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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached significant results in 3 particular categories: Its practice facilities, including the Palmerston Academy, are, this year, scoring at an impressive 95.6 per cent, against a Podium score of 86.5. The club's ‘on-course services' also outperformed the very best clubs, scoring 68.7 per cent to the Podium score of 66.2. This includes elements such as the tidiness of the starter's hut and information... Continue reading
Posted 21 hours ago at Golf Business Monitor
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Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year contract extension, but nothing about the value of the contract. What is sure is Keegan Bradley will keep on playing with Srixon Z-STAR XV balls, Srixon woods, Cleveland irons and Cleveland wedges. In addition to this Bradley will continue using headwear with a Srixon logo on the front and Cleveland Golf logos on the sides (as like to today), while wearing... Continue reading
Posted 2 days ago at Golf Business Monitor
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Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014. It has been known for a while that in 2015 Cleveland Golf/Srixon will focus on Srixon. So here are the changes: The new drivers (Z745 and Z545) will have cup-face (see picture of Z545 driver below) with titanium body and high-strength 6-4 titanium face. Common features of the two models are: Srixon's Quick Tune... Continue reading
Posted 4 days ago at Golf Business Monitor
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In 2013 Publituris Portugal Travel Awards (Portugal's national tourism "Oscar" award) awarded Onyria Palmares Beach & Golf Resort in categories ‘Best Five-Star Hotel’ and ‘Best Golf Course’. This year the 27-hole complex was only awarded for the country's best golf course. At the same time Algarve received IAGTO's European Golf Destination of the Year for 2014. I wish I could ask António Pinto Coelho the operations director what is their net promoter score (NPS)....Do they know how many loyal customers/members they already have? Will these people promote indeed this golf course/resort? What is the rate of "promoters", "passives" and "detractors"?... Continue reading
Posted 5 days ago at Golf Business Monitor
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Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. Callaway Golf says that thanks to the 360 Face Cup technology we will be able to hit our balls "up to 2 clubs longer". What is interesting in this solution is when you hit the ball on the sweet spot, it's faster, but if you don't hit it on the sweet spot your ball still will be faster. The more flexible face provides... Continue reading
Posted 6 days ago at Golf Business Monitor
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Orizonte Lisbon Golf has just launched a new international amateur golf event, the ORIZONTE Lisbon Golf Trophy. The ORIZONTE Lisbon Golf Trophy will take place in the Costa Azul region, south of Lisbon, from February 10-15, 2015. There will be to categories, category one (handicaps to 18.4) and the second (handicaps to 36) and daily awards for the longest drive and nearest the pin. The accommodation will be at the 4-star Sesimbra Hotel & SPA. The 4 tournament rounds played will be played at Quinta do Peru, Aroeira, Ribagolfe and Santo Estevão. Quinta do Peru has hosted several European Challenge... Continue reading
Posted 7 days ago at Golf Business Monitor
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The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte Rei, Turnberry Resort and Thracian Cliffs. The motivation of Leading Golf Courses of Europe (Zürich-based) is clear. They want to provide the highest quality and become a stamp of quality assurance at the same time. This sounds very marketing for me. 59Club’s bespoke ‘performance analysis tool’ will be used to measure the performance of each every golf course. Personally, I would... Continue reading
Posted Sep 22, 2014 at Golf Business Monitor
Hi Pvr! I update my blog as frequently as I find golf business issue. For this reason please avoid to use in the future my blog for link building. Anyway, I am happy to hear about golf business in India.
