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Allison
Atlanta, GA
"Marketing to Achieve Your Business Goals"
Interests: I am the founder of ALR Marketing Solutions, an Atlanta marketing agency that offers full service marketing solutions including tradition and Internet marketing, market research, and public releations. In my free time I enjoy traveling and am avid scrap booker who hopes to one-day catch-up on creating albums for all my past trips. I also enjoy cheering for the Atlanta Braves and Falcons.
Recent Activity
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In today’s market, the Internet might seem to be the dominant force when it comes to marketing. However, according to a report in AdWeek, small businesses only spend three percent of their budgets on digital marketing. While the online advertising market is expected to grow 11.54 percent over the next few years, much of this market share is expected to be used by larger corporations. With companies still willing to pay millions for a 30-second ad spot during the Super Bowl, there’s no question that traditional marketing techniques still have value. The AdWeek report also indicates that many small-business owners... Continue reading
Posted Jul 12, 2013 at The ALR Marketing Solutions Blog
Brighter Days Say hello to the new search optimization social media page for business online. Marketing and publishing businesses on social media websites are now one of the best ways to show off your business and create unique deals online. Just like Facebook, Google Plus allows you to jump start a campaign, pitch ideas for instant feedback and will even allow customers to rate products and services on a free webpage. The difference is that Google Plus has a much simpler way for promoting businesses, allowing you to serve everything your business is cooked up to be. Spread the News... Continue reading
Posted Jun 26, 2013 at The ALR Marketing Solutions Blog
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Do you know that the best rule of strategy in the game of chess is to be adaptable? This means that after devising the perfect strategy, your opponent could still change moves at any given time and kill your entire plan. The mastery of public relations then however, is to adapt to any environment or situation and restrategize. Don’t worry about changing everything you know about PR, but find ways to stay current and more cutting edge. Below are some tips that I have found to be helpful when integrating social media into PR strategy. The Buzz on Social Media... Continue reading
Posted Jan 31, 2013 at The ALR Marketing Solutions Blog
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Most business owners with a website will tell you that they want to be on the 1st page of Google (as well as Yahoo and Bing) for the relevant and highly searched keywords related to their business. For example, if I own a painting company in Atlanta, then I would want to be top ranked for keyword phrases such as “Atlanta Painting Company” and “Painting Companies in Atlanta.” That way when prospective customers search for a business in my industry, they’ll find my website. However, with potentially thousands of websites competing for top rankings for their high-volume keywords, earning that... Continue reading
Posted Sep 11, 2012 at The ALR Marketing Solutions Blog
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Relationship Marketing is a business strategy designed to promote customer loyalty, interaction, and long-term engagement. Relationship Marketing is cross-functional marketing that is organized around processes that involve every aspect of the organization. The customer relationship approach focuses on customer retention to leverage a business advantage on competitors. There are many benefits once a company has established an ongoing relationship with customers. Since regular customers are familiar with products and consistent in order placement, they are less expensive to service. Long-term customers are likely to purchase additional supporting products. Satisfied customers with an ongoing relationship with a business tend to bring... Continue reading
Posted Oct 20, 2010 at The ALR Marketing Solutions Blog
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I recently had the opportunity to sit down with fellow business entrepreneur Alex Membrillo, co-founder of Cardinal Web Solutions, an Interactive marketing and Atlanta SEO Company, for an Interview. Question: Alex, can you tell us a little bit about yourself? Alex: I was born in San Antonio, TX. As the son of a travel agency owner I had the good fortune of living abroad in Spain and Cyprus before returning to the United States in 1990. I grew up in Johns Creek, GA, a northern suburb of Atlanta, where I attended elementary through high school. I’m a 2008 graduate of... Continue reading
Posted Sep 8, 2010 at The ALR Marketing Solutions Blog
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Public relations and marketing campaigns can be designed to effectively stimulate positive word-of-mouth buzz, which is an exponential expansion of word of mouth (WOM). The key to generating buzz is to generate excitement. There are various techniques that marketers can use to successfully accomplish this. Buzz marketing has made massive successes of products and brands including Pokémon, Beanie Babies, Tickle-me-Elmo, the Harry Potter books, and Zhu Zhu Pets toy hamsters. Word can spread exponentially with little or no mass media advertising supporting it. Successful National Buzz Marketing Campaigns Include… During the 2004 Summer Olympics, Dodge launched the Pontiac G6. In... Continue reading
Posted May 22, 2010 at The ALR Marketing Solutions Blog
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PR is a vital way for any size business or organization to communicate its message. It is also typically viewed as highly credible by consumer markets because it is distributed and published by a third party. World renowned marketing strategists Al, and daughter Laura, Ries give detailed explanation to this position in their 2004 book, The Fall of Advertising and the Rise of PR. In it they offer solid arguments on the subject of modern-day brand building. Al and Laura explain how brands can soar to the top through the savvy use of PR. This is because advertising has lost... Continue reading
