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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Nowadays, Scotland attracts 220,000 golf visitors every year. 92,000 other visitors play golf whilst on holiday. Scotland's National Tourism Organisation (VisitScotland) and Golfbreaks.com ran recently a promotion campaign between September 2013 and August 2014 to foster golf tourism in Scotland and to exceed the above mentioned figures. I assume you met with their campaign's ads in leading golf magazines like Golf Monthly, Today's Golfer and National Club Golfer or via other partners like ScotRail, European Tour or Lothian Buses. The prize for 4 people was: tickets to the final day of The 2014 Ryder Cup, accommodation in Edinburgh and Turnberry,... Continue reading
Posted 8 hours ago at Golf Business Monitor
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For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile screen size and video consumption. Thus we can say the bigger the mobile screen, the more video people are watching on it. Increasing number of free wi-fi access points in our cities also intensify and enhance the usage of smartphones and tablets. As a result of this change digital video ad spending is likely to grow in the US by 41.9%, reaching... Continue reading
Posted yesterday at Golf Business Monitor
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When I first read about the "adults only" program at THB Reserva del Higuerón, something else came to my mind. Actually this is about holiday without kids. What is the hotel staff for, if not for providing relaxing stay in the hotel? If so then I don't understand why there are "adult only" packages... THB Reserva del Higuerón now offers in an "adult-only" version a 3-night, 2-round break this winter starts from just €267 per person sharing a twin or double room with breakfast. Apart from this, THB Reserva del Higuerón is a pretty attractive designer hotel with 177 bedrooms,... Continue reading
Posted 7 days ago at Golf Business Monitor
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Colin Montgomerie has just celebrated last week his 600th Tour appearance at the Turkish Airlines Open. What a nice lifetime achievement: 31 European Tour victories, 8 Order of Merit titles, 2 Senior Major Championships, and played in 8 Ryder Cups. + developing Montgomerie Maxx Royal (opened in September 2008) in Turkey to be able to host prestigious international tournament(s). Related articles Are drowns the new rangefinders? Do we really take more golf breaks than in 2009? La Manga Club International Pro-Am returns to the PGAs of Europe events Ernie Els' latest golf design project in Malaysia Aviara Golf Club selects... Continue reading
Posted Nov 17, 2014 at Golf Business Monitor
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Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh joined his team (beside Johor Bahru). Ernie Els' first golf course the Els Club Teluk Datai was recently opened. The second, The Els Club Dasaru Coast will be opened in 2015. The Els Club Desaru Valley facility will include a stunning 25,000 sq. ft. clubhouse, is planned to complement the nearby 27-hole Els Club Desaru Coast venue. It is natural that... Continue reading
Posted Nov 14, 2014 at Golf Business Monitor
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At least this was Cleveland Golf's intention with the new Cleveland Golf Black Line. Their focus was espcially on senior and female golfers. I think beginners can be added to this list. Did you know that average golfer's swing speed is 15 mph slower than professional golfer? Cleveland Golf Black Driver - minimum advertised price (MAP) of $349.99 The novelyt in the new Cleveland Black Driver in comparison of the previous version (from 2012) is that they lowered the Center of Gravity and moved it closer to the club face. Cleveland Golf also utlized the traditional shape and made it... Continue reading
Posted Nov 13, 2014 at Golf Business Monitor
Next year La Manga Club International Pro-Am will return to the PGAs of Europe senctioned events. From February 17-19, 2015 upt to 30 teams will compete for an overall prize fund of €30,000. Pro-am packages for teams of one professional and three amateurs are available priced at €950 per amateur (free for professionals), but golfers can take advantage of an early booking offer of €899 when booking before 15th December. Packages include: Tournament rounds on La Manga Club’s North and South courses Practice round Daily lunches Welcome cocktail reception Prize-giving gala dinner Accommodation Professional prize fund of €30,000 (based on... Continue reading
Posted Nov 11, 2014 at Golf Business Monitor
Algarve Tourism Association (ATA) has just launched the ‘golf4all' campaign. The aim of the 'golf4all" is to present the Algarve as a fully-inclusive tourism attraction for golfers of all ages and abilities and for tourist acros the globe. As part of this initiative they will hold next week (November 18-23) the European Disabled Golfers Association (EDGA) Algarve Open, in Pestana Vila Sol. The Association is planning other initiatives for 2015 as well. The big question is: What are these resorts and golf clubs are doing to enable disabled golfers to enjoy their golf courses?? Here are some of the prominent... Continue reading