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I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf & Beach Resort and Light House). Needless to say that Bulgaria is not the wealthiest EU country. According to the European Comission, Bulgarian economy in 2014: likely grow by cca. 1.7%, inflation rate will be around -0.8% unemployment rate: cca. 12.8% These are not too rosy figures. However it is good to see that Bulgarian tourism is growing. In 2013 it... Continue reading
Posted Sep 19, 2014 at Golf Business Monitor
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Creative Golf Design won the pitch for 5-year restoration of Royal Blackheath Golf Club (instituted in 1608!!; According to Bernard Darwin, it is the oldest golf club in the world). Creative Golf Design will work in tandem with John Nicholson Associates. The value of the project is not disclosed. Ken Moodie (owner of Creative Golf Design) will be the second Scottish golf architect to be chosen after James Braid. The first phase at Royal Blackheath Golf Club, including bunker modifications (see photo below) on the 2nd, 17th and 18th holes, started in August 2014 and was completed in the second... Continue reading
Posted Sep 18, 2014 at Golf Business Monitor
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It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga Club opened their golf tution facility in cooperation with David Leadbetter. Leadbetter promises to be the finest golf tuition facility in Europe following a €1 million redevelopment of La Manga Club's already extensive teaching and practice centre. The Leadbetter Academy is directly adjacent to the remodelled range, and features two 36-meter Huxley grass tees, three extra mat teeing areas and a 150-meter... Continue reading
Posted Sep 18, 2014 at Golf Business Monitor
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This year the Volvo World Match Play Championship will be held in the International Course at the London Golf Club, from October 15 to 19. The 2014 Tournament will be played over 5 days unlike in previous years. The starting day will be on Wednesday. The remainder of the field will be announced later. In this year we will celebrating the 50th annviversary since the inaugural Championship won by Arnold Palmer at Wentworth in 1964. €650,000 will be the first prize, while the total prize fund is €2.25m. The 2013 Champion Graeme McDowell will try to defend his title (see... Continue reading
Posted Sep 16, 2014 at Golf Business Monitor
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We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. If you wish to win a Team USA or Team Europe Cleveland Golf custom wedge then tip here who will be the winner. Related articles European Ryder Cup captain's new venture Paul McGinley's European team is expanding Continue reading
Posted Sep 16, 2014 at Golf Business Monitor
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Between 15th - 18th January 2015 will be the 10th Abu Dhabi HSBC Championship. In the past 7 years Rory McIlroy has been a three-time runner up in Abu Dhabi. Rory McIlroy narrowly missed out on bagging his first Falcon Trophy in Abu Dhabi earlier this year, after suffering a two-shot penalty to lose the joint-lead at the end of day three. McIlroy eventually shared second place with Phil Mickelson. Adding to McIlroy’s special affinity with Abu Dhabi was the global announcement of his partnership with Nike Golf on the eve of the Abu Dhabi HSBC Championship in January 2013.... Continue reading
Posted Sep 14, 2014 at Golf Business Monitor
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In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK to go beyond the online sales channels. In July I reported about the cooperaton with Tesco UK. According to my sources Sports Direct will take an equity stake and provide funding to fulfil Direct Golf’s ambition to become Europe’s number one golf retail specialist. It is an interesting choice. If I compare Sports Direct's store number with other major sport retailers like... Continue reading
Posted Sep 11, 2014 at Golf Business Monitor
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Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588 RTX 2.0 actually combines the 588 RTX with new spin technology and sole grinds. The new 588 RTX 2.0 wedges, designed with sharper grooves and a new micro-milled ROTEX face pattern. Cleveland Golf is promising to make it easier than ever to build a wedge set that maximizes performance based on turf conditions, playing preference and skill... Continue reading
Posted Sep 10, 2014 at Golf Business Monitor
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I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire golf club, while Sparks, the children's medical research charity, Willow, the children's charity founded by former Arsenal goalkeeper and TV presenter Bob Wilson, and the multi-charity fundraising Future for Kids, have also benefited from holding events at Brocket Hall. Former England skipper Botham, who has also become famous for his charitable activities, he was raising money for Beefy's Charity Foundation (it helps... Continue reading
