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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and members, but also to retain existing ones. It can be conducted in various ways, however I would suggest to start with a simple tool called Net Promoter Score (NPS). The tools shows who and how many of our customers are either promoting or detracting our service (e.g. golf club/golf course). Despite the simplicity of NPS, it is not simple to find golf clubs who are using this tool (e.g. Troon Golf,... Continue reading
Posted 2 days ago at Golf Business Monitor
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Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business without any hurdle. On the very same day, Srixon/Cleveland Golf announced that Will Wilcrox continues to be a Srixon/Cleveland Golf PGA Tour staff member. Will Wilcox will keep on playing with the following golf clubs: Srixon/Cleveland woods, Srixon/Cleveland irons and Cleveland wedges. ..and of course with Srixon Z-STAR Tour Yellow golf balls. He is a little bit rookie (turned pro in... Continue reading
Posted 2 days ago at Golf Business Monitor
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First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at Bay Hill. I think it is clear what are the benefits of drones versus helicopters. The Telegraph used drones at Gleneagles on this year's Ryder Cup to give better coverage about the game. Drones can go where helicopters can't, both in terms of proximity and cost. Today, men of the street can buy a consumer drone outfitted with 4 battery-powered motors... Continue reading
Posted 4 days ago at Golf Business Monitor
Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave Sole™ Technology will be able to provide greater club head flex on impact thus delivering more of the energy from the swing to the ball for increased distance. We can find in the Mizuno's JPX-850 fairway woods and JPX-850 hybrids, a strategic weight shift of additional mass in the club head to the front and back adjusts the center... Continue reading
Posted 4 days ago at Golf Business Monitor
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In less than 3 hours starts the 2014 Volvo World Match Play Championship at the London Golf Club. The draw for the 2014 Volvo World Match Play Championship has been confirmed yesterday with some interesting match ups. Here are the match ups: Defending Champion Graeme McDowell will take on Joost Luiten, Mikko Illonen and winner of last week’s Portugal Masters Alexander Levy. Henrik Stenson is in a group with Thongchai Jaidee, Francesco Molinari along with South Africa’s George Coetzee. US Ryder Cup star Patrick Reed will be faced with Jamie Donaldson, Jonas Blixt and winner of the recent KLM Open... Continue reading
Posted Oct 14, 2014 at Golf Business Monitor
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For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses and in addition to this it also has to compete with such golf destinations as Turkey. Quinta do Lago owner Denis O’Brien and the resort’s chief executive John Dwyer recognized this problem in 2009. To be become more copetitive they started in 2009 a major €29m investment programme, with a further €21m is set to be spent on improving its facilities... Continue reading
Posted Oct 13, 2014 at Golf Business Monitor
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Saadiyat Beach Golf Club has long been (cca. since 2011) an active supporter of the MENA (Middle East and North Africa) Golf Tour's mission to grow new talent in the area. Not often occurs such thing that even competitors are commending to host a golf event. But now this is the case, competitors and organisers of the ASCORP Golf Citizen Abu Dhabi Open commended Saadiyat Beach Golf Club as host venu to the 25th MENA Golf Tour event (28 September - 01 October 2014) at the start of the month. The winner of the ASCORP Golf Citizen Abu Dhabi Open... Continue reading
Posted Oct 12, 2014 at Golf Business Monitor
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After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business (30 years after 1st qualifying as a pro). What we should know about the award and the title 'Fellow of the PGA' is, it is given only to those professionals who have made a visible contribution to golf, who have a history of ‘successes and achievements’ and display an ‘ongoing commitment to personal and professional development’. Just recently I wrote about... Continue reading
Posted Oct 10, 2014 at Golf Business Monitor
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Callaway Golf really tries to pamper us. Sometimes I feel like it will be at the expense of learning how to swing correctly. To be honest who don't need an extra help? On Tuesday Callaway Golf launched officially the new Big Bertha Alpha 815 driver and the Big Bertha Alpha 815 Double Black Diamond driver. I hope they will contribute a lot to our golf experience and at the end of the day to golf courses' revenues. The Big Bertha Alpha 815 Double Black Diamond Driver, designed for better players to maximize distance through extreme low spin. Both drivers will... Continue reading
Posted Oct 9, 2014 at Golf Business Monitor
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Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf club brand. This time, my new discovery is XXIO (pronounced zeh-ku-shi-oh), Japan's #1 golf brand from Dunlop Sports. It is the main brand under the Sri Sports/Dunlop umbrella. In the US XXIO golf clubs is available via Srixon/Cleveland. Srixon/Cleveland positions the brand as a luxury golf brand. Surprisingly, XXIO golf clubs are developed for average and senior golfers (at least in Japan).... Continue reading
Posted Oct 7, 2014 at Golf Business Monitor
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It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL enabled (with Zebra Technologies) visitors to see the game on their tablets and iPhones inside the stadium (instead of watching it at home)? Something similar happened in Ryder Cup 2014, in Gleneagles, Scotland, in a more sophisticated way. At first time in Ryder Cup history, the organizers implemented Radio Frequency Identification (RFID). Fans attended Gleneagles, Scotland received Radio Frequency Identification (RFID) wristbands... Continue reading
Posted Oct 6, 2014 at Golf Business Monitor
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Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald. The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow Forging gives a one-piece construction. It combines material consistency and strength with a solid feel. This grain acts as a strengthener/reinforcer, improving the block’s integrity, consistency and durability. The new Mizuno wedge incorporates loft-specific groove geometria and loft-specific sole grinds, the versatility and high-spin of the MP-T5 wedges provide players with soft, solid and consistent feel. In total, the MP-T5s feature... Continue reading
Posted Oct 1, 2014 at Golf Business Monitor
