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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
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Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally established in 1896, just eight years after the first golf course opened in the United States. The golf course was designed by Donald Ross and Jack Kidwell. Piqua Country Club is a private non-equity club. Members have full access to the club amenities, programs and array of social and golf events. As an Honours affiliate club, Piqua members now have... Continue reading
Posted 2 days ago at Golf Business Monitor
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It will be actually a boutique hotel. The Onyria Palmares Beach House Hotel - which features 18 rooms and two suites - will open in spring 2016 and will offer 180-degrees views to the Bay of Lagos, with beds facing the windows so guests wake up looking towards the three-mile Meia-Praia beach. It will have the same service ethos as the Onyria Marinha Edition Hotel, in Cascais, which was voted the number-one hotel in Europe and number three in the world by users of the award-winning review site TripAdvisor in 2013. The boutique hotel follows on the heels of a... Continue reading
Posted 3 days ago at Golf Business Monitor
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Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile application by enabling prospects/customers to find their local store in certain European countries (cca. 18 countries) + USA + Canada. Unfortunately you can find only 6 European countries' golf clubs (Belgium, Denmark, Germany, Ireland, Norway, Sweden) + Canada and the US. Other useful in the Gear Up mobile application is that there is some interaction between the user and the... Continue reading
Posted 4 days ago at Golf Business Monitor
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During the 2nd St Patrick’s Golf Day at Goodwood organised by Golf Ireland this month, some interesting findings came to light about the contribution of golf tourism to the Irish economy. The economic impact of golf tourism across Ireland has risen by £6 million to £33 million in the last 12 months, with its popularity among golfers set to grow even further in 2015 following the appointment of Darren Clarke as Europe’s new Ryder Cup captain and the forthcoming Irish Open at the end of May. It is really nice that Ireland gave two Ryder Cup captain to Europe (Darren... Continue reading
Posted 5 days ago at Golf Business Monitor
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The popular fantasy TV show Game of Thrones begins on the final day of The Masters. On this occasion Direct Golf came out with a special donation mechanism. You can build the 'Irons Throne' from some 320 golf clubs (it take 120 man hours to produce). The throne has been valued at £20,000. After that Direct Golf will auction off this year your Irons Throne. The income of the auction will go to the Cancer Research UK. Related articles David Leadbetter shows new technique how to attract more golfers Fairmont St Andrews selects Troon Golf NGCOA recognizes AFGL as official... Continue reading
Posted 6 days ago at Golf Business Monitor
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SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s first Major tournament. Each day, followers will be told a different story from past tournaments, condensed into around 200 words and covering every Masters since Ben Crenshaw’s win in 1995. The updates will cover SkyCaddie and SkyPro in both the UK and the USA, plus on the company’s other global social media feeds including the popular @SkyCaddieSteve Twitter channel, in which golf... Continue reading
Posted Mar 25, 2015 at Golf Business Monitor
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Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the Major Moment Launch Polo, which pays homage to Nike’s heritage with the running apparel-inspired 26-degree angle design on the upper chest. Woods starts the week in the white Nike TW Vapor Trail Polo with hints of wolf grey and university red while featuring the TW ’15 golf shoe in the metallic silver colourway. His TW Adaptive Fit Pant, with perforation in the... Continue reading
Posted Mar 24, 2015 at Golf Business Monitor
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The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me such questions that I have not thought about it (e.g. define your performance goals = My swing goals: tempo, backswing position, club plane, hand plane; Clubhead speed: driver, fairway wood, hybrid, iron, wedge). This can be confusing when somebody is not a golf swing addict or expert. My other challenge was how can I start a new golf swing measurement. It was... Continue reading
Posted Mar 22, 2015 at Golf Business Monitor
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Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage is: TV+laptop. So we can say TV no longer controls our full attention according to Google. Would you believe that we spend as much time on TV as on smartphones and tablets (cca. 43 minutes)? 36% of our daily interactions are with mobiles (63% at home, 37% out-of-home). So the question is how the organizers of 'Your Race to Dubai' can tackle... Continue reading
