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I agree. I'm about 2/3rds of the way through it right now and the first part (where they're growing, negotiating funding and determining their business model) is a legitimate page turner.
Commented Jun 19, 2010 on The Facebook Effect: Even More Fun Than Spending a Few Hours on Facebook at Marketers Studio - David Berkowitz's Marketing Blog
The Facebook Effect: Even More Fun Than Spending a Few Hours on Facebook
I had no interest in reading The Facebook Effect, the new book from David Kirkpatrick. I spend way too much time on Facebook as is, and when I'm not spending time on it, I'm working on a client's Facebook program or reading about all the latest news. Why would I want to read a book about the ...
Trying to create something for everyone is the sure fire way of creating nothing for anyone.
Great post.
Commented Oct 13, 2009 on Leno learning: the triumph of mesmerizingly particular culture at Grant McCracken
Leno learning: the triumph of mesmerizingly particular culture
Jay Leno's show is doing so badly, it is now seen to endanger the health of NBC. This is failure of an almost epic scale. People are using language like "complete calamity" and "utter disaster." And it tells us that the strategists at NBC miscalculated badly. Let's suppose that they thought...
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