Posted Nov 10, 2014 at Golf Business Monitor
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Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I am expecting that soon will come more sophisticated sensor technology designed specifically for wearables. The golf industry reacted quite quickly to the new trend of wearables. Probably the two most prominent trendsetters are Game Golf (was launched in summer of 2013) and Arccos (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf). Both of them are using similar technologies:... Continue reading
Posted Nov 7, 2014 at Golf Business Monitor
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Originally Ernie Els planned to open the Els Club Teluk Datai in February 2014, but now he can celebrate the official opening of his first ever golf course creation in Malaysia. The new golf course will be managed and operated by Troon Golf. Actually it is not a bad timing, the weather will be nice in November in Malaysia: 25-30 Celsius. This golf course is part of DRH's vision for the development of golf and bespoke tourism experiences in Malaysia. Golf industry professionals gave their confidence in advance when they voted The Els Club Teluk Datai as the region’s ‘Best... Continue reading
Posted Nov 6, 2014 at Golf Business Monitor
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Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5 young local golfers from the HSBC Junior Golf Program. In my previous post I have already written who will be participating in this competition. However it is worth to mention since it explains that this more than just HSBC sponsored championship what are the qualification criterias: winning a key tournament on their Tours or being ranked in the world's top 50. Continue reading
Posted Nov 5, 2014 at Golf Business Monitor
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Recently Wilson Staff came up with their new D200 family. Just like its competitors Wilson Staff would like to enable golfers to achieve more distance and accuracy. The new promise is that with The Right Light technology is able to create a powerful, balanced, solid-feeling and sounding golf club by optimally poisitioning the available mass. The core idea behind The Right Light technology is golfer can swing faster if his golf club is lighter. Continuing this concept, higher golf ball speed will lead to more distance. The rate of distribution of mass is not available at this moment. Wilson Staff... Continue reading
Posted Nov 4, 2014 at Golf Business Monitor
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It will be held in Shangai, China. For the second year running, 40 of the world’s Top 50 golfers will line up in Shanghai this week (November 6-9). It is another sign that China is becoming soon a golf superpower. We can say that the WGC-HSBC Champions became ‘Asia’s Major’. We would think this achievement is achieved also with active state support, but it is exactly the opposite. Since 2004 it has been illegal in China to build golf courses as a result of a directive of the State Council. Somehow golf course developers found gaps in the regulation and... Continue reading
Posted Nov 3, 2014 at Golf Business Monitor
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Last turned out that Aviara Golf Club (Park Hyatt Aviara Resort in Carlsbad, Calif.) has selected Troon Golf. Did you know that Aviara Golf Club was designed by Arnold Palmer? What I also like in this golf club is their mobile application that helps guest to enjoy better their golf game during their stay. Here are some of the features of the mobile application: - Real Time GPS Yardage (Green Front/Center/Back + Bunkers, Trees, Water Hazards) - Interactive Digital Scorecard + Handicap (Gross & Net scoring) - Course Tour with Hole Descriptions & Playing Tips - Custom Tournaments w/ Live... Continue reading
Posted Nov 3, 2014 at Golf Business Monitor
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As it was expectable Phil Mickelson is continuing to work with Callaway Golf as a Staff Pro. Phil Mickelson has signed a multiyear extension with Callaway Golf. As a Staff Pro, he will continue to play Callaway clubs, a Callaway golf ball and carry a Callaway Staff Bag. Last year he had 2 PGA Tour wins, 7 TOP10 and 11 TOP25 finishes. In total Phil Mickelson has 42 PGA Tour wins. This is pretty convincing why it is good for Callaway Golf. He is not a problematic professional golfer. Apart from he was implicated in an insider trading-investigation (in June... Continue reading
Posted Oct 29, 2014 at Golf Business Monitor
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International Golf Travel Market commissioned a survey about our core golfers' golf holiday habits. The research, conducted in September on behalf of IGTM by Sports Marketing Surveys Inc. They found the followings: at least 50% of golfers in France (54%) and Germany (50%) take more golf breaks now than in 2009, while the figures for Sweden and the UK were 47% and 40% respectively. Spain, is still the first choice of golf destination in each of the country’s surveyed with at least 30% of golfers from France (30%), Sweden (42%) and the UK (36%), having been to Spain for a... Continue reading
