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Phil's problem was not AB testing, it was the original premise that the perfect date would result in Rita falling in love with him. That is a problem with a lot of testing. You are not necessarily testing for the right things.
Commented Jul 20, 2010 on Groundhog Day, or, the Problem with A/B Testing at Coding Horror
Groundhog Day, or, the Problem with A/B Testing
On a recent airplane flight, I happened to catch the movie Groundhog Day. Again. If you aren't familiar with this classic film, the premise is simple: Bill Murray, somehow, gets stuck reliving the same day over and over. It's been at least 5 years since I've seen Groundhog Day. I don't know...
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Jul 20, 2010
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