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This a fascinating play by Newcastle University and for me, highlights two important issues. Firstly, it demonstrates how market forces are beginning to take hold in the increasingly competitive HE industry and that universities, both red brick and ‘new’ will begin to aggressively chase students and government funding by offering popular courses with high popularity and employability, at the expense of more traditional courses. Secondly, red brick universities teaching communications signals the maturation and acceptance of communications as an integral business function, on the same level as HR, finance, legal – and rightly so. It shows that comms has finally arrived at the top table and is recognised as an important strategic discipline, and not just something tactical that is ‘turned on’ for launches and crisis. On a side note, Newcastle University have an innovative approach to academic courses and deserve credit for such dynamism as there partnership with PwC shows: http://www.guardian.co.uk/higher-education-network/2011/apr/08/co-produced-courses-future-higher-education?INTCMP=SRCH
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Good luck on the new role Drew!
Toggle Commented Jul 5, 2011 on A new challenge at Drew B's take on tech PR