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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi. I will meet next week with Boaz Segev, the manager of Caesarea Golf Club. Did you know that Caesarea Golf Club's golf course was designed by Pete Dye? Actually Pete Dye renovated the golf course in 2009 that was originally built in 1961. Related articles 2013 Abu Dhabi HSBC Golf Championship Record income at Abu Dhabi Golf Club & Saadiyat Beach Golf... Continue reading
Posted 5 days ago at Golf Business Monitor
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I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able to vote for the World Golf Awards until October 6. La Manga Club’s South Course has been shortlisted to be named as Spain’s Best Golf Course, while its five-star Hotel Principe Felipe is among the nominees to be voted Spain’s Best Golf Hotel. La Manga Club was voted by readers of Today’s Golfer magazine as the best golf... Continue reading
Posted 7 days ago at Golf Business Monitor
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Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version that they can download to their mobile. 1 information is still missing from golf rangefinders: topography and terrain information. What can we do without this insight? Probably there 2 options: rely on your own eyesight or on your caddie's eyesight and knowledge of the golf course. Last week a reseach (“Understanding the Quality and Functions of the Golfer-Caddie Relationship”) came out commissioned... Continue reading
Posted Jul 15, 2014 at Golf Business Monitor
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The National Azerbaijan Golf Club has been selected to host the 2014 European Challenge Tour Schedule. The first golf facility in this emerging golf destination will host the inaugural Azerbaijan Challenge Open July 31 – August 3, 2014. I must admit this announcement surprised me for several reasons: Azerbaijan has to build up from scratch its golf life. The Azerbaijan Golf Federation joined the International Golf Federation only in 2013. Although country rich in oil, it might not be a problem (see the case of Abu Dhabi or Dubai) The National Azerbaijan Golf Club was opened by end of 2012.... Continue reading
Posted Jul 11, 2014 at Golf Business Monitor
Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the 2016 Championship. Why is this special? Woburn Golf Club has never hosted a women’s Major so far. But let's not run too much a head. Where will be Ricoh Women's British Open next year? Turnberry’s famous Ailsa course is the venue for the 2015 Ricoh Women’s British Open, welcoming the Ricoh Women’s British Open for only the second time in... Continue reading
Posted Jul 9, 2014 at Golf Business Monitor
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I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not be the ideal date for the US Women's Open due to the closeness in time. However Kelly Thesier, Director of Media Communications at the LPGA Tour, convinced me that the attention toward their championship was not effected by men's championship on the contrary. The stats below proves the growing popularity of LPGA events: LPGA has since 2011 gained back the lost sponsors... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
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It seems to me that the centenary of Wilson Staff brings back some of most successful Wilson Staff golf club models in updated version. Yes, Wilson Staff 88002 putter returns after 52 years. The original Wilson Staff 8802 putter was launched in 1962. What are the changes? Designed with the same timeless, heel-shafted head shape, the new head weight (335 grams) complements today’s green speeds and ball construction. Unlike the original’s smooth metal face, this one is milled from 304 stainless steel for ultimate feel with a double-milled facing for true roll. The True Temper Head Speed shaft is stepless... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in middle market investing, has acquired a majority of Troon Golf’s stock. They are replacing Starwood Capital and Goldman Sachs as Troon’s majority shareholders. At Troon Golf expecting it will enrich their value proposition for existing and potential new clients by enhancing the company’s access to capital resources and global relationships. Related articles How to fix Troon Rewards loyalty program? 'Academy Deluxe' by... Continue reading
Posted Jul 5, 2014 at Golf Business Monitor
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Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website. Golf apparel, footwear, bags, clubs, balls and accessories - the same range of categories available on the Direct Golf website - will all be available on Tesco direct, letting customers buy all their golf equipment in one place, whilst collecting Clubcard points. When a customer places an order through Tesco direct the order will be fulfilled by Direct Golf who will ship... Continue reading
Posted Jul 3, 2014 at Golf Business Monitor
Hi Aldex! What is your experience in membership retention?
