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David Goudge
Henley on Thames, UK
MD of UK based innovation consultancy Brand Development
Recent Activity
Lowe's the electronics company are channelling custom written Sci-Fi stories to inspire their NPD http://www.warc.com/LatestNews/News/EmailNews.news?ID=34464&Origin=WARCNewsEmail&CID=N34464&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150317 Continue reading
Posted Mar 17, 2015 at Brand Development on Innovation
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Fast-track consumer co-creation circuit. Heathrow, Berlin, Hamburg & home. All within the space of a week. Continue reading
Posted Mar 5, 2015 at Brand Development on Innovation
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The way brands engage with Red Nose Day is getting more sophisticated every year, but it is not often something stops us in our tracks whilst racing around the supermarket in the way Persil's special edition Red Nose Small & Mighty packs did! A stunning commitment to getting the maximum out of the moment. Not only is the packaging brilliantly funny, but the back-story is really effectively woven in as a reason why. Another big shout-out needs to go to the team at Mars, whose Maltesers' "Bake Yourself Silly" campaign nicely connects with the brand's fun essence with the huge... Continue reading
Posted Feb 16, 2015 at Brand Development on Innovation
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Isn't it time you showed your brand a little more love? A strong brand equity is at the heart of your brand's success. We've been having a think about the ten top factors behind the most successful brands Know what really makes your consumers "tick". Aim to truly own a need or a moment in your consumers' lives. Identify the attributes, functional benefits & emotional benefits that make your product experience irreplaceable. Make sure you have (and maintain) a sustainable differential advantage. Ensure that you know what your values are - and put them at the heart of everything you... Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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Consumer Co-Creation is a fantastic way to build and refine winning concepts wherever you do it, but this group of super-creative young, arty Germans really took the biscuit. The really powerful thing about co-creation is the way you can improve your ideas so fast - building in consumer insight, consumer language and consumer feedback in the space of just a few hours - before you rework your thinking and start the insightful & inspiring process all over again! Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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We've done workshops in skyscrapers, country mansions, football grounds, olympic rowing facilities ... we've even done a workshop in a castle, but this highly technical workshop at our client's factory in the middle of the Polish countryside was a cracker. Delegates from as far afield and the USA and Ukraine brain-stormed together brilliantly and came up with dozens of really inspiring ideas for new products. Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
We are just loving the Jaguar "It's good to be bad" storytelling in their advertising. With particular genius, they are going to extend it to the new Bond movie, where the villain will once again drive a Jag. This time the astonishing C-X75. No doubt, the bad guy will have a British accent again. But who cares! The great thing is that we're not the only people to appreciate the subtle genius of this campaign. Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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Our lovely friends at Emmi have just launched two delicious Choco Lait milk drinks to go alongside their highly successful Caffè Latte range. Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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It doesn't matter what the category is, you never waste your time listening to consumers. Whether its classic consumer groups, co-creation, speed-dating or in-home safaris, it never ceases to amaze me how much you can learn. These were just pretty simple three-hour consumer co-creators, but they totally changes the client's plans as far as packaging range evolution strategy were concerned. Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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Another crazy-busy day for the Brand Development labradors! Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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It's really exciting to see the MaltEaster Bunny franchise continuing to grow in such a fun and lighthearted way. Mars' Seasonal are clearly having a good time with the branding. Continue reading
Posted Feb 13, 2015 at Brand Development on Innovation
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Cornwall is rapidly becoming the new mecca for foodies. It's intereting to note that this process is being s being given a serious helping hand by the Cornwall Food & Drink Organisation Continue reading
Posted Sep 18, 2014 at Brand Development on Innovation
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Henley's New Street has been over-run by new Mini 5-doors and Countrymen as there seems to be some sort of event taking place at the Hotel du Vin. Continue reading
Posted Sep 18, 2014 at Brand Development on Innovation
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For a long time I have been in the "British design is best" camp. But after a week spent with consumers soaking up the brilliant design in the Manhattan branches of Whole Foods Market I am forced to concede that the US designers are creating some truly stunning design - and that Whole Foods have succeeded in creating a thoroughly enjoyable retail environment. Even Waitrose could learn a thing or two! Continue reading
