of players using Bushnell rangefinders to prepare for their week at St Andrews. We can see significant change since last year’s Open Championship, where 83% of caddies and 90% of players used Bushnell rangefinder. Early this year at The Players Championship, 99% of players and 94% of caddies used Bushnell Golf rangefinder, among them Rickie Fowler. Related articles DIRECTV gives you... Continue reading
Posted Jul 20, 2015 at Golf Business Monitor
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Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display; see picture below) is promising to enable us to achieve our optimum posture position before you strike the ball. Talon is able to show if you are doing something wrongly (e.g. club-face is open). Ojee Talon is crowdfunding its product development in Indiegogo.com. Within 14 days they were able to collect £9,642 (out of £20,000). £149 gets you the Talon suite, the... Continue reading
Posted Jul 20, 2015 at Golf Business Monitor
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A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA significantly increased membership and raised the statures of the organization and golf courses owners across the industry. formation of the Golf Industry Show, the second-largest and fastest-growing trade show in golf. He also served as Chairman of the Executive Committee of GOLF 20/20, a member of the Board of Governors of the National Golf Foundation, an Advisory Board member of the... Continue reading
Posted Jul 17, 2015 at Golf Business Monitor
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On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on the range and the latest golf equipment. At first glance the opening of the American Golf National Academy we might think it is another American Golf golf retail complex, but we could also consider it as an interesting counterattack of a golf club to compete with local golf clubs. This way High Legh Park Golf Club will have not a... Continue reading
Posted Jul 14, 2015 at Golf Business Monitor
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In Gee Chun (World #10, became professional in 2012) won the 2015 U.S. Women’s Open Championship held at the Lancaster Country Club, in Lancaster, Pa. This was In Gee Chun's first appearance at the U.S. Women’s Open Championship and becomes just the third player in history to win in her debut joining Birdie Kim (2005) and Kathy Cornelius (1956). She is the 3rd youngest golfer to win the U.S. Women's Championship. She won by shooting a 4-under 66 in the final round for a one-stroke come-from-behind victory. Chun began Sunday’s final round four shots off the lead, but birdied three... Continue reading
Posted Jul 13, 2015 at Golf Business Monitor
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As part of “The Open Championship" Experience, DIRECTV offers multiple channels of golf action as the worlds best players take on the history of St. Andrews July 16-19. Thanks to the cooperation with ESPN, Directv subscribers will get an in-depth multi-screen HD viewing experience featuring a four-screen Mix Channel and an interactive application for instant access to player stats, bios, scorecards and tee times. Broadcast schedule is: 4 a.m. to 3 p.m. EDT Thursday and Friday; 7 a.m. to 2:30 p.m. EDT on Saturday; and 6 a.m. to 1:30 p.m. EDT on Sunday. This year, DIRECTV is adding additional stats... Continue reading
Posted Jul 13, 2015 at Golf Business Monitor
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International Golf Travel Market 2015 (IGTM is a leading golf travel trade show for golf tourism suppliers, buyers and media) is set to provide a showcase for emerging golf tourism markets, as first time exhibitors are announced from Eastern Europe and Asia. Among the first time exhibitors at IGTM 2015 is Gorki Golf Club, Russia (see picture above). Another first time exhibitor at IGTM 2015 is Vietnam, with Vinpearl Golf Club Management (see picture below). The event will will take place at the Magma Conference Centre, Tenerife, from October 5-8. More than 450 companies and 1450 golf tourism professionals will... Continue reading
Posted Jul 13, 2015 at Golf Business Monitor
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After a long list of other professional golfers, Henrik Stenson is ready to try his best in golf course architecture. Will his almost 20 year experience (he became a professional golfer in 1998) be enough to contribute significantly to golf course design? The Swedish professional golf Henrik Stenson today announced the debut of Henrik Stenson Golf Design, a global golf course design business. The company will be based out of Orlando, Florida with a European office located in Sweden. Henrik Stenson has engaged Christian Lundin, partner architect at global design practice (re)GOLF, as his lead architect. Lundin is an associate... Continue reading
