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Tommy Toy
San Francisco Bay Area
Strategic Marketing, Business Planning and Venture Capital
Interests: I have three principal core competencies: marketing strategy, strategic planning and venture capital. I bring added-value and brainpower to bear from a different perspective. Valuable ideas and advice in many areas. Strategy in every aspect of a business--operations, distribution, manufacturing, marketing, public relations, finance, and human resources. Developing business models and best practices. Doing away with establised conventions. Game-changing ideas, multi-dimensional methodologies and strategies for creating competitive advantage, uncontested market space and making the competition irrelevant. Offer clients a lot of hand-holding, brainstorming, preparation and packaging to insure firms are ready for investors. I enjoy challenging assignments. My background includes broad industry and business consulting experience. Industries includes manufacturing, retail/whole, professional services, communications, broadcasting, software, wireless, Internet, real estate development and investments, including the latest in Web 2.0 technologies.
Recent Activity
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Google+ has rolled out new features for its profile and pages, including a "Local" reviews tab and larger cover photos, one day ahead of Facebook's big News Feed announcement. WHAT'S NEW - Bigger profile page cover photos Google+'s new look includes profile pages with larger cover photos like this one... Continue reading
Posted yesterday at PBT Consulting
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"Dude, this Facebook Home app really sucks!" It has only been a month since Mark Zuckerberg introduced his company's new "Home" mobile software, but it's already looking like a failure. Facebook Home, the Android app that turns your smartphone into a social portal, has garnered poor reviews on the Google... Continue reading
Posted 2 days ago at PBT Consulting
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Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report by PunchTab. What type of rewards do moms want? 80% of those polled... Continue reading
Posted 2 days ago at PBT Consulting
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Consumer Reports, self-promoted as the largest independent consumer-testing organization in the world, recently subjected Tesla's all-electric vehicle to its standard gamut of automotive tests. The results were nothing short of extraordinary, as the model came just one point short of acing the 50-test evaluation regimen. Its final score of 99... Continue reading
Posted 3 days ago at PBT Consulting
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Google Co-Founder Sergey Brin wears a pair of Google Glass AR glasses (Click Image To Enlarge) Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to take off. Here, marketing players from a range of agencies provide their assessment of Glass’s chances... Continue reading
Posted 3 days ago at PBT Consulting
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For those who wish they could better remember names and faces, a new demo app for Google Glass gives you notes on how you know each person. Although the concept seems perfect for party or networking events, the app — called MedRef for Glass — was actually designed for hospital... Continue reading
Posted 3 days ago at PBT Consulting
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Drawnimal is an iPhone and iPad app that gets kids thinking beyond the screen (Click Image To Enlarge) DRAWNIMAL TEACHES YOUNGSTERS THE ALPHABET WHILE EXERCISING THEIR IMAGINATIONS BEYOND THE BOUNDS OF THE IPAD’S SCREEN. Drawnimal may be my new favorite iPad app, despite the fact that I’m about 25 years... Continue reading
Posted 4 days ago at PBT Consulting
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Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user’s connections and industry peers are reading. On Wednesday, the professional networking site unveiled a redesign of the news site with a refreshed look and a new content discovery... Continue reading
Posted 4 days ago at PBT Consulting
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The early days of social media were a more innocent time. Most early adopters who showed up on a social network were just happy to have found a new online scene that wasn't ruled by time and place. Advice, stories, and experiences abounded. Savvy business noticed the online hot spots,... Continue reading
Posted 4 days ago at PBT Consulting
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The Facebook IPO billionaires club (Click Image To Enlarge) Twenty cities have more than 100,000 millionaires – but which has most? And where do the world's billionaires live? Where do the world's wealthiest individuals live? Well, it depends if you're talking millionaires, multi-millionaires or billionaires, according to a new list... Continue reading
Posted 5 days ago at PBT Consulting
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Based on the full month and worldwide data, you can now view the most downloaded free, paid and top grossing global apps on April 2013. Our leaderboards are a great resource for anyone interested in mobile apps globally. These leaderboards list the most popular free, paid and grossing applications daily,... Continue reading
