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PaulTHarper
Seattle
Professor of business ethics, strategy, and entrepreneurship
Recent Activity
Post-Game: Five Tips for an Event-Based Social Media Campaign. Recently I put together a special program in diversity for a prominent business school that focused on the general lack of recognition of women in technological spaces. Though I have been planning diversity events for years now, this one was different…even special. For the first time I was going to be using social media to manage, market, and capture an event. Additionally, the content of the program was going to be about the ways that social media can be utilized strategically to bring visibility and recognition to women in all organizations,... Continue reading
Posted Nov 21, 2009 at Professor 2.0
Pre-game: Five Tips for an Event-Based Social Media Campaign. Recently I put together a special program in diversity for a prominent business school that focused on the general lack of recognition of women in technological spaces. Though I have been planning diversity events for years now, this one was different…even special. For the first time I was going to be using social media to manage, market, and capture an event. Additionally, the content of the program was going to be about the ways that social media can be utilized strategically to bring visibility and recognition to women in all organizations,... Continue reading
Posted Nov 19, 2009 at Professor 2.0
Now Playing Chamillionaire’s Twitter business sense. I love to see how artists have circumvented large corporate media and are now meeting their customers face to face. Chamillionaire is a perfect example of this. The power of his brand lies in the fact that through Web 2.0 technologies he can build and maintain relationships with his customer base. This allows him to have full control over his brand, and also gives him the opportunity to invite his followers into his life. Fans have the opportunity to help him make artistic and business decisions thereby giving them a stake in his career.... Continue reading
Posted Oct 13, 2009 at Professor 2.0
"I am left wondering, what did it all mean?" - Andre Robert Lee This evening I am hosting a workshop on a new and exciting documentary, "The Prep School Negro." In the film, Director Andre Robert Lee looks back on his own high school experience and thinks about how his ability to attend a great prep school changed the course of his life. Andre is from one of the worst neighborhoods in Philly, and he learned alot from negotiating the cultural differences between his home and his school. This is not simply a story about race, e.g. 'the one black... Continue reading
Posted Sep 28, 2009 at Nation Identification
I find this video very informative at this early stage in my Web 2.0 skill development. As a professor I am trying to teach my students the skills they will need to be successful in the world that they are going to enter. I recognize that that world is radically different from the world I entered as a working adult almost 20 years ago. While i enjoy teaching roughly the same information I was taught, I think it would be better if I changed both the content and the form of the conversation for my students. This means that by... Continue reading
Posted Sep 27, 2009 at Professor 2.0
PaulTHarper is now following Dhananjay Parkhe
Sep 27, 2009
As a business professor who wants to incorporate Web2.0 and Enterprise2.0 strategies into both my pedagogy and also my professional consulting I am immediately faced with the challenge taken up by these two scholars: how do I connect new media performance with existing marketing research and practice? This is challenging for at least three reasons: 1. Translatability: Scholars and professionals cannot pitch social media solutions as if we were in a vacuum. There are very good techniques backed by solid research data that are already informing our colleagues and customers. This is about the displacement of one set of practices... Continue reading
Posted Sep 27, 2009 at Professor 2.0
PaulTHarper is now following The Typepad Team
Sep 26, 2009
This video makes clear that Social Media is not a passing fad, or a pastime paradise for juveniles. Market communications have made a quantum leap. More specifically, there have been numerous mini-adaptations by scores of of market makers. The implications for business and management education are mind boggling. Business professors are late to the Web 2.0 dance and, as a result, we may have to face the embarrassing proposition that we are not preparing our students or employees for the future. The rhetoric of the day in management is "innovation" but the limitations of leading innovation in an organization may... Continue reading
Posted Sep 26, 2009 at Professor 2.0