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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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American Golf is launching it’s inaugural 9 Hole Championship. American Golf have teamed up with TaylorMade to put on a series of qualifying events across July and August that will lead to the Grand Final at the Belfry and a chance of the ‘money can’t buy’ grand prize: a golf game of 9 holes with Justin Rose.The pairs, stableford qualifiers will be played after work on a shotgun start across the UK with regional winners progressing to the final. Related articles Review: TaylorMade's wearable golf tracker: Microsoft Golf Tile Gardagolf Country Club is trying to convince UK golfers to... Robert... Continue reading
Posted 2 hours ago at Golf Business Monitor
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Nike Golf has just announced that former Walker Cup player Jordan Smith will join to its brand team. The 22-year-old - who plays out of Bowood Park Golf Club in Wiltshire – has agreed a multi-year, 14-club, head-to-toe deal with the iconic brand. During his amateur career won the prestigious Brabazon Trophy before going on to represent Great Britain and Ireland at the 2013 Walker Cup. Last year Jordan Smith turned professional. Jordan Smith will play with: Driver: Nike Golf Vapor Pro 8.5° R Fairway Metals: Nike Golf Vapor Speed #3 15°, Vapor Speed #5 19° Irons: Nike Golf Vapor... Continue reading
Posted 2 hours ago at Golf Business Monitor
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Real Club de Golf Las Brisas and Club de Golf Aloha, both from Andalusia are joining World of Leading Golf (WLG). Real Club de Golf Las Brisas is currently rebuilding its back 9 holes under the auspices of renowned designer Kyle Phillips. Part of Kyle Phillips' brief is to reduce the visual impact of the housing on the back nine holes of the golf course. In September we will be able to play on their 18-hole, par-72 golf course (Originally laid out by the legendary Robert Trent Jones Snr, in 1968). Club de Golf Aloha is close to Real Club... Continue reading
Posted yesterday at Golf Business Monitor
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La Manga Club Resort is one of the venues that was nominated in the ‘Best Golf Resort in the World’ category at the Telegraph Media Group's 2015 UltraTravel Awards. Thus La Manga Club is the only destination in continental Europe to be shortlisted. Pebble Beach, Pinehurst, Fairmont St Andrews and the Gleneagles Hotel, host of last year’s Ryder Cup and the eventual winners, were the other venues to receive acclaim at the awards. This was the second year running that La Manga Club has been shortlisted. La Manga Club should not be sad. Last year they were named as Spain’s... Continue reading
Posted 2 days ago at Golf Business Monitor
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To exploit Swedes' natural attraction to Portuguese golf courses, early this year Orizonte Lisbon Golf exhibited in Malmo, Sweden (part of this promotion tour they exhibited in Helsinki, Paris and Scotland as well). Now it seems like that the exhibition was successful. Orizonte Lisbon Golf has experienced a rise of more than 11% in bookings from Sweden so far this year. Later this summer Orizonte Lisbon Golf will go to Denmark to the ’Made in Denmark’ golf show in partnership with Caddie Golf Resjer. Personally, I would also go to Germany since Swedish and German golf tourists are the most... Continue reading
Posted 5 days ago at Golf Business Monitor
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It turned out from an insight that SkyCaddie members tend to travel more widely than the average golfers. This motivated the partnership with Macdonald Hotels & Resorts. SkyCaddie has just announced that its members in the UK can now enjoy a 15% discount off accommodation at 40 hotels across the country (at the end of the post you can find the list of these hotels), in a new Partner Offer with Macdonald Hotels & Resorts. If this is still not enough for you than for a limited time SkyCaddie members will also receive a £10 Macdonald Hotels & Resorts voucher... Continue reading
Posted 5 days ago at Golf Business Monitor
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Sunice having been selected as outerwear supplier for the International Team at The Presidents Cup 2015 thus they can continue their partnership actually. The Presidents Cup will be held October 6-11, 2015, at Jack Nicklaus Golf Club Korea in Songdo IBD, Incheon City, South Korea. Nick Price is the returning captain of the 12-member International Team, having also led the team in 2013. KJ Choi, who is from South Korea, will be the vice-captain, and Tony Johnston and Mark McNulty are reprising their 2013 roles as International Team captain’s assistants. The Presidents Cup 2015 International Team uniforms will be constructed... Continue reading
Posted 6 days ago at Golf Business Monitor
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Fulwell Golf Club, Twickenham held the second Sparks Longest Golf Day Challenge with the help of the Scottish clothing company Royal & Awesome. Almost 50 golfers endured four rounds of gruelling, dusk-to-dawn golf at the 111-year-old club, while wearing Royal & Awesome’s eye-catching outfits, to help fund pioneering research into children’s medical research. They succeeded to raise more than £10,000 for the children’s medical research charity. Related articles 2015 British Open Speedgolf Championship gets dash of colour Why is it good to be a guest in The Grove? Gardagolf Country Club is trying to convince UK golfers to... Continue reading
Posted 6 days ago at Golf Business Monitor
