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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old school protocol, Woods also spent time instructing approximately 40 junior golfers, providing insights on different aspects of the game. Nike turned its campus football pitch into a small golf course for a day. I would like to see the cost benefit analysis that justifies such project. :-) Tiger Woods judged the Vapor City Challenge Final contest, a regional contest, and... Continue reading
Posted 2 days ago at Golf Business Monitor
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If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and Japan. The 14-time Major champion will make his first stop in Shanghai on April 24 before he travels to Tokyo on April 26. As we can expect in such case,Tiger Woods during the visit, he will conduct golf clinics and interact with young athletes, while sharing his insights, knowledge and love of the game with golf fans, athletes and members of... Continue reading
Posted 3 days ago at Golf Business Monitor
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The weekend is almost here. I am happy to report about the nice initiative of the On Course Foundation. On Course Foundation launched in 2010 and has already helped hundreds of wounded, injured and sick Service personnel and veterans progress their rehabilitation using golf skills and employment training. With 85% of Foundation members having never played golf before it is uniquely placed to advocate for the mental and physical health benefits of golf and is delighted to support National Golf Month and its drive to increase participation in golf. On Course Foundation will be encouraging all of its members to... Continue reading
Posted 3 days ago at Golf Business Monitor
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Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener" solution to generate future revenues for Billy Casper Golf. This is the essence of the BCG Select Program: BCG Select allows golf course owners the flexibility to remain hands-on with their operations and select specific services from a full array of solutions. In addition to benefits from BCG’s national scale, programs are customized to align with unique regional cultures for public, private... Continue reading
Posted 6 days ago at Golf Business Monitor
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Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in Shenzhen, in Guangdong Province). Chinese government is a little bit strange. In spite of there is a decade old ban on golf club development, we have seen so many golf club development. However, recently nearly 70 ‘illegal' courses have been closed as part of a high-profile campaign spearheaded by President Xi Jinping, which has seen crackdowns on banquets, lavish gift-giving and other... Continue reading
Posted 7 days ago at Golf Business Monitor
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The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that Cleveland Golf has ever created. The TFI Smart Square combines High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on off-center hits. The TFI Smart Square features Dual Axis Alignment in which two parallel lines extend from the center of the face to frame the ball perfectly down the line, while two perpendicular lines offer instant feedback when the putter is misaligned at address. The result is faster, more reliable alignment on every... Continue reading
Posted Apr 19, 2015 at Golf Business Monitor
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Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of the most difficult shots around the green. The Mack Daddy PM-Grind has a unique shape with larger surface area, 39% more groove area that goes across the face, and a high toe that moves the weight higher so it’s easier to hit out of deep rough. Mickelson recently played 3 Mack Daddy PM-Grind Wedges at Augusta. Callaway Golf R&D said that their... Continue reading
Posted Apr 19, 2015 at Golf Business Monitor
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We are entering into a new stage of war between Arccos Golf and Game Golf. It seems to me that Game Golf understood the recent mobile usage trend, namely we prefer mobile applications over typing website URLs. This week Game Golf has launched Game Golf Tracking mobile application. The GAME GOLF Tracking App provides golfers with an aerial view of each hole, distances to key locations using the GPS Rangefinder feature, and the ability to ‘tag’ each shot by selecting the club used. Golfers will be able to see - greens in regulations, fairway accuracy, scrambling percentage, putts per hole,... Continue reading
Posted Apr 18, 2015 at Golf Business Monitor
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Have you heard about Luang Prabang? I must admit, I had not heard about Luang Prabang until my father was not there. It is in north Laos. He found a lonely guy under his hotel window practicing golf in not the most ideal circumstances...I wish to all of us a better driving range... Related articles Royal & Awesome, has teamed up with Sparks for... Nike Golf Spring 2015 apparel collection Irish golf tourism has risen by £6 million to £33 million in 2014 Continue reading
Posted Apr 18, 2015 at Golf Business Monitor
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Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local communities and fitness benefits. Golf’s leaders met with Members of Congress throughout the day to share stories about the game’s 15,350 diverse, small businesses, which employ more than two million Americans and provide $55.6 billion in annual wage income. In addition, industry executives discussed golf courses’ positive influences on ecology, local tax revenues and tourism. They even explained how... Continue reading
Posted Apr 17, 2015 at Golf Business Monitor
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What's going on in the UK??!! Not so long time ago Wentworth, Turnberry, Lough Erne Resort, Cameron House, Loch Lomond, Forest Hill Golf & Conference Centre, Fingle Glen Golf Hotel, Huntswood Golf Club, Eccleston Park Golf Club, Stockwood Vale Golf Club, Windwhistle Golf Club, Fairmont St Andrews and De Vere golf portfolio have been placed up for sale and most recently Brocket Hall...and now St Mellion International Resort. This news is very interesting in light of the fact that St Mellion has undergone major investment under Crown Golf’s ownership, including a modern new 80-bedroom resort hotel complex with spa, banqueting... Continue reading
Posted Apr 16, 2015 at Golf Business Monitor
Hi Indo! You are absolutely right. The focus should be on understanding the customer journey and how to provide excellent customer experience in our golf courses.
