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I suppose the interesting question when everyone is an author and publisher is how we filter and aggregate that material into something meaningful or alternately (how I interpret your post) how you focus the potential of these tools and produce something transformative. In fact, I think both approaches are different but quite valid - the former is emergent, the latter curatorial (if that is a word). Thanks for writing the post. J
Toggle Commented Jul 25, 2010 on What's The Point? at The COMRADITY Journal
I agree that no existing silo should / or can definitively own "social". I wrote about this last month analogizing this to the Total Quality Movement (TQM) in the 90s...http://bit.ly/ZW1Jq They started TQM departments before realizing that everyone in the organization was responsible for quality. As you point out - this is also the case with communications. I think we will have some transitional period where "social" gets a box on the org chart. Then I think orgs will restructure around social and the term will disappear altogether. J
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HI Bill, Great article. Thanks for linking to my piece in Forbes (We met at the Fast Forward conference earlier this year b.t.w.). The more work I do in this area the more I am convinced that it is much more than a set of hard-policies, but a chance to set the tone for the entire organization - an entry point for many different groups (mktg, legal, HR etc.) to come together and understand how social technologies might present opportunities and risks.