I wrote about this on my blog (http://changememe.com/2009/06/01/the-4-ps-of-internet-marketing/) a while ago, more in the context of a physical product that you are selling online. I think the 4 P's still apply, but have to be re-thought for the online world we live in. Companies, even big reluctant ones, are realising that the first time your potential customer meets you is online and they need a whole new plan for that. Of course it may be true that it's easier to come up with a new model than to re-think and re-learn an old one.

I couldn't agree more - and it's an ongoing "discussion" in my company. It's really interesting where some of the stock imagery turns up. One image used as a central image on one of my company's sites is also a cover image for a book by Nicholas Sparks. Nothing against Nicholas Sparks, but what does that say about our brand. So thanks for the timely reminder.

My eyes! My eyes! I think you should reply with this link www.changethis.com/pdf/37.03.Gobbledygook.pdf