Posted Mar 21, 2015 at Golf Business Monitor
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Odyssey Golf is launching its new Milled Collection Putters on Tour for the Arnold Palmer Invitational at Bay Hill. Featuring the Fusion RX insert. These putters were tested first on the Japanese market. Now Odyssey Golf thinks it is time to launch them in the US market. When will they launch in Europe? Odyssey Golf told me that the world’s best players specifically asked for updated versions of proven head shapes like the #2, #5 and #9 (International - #2, #5, #6M, #9, #5 CS, #7). They provide 3 sets of customizable weights (340g, 350g, 360g) to fine tune our... Continue reading
Posted Mar 19, 2015 at Golf Business Monitor
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Nike Golf wants to show us, that golfers are just like other athletes who bland training and life plus want to express themselves on and off the golf course (see Bubba Watson or Rickie Fowler who dare to be different just like Cobra Golf). What I see that many golf apparel brands do not dare to break away from the traditional golf apparel design. Now, Nike Golf tries to show how can we keep our golf tradition while also be contemporary and modern. Their intention was to combine in the Nike Golf Club Collection performance and personal style. I can... Continue reading
Posted Mar 19, 2015 at Golf Business Monitor
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When I first heard about a Hungarian golf club that allows golfers to play footgolf, I found it strange and as a sign of decay of the golf club. My other concern how footgolf will effect the quality of the fairway and the green. Today I consider it as a potential initiative to attract people to golf especially those who prefer football over golf. And now...NGCOA has recognized the American FootGolf League (AFGL) as the “Governing Body for the Sport of FootGolf in the U.S.” and it’s “Official FootGolf Organization". I suspect the motive or reason behind the recognition is... Continue reading
Posted Mar 18, 2015 at Golf Business Monitor
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EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015. EA SPORTS Rory McIlroy PGA TOUR is the first EA SPORTS title to be built using the Frostbite engine. Frostbite is a Frostbite provides collaborative environment (crowdsourcing solution??). Thanks to it we will get the most detailed courses in franchise history + renders the entire course at once. Thus Frostbite eliminated load times between holes. So we can play our shot from almost any location. EA SPORTS Rory... Continue reading
Posted Mar 17, 2015 at Golf Business Monitor
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain more market share, sales and build brand? I think those are close to the good solution who are focusing on contextualized customer experience. Via customer experience development, improvement you will also build brand. Probably TaylorMade and Ping were the first (in 2013) in the golf industry who thought about this by providing mobile application the R1 Tuning application and iPing. Mizuno's Shaft... Continue reading
Posted Mar 16, 2015 at Golf Business Monitor
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As I promised on Friday, today Benedict Riches, CMO of David Leadbetter Academy continues to explain why is it good for golfers and golf business David Leadbetter's A Swing solution. Creating innovative new approaches to golf instruction are important to the growth of our business. We are not looking for the next quick swing fix but believe with the A Swing we have a sustainable platform to boost revenue streams as well as drive traffic to our network of Academies. Golfers will be able to take A Swing lessons at any of the Leadbetter Golf Academies, as well as buy... Continue reading
Posted Mar 15, 2015 at Golf Business Monitor
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Hotel Reserva del Higuerón has just announced that they signed an agreement with Hilton Worldwide to become the first Hilton branded resort on Spain's Costa del Sol. The rebranded name of the resort will be DoubleTree by Hilton Resort & Spa Reserva del Higuerón. They promise that the resort will be ready to receive guests in summer 2015 following conversion under the upscale brand. The rebranded hotel will offer a choice of 3 restaurants, three bars, flexible meetings and events space, a state-of-the-art gym and activity rooms, and a wellness and beauty centre. Related articles Fairmont St Andrews selects Troon... Continue reading
Posted Mar 15, 2015 at Golf Business Monitor
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Tomorrow we will be able to see XXIO's new forged irons. Dunlop Sports' main concern was how could they provide better feel and distinctive forgiveness. This is what can find in the new XXIO forged irons: Dual Speed Technology (developed to achieve higher head speed and higher ball speed for longer flight distance); For higher ball speed: Enlarging the thin cavity behind the face at both the toe and heel expands the repulsion area, enhancing impact when the ball is struck lower on the face. MX-5000 graphite shaft and N.S. PRO 940GH DST steel shaft are lightweight shafts with the... Continue reading