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Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached significant results in 3 particular categories: Its practice facilities, including the Palmerston Academy, are, this year, scoring at an impressive 95.6 per cent, against a Podium score of 86.5. The club's ‘on-course services' also outperformed the very best clubs, scoring 68.7 per cent to the Podium score of 66.2. This includes elements such as the tidiness of the starter's hut and information... Continue reading
Posted Sep 30, 2014 at Golf Business Monitor
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Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year contract extension, but nothing about the value of the contract. What is sure is Keegan Bradley will keep on playing with Srixon Z-STAR XV balls, Srixon woods, Cleveland irons and Cleveland wedges. In addition to this Bradley will continue using headwear with a Srixon logo on the front and Cleveland Golf logos on the sides (as like to today), while wearing... Continue reading
Posted Sep 28, 2014 at Golf Business Monitor
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Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014. It has been known for a while that in 2015 Cleveland Golf/Srixon will focus on Srixon. So here are the changes: The new drivers (Z745 and Z545) will have cup-face (see picture of Z545 driver below) with titanium body and high-strength 6-4 titanium face. Common features of the two models are: Srixon's Quick Tune... Continue reading
Posted Sep 26, 2014 at Golf Business Monitor
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In 2013 Publituris Portugal Travel Awards (Portugal's national tourism "Oscar" award) awarded Onyria Palmares Beach & Golf Resort in categories ‘Best Five-Star Hotel’ and ‘Best Golf Course’. This year the 27-hole complex was only awarded for the country's best golf course. At the same time Algarve received IAGTO's European Golf Destination of the Year for 2014. I wish I could ask António Pinto Coelho the operations director what is their net promoter score (NPS)....Do they know how many loyal customers/members they already have? Will these people promote indeed this golf course/resort? What is the rate of "promoters", "passives" and "detractors"?... Continue reading
Posted Sep 25, 2014 at Golf Business Monitor
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Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. Callaway Golf says that thanks to the 360 Face Cup technology we will be able to hit our balls "up to 2 clubs longer". What is interesting in this solution is when you hit the ball on the sweet spot, it's faster, but if you don't hit it on the sweet spot your ball still will be faster. The more flexible face provides... Continue reading
Posted Sep 24, 2014 at Golf Business Monitor
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Orizonte Lisbon Golf has just launched a new international amateur golf event, the ORIZONTE Lisbon Golf Trophy. The ORIZONTE Lisbon Golf Trophy will take place in the Costa Azul region, south of Lisbon, from February 10-15, 2015. There will be to categories, category one (handicaps to 18.4) and the second (handicaps to 36) and daily awards for the longest drive and nearest the pin. The accommodation will be at the 4-star Sesimbra Hotel & SPA. The 4 tournament rounds played will be played at Quinta do Peru, Aroeira, Ribagolfe and Santo Estevão. Quinta do Peru has hosted several European Challenge... Continue reading
Posted Sep 23, 2014 at Golf Business Monitor
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The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte Rei, Turnberry Resort and Thracian Cliffs. The motivation of Leading Golf Courses of Europe (Zürich-based) is clear. They want to provide the highest quality and become a stamp of quality assurance at the same time. This sounds very marketing for me. 59Club’s bespoke ‘performance analysis tool’ will be used to measure the performance of each every golf course. Personally, I would... Continue reading
Posted Sep 22, 2014 at Golf Business Monitor
Hi Pvr! I update my blog as frequently as I find golf business issue. For this reason please avoid to use in the future my blog for link building. Anyway, I am happy to hear about golf business in India.
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I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf & Beach Resort and Light House). Needless to say that Bulgaria is not the wealthiest EU country. According to the European Comission, Bulgarian economy in 2014: likely grow by cca. 1.7%, inflation rate will be around -0.8% unemployment rate: cca. 12.8% These are not too rosy figures. However it is good to see that Bulgarian tourism is growing. In 2013 it... Continue reading
Posted Sep 19, 2014 at Golf Business Monitor
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Creative Golf Design won the pitch for 5-year restoration of Royal Blackheath Golf Club (instituted in 1608!!; According to Bernard Darwin, it is the oldest golf club in the world). Creative Golf Design will work in tandem with John Nicholson Associates. The value of the project is not disclosed. Ken Moodie (owner of Creative Golf Design) will be the second Scottish golf architect to be chosen after James Braid. The first phase at Royal Blackheath Golf Club, including bunker modifications (see photo below) on the 2nd, 17th and 18th holes, started in August 2014 and was completed in the second... Continue reading
Posted Sep 18, 2014 at Golf Business Monitor
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It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga Club opened their golf tution facility in cooperation with David Leadbetter. Leadbetter promises to be the finest golf tuition facility in Europe following a €1 million redevelopment of La Manga Club's already extensive teaching and practice centre. The Leadbetter Academy is directly adjacent to the remodelled range, and features two 36-meter Huxley grass tees, three extra mat teeing areas and a 150-meter... Continue reading
Posted Sep 18, 2014 at Golf Business Monitor
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This year the Volvo World Match Play Championship will be held in the International Course at the London Golf Club, from October 15 to 19. The 2014 Tournament will be played over 5 days unlike in previous years. The starting day will be on Wednesday. The remainder of the field will be announced later. In this year we will celebrating the 50th annviversary since the inaugural Championship won by Arnold Palmer at Wentworth in 1964. €650,000 will be the first prize, while the total prize fund is €2.25m. The 2013 Champion Graeme McDowell will try to defend his title (see... Continue reading
Posted Sep 16, 2014 at Golf Business Monitor
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We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. If you wish to win a Team USA or Team Europe Cleveland Golf custom wedge then tip here who will be the winner. Related articles European Ryder Cup captain's new venture Paul McGinley's European team is expanding Continue reading
Posted Sep 16, 2014 at Golf Business Monitor