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Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf:
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Apex Muscleback irons It is a new addition to the Apex Family. Callaway Golf designed Apex Muscleback irons to give golfers the confidence to play any type of shot whenever they need to. The high performance wide spaced grooves are built in to give golfers more control and consistent spin out of a variety of playing conditions. Apex Muscleback irons made from 1020 Carbon steel for the softest feel. Callaway Golf also put... Continue reading
Posted 2 days ago at Golf Business Monitor
Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next week its Big Bertha V Series Driver (and complementary Big Bertha V Series Fairway Wood) I can tell you that the new driver weighs only 290 grams. Callaway is promosing that the superlight weight will help to maximize distance, in addition to the refined components and OptiFit adjustability. This driver offers OptiFit Technology with a combination of 8 different loft... Continue reading
Posted Aug 13, 2014 at Golf Business Monitor
Golf World Magazine's print version passed away after 67 years. The current publisher, Conde Nast bought is from The New York Times in 2001. During the transition, less than 10 people were laid off. I think it is a good and normal recognition of changing media consumption habits of our readers + understanding that there are less golfers in the US (even armchair or "sleeping" golfers). The number of golfers in the U.S. has declined 24% from its peak in 2002, according to the consulting firm Pellucid. Readers of Golf World will receive the quality content free of charge. Print... Continue reading
Posted Aug 7, 2014 at Golf Business Monitor
In general we do not hear too much golf news from Israel, especially in these days when the world is focusing on the Gaza conflict. Despite of the dreadful situation around the Gaza strip, from north of Tel Aviv we cannot feel anything about the battle. In my previous post I wrote that I will visit the Caesarea Golf Club. Thanks to Boaz Segev Head-Pro and Lior Prety golf club manager I got some insight about their major business challenges and in general about golf in Israel. Unlike Turkey or Abu Dhabi, Israel has only one 18-hole golf course. It... Continue reading
Posted Aug 4, 2014 at Golf Business Monitor
Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the United States District Court for the Central District of California, and had been filed last year. The terms of the settlement are confidential. The hole story started last year October when Cleveland Golf claimed that multiple federally registered trademarks, were infringed upon. It is not so clear to me when Roger Cleveland (before joining Callaway Golf in 1996) sold... Continue reading
Posted Jul 30, 2014 at Golf Business Monitor
I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi. I will meet next week with Boaz Segev, the manager of Caesarea Golf Club. Did you know that Caesarea Golf Club's golf course was designed by Pete Dye? Actually Pete Dye renovated the golf course in 2009 that was originally built in 1961. Related articles 2013 Abu Dhabi HSBC Golf Championship Record income at Abu Dhabi Golf Club & Saadiyat Beach Golf... Continue reading
Posted Jul 19, 2014 at Golf Business Monitor
I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able to vote for the World Golf Awards until October 6. La Manga Club’s South Course has been shortlisted to be named as Spain’s Best Golf Course, while its five-star Hotel Principe Felipe is among the nominees to be voted Spain’s Best Golf Hotel. La Manga Club was voted by readers of Today’s Golfer magazine as the best golf... Continue reading
Posted Jul 17, 2014 at Golf Business Monitor
Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version that they can download to their mobile. 1 information is still missing from golf rangefinders: topography and terrain information. What can we do without this insight? Probably there 2 options: rely on your own eyesight or on your caddie's eyesight and knowledge of the golf course. Last week a reseach (“Understanding the Quality and Functions of the Golfer-Caddie Relationship”) came out commissioned... Continue reading
Posted Jul 15, 2014 at Golf Business Monitor
The National Azerbaijan Golf Club has been selected to host the 2014 European Challenge Tour Schedule. The first golf facility in this emerging golf destination will host the inaugural Azerbaijan Challenge Open July 31 – August 3, 2014. I must admit this announcement surprised me for several reasons: Azerbaijan has to build up from scratch its golf life. The Azerbaijan Golf Federation joined the International Golf Federation only in 2013. Although country rich in oil, it might not be a problem (see the case of Abu Dhabi or Dubai) The National Azerbaijan Golf Club was opened by end of 2012.... Continue reading
Posted Jul 11, 2014 at Golf Business Monitor
Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the 2016 Championship. Why is this special? Woburn Golf Club has never hosted a women’s Major so far. But let's not run too much a head. Where will be Ricoh Women's British Open next year? Turnberry’s famous Ailsa course is the venue for the 2015 Ricoh Women’s British Open, welcoming the Ricoh Women’s British Open for only the second time in... Continue reading
Posted Jul 9, 2014 at Golf Business Monitor
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not be the ideal date for the US Women's Open due to the closeness in time. However Kelly Thesier, Director of Media Communications at the LPGA Tour, convinced me that the attention toward their championship was not effected by men's championship on the contrary. The stats below proves the growing popularity of LPGA events: LPGA has since 2011 gained back the lost sponsors... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
It seems to me that the centenary of Wilson Staff brings back some of most successful Wilson Staff golf club models in updated version. Yes, Wilson Staff 88002 putter returns after 52 years. The original Wilson Staff 8802 putter was launched in 1962. What are the changes? Designed with the same timeless, heel-shafted head shape, the new head weight (335 grams) complements today’s green speeds and ball construction. Unlike the original’s smooth metal face, this one is milled from 304 stainless steel for ultimate feel with a double-milled facing for true roll. The True Temper Head Speed shaft is stepless... Continue reading
Posted Jul 7, 2014 at Golf Business Monitor
Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in middle market investing, has acquired a majority of Troon Golf’s stock. They are replacing Starwood Capital and Goldman Sachs as Troon’s majority shareholders. At Troon Golf expecting it will enrich their value proposition for existing and potential new clients by enhancing the company’s access to capital resources and global relationships. Related articles How to fix Troon Rewards loyalty program? 'Academy Deluxe' by... Continue reading
Posted Jul 5, 2014 at Golf Business Monitor
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website. Golf apparel, footwear, bags, clubs, balls and accessories - the same range of categories available on the Direct Golf website - will all be available on Tesco direct, letting customers buy all their golf equipment in one place, whilst collecting Clubcard points. When a customer places an order through Tesco direct the order will be fulfilled by Direct Golf who will ship... Continue reading
Posted Jul 3, 2014 at Golf Business Monitor
Hi Aldex! What is your experience in membership retention?
