This is twitter.com/bryanjones's TypePad Profile.
Join TypePad and start following twitter.com/bryanjones's activity
twitter.com/bryanjones
Recent Activity
I wish it weren't true, but it is. Very few people buy things because it is the rational thing to do, and clients are just people with bigger budgets.
A story about getting work through
Once upon a time, after days of banging my head against a brick wall on a client brief, I got that curious sense of elation, relief and pure nuclear exhilaration when I hit on an idea. It was simply beautiful and beautifully simple. It was a game changer. Everyone agreed. My boss, the suits, e...
This is one of the clearest perspectives that I've ever read on the true value of Word of Mouth Marketing. Thanks for that.
The Participation Paradox: How To Survive It. How To Prosper From It
“How wonderful that we have met with a paradox. Now we have some hope of making progress” Niels Bohr Technology allows participation Let’s start with a statement of the blindingly obvious and move quickly on. Technology allows for participation and interaction. It thus follows that cr...
Thanks for the simple inspiration, it was much needed. Cheers!
Reaction over Production [VIDEO]
One thing that Mike Monello, founder of New York ad agency Campfire taught me was the value of reaction over production. Mike told me he likes to hire creatives that showcase the audience reaction to their work over the work itself. I found a great reaction video today to the USA Women's World C...
Step away for a week's vacation and it will be consistent - it will steadily drop like a rock ;-)
Topical Storms Brewing Around Influence
On the heels of our influence panel at Mesh 2011, Klout has introduced a new feature they call "+K". A simple way to think of it is a like button for influence which connects someone to a topic which you choose. The move by Klout to add this feature signifies a broader effort which impacts con...
[read worthy] :)
Reverse the Polarity
For the less geeky among you, 'reversing the polarity' is a deus ex machina device commonly deployed in Star Trek, Doctor Who and other sci-fi, especially where forcefields and advanced energy drives are common. It's the last minute solution that always solves problems - because, for some rea...
We plan for the rational because it is measurable, and we are owned by measurement. Thanks for sharing your presentation, it's fantastic.
We've Been Wrong All Along
Faris Yakob_Strategy for the Post-Digital Age View more presentations from bdwcu. This is the deck I presented at Boulder Digital Works NY: Making Digital Work. It starts from the premise that in order to evolve 'strategy' and 'account planning' for a digital [or postdigital if you like] ag...
Tom, thanks for bringing up the topic. I've benefited much from others live-tweeting conferences and events, but my general feeling is that live-tweeting is intellectual-bulimia. Process the knowledge before passing it along, folks.
Don't Tweet Me Man
Tweet Last week at #SoMeT, I got to meet and hear Joe Sorge AKA @AJBomers on Twitter. First, if you ever get to hear the guy speak, do so.... he's friggin fantastic. Second, if you ever get to hear the story of how @AJBomers went from a burger joint in Milwaukee to a social media darling that g...
I really like the way that you have defined "Social Engagement"
Digital Embassies: A Blueprint For Community Engagement
View more presentations from Edelman Digital. Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying "Facebook this and Twitter that" we often refer to the properties organizations manage on...
I'm glad that you liked the presentation. Thanks for sharing it here.
Cheers!
HOW TO MAKE PEOPLE LIKE YOU ON THE INTERNET
Social Persuasion: Introduction To Social Marketing View more documents from Bryan Jones.
Subscribe to twitter.com/bryanjones’s Recent Activity