Posted Sep 18, 2014 at Brand Development on Innovation
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Credit to Virgin Atlantic, they have done what I would have thought was almost impossible - created an in-flight safety video that is actually entertaining and a pleasure to watch! Continue reading
Posted Sep 18, 2014 at Brand Development on Innovation
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I am guessing they must have completed the floating stage at #Henley Festival because I have been listening to the sounds of @bryanferry drifting across the river and in through our office windows all afternoon. Very mellow! Continue reading
Posted Jul 9, 2014 at Brand Development on Innovation
Here at Brand Development we love seeing how brands build an emotional connection with their consumers. We love Asda’s Easter campaign. They’ve used the dancing chick to create a strong emotional bond between the brand and their consumers, which everyone on Twitter is going crazy about. Not only did they engage their usual consumers, but also lots of potential new ones by inviting everyone to “Boogie with Asda” Continue reading
Posted Apr 16, 2014 at Brand Development on Innovation
Something we are interested in is crowdfunding. It’s such a fascinating concept. The term ‘crowdfunding’ was first used by Micheal Sullivan in August 2006. Since then hundreds of crowdfunding initiatives have been created and many been hugely successful. From not for profit campaigns supporting the sick, to financial campaigns for start ups - the benefits speak for themselves. Pebble, made possible by Kickstarter, raised $1M in just 28 hours. Completely customisable, the smartwatch allows you to get text messages and notifications AND has a rich community of apps. Did we mention it’s waterproof too? No wonder it was so successful,... Continue reading
Posted Mar 20, 2014 at Brand Development on Innovation
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For those of you who want to get in on the St Patrick’s Day action, we thought you might like these fun tools. LISTEN app allows you to customise the ringing sound when you call your friends to a range of top 10 St Patrick’s Day songs, from Thin Lizzy "Whiskey in the Jar" to Bob Geldof "The Great Song of Indifference". Maybe you would find use in this helpful translator app, or for a little bit more fun, this slang translator? This next app allows you to send some Irish cheer to your friends and family. Choose from over... Continue reading
Posted Mar 16, 2014 at Brand Development on Innovation
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I hope everyone is ready for the massive surge of wearable tech that is coming soon. Here are some cool examples we have come across recently. Google glass In 5 different colours and 3 different styles they can translate your voice, answer questions, send messages, give you directions and allow you to share what you can see. Live! OMsignal OMsignal is the world's first bio-sensing apparel. You are able to track daily health and wellness. It monitors heart rate, breathing and activity, all feeding back to the OMsignal app on your smart phone. AIRO wristband AIRO combines all your health... Continue reading
Posted Mar 13, 2014 at Brand Development on Innovation
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These days we rely so much on our smartphones. It’s not just a phone, it’s also a camera, a clock, an address book, a music library, and a calendar. We’d literally be lost without them, especially without Google Maps to hand! Which is why smartphones can be great for personal organisation. How many of you have apps on your phone to help you organise yourself? There are so many out there, from simple lists of tasks (get milk, feed cat, call mum) to the serious time management apps. An app that we all use in the office is Todoist. It... Continue reading
Posted Mar 11, 2014 at Brand Development on Innovation
Since the beginning of time parents have desired the virtuous combination of education and entertainment. VTech and Leapfrog led the charge in combining these two needs in one piece of technology. Now there are hundreds of easily available apps on your phone or tablet. Parents are quickly catching on to the idea of educational apps. They are beneficial not only for children but also busy parents. A particular favourite of ours is Squeebles, an app designed to help children learn their times tables whilst having fun. There is a massive opportunity for creating new innovative apps in this ever-growing sector... Continue reading
Posted Mar 3, 2014 at Brand Development on Innovation
A key trend for 2014 is the ‘Death of Diet’. The challenge of reconciling consumers’ desire for greater indulgence with the rapidly growing epidemic of obesity is quickly becoming a major issue for every food marketer … Did you know that according to government figures almost two-thirds of adults and one third of UK children are overweight or obese? A further statistic that confirms our unhealthy love affair with the sweet stuff is the fact we are ranked fifth in the table of the world’s most obese nations – a position we could only dream of in the FIFA world... Continue reading
Posted Feb 18, 2014 at Brand Development on Innovation
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If you’re single and getting a bit sick of all this Valentine’s schmaltz, you might enjoy these examples we found. Why not treat yourself to the new range of soaps and bath bombs from Lush, who have also jumped on the Valentines Day bandwagon, and have a night in and catch up on your favourite TV series with your best friends Ben & Jerry, 2 pots for £6 at Asda. There’s no need to completely avoid social media. Evian took a different route this year to elude the usual clichés by creating a fun Twitter campaign encouraging consumers to complete... Continue reading
Posted Feb 14, 2014 at Brand Development on Innovation