I like your approach Greg. My company emphasizes outcomes and offers that social media is a more effective way to achieve them than... How much understanding of social media do you think is necessary from your client. What I mean by this is will you accept work from clients who say, "just make it happen," rather than clients who want to be deeply involved? thanks, Zachary

Peter, Can you say more on why you feel personal brand implies an intent to (deceive) any more than a company crafting its brand does? While there’s plenty of social media sophistry, I believe that the power of “personal brand,” as a concept, is the awareness it brings to what we communicate and how we're perceived. thanks, Zachary