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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Just before the start of the PGA Merchandise Show in Orlando, Callaway Golf has just announced its new line of golf clubs the XR product family (XR Driver, XR Irons, XR Hybrids, XR Fairway woods). The new golf club line comes with some of the well-known technology solutions that can be found also in Big Bertha Alpha 815 Driver (e.g. RMOTO Face Technology, OptiFit Technology) and Big Bertha V Series (e.g. OptiFit Technology). As we could get used to it, Callaway Golf continues to focus on speed. In this nothing new. So let's see what are the changes and/or novelties... Continue reading
Posted Jan 16, 2015 at Golf Business Monitor
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The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn. He heads the new team as estate manager. Brett Smith is joining as deputy estate manager after spending 14 years at Windmill Village Golf Club in Coventry. With the addition of two new assistant greenkeepers, Tom Coleman and James Rodley, plus recent recruit Ivor Hopkins, Heythrop Park Resort has added 5 new estate and course management staff since spring 2014. Thus Heythrop... Continue reading
Posted Jan 15, 2015 at Golf Business Monitor
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Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with finishing in 28th-place in the Race to Dubai. He recorded 8 top-10 finishes during the campaign, including a T3 placing at the prestigious Dubai Desert Classic and a T6 at the BMW Masters, the opening event of the Final Series. What is in his bag? Driver: Vapor Speed 10.5°N Fairways: Vapor Speed 15° & 19° Irons: Vapor Pro Combo 3-4, Vapor Pro... Continue reading
Posted Jan 15, 2015 at Golf Business Monitor
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Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24 sets of True Temper shafts in play at the Hyundai Tournament of Champions. Did you know about Dynamic Gold that inside the shaft there is a frequency tuned polymer core? As I understood it is able to eliminate up to 70% of unwanted vibration at impact SensiCore. So even if there is a shock on our hands, wrists, elbows or shoulders we... Continue reading
Posted Jan 15, 2015 at Golf Business Monitor
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In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post I am focusing on how wearable technology solutions can improve in-store communication and navigation + payment solutions. A recurring situation in stores that we are wandering around to find the product we are looking for. Wouldn’t it be more pleasant if we could get help without interacting with the shop assistant? Sometimes, such questions as “Can I help you, sir” can be... Continue reading
Posted Jan 14, 2015 at Golf Business Monitor
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Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and visited among the others the Yas Links Abu Dhabi. The organizers also wanted to show the natural beauties of Abu Dhabi. If you like deserts then it is really worth to go. You can even do sand skiing and boarding. :-) 3-time Abu Dhabi champion Martin Kaymer, Ernie Els, Ryder Cup stars Jamie Donaldson and Victor Dubuisson and defending champion... Continue reading
Posted Jan 14, 2015 at Golf Business Monitor
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The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops and other golf retail outlets could utilize wearables. For many of us, if I ask them about wearables, the following things are coming to their mind: Google Glass, smartwatches (e.g. Motoactv of Motorola), activity trackers (e.g. Fitbit). Why don’t we think how could we maximize these technologies to enhance customer experience in our pro-shop or golf retail... Continue reading
Posted Jan 13, 2015 at Golf Business Monitor
The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club. Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at Frenchman’s Reserve is only the first of many impressive features of the club. Related articles How to have a private caddie with the wisdom of crowds? Annika Sörenstam is designing her first European golf course Where is Europe's best golf hole? Odyssey Golf is launching the Odyssey Works putter line 340,000 golf event spectators were interested in Scotland New Darren Clarke... Continue reading
Posted Jan 12, 2015 at Golf Business Monitor
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We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc., is the second most important factor in driving customers to the lesson tee. It's not of course just about growing the list, it's about staying in constant contact with your customers through email marketing. This won out over Facebook and other social media. Social media does help drive people to your list, but if you don't work the list,... Continue reading
Posted Jan 12, 2015 at Golf Business Monitor
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Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. In the following you can read her examples: It's scary to be working in an industry that has been on a constant decline for nearly 2 decades. It's eye opening when you see competitors go out of business and customers just hang it up and walk away. For leading instructors however, golf's decline has not been all that frightening. I have... Continue reading
Posted Jan 12, 2015 at Golf Business Monitor
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New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the PGA of America’s third CEO on November 10, 2012. Did you know that he helped to recruit Tom Watson to be the Ryder Cup captain (2014) of the US team? Good intent, but....He also created in 2013, PGA's first CMO position. Thus became Kevin Ring the first chief marketing officer of PGA of America. Kevin Ring's first 2 big campaigns as the... Continue reading
Posted Jan 9, 2015 at Golf Business Monitor
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Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin, build on the original 40-compression DUO ball. In 2014 DUO was the number one selling distance ball in the off-course channel (source: Golf Datatach). This means Wilson Staff will have the softest golf balls available in all 3 categories – 2-piece, 3-piece and urethane. The official launch will be on January 24th. There is no information about how... Continue reading
Posted Jan 8, 2015 at Golf Business Monitor
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Odyssey Golf has just announced the launch of Odyssey Works putter line. Although it will be available nationwide (US) only from January 30, 2015, but I assume I will be able to try it on the demo day at the coming PGA Merchandise Show in Orlando. The new product introduction price starts at $179.99. Odyssey Golf developed a new insert called Fusion RX insert that combines White Hot insert with ultra thin (406mm) stainless steel mesh (see picture below) + Metal-X roll pattern. The developers and let's say us can expect reduced skidding. Actually it is a good idea. The... Continue reading