Posted Mar 14, 2015 at Golf Business Monitor
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QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15 golf courses. The new scheme takes in consideration that we don't have as much time as our fathers' generation. It provides the benefits of a traditional golf club membership. It can be also attractive to those who are "armchair golfers". Michael Purtill, managing director of QHotels, said: “Points-based flexible memberships are not new but we believe QFairway takes the concept to a... Continue reading
Posted Mar 13, 2015 at Golf Business Monitor
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Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us golfers to enjoy better golf and learn faster. Hopefully it will contribute to better golf club membership retention and new acquisition. Here is what Benedict Riches says: There are a number of factors why golf in many markets is declining. The game can be very expensive, it requires special equipment, people have less time for leisure pursuits, and a greater variety... Continue reading
Posted Mar 13, 2015 at Golf Business Monitor
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G/FORE will be providing their well known colourful gloves and shoes as prizes to the individual winners of the Players Tour's tournament in 2015. In addition to this G/FORE will enter into the glove and shoe sponsorship deal with both the 2015 Order of Merit Champion and the G/FORE professional matchplay champion. Related articles Fairmont St Andrews selects Troon Golf Jack Frost National Golf Club is on the "TOP50 U.S. golf courses in 2014" list Put the audience at the HEART of your promotions Continue reading
Posted Mar 10, 2015 at Golf Business Monitor
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Troon Golf has been selected by Kennedy Wilson Europe Real Estate PLC, owner of Fairmont St Andrews, to manage golf operations at the championship venue located at Scotland. Kennedy Wilson Europe Real Estate acquired the exclusive 209-bed property last summer for £32 million. Set on a unique 520-acre coastal Scottish estate, in a region steeped in history, Fairmont St Andrews features a 5-star luxury resort offering visitors the perfect golfing oasis with access to two championship golf courses. Fairmont St Andrews is Troon Golf's second Scottish venue and sitting alongside the likes of Prince’s Golf Club, The Grove and Centurion... Continue reading
Posted Mar 9, 2015 at Golf Business Monitor
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Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result was Inbee Park's 4th consecutive bogey-free round to finish 15-under par and claim the winner’s cheque of US$ 210,000. She is currently ranked 9th on the LPGA Career Money List with $10,269,132. Park’s current season earnings of $318,148 moved her into 3rd place on the 2015 LPGA Official Money List. Did you notice that Inbee Park played with Srixon's new... Continue reading
Posted Mar 8, 2015 at Golf Business Monitor
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Channels Golf Club is planning to expand its operations by adding a 18-hole golf course at Little Waltham near Chelmsford. The new golf course is planned by Swan Golf Designs. The construction on the course will begin in April - with the new-look 6,670-yard, par-72 Channels course fully open by 2017. William Swan said that the new golf course is planned for "golf in the 21st century". What does it mean? Facilitating mobile technology? More environment friendly? Lower maintenance costs? What is sure that the new golf course will have more water and buggy paths. The golf course - which... Continue reading
Posted Mar 7, 2015 at Golf Business Monitor
The extension of the cooperation between Falmouth Country Club (Massachusetts’ Cape Cod region) and Billy Casper Golf is not a big surprise. Under Billy Casper Golf management since 2005, membership programs and practice facility revenue at Falmouth grew by more than 40%. Thanks to Billy Casper Golf's maintenance practices brought two major recognition: “2014 Best Course on the Upper Cape” by Cape Cod Life Magazine and 2-time “Golden Sprinkler Award” winner by GolfCapeCod.com. I have just found that Falmouth Country Club is the only public course on Cape Cod recognized by Audubon International as a certified Audubon Cooperative Sanctuary. The... Continue reading
Posted Mar 7, 2015 at Golf Business Monitor
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Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour by EventScotland. I think there should be no reason why Scotland could not host such prestigious golf cup. Especially when the 2014 Ryder Cup at Gleneagles was regarded as the best-ever staging of the event. The only question which golf club will be able to provide as good service as Gleneagles to give the best customer experience. What I really... Continue reading
Posted Mar 7, 2015 at Golf Business Monitor