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Did you know that in Myrtle Beach, more than 3.5 million rounds of golf are played annually? I think it is a beautiful sign of popularity and engagement. Thus I am not surprised that Myrtle Beach has been recognized as the USA’s top golf destination in an influential public poll conducted by golf.com. The Golfers’ Choice Awards polled nearly 6,000 travelling golfers over a 6-week period and ranked Myrtle Beach as the ‘Favourite U.S. Destination’, ‘Favourite U.S. Destination for Value’ and ‘Favourite U.S. Spot for a Trip with Golf Friends’. Yes, Myrtle Beach can be popular for 2 main reasons:... Continue reading
Posted 7 days ago at Golf Business Monitor
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Just like in case of Delcastle Golf Course (DE) and Bent Creek Golf Course (FL), in this instance we can see an extended contract with Billy Casper Golf. Under Billy Casper Golf management since 2010, Briardale Greens Golf Course became profitable in 2 years. They say that it was achieved by launching special events like "Demo Days" and a "Players Series" have significantly increased golf rounds while season passes reward golfers with unlimited green fees, discounts on food and merchandise, and other benefits. Its First Tee program and participation in Billy Casper Golf's "World's Larges Golf Outing" round out the... Continue reading
Posted Jun 23, 2015 at Golf Business Monitor
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In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey (Arccos Golf: 400 USD!! vs 199 USD (Game Golf). Now the joint product of TaylorMade and Microsoft is showing us the perspective where golf wearables can develop and grow. Microsoft Golf Tile (the official product name) brings new meaning to Microsoft Band and Microsoft Health. The Microsoft Band is priced at $200 (It is available for £169 in the UK);... Continue reading
Posted Jun 22, 2015 at Golf Business Monitor
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The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International has renewed its contract with Arabian Ranches, Dubai, which will be supplied with 96 new golf carts. In general I've got some reservations regarding the usage of golf carts, but in this case we can make an exception. It would be really unpleasant to walk in 45°C heat... At ClubCar they are promising that the ClubCar Precedent i2L has a good resale... Continue reading
Posted Jun 19, 2015 at Golf Business Monitor
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I think we can admit that the classic online training solutions are not really convenient. This is why it is good to see that Direct Golf is trying to find an online training platform. It is not a secret that Direct Golf would like to become ‘employer of choice' by providing training solutions that are convenient, flexible and easy to use. This is how they found Myagi. Myagi is a low-cost online training platform that networks retailers and suppliers to deliver engaging and gamified learning content (a good idea to increase engagement with the learning materials) to retail sales associates.... Continue reading
Posted Jun 18, 2015 at Golf Business Monitor
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Martin Kaymer and his Management Team are joining forces with worldwide management and marketing company, IMG. As part of the agreement, IMG will work together with manager Philip Kaymer, coach Gunter Kessler and PR-agent Dirk Schimmel to manage Kaymer's worldwide affairs. After Bernhard Langer, Martin Kaymer will be the second German in the IMG stable. Related articles Gardagolf Country Club is trying to convince UK golfers to... Magnolia Green Golf Club continues with Billy Casper Golf PowaKaddy's controversial study about electric trolleys Why is it good to be a guest in The Grove? Suzann Pettersen's 15th LPGA Tour victory Continue reading
Posted Jun 18, 2015 at Golf Business Monitor
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On the last day of July Hellidon Lakes Golf & Spa Hotel will celebrates its 25th anniversary. They will commemorates its landmark date with a fundraising golf day on Friday, July 31. Many familiar faces from Hellidon Lakes’ history including a number of past presidents, captains and members are set to join the current membership. In 2014 59Club found Q Hotels’ Hellidon Lakes Golf & Spa Hotel's golf operation team as the most-improved one. Related articles Why is it good to be a guest in The Grove? Assoufid Golf Club can't stop collecting awards FootGolf will be available at Kaanapali... Continue reading
Posted Jun 17, 2015 at Golf Business Monitor
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Billy Casper Golf can continue to manage Delcastle Golf Course (DE) and Bent Creek Golf Course (FL). Billy Casper Golf, invested more than $800,000 in clubhouse and course-related enhancements in the facility, which is owned by New Castle County. The golf course went through significant bunker renovation and tree removal projects, as well as new maintenance equipment, a state-of-the-art irrigation system and energy-efficient pump station (installed later this year) were implemented to improve playability. Delcastle Golf Course was opened in 1971 and it is an 18-hole, 6,625-yard, par-72 golf course, designed by Ed Ault. In these years, Delcastle has evolved... Continue reading
Posted Jun 17, 2015 at Golf Business Monitor
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Billy Casper Golf and Sol Boards have partnered to feature GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – at numerous Billy Casper Golf owned and operated golf courses, country clubs and resorts across America. GolfBoard won the best new product at the 2014 PGA Show. The company will also serve as GolfBoard’s exclusive sales agent in central and northern New Jersey, and the greater Chicago, Cincinnati, Jacksonville, Philadelphia and Washington, DC areas. GolfBoard claims that surfing directly to their own balls, pace of play has decreased 30 minutes or more per... Continue reading