Posted Jan 7, 2015 at Golf Business Monitor
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Luxury designer brand G/FORE has just launched their 2015 range. In parallel their unhidden intent is to conquer the UK golf market in 2015. In style they remind me little bit the Scottish brand Royal & Awesome. Did you know that 2014 US Ryder Cup captain Tom Watson and two-time PGA Tour winner Jonas Blixt are among the G/FORE brand ambassadors? Personally I am more impressed by the customization feature of their website (see blow) then by the design. In addition to it I am not sure that these golf gloves are breathing even if they are made of premium... Continue reading
Posted Jan 6, 2015 at Golf Business Monitor
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The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World Amateur Golf Ranking in 2012), but had already achieved quite a lot: 1 PGA Tour victory: 2014 the Memorial Tournament presented by Nationwide Insurance; 6 victories in Japan; He is not totally committed to Srixon and Cleveland Golf (also using Scotty Cameron G.S.S. Newport 2 Timeless; Bridgestone's TourStage X-UT; 3-wood: Callaway RAZR X Black), but he is playing mainly with them:... Continue reading
Posted Jan 6, 2015 at Golf Business Monitor
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In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there is a connection between smartphone penetration and the rise of on-demand economy. Smartphones are gateway to information and services. The on-demand (let's call it) movement is actually bridging the gap between real world services and the online world. Mobile apps have simplified and eased the way we do certain tasks and they are in line with our on-the-go lifestyle (see the... Continue reading
Posted Jan 5, 2015 at Golf Business Monitor
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In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs. Big Bertha Alpha 815 Fairway Woods are $299 each, and Big Bertha Alpha 815 Hybrids are $249 each. They will be available at golf retailers nationwide (US) and onwww.callawaygolf.com on January 16, 2015. Big Bertha Alpha 815 Fairway Woods Callaway Golf added 3 gram and 30 gram weights to the fairway wood golf clubs to lower spin or adjust launch.Lower spin when the weight is in the forward position,... Continue reading
Posted Jan 2, 2015 at Golf Business Monitor
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51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf event attendance in Scotland’s history, behind only 2007 when The Open, Women’s British Open and The Senior Open Championship were all held in Scotland alongside three main European Tour events. Several golf championships and events contributed to this success, especially the Ryder Cup that by itself attracted 240,000 spectators to the PGA Centenary Course at Gleneagles. Other important events were: Aberdeen... Continue reading
Posted Dec 29, 2014 at Golf Business Monitor
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Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like Peter Alliss and Peter McEvoy (former Walker Cup captain). Out of Tenerife's 9 golf courses only Golf del Sur golf club represented the island. Golf del Sur’s 211-yard (=193 meters) par-3 second hole was awarded to be on Golf World magazine’s latest list of its ‘100 Classic Golf Holes in the UK and Continental Europe.’ The golf holes were judged by: strategy... Continue reading
Posted Dec 23, 2014 at Golf Business Monitor
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I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma) developed couple of promising golf talents among them Allan Dunbar and Paul Cutler who progressed into the European Tour. Darren Clarke opened in the spring a new Darren Clarke Centre of Excellence at Donnafugata Golf Resort & Spa(this is the first in Europe). it is a nice effort of Donnafugata to provide an added value service to attract golfers to its golf... Continue reading
Posted Dec 19, 2014 at Golf Business Monitor
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Abu Dhabi Golf Club’s maintenance team (Andrew Whittaker and his team; Peter Harradine) has been named “Golf Course Maintenance Team of the Year” at The Middle East Golf Awards (MEGAs), hosted at Jumeirah Emirates Towers, Dubai. This recognition came just in time as we are heading to the European Tour’s next Abu Dhabi HSBC Golf Championship that will be held between 15-18 January 2015. Rickie Fowler and Rory McIlroy have just announced that they will play at the 2015 Abu Dhabi HSBC Golf Championship. Related articles Annika Sörenstam is designing her first European golf course Thracian Cliffs Golf & Beach... Continue reading
Posted Dec 17, 2014 at Golf Business Monitor
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When I ask about Estonia for many of us not a golf destination comes to our mind, but rather a country with well-preserved medieval cities. However if I wish to highlight one Estonian golf club then it would be Estonian Golf & Country Club. The club is part the European Tour Properties network (one of only 10 European PGA Tour Courses in Europe). Currently Estonian Golf & Country Club offers its golfers a 9- hole links-type Stone Course and a real 18-hole championship-style Sea Course. As part of a major development program (program includes: a 150-room hotel in three phases... Continue reading
Posted Dec 17, 2014 at Golf Business Monitor
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Callaway Golf has just announced today their new Chrome Soft golf ball. Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression (65) and the Tour Urethane cover (to control better the golf ball). This 65 compression is much lower than the typical 85-95 compression of traditional tour balls from Titleist and Bridgestone. This new Callaway golf ball will definitely help people with slow swing (under 85mph). In case you have faster swing speed (e.g. 95mph+) then you will might need to recalibrate you irons. To avoid losing speed and resilience Chrome Soft is... Continue reading
Posted Dec 16, 2014 at Golf Business Monitor
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In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left, but 260,000 women took up golf) left the sport. Engagement and positive experience with the game is indispensable more than ever in the history of golf. Here I don't want to discuss the adjustability and pricing of golf clubs (neither GPS rangefinders nor social live-scoring), but rather an untouched area of the golf experience: caddie service. Unfortunately not everyone of... Continue reading
Posted Dec 15, 2014 at Golf Business Monitor