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Tom Foremski, Don Bulmer, Vanessa DiMauro Book Project
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Surely, the content of the page matters less with programmatic advertising? That's a big departure from the old way of having contextual ads. The context for the ads is the reader and not the content.
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By Don Bulmer Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do this. Below is a graphic from the... Continue reading
Posted Feb 9, 2011 at Every Company Is A Media Company
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By Don Bulmer This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa... Continue reading
Posted Dec 10, 2010 at Every Company Is A Media Company
Here is Jon Iwata, Senior VP Communications and Marketing at IBM at the USC Annenberg School for Communication & Journalism in March 2010: Please skip to around the 20 minute mark to cut out lenghty welcoming remarks. Continue reading
Posted Sep 27, 2010 at Every Company Is A Media Company
By Don Bulmer and Vanessa DiMauro But how? We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study. Vanessa DiMauro, CEO, Leader Networks and I are leading this research as part of our 2010 Fellowship with The Society for New Communication Research... Continue reading
Posted Sep 7, 2010 at Every Company Is A Media Company
By Tom Foremski How much media content should I produce? As a professional journalist this has been a question that I've struggled with over the past five years since leaving the Financial Times. I can produce a lot of media content, and hopefully, it is all quality media content. But... Continue reading
Posted Aug 25, 2010 at Every Company Is A Media Company
Guest Post by Kathy Klotz-Guest Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king,... Continue reading
Posted Aug 15, 2010 at Every Company Is A Media Company
By Don Bulmer For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin... Continue reading
Posted Aug 15, 2010 at Every Company Is A Media Company
By Tom Foremski At the beginning of 2010 I resisted making predictions but I couldn't help myself and wrote 2010 Prediction: The Media Tsunami Is Coming... I predicted that we will have tsunami of media in all forms/formats all vying for our attention. Which is why companies need to become... Continue reading
Posted Jul 19, 2010 at Every Company Is A Media Company
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Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. Continue reading
Posted Jun 14, 2010 at Every Company Is A Media Company
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By Don Bulmer For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start. People who 'tweet' want to be listened to, they want to be heard. As... Continue reading
Posted Jun 11, 2010 at Every Company Is A Media Company
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By Don Bulmer I have drawn great inspiration from concepts of design thinking over the last four years as a basis to create and implement innovative communication and influence programs. After a recent conversation with a member of my team at SAP - Carly Cooper - I am further inspired... Continue reading
Posted Jun 4, 2010 at Every Company Is A Media Company
By Tom Foremski Thanks to everyone for pointing me to this article at The Independent, the UK newspaper: PR stunt or the new journalism?: The titans of public relations are going direct to viewers and readers - Press, Media - The Independent ...Sambrook is convinced that Edelman's clients must take... Continue reading
Posted Jun 3, 2010 at Every Company Is A Media Company
By Tom Foremski Sam Whitmore is the best media watcher around, he regularly talks to the press as part of his research for the excellent Sam Whitmore's Media Survey, which is heavily used by all the large PR agencies. I was at a recent panel moderated by Sam Whitmore that... Continue reading
Posted May 25, 2010 at Every Company Is A Media Company
By Tom Foremski Zappos.com is famous for excellent use of its own media (blogs, Twitter, etc), and the media, to boost its brand. Here is another excellent example: (Hat tip Jeff Jarvis.) It seems that Zappos' sister site 6pm.com ran into a problem Sunday morning. For 6 hours it priced... Continue reading
Posted May 23, 2010 at Every Company Is A Media Company
By Tom Foremski When it comes to corporate use of social media I have problems with the use of the word "social" because it's not accurate. It's not social. When most people use Facebook, Twitter, or MySpace, they use it for its social qualities. Yet when corporations, and many professionals... Continue reading
Posted May 19, 2010 at Every Company Is A Media Company
By Tom Foremski As more companies recognize that they are becoming media companies, part of that process is acquiring the skills of media professionals. The quickest way to do that is by hiring experienced journalists. Recently, Salesforce.com acquired Steve Gillmor, a veteran tech journalist. [Steve Gillmor goes to the dark... Continue reading
Posted May 17, 2010 at Every Company Is A Media Company
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By Tom Foremski My regular readers know about my rants on the subject of press releases. My rants are not about the content of press releases but that they do not use the media technologies that we have today. {Please see: Die! Press release! Die! Die! Die! - SVW and... Continue reading
Posted May 11, 2010 at Every Company Is A Media Company
By Tom Foremski I recently interviewed Ekaterina Walter, social media strategist at Intel. Ms. Walter works in Portland and is part of a small team of social media specialists working closely with Intel's corporate marketing group to provide a set of best practices and strategies. Ms. Walter has been specializing... Continue reading
Posted May 3, 2010 at Every Company Is A Media Company
By Tom Foremski I recently spoke with Bob Walsh from 47 Hats, and Patrick Foley from Microsoft, about Silicon Valley Watcher and Every Company is a Media Company - EC=MC - the transformative equation for business. It is part of the Startup Success Podcast series. Bob and Pat interview Tom... Continue reading
Posted Apr 30, 2010 at Every Company Is A Media Company
by Vanessa DiMauro I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real,... Continue reading
Posted Apr 28, 2010 at Every Company Is A Media Company
By Don Bulmer Co-Authored By: Peter J. Auditore and Natalie Petouhoff I have asked Natalie Petouhoff to join me in writing this week’s blog post. Natalie was a leading CRM analyst at the Forrester Group and I enjoyed meeting and spending time with her at the SCRM conference with the... Continue reading
Posted Apr 23, 2010 at Every Company Is A Media Company
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By Don Bulmer Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed as merely a function or a discipline within a company. In a business context, social media is no longer just a destination... Continue reading
Posted Apr 20, 2010 at Every Company Is A Media Company
By Tom Foremski Here are ten basic digital media skills anyone should know: 1 - How to shoot a photo with a digital camera and transfer it to a computer for a quick edit. 2 - How to upload an image to a web site in the right format and... Continue reading
Posted Apr 19, 2010 at Every Company Is A Media Company
By Tom Foremski Did you know that the first printed books in England would leave a blank rectangle at the beginning of a chapter so that an illuminated capital letter could be written in? It's a great example of a hybrid publishing system, and we can see the same, although... Continue reading
Posted Apr 15, 2010 at Every Company Is A Media Company