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Rory McIlroy, Francesco Molinari, Seung Yul-Noh, among others tested Nike Method Prototype 006 putter on Tour, now it is our turn to test it. From May 7, the Nike Method Prototype 006 Putter will be available to non-Tour professionals in EMEA for the first time. Each Nike Method Prototype 006 Putter sold will feature a laser-engraved Nike Oven logo and will be bundled with a tour-packaged box of RZN Black golf balls, a volt Nike head cover and a booklet with more information about the club. Let's see how Nike Master Craftsman David Franklin developed Nike Method Prototype 006 putter:... Continue reading
Posted Apr 14, 2015 at Golf Business Monitor
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Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom fitting. Related articles Nike Golf Spring 2015 apparel collection Irish golf tourism has risen by £6 million to £33 million in 2014 Royal & Awesome, has teamed up with Sparks for... Continue reading
Posted Apr 14, 2015 at Golf Business Monitor
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Rory McIlroy will take a limited edition Nike Lunar Control 3 shoe for his final round. This version of the Nike Lunar Control 3 shoe features a white-to-black gradient on the upper, and a chrome finish Swoosh Design. Related articles Did you see the Nike Golf Lifestyle Collection? Nike Golf Spring 2015 apparel collection Royal & Awesome, has teamed up with Sparks for... Continue reading
Posted Apr 13, 2015 at Golf Business Monitor
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Again Kapalua Golf was recognized by Golfweek as the No. 1 Best Course You Can Play in Hawaii. This not the first time, actually the 9th constructive year that the Plantation Course maintained top billing in Golfweek's prestigious list. The Coore/Crenshaw designed Plantation Course is also famous for the host to the to the PGA TOUR’s Hyundai Tournament of Champions. Kapalua Golf is managed by Troon Golf, features 36-holes of award-winning golf and the Kapalua Golf Academy - a Golf Magazine Top 25 Golf School. Kapalua’s Plantation Course, is also ranked No. 19 on “America’s Top 100 Public Courses” list... Continue reading
Posted Apr 10, 2015 at Golf Business Monitor
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It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic was the digital TV experience. For this reason we thought that if we hire Hungary's #1 movie blogger to write time-to-time movie reviews it can be a unique content and a good reason for people to return to our page. I found similarity in case of Robert Trent Jones, Jr.'s Facebook page when I heard that he will write posts personally (I... Continue reading
Posted Apr 10, 2015 at Golf Business Monitor
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In November 7, World Golf Award will announce winners in 11 categories . Among the shortlisted golf courses we can find Golf Las Américas and The Ritz-Carlton, Abama. They have both nominated to be named as 'Spain's Best Golf Course'. Personally I miss residential real estate solution in both golf courses. There can be great synergies between golf course + hotel + residential real estate. Integrated golf resort model could bring more stable financial situation. In Spain cca. 50% of the golf clubs have only hotels according to KPMG. Designed by European golf legend John Jacobs and measuring 6,617 yards,... Continue reading
Posted Apr 9, 2015 at Golf Business Monitor
It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger Woods did with Jack Nicklaus. Related articles Nike Golf Spring 2015 apparel collection EA Sports selects Rory McIlroy 'Your Race to Dubai' match play challenge in the multiscreen world Continue reading
Posted Apr 6, 2015 at Golf Business Monitor
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think golf clubs can be a good place for charity events. Just to understand better why here are some interesting stats: Troon Golf $12,609,533 for charities in 2014; Brocket Hall in the UK held various charity events: Sparks, Willow, Future for Kids, Beefy's Charity Foundation. To follow these positive examples, I am happy to report about the success of Classic Club Golf who raised over $5 million, including the annual Warburton Celebrity Golf Tournament that raised $1.12 million alone for St. Jude Children’s Research Hospital last year. Classic Club Golf is a unique golf club. Its primary goal is to... Continue reading
Posted Apr 5, 2015 at Golf Business Monitor
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For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features a purse increase to $2.5 million. Thus the new name of the championship is ANA Inspiration. ANA also serves as the official airline of the LPGA. All this happens with the unhidden intent to boost awareness of ANA Airways in the U.S. and in parallel increasing LPGA's presence in Asia and Japan. Golf Channel will have exclusive tournament coverage of ANA Inspiration,... Continue reading
Posted Apr 4, 2015 at Golf Business Monitor
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Royal & Awesome is continuing the cooperation with Sparks in 2015 to raise money for the children's medical research charity. In 2014 they were able to raise £20,000. This year Royal & Awesome & Sparks will invite 60 golfers to complete 72 holes, from dusk to dawn on June 22. The task is to complete as many holes as possible and may be completed at a date and venue of the participant's choice. The game will be held at Fulwell Golf Club in Twickenham. Royal & Awesome will give each team that raises at least £400 a spectacular pair of... Continue reading
Posted Apr 3, 2015 at Golf Business Monitor
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Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia in 1998, in the very same year the got involved with Turnberry Resort in Scotland. Today they are presented in Hong Kong, Korea, Switzerland....and even in Russia. Today they are the world #1 third-party golf management company with more than 10,000 employees. Most recently Troon acquired Honours Golf, the premier golf management company in the Southeastern United States and partnered with Kohlberg... Continue reading
Posted Apr 2, 2015 at Golf Business Monitor
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Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally established in 1896, just eight years after the first golf course opened in the United States. The golf course was designed by Donald Ross and Jack Kidwell. Piqua Country Club is a private non-equity club. Members have full access to the club amenities, programs and array of social and golf events. As an Honours affiliate club, Piqua members now have... Continue reading
Posted Mar 31, 2015 at Golf Business Monitor
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It will be actually a boutique hotel. The Onyria Palmares Beach House Hotel - which features 18 rooms and two suites - will open in spring 2016 and will offer 180-degrees views to the Bay of Lagos, with beds facing the windows so guests wake up looking towards the three-mile Meia-Praia beach. It will have the same service ethos as the Onyria Marinha Edition Hotel, in Cascais, which was voted the number-one hotel in Europe and number three in the world by users of the award-winning review site TripAdvisor in 2013. The boutique hotel follows on the heels of a... Continue reading
Posted Mar 30, 2015 at Golf Business Monitor