Posted May 10, 2013 at PBT Consulting
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Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a report by IAB and PwC. Mobile revenue surged 111% in... Continue reading
Posted May 10, 2013 at PBT Consulting
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Designed by Ammunition, the pen is an aluminum stylus that can replace your finger on the iPad screen (Click Image To Enlarge) WHAT IS THE FUTURE OF THE CLOUD-CONNECTED INTERFACE? HOW ABOUT A SIMPLE PEN AND RULER? This week, Adobe announced that the Creative Suite was becoming the subscription-based Creative... Continue reading
Posted May 10, 2013 at PBT Consulting
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From within our own mobile marketing bubble it may be hard to believe there are companies that are still outside and haven’t yet gotten that old-time mobile religion. But according to Adobe’s latest report surveying over 1800 marketers worldwide, 45% say that they have neither a mobile-optimized Web site or... Continue reading
Posted May 9, 2013 at PBT Consulting
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A PHOTOGRAPHER FINDS ABANDONED SETS USED IN THE STAR WARSFILMS CRUMBLING IN THE DESERT. In Star Wars (or Episode IV if you want to be like that), Luke Skywalker spends the first 15 minutes whining about his misfortune for having been born on Tatooine. He can’t go to Beggar’s Canyon... Continue reading
Posted May 9, 2013 at PBT Consulting
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Facebook has approached Waze, the social mapping and traffic app maker, and is now in advanced due dilligence on a deal that Calcalist puts at between $800 million and $1 billion. Facebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according... Continue reading
Posted May 9, 2013 at PBT Consulting
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TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER'S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN. Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark... Continue reading
Posted May 9, 2013 at PBT Consulting
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IF YOU’VE GOT GAME, DO YOU REALLY NEED GAMIFICATION? Tell me if this sounds familiar. You’re in bed with your sweetie. Neither of you is wearing many clothes. (Hot.) Both of you pull out iPhones. (Hotter.) You slowly scroll through your to-do lists of sexual positions. (Hotter still!) Then you... Continue reading
Posted May 8, 2013 at PBT Consulting
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Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab. The study, titled Benchmarking the Effectiveness of Native Ads, used surveys and eye-tracking technology to measure ad impact for major brands. Among the key... Continue reading
Posted May 8, 2013 at PBT Consulting
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On Wednesday, April 3, 2013, Zynga launched its online poker and casino games in the United Kingdom, the first proof that the company’s previously announced pivot away from social gaming and toward “real-money” gaming is for real. Zynga Poker Plus homepage (Click Image To Visit Homepage) Zynga now offers online... Continue reading
Posted May 7, 2013 at PBT Consulting
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MOTTO: "This is the GOD'S doing ; it's marvelous in our eyes​​" Situated in an undisclosed location near Tzfat, northern Israel, is a government-approved medical marijuana plantation which was founded in 2004 by a retired biology teacher. Named Tikun Olam, the plantation has created a new cannabis strain which contains... Continue reading
Posted May 7, 2013 at PBT Consulting
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According to the PEW Internet Survey, teens would rather giveup their TV's than their mobile devices (Click Image To Enlarge) Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s... Continue reading
Posted May 6, 2013 at PBT Consulting
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One of the two proposed replacements for the U.S. military’s iconic Bradley Fighting Vehicle is a gas-electric hybrid that can go into fully electric mode so it can surprise enemies silently at night. The old M2 Bradley Fighting Vehicle has served in the Kuwait, Iraq and Afghanistan Wars (Click Image... Continue reading
Posted May 6, 2013 at PBT Consulting
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IN THE FIRST MAJOR REVAMP OF LINKEDIN’S APP IN ALMOST TWO YEARS, SPONSORED CONTENT MAKES ITS FIRST APPEARANCE LinkedIn launched revamped iOS and Android mobile app on Wednesday that, in addition to creating a more engaging mobile experience, introduces advertising on the company's smartphone apps for the first time. As... Continue reading
Posted May 6, 2013 at PBT Consulting
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FROM HANDSHAKE DEALS TO EXPERIMENTS AT HOME DEPOT, THE HISTORY OF TACO BELL'S DISRUPTIVE FAUX CHEESE-DUSTED TACO. In early 2009, three years prior to Taco Bell's 50th anniversary, CEO Greg Creed was already experiencing something of a midlife crisis. I said: "Our target audience is [customers] in their 20s. Turning... Continue reading
Posted May 5, 2013 at PBT Consulting