Posted Jun 15, 2015 at Golf Business Monitor
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There is a proverb that says: the way to a man's heart is through his stomach. Now Quinta do Lago is adding a modern steakhouse to its food services to provide more reason to visit them: Bovino Steakhouse. It cleverly combines contemporary urban design with the steakhouse concept (by Lázaro Roza-Violán). This you will understand when you will see the chic interiors right next to the traditional 200-year-old Algarve farmhouse. The opportunity to see the Atlantic Ocean is just a cherry on top. The new design by Roza-Violán is inspired by the use of traditional materials such as colored tiles... Continue reading
Posted Jun 15, 2015 at Golf Business Monitor
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Yes it is true. It will be the second Robert Trent Jones II signature golf course in Eastern Europe (the other is in Russia). Hungary's 4th wealthiest entrepreneur (according to Forbes Hungary in 2014) Gábor Széles had an idea/dream that it is possible to develop a real championship golf course in Hungary. He found a great area close to the Austrian border within natural reserves and vineyards. This is how the idea of Zala Springs Golf Resort was born. Gábor Széles asked Robert Trent Jones, Jr.'s team to come up with a golf course plan that will enable them to... Continue reading
Posted Jun 14, 2015 at Golf Business Monitor
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The 27-hole Gardagolf Country Club, in northern Italy, is targeting now UK golfers for the first time after negotiating package rates with a number of nearby ‘partner' hotels. Gardagolf has been, until now, largely the privilege of its 550 members. Last year the International Golf Travel Market survey shown us that 31% of respondents from Great Britain & Ireland were keen on to play golf in Italy. Swedish and German golfers were much more enthusiastic about Italian golf courses. UK golfers still prefer Spain and Portugal. The very same survey suggests that we should consider Italy as "new golf destination"... Continue reading
Posted Jun 12, 2015 at Golf Business Monitor
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Fairmont St Andrews, the luxury accommodation provider at the Home of Golf, has appointed Amy Yeates to the position of director of golf at the five-star resort. She will be responsible for the entire golf function at the resort and brings to the role extensive sales and operational experience gained in the last 10 years. She returned to the UK in 2008 to take up the position of golf business development manager, for Exclusive Hotels' Mannings Heath and Manor House golf clubs, before heading to the Home of Golf in 2010, for a similar role at the Old Course Hotel... Continue reading
Posted Jun 12, 2015 at Golf Business Monitor
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Last week was a very nice week for Billy Casper Golf. It was awarded by the Helios HR Apollo Award for innovative training programs, including its proprietary "ACE the Guest Experience," Building Our Buffalo mentorship program, Billy Casper Golf University and Billy Casper Golf Superintendent Institute. The Helios HR Apollo Award follows Billy Casper Golf winning the Inc. Magazine "Hire Power Award" that celebrates private companies on the forefront of job creation and skills development. Under ACE the Guest Experience, each of the company's 7,600-plus in-season employees at all levels learns how to work together to provide outstanding service to... Continue reading
Posted Jun 10, 2015 at Golf Business Monitor
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9 and 18 holes of FootGolf will be available at Kaanapali Golf Courses after 3 p.m. seven days a week starting at $15 to walk and an additional $15 to ride a shared golf cart. Players can bring their own soccer balls or rent one for $5 per round. Kaanapali Golf Courses is the first facility on Maui to offer FootGolf and joins several other Billy Casper Golf-managed courses across America to launch the program in 2015. Kaanapali Golf Coruses was opened in 1962 and designed by Robert Trent Jones Sr. It is a par-71, 6,700-yard golf course. Kaanapali Golf... Continue reading
Posted Jun 9, 2015 at Golf Business Monitor
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In March I wrote about Hotel Reserva del Higuerón's agreement with Hilton Worldwide. This agreement was reached at the last Internationale Tourismus-Börse Berlin (ITB Berlin). As I wrote, Hotel Reserva del Higuerón will be rebranded to DoubleTree by Hilton Resort & Spa Reserva del Higuerón. DoubleTree by Hilton Resort & Spa Reserva del Higuerón will operate under its new brand name from next month and features 177 rooms and suites, a spa with a luxury circuit, a wellness center, a shopping centre, and other leisure facilities with a large variety of sport options and eateries - with its flagship restaurants... Continue reading
Posted Jun 8, 2015 at Golf Business Monitor
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Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s British Open and the Curtis Cup, when it is played in Great Britain and Ireland, will be televised by NBC Sports Group in the United States from 2017 – 2028. The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, and not just the Ricoh Women’s British Open and... Continue reading
Posted Jun 8, 2015 at Golf Business Monitor