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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Creative Golf Design won the pitch for 5-year restoration of Royal Blackheath Golf Club (instituted in 1608!!; According to Bernard Darwin, it is the oldest golf club in the world). Creative Golf Design will work in tandem with John Nicholson Associates. The value of the project is not disclosed. Ken Moodie (owner of Creative Golf Design) will be the second Scottish golf architect to be chosen after James Braid. The first phase at Royal Blackheath Golf Club, including bunker modifications (see photo below) on the 2nd, 17th and 18th holes, started in August 2014 and was completed in the second... Continue reading
Posted yesterday at Golf Business Monitor
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It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga Club opened their golf tution facility in cooperation with David Leadbetter. Leadbetter promises to be the finest golf tuition facility in Europe following a €1 million redevelopment of La Manga Club's already extensive teaching and practice centre. The Leadbetter Academy is directly adjacent to the remodelled range, and features two 36-meter Huxley grass tees, three extra mat teeing areas and a 150-meter... Continue reading
Posted yesterday at Golf Business Monitor
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This year the Volvo World Match Play Championship will be held in the International Course at the London Golf Club, from October 15 to 19. The 2014 Tournament will be played over 5 days unlike in previous years. The starting day will be on Wednesday. The remainder of the field will be announced later. In this year we will celebrating the 50th annviversary since the inaugural Championship won by Arnold Palmer at Wentworth in 1964. €650,000 will be the first prize, while the total prize fund is €2.25m. The 2013 Champion Graeme McDowell will try to defend his title (see... Continue reading
Posted 3 days ago at Golf Business Monitor
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We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. Related articles European Ryder Cup captain's new venture Paul McGinley's European team is expanding Continue reading
Posted 3 days ago at Golf Business Monitor
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Between 15th - 18th January 2015 will be the 10th Abu Dhabi HSBC Championship. In the past 7 years Rory McIlroy has been a three-time runner up in Abu Dhabi. Rory McIlroy narrowly missed out on bagging his first Falcon Trophy in Abu Dhabi earlier this year, after suffering a two-shot penalty to lose the joint-lead at the end of day three. McIlroy eventually shared second place with Phil Mickelson. Adding to McIlroy’s special affinity with Abu Dhabi was the global announcement of his partnership with Nike Golf on the eve of the Abu Dhabi HSBC Championship in January 2013.... Continue reading
Posted 5 days ago at Golf Business Monitor
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In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK to go beyond the online sales channels. In July I reported about the cooperaton with Tesco UK. According to my sources Sports Direct will take an equity stake and provide funding to fulfil Direct Golf’s ambition to become Europe’s number one golf retail specialist. It is an interesting choice. If I compare Sports Direct's store number with other major sport retailers like... Continue reading
Posted Sep 11, 2014 at Golf Business Monitor
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Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588 RTX 2.0 actually combines the 588 RTX with new spin technology and sole grinds. The new 588 RTX 2.0 wedges, designed with sharper grooves and a new micro-milled ROTEX face pattern. Cleveland Golf is promising to make it easier than ever to build a wedge set that maximizes performance based on turf conditions, playing preference and skill... Continue reading
Posted Sep 10, 2014 at Golf Business Monitor
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I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire golf club, while Sparks, the children's medical research charity, Willow, the children's charity founded by former Arsenal goalkeeper and TV presenter Bob Wilson, and the multi-charity fundraising Future for Kids, have also benefited from holding events at Brocket Hall. Former England skipper Botham, who has also become famous for his charitable activities, he was raising money for Beefy's Charity Foundation (it helps... Continue reading
Posted Sep 9, 2014 at Golf Business Monitor
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By end of October, European Ryder Cup captain Paul McGinley will open his latest golf course design project the North Course, at Portugal’s prestigious Quinta do Lago resort. The official opening ceremony of the €9.6m new layout will be on Tuesday, October 7, just a week after leading the European team in the Ryder Cup. The course redevelopment is part of a €29m investment programme that has been undertaken by Quinta do Lago since 2009, with a further €21m planned to be spent on improving its facilities in the next three years. The revamped layout focuses firmly on precision and... Continue reading
Posted Sep 4, 2014 at Golf Business Monitor
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Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays? The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head Measurement Technology (HMT). These tools are promised to provide ultimate accuracy of ball and club data, essential for the highest standards of club-fitting and coaching (see pictures below). Here are some figures of accuracy of the system: Vertical launch angle: +/-0.2 degrees Ball speed: +/-0.5 mph Back spin: +/- 50.0 rpm Side spin: +/- 50.0 rpm Azimuth: +/- 1.0 degrees One of... Continue reading
Posted Sep 3, 2014 at Golf Business Monitor
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I have just got the news that Troon Golf will manage Burabay Golf Resort – an all-new facility near Astana, Kazakhstan. Burabay Golf Resort is Troon’s second development in the region, joining The National Azerbaijan Golf Club. Located across the Caspian Sea. Golf is quite new in Kazakhstan, thanks to Nursultan Nazarbayev's (nation's president) support from 1994, Kazahs started to discover golf. The first golf club was built in 1995 called Nurtau Golf Club (by Colin Montgomerie). With the city of Astana hosting a major international exposition called Expo 2017, the creation of Burabay Golf Resort is part of Kazakhstan’s... Continue reading
Posted Aug 30, 2014 at Golf Business Monitor
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Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family. Callaway Golf designed Apex Muscleback irons to give golfers the confidence to play any type of shot whenever they need to. The high performance wide spaced grooves are built in to give golfers more control and consistent spin out of a variety of playing conditions. Apex Muscleback irons made from 1020 Carbon steel for the softest feel. Callaway Golf also put... Continue reading
Posted Aug 20, 2014 at Golf Business Monitor
