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Great list! Another great example of how a brand is using digital technology to engage consumers is Jimmy Choo's partnership with Foursquare: http://mashable.com/2010/04/27/foursquare-jimmy-choo/ I also am a big fan of Vail Resorts' EpicMix app which brings a whole new level of social engagement to skiing/snowboarding: http://bradwellman.com/2010/09/03/epicmix-an-interactive-brand-experience-from-vail-resorts-and-crispin-porter-bogusky/ - @BradWellman
David, I think this is a very good post, and I think simplifying the whole process about identifying who a blogger is and where exactly their motives lie is a very good thing. I think these images simplify the use of Creative Commons which many, many people have no understanding of. Good post, -Brad Wellman http://wellmania.wordpress.com