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Our reliance on technology to give us the insta fix is our false assumption in the space. We need to change up the question and question the question itself- deep! Even every need these days for talent comes with a hitch- i don't just want programer, i want a programmer who can think outside the box, redefine my business, look around the corner be personable and represent my awesome bad. Well gee there's a few requirements for fun. We need to keep fostering the ecosystem that drives real human engagement, there are plenty of people in databases waiting to be found but there are more people interested in the party- just host the context, keep the conversation going and be seriously more inventive about finding them. The other problem is that since the barriers to really make anything are gone, more talented people are manifesting their own dreams and thus- don't need yours to latch on to. That in itself drives demand like mad. What we need to do is help that middle class could be folks to be seriously cool folks- grow that space and win. I don't think you can solve it with tech alone. Use the tech to communicate the potential but in the end we as a collective have to host the party, pony up the context and keep the conversation going. AND we have to push back on pie in the sky job requirement wunderkins. If you want a programmer, fine, if you want a frickin davinci, ummm you'll pay thru the nose and your selection just went from 10000 possible to 3, good luck. More so, convince these folks that they can grow a davinci if they simply enable and believe i the programmer in the first place. I blogged a nine moths ago about how you have to earn it these days, you have to hustle in one way or another to open the doors. You can buy your way into, you cant hope your way into it, if you want it, you must earn it. So employer how are you "earning" these potential people you desperately need- sell not the job but the potential to be something much more. We blame tech, its not tech- we're forgotten how to sell, tell stories and win by earning it.
Problem with "just" doing social media listening is that you'll be too tempted to act without knowing the full or real context of what was the problem. Much of the web is a reactionary space, there are no questions, no key moderator insight or clues as to what is causing the rub, you just get lots of rub. Even still however, which so much data coming in its not surprising to see patterns. Listening should help kick off R&D initiatives not tunnel down into the one big answer. Small biz is definitely going to opt for the cheaper slice of the pie though, and like the client in the focus group that hears one nugget and runs out and acts on it without really analyzing it, well ya get what ya get. I'm surprised to see little talk of the demographic black box in here as well. Who is talking, bigger players with established insight portals controlling who comes in and out probably have a better grasp of the demographic but they are few in far between compared to the mining of twitter and blogs. Who are these people and are they all mavens and master influencers? Personally I'm torn, the design research peep in me says, if all you're doing is surveys and listening to the web you're missing a huge part of the conversation and theres that bit demographic issue. But the futurist in me says this isn't gonna go away any time soon, and the data pool just continues to grow and grow, offering all kinds of ways to slice the dataset, who could resist.
Nice summary on AR today. As a long time follower of the AR trend I'm a bit baffled as of late in how much sheer OMFG is happening around AR. All of this really due to folks coding up interesting hacks and ideas on Android and the iPhone. I see more cons on the horizon then pros sadly. I think AR will be mass gimmick ware for a good 1-2 years, amassing 50+ apps that all can do something supposedly truly amazing with an AR stint to them, but like most innovation on the web, true stickyness to applicable need/want/desire is short lived. This list will get paired down to 5 or less and those will battle it out fiercely for consumer attention and real behavior shift/adoption. In some ways AR's experience is going to parallel LBS (location based services) experience on the app scene. Dozens if not hundreds of apps can tell you where the nearest starbucks is in your hood- but odds are, you probably sorta knew already. Its not to say LBS isn't useful, it is, just when ya need it. But I also fear at times, that these new technology trends make us dumber in that we don't give our own sense of direction and general awareness powers credit. The other big con on for AR is the layer scene. There will be dozens of competing layers of AR related data. Many will compete to get us all on the same platform of data. Clearly I see players like Google having the most to win, and they are basically watching the scene whip out a few thousand ideas around AR and looking to see what will stick, and then they just have follow along and turn it on. Having Google Maps and all their massive info all knowing structure is huge, yet you don't see them festering about the AR scene. They too are waiting to see what a few thousand people make, see what real users use and adopt, and then, they'll get in on it. So for now, we'll have alot of AR gimmick soft, cool ideas, hacks and wonder stuff, thrown together to make us dream of the flying car of the future and more. Hopefully some startups will be mindful of Google's all observing eye and focus on real applicable consumer need and experience. The biggest gain you could have is building something that really sticks, showing everyone, and then getting acquired.
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