Posted Oct 28, 2014 at Golf Business Monitor
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No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and members, but also to retain existing ones. It can be conducted in various ways, however I would suggest to start with a simple tool called Net Promoter Score (NPS). This tool shows who and how many of our customers are either promoting or detracting our service (e.g. golf club/golf course). Despite the simplicity of NPS, it is not simple to find golf clubs who are using this tool (e.g. Troon Golf,... Continue reading
Posted Oct 22, 2014 at Golf Business Monitor
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Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business without any hurdle. On the very same day, Srixon/Cleveland Golf announced that Will Wilcrox continues to be a Srixon/Cleveland Golf PGA Tour staff member. Will Wilcox will keep on playing with the following golf clubs: Srixon/Cleveland woods, Srixon/Cleveland irons and Cleveland wedges. ..and of course with Srixon Z-STAR Tour Yellow golf balls. He is a little bit rookie (turned pro in... Continue reading
Posted Oct 22, 2014 at Golf Business Monitor
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First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at Bay Hill. I think it is clear what are the benefits of drones versus helicopters. The Telegraph used drones at Gleneagles on this year's Ryder Cup to give better coverage about the game. Drones can go where helicopters can't, both in terms of proximity and cost. Today, men of the street can buy a consumer drone outfitted with 4 battery-powered motors... Continue reading
Posted Oct 20, 2014 at Golf Business Monitor
Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave Sole™ Technology will be able to provide greater club head flex on impact thus delivering more of the energy from the swing to the ball for increased distance. We can find in the Mizuno's JPX-850 fairway woods and JPX-850 hybrids, a strategic weight shift of additional mass in the club head to the front and back adjusts the center... Continue reading
Posted Oct 20, 2014 at Golf Business Monitor
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In less than 3 hours starts the 2014 Volvo World Match Play Championship at the London Golf Club. The draw for the 2014 Volvo World Match Play Championship has been confirmed yesterday with some interesting match ups. Here are the match ups: Defending Champion Graeme McDowell will take on Joost Luiten, Mikko Illonen and winner of last week’s Portugal Masters Alexander Levy. Henrik Stenson is in a group with Thongchai Jaidee, Francesco Molinari along with South Africa’s George Coetzee. US Ryder Cup star Patrick Reed will be faced with Jamie Donaldson, Jonas Blixt and winner of the recent KLM Open... Continue reading
Posted Oct 14, 2014 at Golf Business Monitor
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For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses and in addition to this it also has to compete with such golf destinations as Turkey. Quinta do Lago owner Denis O’Brien and the resort’s chief executive John Dwyer recognized this problem in 2009. To be become more copetitive they started in 2009 a major €29m investment programme, with a further €21m is set to be spent on improving its facilities... Continue reading
Posted Oct 13, 2014 at Golf Business Monitor
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Saadiyat Beach Golf Club has long been (cca. since 2011) an active supporter of the MENA (Middle East and North Africa) Golf Tour's mission to grow new talent in the area. Not often occurs such thing that even competitors are commending to host a golf event. But now this is the case, competitors and organisers of the ASCORP Golf Citizen Abu Dhabi Open commended Saadiyat Beach Golf Club as host venu to the 25th MENA Golf Tour event (28 September - 01 October 2014) at the start of the month. The winner of the ASCORP Golf Citizen Abu Dhabi Open... Continue reading
Posted Oct 12, 2014 at Golf Business Monitor
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After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business (30 years after 1st qualifying as a pro). What we should know about the award and the title 'Fellow of the PGA' is, it is given only to those professionals who have made a visible contribution to golf, who have a history of ‘successes and achievements’ and display an ‘ongoing commitment to personal and professional development’. Just recently I wrote about... Continue reading
Posted Oct 10, 2014 at Golf Business Monitor
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Callaway Golf really tries to pamper us. Sometimes I feel like it will be at the expense of learning how to swing correctly. To be honest who don't need an extra help? On Tuesday Callaway Golf launched officially the new Big Bertha Alpha 815 driver and the Big Bertha Alpha 815 Double Black Diamond driver. I hope they will contribute a lot to our golf experience and at the end of the day to golf courses' revenues. The Big Bertha Alpha 815 Double Black Diamond Driver, designed for better players to maximize distance through extreme low spin. Both drivers will... Continue reading
Posted Oct 9, 2014 at Golf Business Monitor