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Great advice David. Thanks. Perhaps along the lines of 'show, don't tell'? Hey, did you catch the 2011 World Cup Rugby Final Haka? Here's the link:
http://www.youtube.com/watch?v=w5hP0kBQxB0
Great! Have a good weekend!
Commented Oct 28, 2011 on NASA and facility tours as great public relations at Web Ink Now
NASA and facility tours as great public relations
Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial first pitch from space. Fo...
Ordered already. Can't wait. Thanks David for being so prolific.
Commented Sep 30, 2010 on Free chapter of my newest (and most important) book at Web Ink Now
Free chapter of my newest (and most important) book
UPDATE: Here is a PDF version of the prologue and chapter 1. Download Real_Time_Marketing_and_PR_ preview ++++++++++++++++++++ I've been working my entire career – 25 years – on the ideas in my newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, an...
Hi Adele - Tks for the great post. Really interesting to learn that a persona type exists for this work. 'Michael' sounded familiar - I'm also an ENFJ! :)
Look forward to more posts. Best wishes
PS David says 'hi' from Melbourne!
Commented Sep 4, 2009 on A persona for people who create personas at Buyer Persona Blog
A persona for people who create personas
Here is a frequently asked question -- who should develop our buyer personas? For years I answered the question within the questioner's expected context -- I'd say that the people in marketing or, more specifically, product marketing, should own this responsibility. But that's not my answer now....
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