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John Patella
The Garden State (That's New Jersey. Really.)
PR pro. Will write for food.
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I once served as VP of marketing and PR at a large academic medical center, and have done a lot of hospital PR since opening my own shop, and I really admire Paul Levy's commitment to maintaining his blog.
I'd love to see some of my clients follow his lead, but I would never push them. They really have to want to do it themselves, or else it will be just one more thing for the overworked hospital PR departments to take over once they got too busy or lost interest.
Commented Dec 1, 2009 on CEO blogger reaches a global audience including the media and employees at Web Ink Now
CEO blogger reaches a global audience including the media and employees
Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog. I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially those from large organizations like BIDMC (7,000 people work there)....
The old Dale Carnegie quote: To sell Jane Doe what Jane Doe wants to buy, you got to see the world in Jane Doe’s eyes.
Commented Nov 20, 2009 on Making stuff up at Web Ink Now
Making stuff up
How do you market your company, products, and services? Are you sitting around your comfortable offices with your colleagues just making stuff up? Or do you really understand your buyer personas and what problems they have that you can solve? I share my thoughts on making "stuff" up in this sh...
Don't throw things at me, but I've never really been a Dead fan.
However, I think it is so cool that this old band is still striving to connect with its fans and seeking new ways to do it. The value they place on that fan connection has always been the heart of the band's integrity and the secret of its long success.
Good to know the Dead is still kicking, and the tribe is still out there, enjoying the trip!
Commented Nov 6, 2009 on Grateful Dead at the forefront of marketing technology at Web Ink Now
Grateful Dead at the forefront of marketing technology
This week I had a chance to hang out with Jay Blakesberg, long-time Grateful Dead tour photographer, in his San Francisco studio. We discussed how the band (now called The Dead) is at the forefront of using technology for marketing. This video is about 9 minutes and includes highlights from t...
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