This is Miklós Breitner's Typepad Profile.
Join Typepad and start following Miklós Breitner's activity
Join Now!
Already a member? Sign In
Miklós Breitner
Budapest, Hungary
I am a digital marketing strategist with 10+ years experience with addiction to golf: http://www.linkedin.com/in/breitner.
Interests: golf, photography, social media, bicycle ride, history
Recent Activity
Image
Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan will inject $5.1 million in facility refurbishments and upgrades into the 22-year-old club. A major focus of the improvement plan will be the 34,000-square-foot clubhouse, which will receive new carpet, furnishings, tile work, dining area enhancements and locker room renovations. The improvement plan work has begun as of January 2015 and is slated to conclude before the year ends. As part of... Continue reading
Posted yesterday at Golf Business Monitor
Image
Yesterday Mizuno Golf was happy to announce that they were able sign a multi-year, global contract extension with Stacy Lewis, current No. 3 in the Rolex Rankings. An interesting insight about Stacy Lewis is that she is the 1st American in 21 years to bring home all 3 prestigious LPGA season honors: LPGA Rolex Player of the Year, Vare Trophy and Money List Title. In last December she was inducted into the Women’s Golf Coaches Association Players Hall of Fame where she became the 63rd member of the Hall of Fame. In 2015 she will continue to play with: JPX-850... Continue reading
Posted yesterday at Golf Business Monitor
Image
After exhausting job interviews Star War's George Lucas found a really challenging job at Chichester Golf Club as....Please help him where you can! :-))) Related articles Who are those generous people at Crown Golf clubs? Golf GameBook a new breed of golf social networking site Jack Frost National Golf Club is on the "TOP50 U.S. golf courses in 2014" list Continue reading
Posted yesterday at Golf Business Monitor
Image
The PGA professional Gary Rushgrove is joining as academy director after 3 successful years as director of golf and head professional at Athlone Golf Academy, Ireland. He will be in Solihull. Related articles What a difference can a German golf ball make? The Leading Golf Courses of Europe gained its 1st English member The Golf Club at Mansion Ridge selects Troon Golf Continue reading
Posted 7 days ago at Golf Business Monitor
Image
I have just heard that Bunker Mentality is looking for somebody who could represent their brand in 2015. They are looking for an ardent golfer. If you think you are a golf addict then compare yourself with Bunker Mentality's requirements: golf is always on your mind + you play golf every day of the year; dreamer who have holed the winning Open put a hundred times in their head. What do you think can you meet such expectations? If you can, then you have good chance to be the brand ambassador of Bunker Mentality for 2015. The selected golfer will... Continue reading
Posted 7 days ago at Golf Business Monitor
Image
The PGA Tour will continue with DIRECTV for another 5 years. In the new agreement/contract will include expanded weekend coverage of 4 PGA Tour tournaments each season for DIRECTV customers through the “PGA TOUR Experience,” beginning with this week’s Northern Trust Open. This enhanced coverage includes exclusive features for DIRECTV viewers accessible through a four-in-one Mix Channel displaying: The CBS Sports network feed; “Launch Pad” a channel dedicated to analyzing golf’s most explosive shot - the long drive; The Launch Pad will feature the par-5 No. 17 at Riviera Country Club for the Northern Trust Open. “ShotLink® Channel” a data-intensive... Continue reading
Posted Feb 21, 2015 at Golf Business Monitor
Image
On Thursday IMG announced the acquisition of golf talent agency Icon Sports Management. Icon's president and CEO R.J. Nemer, the agency's founder will continue in the golf division at WME | IMG. R.J. Nemer will become IMG’s Senior Vice President and Head of Golf Clients, Americas and oversee IMG men’s and women’s golf clients. As a result of this acquisition from now on IMG will represent world No. 2 Henrik Stenson and Ryder Cup star Ian Poulter, as well as PGA TOUR winners including Fred Funk (eight wins), Carl Pettersson (five), Kevin Streelman (two) and more. In addition they will... Continue reading
Posted Feb 21, 2015 at Golf Business Monitor
Billy Casper Golf will manage the private, member-owned Forest Hill Field Club. They will direct club operations, golf and grounds maintenance, membership marketing, staffing and training, member activities, food and beverage, merchandising, golf instruction, public relations, special events and financial management. Forest Hill Field Club was opened in 1896. The club was designed by A.W. Tillinghast. It is a 8-hole, 6,547-yard, par-71 golf course. Tillinghast was recently inducted into the World Golf Hall of Fame. It would be interesting to know why don't they explain why should (benefits?; aka value proposition??) we join their golf club? What kind of services... Continue reading
Posted Feb 21, 2015 at Golf Business Monitor
