Regardless of the claims on the box, any new film release is good news. I'm sure the types of people using this film won't think twice about the marketing department's claims to 'World's Bestest Most Sharpest Colour Negative Film Made by Kodak Since December 2009...EVER' etc. It looks like Ektar in all forms is going from strength to strength; shame it's still not available in the antipodean land of Oz.