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Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next week its Big Bertha V Series Driver (and complementary Big Bertha V Series Fairway Wood) I can tell you that the new driver weighs only 290 grams. Callaway is promosing that the superlight weight will help to maximize distance, in addition to the refined components and OptiFit adjustability. This driver offers OptiFit Technology with a combination of 8 different loft... Continue reading
Posted Aug 13, 2014 at Golf Business Monitor
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Golf World Magazine's print version passed away after 67 years. The current publisher, Conde Nast bought is from The New York Times in 2001. During the transition, less than 10 people were laid off. I think it is a good and normal recognition of changing media consumption habits of our readers + understanding that there are less golfers in the US (even armchair or "sleeping" golfers). The number of golfers in the U.S. has declined 24% from its peak in 2002, according to the consulting firm Pellucid. Readers of Golf World will receive the quality content free of charge. Print... Continue reading
Posted Aug 7, 2014 at Golf Business Monitor
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In general we do not hear too much golf news from Israel, especially in these days when the world is focusing on the Gaza conflict. Despite of the dreadful situation around the Gaza strip, from north of Tel Aviv we cannot feel anything about the battle. In my previous post I wrote that I will visit the Caesarea Golf Club. Thanks to Boaz Segev Head-Pro and Lior Prety golf club manager I got some insight about their major business challenges and in general about golf in Israel. Unlike Turkey or Abu Dhabi, Israel has only one 18-hole golf course. It... Continue reading
Posted Aug 4, 2014 at Golf Business Monitor
Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the United States District Court for the Central District of California, and had been filed last year. The terms of the settlement are confidential. The hole story started last year October when Cleveland Golf claimed that multiple federally registered trademarks, were infringed upon. It is not so clear to me when Roger Cleveland (before joining Callaway Golf in 1996) sold... Continue reading
Posted Jul 30, 2014 at Golf Business Monitor
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I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi. I will meet next week with Boaz Segev, the manager of Caesarea Golf Club. Did you know that Caesarea Golf Club's golf course was designed by Pete Dye? Actually Pete Dye renovated the golf course in 2009 that was originally built in 1961. Related articles 2013 Abu Dhabi HSBC Golf Championship Record income at Abu Dhabi Golf Club & Saadiyat Beach Golf... Continue reading
Posted Jul 19, 2014 at Golf Business Monitor
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I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able to vote for the World Golf Awards until October 6. La Manga Club’s South Course has been shortlisted to be named as Spain’s Best Golf Course, while its five-star Hotel Principe Felipe is among the nominees to be voted Spain’s Best Golf Hotel. La Manga Club was voted by readers of Today’s Golfer magazine as the best golf... Continue reading
Posted Jul 17, 2014 at Golf Business Monitor
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Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version that they can download to their mobile. 1 information is still missing from golf rangefinders: topography and terrain information. What can we do without this insight? Probably there 2 options: rely on your own eyesight or on your caddie's eyesight and knowledge of the golf course. Last week a reseach (“Understanding the Quality and Functions of the Golfer-Caddie Relationship”) came out commissioned... Continue reading
Posted Jul 15, 2014 at Golf Business Monitor
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The National Azerbaijan Golf Club has been selected to host the 2014 European Challenge Tour Schedule. The first golf facility in this emerging golf destination will host the inaugural Azerbaijan Challenge Open July 31 – August 3, 2014. I must admit this announcement surprised me for several reasons: Azerbaijan has to build up from scratch its golf life. The Azerbaijan Golf Federation joined the International Golf Federation only in 2013. Although country rich in oil, it might not be a problem (see the case of Abu Dhabi or Dubai) The National Azerbaijan Golf Club was opened by end of 2012.... Continue reading
Posted Jul 11, 2014 at Golf Business Monitor
Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the 2016 Championship. Why is this special? Woburn Golf Club has never hosted a women’s Major so far. But let's not run too much a head. Where will be Ricoh Women's British Open next year? Turnberry’s famous Ailsa course is the venue for the 2015 Ricoh Women’s British Open, welcoming the Ricoh Women’s British Open for only the second time in... Continue reading
Posted Jul 9, 2014 at Golf Business Monitor
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I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not be the ideal date for the US Women's Open due to the closeness in time. However Kelly Thesier, Director of Media Communications at the LPGA Tour, convinced me that the attention toward their championship was not effected by men's championship on the contrary. The stats below proves the growing popularity of LPGA events: LPGA has since 2011 gained back the lost sponsors... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
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It seems to me that the centenary of Wilson Staff brings back some of most successful Wilson Staff golf club models in updated version. Yes, Wilson Staff 88002 putter returns after 52 years. The original Wilson Staff 8802 putter was launched in 1962. What are the changes? Designed with the same timeless, heel-shafted head shape, the new head weight (335 grams) complements today’s green speeds and ball construction. Unlike the original’s smooth metal face, this one is milled from 304 stainless steel for ultimate feel with a double-milled facing for true roll. The True Temper Head Speed shaft is stepless... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in middle market investing, has acquired a majority of Troon Golf’s stock. They are replacing Starwood Capital and Goldman Sachs as Troon’s majority shareholders. At Troon Golf expecting it will enrich their value proposition for existing and potential new clients by enhancing the company’s access to capital resources and global relationships. Related articles How to fix Troon Rewards loyalty program? 'Academy Deluxe' by... Continue reading
Posted Jul 5, 2014 at Golf Business Monitor
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Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website. Golf apparel, footwear, bags, clubs, balls and accessories - the same range of categories available on the Direct Golf website - will all be available on Tesco direct, letting customers buy all their golf equipment in one place, whilst collecting Clubcard points. When a customer places an order through Tesco direct the order will be fulfilled by Direct Golf who will ship... Continue reading
Posted Jul 3, 2014 at Golf Business Monitor