What a nice initiative to promote golf among women from Wilson Staff. Wilson Staff has just expanded its partnership with Women on Course (WOC), the nation’s premier golf-lifestyle networking organization (hosts more than 20,000 women at 2,000 annual golf and non-golf events) and a division of Billy Casper Golf (BCG). Wilson Staff will be the organization's "Official Golf Club". Thanks to this partnership, new Wilson Staff customers will receive a complimentary, trial Women on Course Individual Membership not simply to play golf, but with other like minded women on and off the golf course. Wilson will place the WOC logo... Continue reading
Posted Feb 17, 2015 at Golf Business Monitor
Image
I think I don't have to introduce you Martin Hall the famed golf instructor and author. Hall, a former competitor on the European Tour, has over 30 years of experience as a golf professional and is currently the head teaching professional at Ibis, located in West Palm Beach, Florida. Hall is also, a nominee for the 2015 World Golf Teachers Hall of Fame, is also the host of a weekly show on the Golf Channel called School of Golf. The good news for Srixon and Cleveland Golf is that Martin Hall is joining their professional staff. I hope that Dave... Continue reading
Posted Feb 15, 2015 at Golf Business Monitor
Image
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention, satisfaction and long-term ROI. In this post she will explain us how to develop our sponsorship business and relationship with sponsor partners for our golf clubs. Sports continue to dominate sponsorship spending. Yet IEG's 2015 Sponsorship Spending Report1 suggests that sponsorship marketers have "reason to be optimistic but must be prepared to fight harder to maintain and grow revenue and return... Continue reading
Posted Feb 14, 2015 at Golf Business Monitor
Image
Jack Frost National Golf Club, owned by Blue Ridge Real Estate Company (Blue Ridge) and managed by Billy Casper Golf (BCG), was recently named a “Top 50 U.S. Golf Courses in 2014” by GolfAdvisor, the trusted home of more than 200,000 reviews and recommendations for golfers by golfers. Jack Frost National Golf Club was ranked No.17 of more than 2,500 eligible courses with 4.7 (of five) stars. GolfAdvisor user-based reviews measure overall courses design, conditioning, customer service and affordability. GolfAdvisor did not disclose their social media KPIs, but I would measure the following in social media to find out what... Continue reading
Posted Feb 13, 2015 at Golf Business Monitor
Image
GAME GOLF has just announced that the European Ladies Tour Pro Sophie Walker is joining its brand ambassador team. She will be the first female professional to use GAME GOLF in an official tournament at the Australian Masters at the Royal Pines Resort in Queensland. According to my sources Sophie Walker is already using GAME GOLF to improve her performance. By her own admission during the practice rounds she achieved a GIR of 65% and a scoring average of two over par whilst her most recent five rounds saw her GIR (Green in Regulation; a statistical category) improve to 74%... Continue reading
Posted Feb 12, 2015 at Golf Business Monitor
Image
As countries and companies do not pay sufficient attention to global warming for various reasons and excuses, I was happy to find the Robert Trent Jones II's (RTJ II) green proclamation and water guidelines. If you don't want to save the world for the future generation, then at least learn how you can make your golf club operations cost effective. A good example from RTJ II (last year) is the renovation of the popular Poppy Hills Golf Course, in Pebble Beach, California, where they were able to reduce the amount of irrigable turf by 14.5 acres, thus saving owners over... Continue reading
Posted Feb 11, 2015 at Golf Business Monitor
Image
Alexander Levy (official world ranking: 52nd), will be one of the brand ambassadors of Lacoste (other ambassadors are: Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Gwladys Nocera) as part of the partnership. He was chosen to represent the new golf collection of the brand. Levy had a quite a good year in 2014 by winning the 2014 Volvo China Open and the Portugal Masters. Lacoste wants to reinforce its heritage in golf. This is how Lacoste is connected to golf: Simone Thion de la Chaume married to René Lacoste. She was the first non-British to win in 1927 the... Continue reading
Posted Feb 10, 2015 at Golf Business Monitor
Image
Stoke Park (also known as Stoke Poges) is joining the Zurich-based ‘umbrella' organisation The Leading Golf Courses of Europe. The number of member golf clubs of The Leading Golf Courses of Europe is now 40 in 13 countries, including Monte Rei, Turnberry Resort. Stoke Park is the 300-acre, five-star Stoke Park, in Buckinghamshire, which possesses 27 Harry Colt-designed holes of golf and a 49-room five-AA red-star hotel. Stoke Park is famous for the classic golf scene in the James Bond film Goldfinger. Probably the latest achievement of Stoke Park was in 2013 when Golf Monthly selected as the 8th best... Continue reading
Posted Feb 9, 2015 at Golf Business Monitor
Image