Posted Mar 18, 2010 at The ALR Marketing Solutions Blog
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Mar 16, 2010
Before beginning a marketing campaign it is important you first identify your target market. Begin by determining why a customer would want to buy your product/service. Comprehensive market intelligence and research gathering is required to identify quantitative and qualitative patterns. Next, segment your overall market. The process of identifying a target market it called market segmentation. This is important because once you identify a niche using target segmentation you will be able to concentrate your efforts on targeted marketing to attract a specific consumer group. Why segmentation is so important? In marketing it is not uncommon to have a target... Continue reading
Posted Feb 23, 2010 at The ALR Marketing Solutions Blog
1. Boost Your Blog Buzz There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog doesn’t guarantee people are reading it. Register your blog with popular directories Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site. 2. Social Media Social media can be a great way to get the word out about your company or product. It helps to... Continue reading
Posted Jan 26, 2010 at The ALR Marketing Solutions Blog
Marketing Industry News: ATLANTA, GA, January 21, 2010 /24-7PressRelease/ -- Over the past year ALR Marketing Solutions has seen a huge demand from clients requesting Internet marketing solutions. The agency's owner, Allison Reinert states "Internet marketing can be an incredibly cost effective and affordable marketing tool for any size organization looking to drive revenue to their business." Through their partnership with Cardinal Web Solutions (an Atlanta SEO firm), who is currently ranked the #1 "SEO Company in Atlanta" on Google, ALR Marketing Solutions' service offerings will now include: • Search Engine Optimization (SEO) • Pay-per-click Management • Email Marketing Campaigns... Continue reading
Posted Jan 23, 2010 at The ALR Marketing Solutions Blog
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As individuals we often guide our behavior in a situation by our reference groups, these being the groups of people whose presumed perspectives or values are used as the basis for our behavior. Keep in mind; this is a little different from “peer pressure”, namely because those in the reference group may not even be aware of their influence (thus no pressure exists). Looking at me you, for example, one could say I have the following reference groups: Immediate family, extended family, friends (which could break down even further into hometown friends, college friends, neighborhood friends…), colleagues, etc. Are all... Continue reading
Posted Dec 14, 2009 at The ALR Marketing Solutions Blog
Test Markets are groups used to gauge the viability of a product or service in the mass market, typically prior to a wide-scale roll out of the product or marketing campaign. Test Markets can also be comprised of segments of people tracked during a campaign launch who are not marketed to using the same strategy as the remaining total population of the market. It is important to understanding what a Test Market is before exploring the strategic options for effectively choosing a Test Market. The Test Market should have a likeness to the planned distribution outlet. There should be a... Continue reading
Posted Dec 7, 2009 at The ALR Marketing Solutions Blog
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Arguably some of the most memorable marketing campaigns of all time were those designed to appeal to the emotion of the viewer. Over the summer Wal-Mart aired TV commercials targeting students (and their parents) who were heading off to college. The message- Everything you need is at Wal-Mart… dorm supplies, school gear, electronics, clothes, etc. In one commercial spot a mom was helping her daughter set-up her new dorm room. At the end of the commercial, the mother had left the building to head home and her daughter ran after her for one last “thank you” hug…. The commercial ad... Continue reading
Posted Dec 3, 2009 at The ALR Marketing Solutions Blog
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What a Blunder! A few years ago my university alma mater launched a marketing campaign to increase enrollment into the College of Business’s MBA program. The great minds on this campaign came up with the slogan, “Join the Elite,” thus implying... earn your MBA and you will be a member of an elite group. So you’re probably thinking, “Sure, OK…I get it.” But herein lies the problem... The message implies that earning an MBA makes you elite. Therefore, I could earn an MBA from anywhere and thus become a member of this elite group. Now, for example, look at Milk.... Continue reading
Posted Nov 4, 2009 at The ALR Marketing Solutions Blog
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Interactive Marketing that engages the consumer… Engaging the market, building brand awareness, and driving revenue to the business are challenges that face many marketers. Now try accomplishing all this with innovation and fresh ideas. Recently, I’ve found some marketing efforts that have seemingly accomplished these objectives and more through unique approaches using Interactive Marketing. Interactive marketing is first and foremost a practice of engaging the audience with encouraged participation. It creates a direct communication between the brand and the market. Last year on the hit soap opera The Young and the Restless several key characters launched (in story line) a... Continue reading
Posted Oct 26, 2009 at The ALR Marketing Solutions Blog
Good advertising can often make the difference between a specific product's success or failure, and in some cases, the entire business’s survival. Advertising is a message that is typically designed to entice the audience into making a purchase. In addition, it can create a need or demand when perhaps there wasn’t one in the first place. Now that's power. Chances are you've probably heard most of this before. So, let’s assume you’re ready to advertise and start from square one. When planning your ad you'll need to format the advertisement in a way that will best connect with your market.... Continue reading
Posted Oct 7, 2009 at The ALR Marketing Solutions Blog