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At the end of May I wrote about that Las Colinas Golf & County Club is close to win the Golf Resort Award at the International Hotel & Property Awards (hosted by Design et al). Now I have the final results. Las Colinas Golf & Country Club was voted as the best Golf Resort by the general public. In the photo: Antonio Montoro, Vice President, Las Colinas Golf & Country Club Related articles Who will be the European Tour players in 2013? What is the best golf development in Europe? Las Colinas Golf is shortlisted for the Golf Resort Award... Continue reading
Posted Jun 25, 2014 at Golf Business Monitor
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In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get that you can redeem your points for money. Purchase spend is converted into points with every 250 worth £1. It is powered by rewards4golf.com which awards points for purchases made with 1,000s of major brands - points which customers have been using to redeem online for the last couple of years, but can now be redeemed in any Direct Golf store. Those... Continue reading
Posted Jun 24, 2014 at Golf Business Monitor
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Do you remember from last year the promise of John Letters? They promised to give back money if their golf clubs fail to add 47 yards to a golfer's game. Last year not one took up the offer of a refund. Now they continue the success of ‘47 yards longer or your money back' campaign from 2013 by re-introducing/launching their ‘TR47 Challenge'. In any case, anybody taking up the challenge will receive a complimentary John Letters baseball cap worth £14.99. The TR47 set is quite affordable - comprising 9 clubs, with a 3 and 4 hybrid and 5-iron to sand... Continue reading
Posted Jun 22, 2014 at Golf Business Monitor
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I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even more dates and locations are expected to come. Current schedule of Pelz Scoring Game Schools at Troon locations: The Golf Club at Lansdowne, Lansdowne, Va.: June 25 - 28 Maderas Golf Club, San Diego, Calif.: July 30 – August 2 The Ridge at Castle Pines, Castle Pines, Colo.: August 6 - 9 Ironhorse Golf Club, Leawood, Kans.: August 21 – 24 The... Continue reading
Posted Jun 18, 2014 at Golf Business Monitor
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Ernie Els has just partnered with The Venetian Macao Resort Hotel. As an Asian Tour ambassador he will assist in marketing and promotion of the Venetian Macau Open as well. The Venetian Macau Open will be held from October 23-26 at Macau Golf & Country Club. It is not a secret tha Macau inspires to be Asia's leading business, leisure and entertainment destination. I think Thailand has better chances (or may be Malaysia) to achive this status. Ernie Els has quite a rich experience in that region, especially in Malaysia where he had already built 2 golf courses in Teluk... Continue reading
Posted Jun 16, 2014 at Golf Business Monitor
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Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first set the bubble aloft, and it bursts."). It seems to me that Jonathan Mahler the writer of the above mentioned article can be right. Last month I came to similar conclusion when I wrote about consquences on the golf industry and Nike Golf without Tiger Woods. TicketCity has just reported that they see a drastic drop of 61% in U.S. Open Championship... Continue reading
Posted Jun 15, 2014 at Golf Business Monitor
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Las Colinas Golf & Country is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view? Golf club managers' benefits: new models include the latest Visage GPS and touch screen technology, which come as standard. The solution links with the club’s operating system to communicate up-to-the-minute fleet performance information and diagnostics, and provides clubhouse services on the course. Likely to facilitate more sales in pro shops Operators can now receive, in real time via smartphone, tablet and computer,... Continue reading
Posted Jun 13, 2014 at Golf Business Monitor
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I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than here in Europe. For us football World Cup is really a big event. The good news is that DIRECTV offering another round of interactive, bonus golf coverage with the U.S. Open at North Carolina¹s Pinehurst Resort beginning today: If you are a DIRECTV subscubsriber than you will also have access to an interactive menu of features through the red color key... Continue reading
Posted Jun 12, 2014 at Golf Business Monitor
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May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will end on September 28th. What you have to do is to bring your unwanted golf clubs and golf bags. All donated items will be delivered to The Golf Trust, for redistribution to disabled golfers, inner-city and outreach projects, and farther afield to Golf Trust projects around the world. What you will get for your unwanted golf clubs and golf bags... Continue reading
Posted Jun 10, 2014 at Golf Business Monitor
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I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably one negative remark was the head size. It is noticeably smaller than of many other companies' wedges. I think this can be problem for those regular golfers whose swing technique is immature. The new Callaway Mack Daddy 2 Wedges is the combination of the previous edition combined with several new key features, like the Tour validated shape and Tour grind. The premium... Continue reading
Posted Jun 8, 2014 at Golf Business Monitor
Hi Andrew! What is your problem with Callaway Golf's X-Cage Vibe golf shoe? The design of the shoe or the stability or something else. Please could you share your experience with Callaway Golf's X-Cage Vibe golf shoe. I would love to read your insights. Thanks.
Hi Brian! Troon Golf launched in October 2012 very similar mobile application you described. I think they still charge 8 USD to download their app: - Troon Golf's mobile solutions: http://www.golfbusinessmonitor.com/golf_industry/2013/01/troon-golf-goes-mobile.html - Las Colinas Golf & Country Club (managed by Troon Golf): http://www.golfbusinessmonitor.com/golf_industry/2014/05/las-colinas-golf-is-shortlisted-for-the-golf-resort-award.html I see 4 challenges for you in this app development project: - connecting the app with the club's CRM system; - analytics for golf club management; - presenting precisely the golf course; - facilitating 2-way communication (between the golf club and the players/members). Finally I checked the features of you app. I think you should add social features (e.g. how to share photos, videos or talk with other golfers who are playing in the same golf course) to be more useful.
Hi Olivia! I think social technology will not change the popularity of sporting holidays, only the way we organize our sporting holiday and how we spend our sporting holiday. Thanks to social technology people know about products and services more than ever before. Golfers share photos (e.g. selfies), videos or simply views about their golf experience in a golf resort or about a golf travel agency's service and offer. They ask their friends or highly regarded specialist since they need social proof and authority before they decide. They will also want more freedom in organizing a golf holiday. Golfers will not accept blindly what their golf travel agent or the golf resort claim. This hardens in our case golf resorts', golf travel agents'business. Namely, to control the information about a resort. The very same people do not want to waste their money as well. For these above mentioned reasons why Tripadvisor, Airbnb and other social travel portals are so popular. This change will not happen overnight. I am sure there will people who will prefer "old school" sporting holiday planning.
Hi Torsten! I am sorry that I could not get back to you yesterday. I would highlight two golf tourism related start-ups: Golfscape.com and Golfboo.com. Personally I regard Golfscape more sophisticated. Here is an interesting post from the COO of Golfscape that can be useful for you: http://www.golfbusinessmonitor.com/golf_industry/2014/03/the-rise-of-the-local-voice-in-golf-tourism.html. How will you convince Swedish golf clubs to use your platform and services versus Facebook or LinkedIn?
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The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July. Actually everyone who are important will be there Jiyai Shin, (2012, 2008) Yani Tseng (2010. 2011) and Catriona Matthew (2009). For Yani Tseng Royal Birkdale is not a new golf course, she won the Championship when it was played at Royal Birkdale in 2010. It seems to me female golf is gaining momentum as 2014 Ricoh Women’s British Open will be showcased on BBC Television in... Continue reading
Posted Jun 2, 2014 at Golf Business Monitor