Professional golf legend Billy Casper died yesterday at 4:45 p.m. MT of a heart attack at the age of 83 surrounded by family at home outside Salt Lake City, Utah. Focusing on golf, Casper attended the University of Notre Dame on a golf scholarship in 1950. He enlisted in the U.S. Navy, serving until 1955 and playing on its golf team. A 2-time U.S. Open winner (Winged Foot, 1959; Olympic Club, 1966) and Masters champion (1970), Casper's PGA TOUR record is one of the most prolific. His 51 victories are surpassed by only a select few and he won at... Continue reading
Posted Feb 7, 2015 at Golf Business Monitor
Image
In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US based staff members and 1,300 clients. Both John McConnell, owner of McConnell Golf, and Ray McDonald, ClubSoft CEO, will join the Clubessential board, McDonald will also join the management team as the VP of Sales & Marketing. As I see, Clubessential really needed ClubSoft's certain services to be able to provide full-service to its private golf club clients. From now on... Continue reading
Posted Feb 7, 2015 at Golf Business Monitor
Image
Troon Golf has just announced that charitable events and tournaments at Troon facilities throughout the United States raised more than $12,609,533 for charities in 2014. Through facility sales efforts (just like Crown Golf in the UK), Team Troon national sales efforts and Troon charity programs like Troon Drives H.O.P.E. A number of Troon facilities reported results in excess of $1 million raised at their facilities in 2014, including: Whirlwind Golf Club at Wildhorse Pass in Chandler, Ariz.: $2,320,000 Stockton Seaview Hotel and Golf Club in Galloway Township, N.J.: $1,846,396 Maderas Golf Club in Poway, Calif.: $1,359,700 Silverado Resort and Spa... Continue reading
Posted Feb 6, 2015 at Golf Business Monitor
Image
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are helping us to improve our game (e.g. swing analysis), understand better golf courses (GPS rangefinders), manage our scores and community etc. Recently, the free live-scoring mobile application Golf GameBook has been shortlisted in two categories for the 2015 Sports Technology Awards (Best use of technology by a sponsor: Mastercard's 'Priceless Surprises' campaign / Open Golf championship: more than 18,000 rounds of golf... Continue reading
Posted Feb 5, 2015 at Golf Business Monitor
Image
What a nice open handed people are playing in Crown Golf clubs. Crown Golf club members have now donated over £100,000 to The Golf Foundation in the last 8 years. Since 2006, members at Crown Golf clubs have been contributing a small donation to The Golf Foundation when renewing their annual membership. Crown Golf, officially reached the milestone on 19th January 2015, when Crown Golf’s Chief Operating Officer Stephen Towers and the company’s Group Retail and Academies Manager Caroline Griffiths presented a cheque for £16,028 to Brendon Pyle, Chief Executive Officer at The Golf Foundation. Related articles Synergies of the... Continue reading
Posted Feb 4, 2015 at Golf Business Monitor
Image
Fife College has established a working partnership agreement with the multi-award-winning Fairmont St Andrews luxury hotel and golf club (e.g. IAGTO's European Golf Resort of the Year in 2012, award for ‘best large hotel' in the 2014 Scottish Golf Tourism Awards). I think such placement opportunity can provide great benefits and experience for Fife College's hospitality students if they can get meaningful tasks and duties. My only questions are: What kind of jobs will these trainees get? How much they can earn? Related articles Monte Rei starts to measure customer experience in a new way Frenchman's Reserve Country Club selects... Continue reading
Posted Feb 3, 2015 at Golf Business Monitor
Image
Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To this highly competitive market tries to enter since 2012 the two German entrepreneur Ingo Duellmann and Rainer Stoeckl with their Vice Golf premium golf balls. I met them 2 weeks ago at the PGA Merchandise Show in Orlando where they presented Vice Golf to the US market. Unlike their competitors they are available only on their website (although I found some of... Continue reading
Posted Feb 2, 2015 at Golf Business Monitor
Image
Golf Tourism England has just announced the formation of partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12% drop in weekly participation since 2005. In addition English golf clubs' membership shrank by 23.5% between 2004 and 2014: from 882,640 to 675,000. Since its launch in July 2014, almost 100 golf properties and tour operators have enlisted as Golf Tourism England members, with further support for the initiative already having been offered by Visit England, the national tourist board. In last summer... Continue reading
Posted Jan 30, 2015 at Golf Business Monitor
Image
Let's see the brief history of the Pro V1 golf balls before I would explain what I found new in the 2015 Titleist Pro V1 and Pro V1x golf balls: October 2000: the original Pro V1 prototype was launched on the PGA Tour at the Invesys Classic in Las Vegas. 47 players started to play with Titleist Pro V1. March 2001: 4 months after the launch, Titleist Pro V1 became the best-selling golf ball in the marketplace. 2003: Titleist Pro V1 and Pro V1x were launched. They are the best selling golf balls globally. Now lets turn back to the... Continue reading
Posted Jan 29, 2015 at Golf Business Monitor