At the end of May I wrote about that Las Colinas Golf & County Club is close to win the Golf Resort Award at the International Hotel & Property Awards (hosted by Design et al). Now I have the final results. Las Colinas Golf & Country Club was voted as the best Golf Resort by the general public. In the photo: Antonio Montoro, Vice President, Las Colinas Golf & Country Club Related articles Who will be the European Tour players in 2013? What is the best golf development in Europe? Las Colinas Golf is shortlisted for the Golf Resort Award... Continue reading
Posted Jun 25, 2014 at Golf Business Monitor
In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get that you can redeem your points for money. Purchase spend is converted into points with every 250 worth £1. It is powered by which awards points for purchases made with 1,000s of major brands - points which customers have been using to redeem online for the last couple of years, but can now be redeemed in any Direct Golf store. Those... Continue reading
Posted Jun 24, 2014 at Golf Business Monitor
Do you remember from last year the promise of John Letters? They promised to give back money if their golf clubs fail to add 47 yards to a golfer's game. Last year not one took up the offer of a refund. Now they continue the success of ‘47 yards longer or your money back' campaign from 2013 by re-introducing/launching their ‘TR47 Challenge'. In any case, anybody taking up the challenge will receive a complimentary John Letters baseball cap worth £14.99. The TR47 set is quite affordable - comprising 9 clubs, with a 3 and 4 hybrid and 5-iron to sand... Continue reading
Posted Jun 22, 2014 at Golf Business Monitor
I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even more dates and locations are expected to come. Current schedule of Pelz Scoring Game Schools at Troon locations: The Golf Club at Lansdowne, Lansdowne, Va.: June 25 - 28 Maderas Golf Club, San Diego, Calif.: July 30 – August 2 The Ridge at Castle Pines, Castle Pines, Colo.: August 6 - 9 Ironhorse Golf Club, Leawood, Kans.: August 21 – 24 The... Continue reading
Posted Jun 18, 2014 at Golf Business Monitor
Ernie Els has just partnered with The Venetian Macao Resort Hotel. As an Asian Tour ambassador he will assist in marketing and promotion of the Venetian Macau Open as well. The Venetian Macau Open will be held from October 23-26 at Macau Golf & Country Club. It is not a secret tha Macau inspires to be Asia's leading business, leisure and entertainment destination. I think Thailand has better chances (or may be Malaysia) to achive this status. Ernie Els has quite a rich experience in that region, especially in Malaysia where he had already built 2 golf courses in Teluk... Continue reading
Posted Jun 16, 2014 at Golf Business Monitor
Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first set the bubble aloft, and it bursts."). It seems to me that Jonathan Mahler the writer of the above mentioned article can be right. Last month I came to similar conclusion when I wrote about consquences on the golf industry and Nike Golf without Tiger Woods. TicketCity has just reported that they see a drastic drop of 61% in U.S. Open Championship... Continue reading
Posted Jun 15, 2014 at Golf Business Monitor
Las Colinas Golf & Country is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view? Golf club managers' benefits: new models include the latest Visage GPS and touch screen technology, which come as standard. The solution links with the club’s operating system to communicate up-to-the-minute fleet performance information and diagnostics, and provides clubhouse services on the course. Likely to facilitate more sales in pro shops Operators can now receive, in real time via smartphone, tablet and computer,... Continue reading
Posted Jun 13, 2014 at Golf Business Monitor
I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than here in Europe. For us football World Cup is really a big event. The good news is that DIRECTV offering another round of interactive, bonus golf coverage with the U.S. Open at North Carolina¹s Pinehurst Resort beginning today: If you are a DIRECTV subscubsriber than you will also have access to an interactive menu of features through the red color key... Continue reading
Posted Jun 12, 2014 at Golf Business Monitor
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will end on September 28th. What you have to do is to bring your unwanted golf clubs and golf bags. All donated items will be delivered to The Golf Trust, for redistribution to disabled golfers, inner-city and outreach projects, and farther afield to Golf Trust projects around the world. What you will get for your unwanted golf clubs and golf bags... Continue reading
Posted Jun 10, 2014 at Golf Business Monitor
I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably one negative remark was the head size. It is noticeably smaller than of many other companies' wedges. I think this can be problem for those regular golfers whose swing technique is immature. The new Callaway Mack Daddy 2 Wedges is the combination of the previous edition combined with several new key features, like the Tour validated shape and Tour grind. The premium... Continue reading
Posted Jun 8, 2014 at Golf Business Monitor