Posted Sep 9, 2014 at Golf Business Monitor
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By end of October, European Ryder Cup captain Paul McGinley will open his latest golf course design project the North Course, at Portugal’s prestigious Quinta do Lago resort. The official opening ceremony of the €9.6m new layout will be on Tuesday, October 7, just a week after leading the European team in the Ryder Cup. The course redevelopment is part of a €29m investment programme that has been undertaken by Quinta do Lago since 2009, with a further €21m planned to be spent on improving its facilities in the next three years. The revamped layout focuses firmly on precision and... Continue reading
Posted Sep 4, 2014 at Golf Business Monitor
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Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays? The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head Measurement Technology (HMT). These tools are promised to provide ultimate accuracy of ball and club data, essential for the highest standards of club-fitting and coaching (see pictures below). Here are some figures of accuracy of the system: Vertical launch angle: +/-0.2 degrees Ball speed: +/-0.5 mph Back spin: +/- 50.0 rpm Side spin: +/- 50.0 rpm Azimuth: +/- 1.0 degrees One of... Continue reading
Posted Sep 3, 2014 at Golf Business Monitor
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I have just got the news that Troon Golf will manage Burabay Golf Resort – an all-new facility near Astana, Kazakhstan. Burabay Golf Resort is Troon’s second development in the region, joining The National Azerbaijan Golf Club. Located across the Caspian Sea. Golf is quite new in Kazakhstan, thanks to Nursultan Nazarbayev's (nation's president) support from 1994, Kazahs started to discover golf. The first golf club was built in 1995 called Nurtau Golf Club (by Colin Montgomerie). With the city of Astana hosting a major international exposition called Expo 2017, the creation of Burabay Golf Resort is part of Kazakhstan’s... Continue reading
Posted Aug 30, 2014 at Golf Business Monitor
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Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family. Callaway Golf designed Apex Muscleback irons to give golfers the confidence to play any type of shot whenever they need to. The high performance wide spaced grooves are built in to give golfers more control and consistent spin out of a variety of playing conditions. Apex Muscleback irons made from 1020 Carbon steel for the softest feel. Callaway Golf also put... Continue reading
Posted Aug 20, 2014 at Golf Business Monitor
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Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next week its Big Bertha V Series Driver (and complementary Big Bertha V Series Fairway Wood) I can tell you that the new driver weighs only 290 grams. Callaway is promosing that the superlight weight will help to maximize distance, in addition to the refined components and OptiFit adjustability. This driver offers OptiFit Technology with a combination of 8 different loft... Continue reading
Posted Aug 13, 2014 at Golf Business Monitor
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Golf World Magazine's print version passed away after 67 years. The current publisher, Conde Nast bought is from The New York Times in 2001. During the transition, less than 10 people were laid off. I think it is a good and normal recognition of changing media consumption habits of our readers + understanding that there are less golfers in the US (even armchair or "sleeping" golfers). The number of golfers in the U.S. has declined 24% from its peak in 2002, according to the consulting firm Pellucid. Readers of Golf World will receive the quality content free of charge. Print... Continue reading
Posted Aug 7, 2014 at Golf Business Monitor
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In general we do not hear too much golf news from Israel, especially in these days when the world is focusing on the Gaza conflict. Despite of the dreadful situation around the Gaza strip, from north of Tel Aviv we cannot feel anything about the battle. In my previous post I wrote that I will visit the Caesarea Golf Club. Thanks to Boaz Segev Head-Pro and Lior Prety golf club manager I got some insight about their major business challenges and in general about golf in Israel. Unlike Turkey or Abu Dhabi, Israel has only one 18-hole golf course. It... Continue reading
Posted Aug 4, 2014 at Golf Business Monitor
Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the United States District Court for the Central District of California, and had been filed last year. The terms of the settlement are confidential. The hole story started last year October when Cleveland Golf claimed that multiple federally registered trademarks, were infringed upon. It is not so clear to me when Roger Cleveland (before joining Callaway Golf in 1996) sold... Continue reading
Posted Jul 30, 2014 at Golf Business Monitor