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The Internationalist
New York, NY, USA
Created in January 2003 by Deborah Malone, The Internationalist was launched to connect the people and ideas in international advertising, marketing and media
Recent Activity
This year’s Innovators not merely reflect the changing nature of the advertising agency business, but this extraordinary group of 31 from around the world is in the midst of transforming it. For the first time, we are associating innovation with many new areas that underscore the breadth of expanding agency... Continue reading
Posted Sep 24, 2013 at Agency Innovators 2013
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CEO & Executive Account Director/ Founding Partner, Rokkan, New York Rokkan is becoming much more of a familiar name after this year’s Cannes Grand Prix win for Chipotle. The full service digital agency specializes in the strategy and execution of online business solutions, digital marketing, social media and mobile. John... Continue reading
Posted Sep 16, 2012 at Agency Innovators 2012
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This marks The Internationalist’s sixth annual Innovators and celebrates 30 men and women from around the global who were nominated by their industry colleagues. According to their peers, the 2011 Innovators are leading lights— champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new ways,... Continue reading
Posted Sep 27, 2011 at Agency Innovators 2011
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This year marks The Internationalist’s seventh year of honoring marketing champions who “break the mold” with marketing ideas and embrace new levels of risk-taking that are now essential in delivering results and better connecting with consumers and customers. This year also boasts our largest group of winners. Despite the variety... Continue reading
Posted Jun 14, 2011 at internationalist2010
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Current Clients: During his 15 years of advertising and communications experience in the Middle East, Reda has worked with Nissan, Axiom, Rothmans of Pall Mall International, Emirates Airlines, Etihad Airlines, Virgin Megastore, Tag Heuer, CNN, HSBC, Standard Chartered Bank and Master Foods, among others. Born: Beirut, Lebanon Worked in: Kingdom... Continue reading
Posted Dec 27, 2010 at Agency Innovators 2010
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Mar 16, 2010
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The Internationalist’s MEDIA MATTERS series a new concept in connecting people and exchanging ideas. It gathers together key thinkers on international marketing/media issues and challenges them to discuss today’s opportunities in a fast-paced forum of debate and interaction. Today’s marketer is grappling with the reinvention of brand building, which is... Continue reading
Posted Mar 4, 2010 at Media Matters 2009 - Miami
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The Internationalist’s MEDIA MATTERS series a new concept in connecting people and exchanging ideas. It gathers together key thinkers on international marketing/media issues and challenges them to discuss today’s opportunities in a fast-paced forum of debate and interaction.Today’s marketer is grappling with the reinvention of brand building, which is now... Continue reading
Posted Mar 4, 2010 at Media Matters 2008
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Congratulations to the 2009 Internationalists of the Year! Nine international marketing executives have been named Internationalists of the Year by The Internationalist magazine. These individuals are truly the people behind today’s outstanding cross-border campaigns. This year marks The Internationalist’s sixth annual profile section that honors industry nominees who "break the... Continue reading
Posted Feb 4, 2010 at internationalist2009
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Sky news hosted a special Innovators luncheon in London on September 18th, 2008 as part of an annual series to honor the Agency Innovators named every summer by The Internationalists. This year's venue was The Cinnamon Club, housed in London's historic OlD Westminster Library. The spot is know for its reinterpretation of India haute cuisine with a distinctly European flavor. Champagne toasts began the celebrations. For more information about Sky News. SKY NEWS celebrated a landmark 20 years of breaking news earlier in 2009, and in this year’s agency Innovator it will be underwriting a newly-created social network micro-site containing... Continue reading
Posted Dec 27, 2009 at Celebrate Innovators 2008
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SKY NEWS hosted special luncheon celebrations in New York and London to honor inter national ist’s Agency Innovators of 2007 and 2006. Honorees were feted at Megu, New York’s new gastronomic hot spot, and The Ivy, long-synonymous with glamorous London dining. Innovators from around the world met their peers, and chatted with SKY NEWS journalists and TV personalities about marketing and media innovation today. Find out more about Sky News SKY NEWS celebrated a landmark 20 years of breaking news earlier in 2009, and in this year’s agency Innovator it will be underwriting a newly-created social network micro-site containing profiles... Continue reading
Posted Dec 27, 2009 at Celebrate Innovators 2007
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The agency business in the international arena is a whole new ball game in today's rapidly changing environment. The players who stand out have broad skills that encompass at least an understanding—if not experience—across what used to be the silos of account management, creative, n-media, planning, new methods of engagement, and the like. Insight into what works locally, what crosses borders, and what needs some adaption is a given. The ones who stand out are those willing to take risks in leading their clients to places they might not have gone otherwise to help them achieve their objectives. These are... Continue reading
Posted Dec 23, 2009 at Agency Innovators 2006
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Saluting inter national ist’s 2007 Agency Innovators inter national ist’s second annual focus on Agency Innovators reveals that breakthrough thinking in the international marketing arena has few boundaries. Innovation is not limited by geography, age or one’s position in a company. From the diversity of ideas presented by these 24 Innovators — who were nominated by their peers — and some of their colleagues from 2006, a number of trends emerge: • Innovation is crucial to success today. • Developing talent to think innovatively is essential to any organization. • Our digital era is fueling many new challenges and inspiring... Continue reading
Posted Dec 23, 2009 at Agency Innovators 2007
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This third annual summer feature devoted to international Agency Innovators underscores how innovative thinking is not limited by geography, age, company size, or one’s position in a company. These twenty-one individuals have been selected from over 100 individual entries through industry nominations. Although many distinct perspectives on innovation were shared by the winners, some common points emerged which are critical to the future of successful marketing today: • Innovation is often a collaborative effort in a complex marketing and media world. • Delivering for the brand is the best starting point for innovative thinking. • Developing talent to think innovatively... Continue reading
Posted Dec 22, 2009 at Agency Innovators 2008
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Our 19 winners also underscore how innovative thinking is not limited by geography, age, company size, or one’s position in a company. These expansive individuals think about advertising in new ways, and are today’s breakthrough communicators, champions of multinational strategy and advocates of international brand-building. Candidates were chosen by industry nominations with final selections by our Innovators Committee and The Internationalist editorial team. Perhaps the biggest surprise in 2009 may be the new geographic mix of individuals. This year, the largest number of winners came from Shanghai and Chicago. There is no question that China is in growth mode; however,... Continue reading
Posted Nov 16, 2009 at Agency Innovators 2009