Posted Jul 13, 2015 at Golf Business Monitor
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The coming 2015 HSBC Golf Business Forum will take place in Asia for the 1st time, at the Sheshan International Golf Club (the flagship WGC-HSBC Champions tournament), Shanghai, 5-8 November 2015. This year’s Forum agenda will focus on 4 key themes: leadership, knowledge, solutions and inspiration. Brand Z, the world's largest brand equity database, along with partners KPMG, NGF, Repucom and Syngenta will come up with compelling and insightful presentations. Personally, I would rather discuss these issues: how to attract more women and families to the game of golf + to golf clubs; how to provide personalized offers and solutions... Continue reading
Posted Jul 10, 2015 at Golf Business Monitor
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Las Colinas Golf & Country Club was the first venue in Europe to have implemented in early 2014, Club Car’s new Precedent i3 vehicles. After The Belfry, The Grove and Gleneagles, now the former Irish PGA Championship venue upgraded its existing Club Car fleet with 16 new Precedent i3 golf cars, all fully equipped with the market-leading interactive touch screen ‘connected’ technology, Visage. The user-friendly touch screen system is designed to connect the vehicle to the golf operation, while providing golfers with hole-by-hole information, electronic scorecards as well as messages from the golf shop. I think it is a good... Continue reading
Posted Jul 9, 2015 at Golf Business Monitor
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Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert Trent Jones II. Oliver Riding will return to Tierra Sol Resort & Golf as the director of golf operations. He previously served here as head golf professional for 7 years. They are planning couple of changes, among them new real estate ownership opportunities, the construction of a five-star hotel, and many improvements already made to the existing golf,... Continue reading
Posted Jul 9, 2015 at Golf Business Monitor
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Scott Heideman has been named general manager of Blackstone Country Club (18-hole, par-72 golf course designed by Jim Engh; managed by Troon Privé) at Vistancia. Scott Heideman is a true Troon "veteran". He spent the past 25 years in golf operations and management at Troon. He is a 21-year Class A member of The PGA of America and Troon Golf certified instructor. Here are some of the highlights of his career: Began his career at Troon North Golf Club as head professional and director of golf; In 1997, he opened the Talking Stick Golf Club in Scottsdale as the general... Continue reading
Posted Jul 9, 2015 at Golf Business Monitor
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Callaway has just launched its new Callaway Golf MD3 milled wedges. Their promise is that the MD3 Milled Wedges have the versatility and selection for every shot, every course condition, and every swing. What a brave statement! Available Lofts: 46*, 48*, 50*, 52*, 54*, 56*, 58*, 60* Pricing: $129.99 Product At Retail Date (nationwide): September 4, 2015. The new wedge line is leveraging 3 unique grinds (S-Grind, C-Grind and the new W-Grind). The so called Progressive Groove Optimization system that optimizes spin for each loft. This enables us to adjust our wedges to our game. W-Grind - is ideal for... Continue reading
Posted Jul 7, 2015 at Golf Business Monitor
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Troon has been selected to manage The King Kamehameha Golf Club in Maui, Hawaii. The King Kamehameha Golf Club is the only private 18-hole golf course in Maui, Hawaii. The par-72 course originally designed by Ted Robinson Sr. in 1991, and refreshed by Ted Robinson Jr in 2005. The club also features elegant and casual dining venues and outdoor terraces that feature the mastery of Frank Lloyd Wright's design. Related articles FootGolf will be available at Kaanapali Golf Courses 2 Spanish private golf clubs are joining World of Leading Golf Robert Trent Jones II signature golf course is under construction... Continue reading
Posted Jul 6, 2015 at Golf Business Monitor
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Bernd Wiesberger (World ranking: 23; FootJoy brand ambassador) produced an impressive final round of 65 (a 13 under total) to win the Alstom Open de France at future Ryder Cup host venue Le Golf National. Bernd Wiesberger is the first Austrian to win the Alstom Open France. This victory brought him the biggest cheque of his career, taking home €500,000. Alstom Open De France was a big celebration for FootJoy as well. FootJoy achieved that almost 70% of those teeing it up at Le Golf National selecting shoes from the brand’s comprehensive 2015 range, while 42% opted to play an... Continue reading
Posted Jul 6, 2015 at Golf Business Monitor