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Alexandria
Dallas / Fort Worth, Texas USA
Writer, author, marketer
Interests: Home business success, kitchen gadgets, cooking, recipes, food, dogs, mystery movies, non-fiction and self-help books, TV, music, writing, blogging, family and friends.
Recent Activity
Trudeau's pot clip is one of those kitchen gadgets that is indispensable. Designed to attach to the side of most saucepans or stockpots, the compact clip features an arced slot to hold the handle of a spoon, turner or ladle. It can easily hold a spoon, spatula, fork, too, or... Continue reading
Posted Jan 8, 2013 at Being Grand in the Kitchen
Alexandria is now following Moira McLaughlin
Dec 15, 2012
Alexandria is now following Laurie Luck
Dec 15, 2012
Alexandria is now following BlogPaws Team
Dec 15, 2012
Alexandria is now following Typepad Support
Dec 14, 2012
Writing for the Web means writing and composing smart copy. Attention-getting copy. Stop-em-in-their-tracks messages! When we are surfing the Internet, most of us are a testament to the fact that attention spans get a little smaller. In contrast to print publications, much less attention is given to each word. We are more likely to quickly scan web pages. Correspondingly, for this reason and many more, it is important for us to understand that writing for the web can be significantly different than writing for print. The web has inadvertently made authors out of us all. As we now post in... Continue reading
Posted Dec 7, 2010 at Dan Marx Creative Solutions
No matter what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. That's a no brainer. But in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect. Online, "talking" refers to the copy you publish. In this case, I am referring to your website pages, although this "talking" also refers to advertising on banners and in newsletters. All winning sales letters "talk" to the prospect by creating an image in the mind of the reader. They set "the scene" by appealing... Continue reading
Posted Nov 8, 2010 at Dan Marx Creative Solutions
Alexandria added a favorite at Living The Good Life with My Dog Bailey
Nov 7, 2010
Does Facebook help a small business or is it a waste of time? We've noticed that a lot more of our clients want to use Facebook to drive traffic to their websites. It's a good idea as far as any steps a small business can take to get noticed has value. More than 200 million people login to Facebook every month. No doubt in our minds that it is a valuable social networking tool and a great place to build your business brand. For a business, it is possible to drive traffic to your site, as well. However, this strategy... Continue reading
Posted Nov 2, 2010 at Dan Marx Creative Solutions
Good morning, blog. I have a thought. What do you think about it? I notice Bailey running around searching for his football when it's time to play. It kinda reminds me of people putting a keyword a search field. The search engine races around to find relative pages to display in the found page listing. Most new web owners don't fully understand how search engines work. They want to know where their listing is. Usually, for new sites, the listing is somewhere in the tens of thousands or millions of other web sites competing for the same topics. The big... Continue reading
For years we have experimented with various website guestbooks. We wanted to add a guest book to one of our sites, but our quest got serious when more than one of our new clients requested a guestbook for their site. Rather than make our client wait for a guestbook to be programmed, we went looking for one that would suit. That's when we hit a platoon of brick walls. Yes, there are many website guestbooks out there, some free, some free with upgrades and some just plain awful. What to do? It was a problem. That's when that little glow... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
There are so many blogs and web sites about blogs on the Internet, it can be tough to distinguish your blog from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to enhance your business with a blog full of related information, the key to building and maintaining a blog that captures the interest and attention of the blogging community starts with blog application best for you, find your niche and attract visitors to your blog. Find Your Unique Blog Niche When you capture interest, you get visitors... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Launching a company generally involves a number of things including web traffic or how to generate traffic and for the most part, that means you need visitors. Yes, it is true. To make money, you need to be able to attract visitors who will buy from you. Luckily, there are several steps you can take without any investment to attract more web traffic for a business website. While we suggest several ways to promote your site in our startups e-course at http://www.dm-creative.com/startups - there are many other ways to dangle the carrot that draws buys to your buy-now button. But... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Search engine marketing is the action you take to get your site listed in the major search engine found listings. This is the listing where visitors see your link and site description and click to visit your website. If SEM sounds important, it is. You already know that the Internet is now a daily habit for tens of millions of people in the United States. More than 88% of Internet users use search engines to find products, services and information they want. You want your site to be found! The process of search engine marketing is like sending a guest... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
You spent all your time and energy building the perfect website. Now you want to share the fruits of your labor and make some money. Maybe you have an online business that markets a hot product that you are selling on your website, but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money… because of the monthly rent that you're paying to have your website hosted in cyberspace. The best solution to this problem is to advertise. And placing ads on a couple of dozen classified ad... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
There are lots of marketing strategies which various companies try out to sell their products as much as possible. With the state of the world’s economy these days, the effort is on from every single company to try and reduce costs on marketing as much as possible but at the same time they are forced have an effective marketing because of the fierce competition they face in the market. Various studies across the world have revealed that viral email marketing is one of the most effective as well as cost saving methods of marketing. There are various benefits of viral... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Just about everyone jumps on the web with a web site without realizing all that is involved. It's the horse and the cart. Recently, we tested a new way of solving the primary reason people, especially homebased business or work from home moms and dads, look to the Internet as a fast and easy way to generate income. Traditionally, the first thing you think you need is a web site. But if you look at sites such as Ebay, Amazon and Yahoo!, you realize that a person doesn't need a website to make money on the Web! Savvy sellers take... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
A client called and wanted to know what web site to order. The first question to help with the answer is what features does she need the web site to perform, what type of web site best suits the business, and what is the budget. Many business people are in the dark when it comes to specifying what they want for their website. The web developer does need to know what features and functions need to be included. Requesting modifications to the web plan after development has started means a change order with additional fees attached. Our best advice is... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Before making the decision to embark on an Internet marketing campaign you want to carefully consider your target audience. The Internet is used widely around the world but you need to know what keywords your target audience is likely to use to research or purchase products you offer. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to find your site is not worthwhile. But... there are very good ways to make sure potential buyers do find your web page offers. First, you want to discover... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Once a startup has launched a new website business, most come face to face two brick walls. One is how to attract visitors and the other is how to persuade people to hit the buy now button. Every potential buyer has some form of buying resistance. The objective of your website copy should be to overcome your visitor’s buying resistance while persuading them to take action. I compare writing a web page copy to track meet. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale.... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Affiliate marketing is all about getting paid for selling products you don't own and not going to jail for it. Someone else goes through all of the trouble to develop software programs, service, or digital content products. They do all the work then you collect the money! The affiliate marketing program is a revenue sharing arrangement between the product developer, known as the affiliate merchant, and the affiliate marketer who is anyone that's ing to promote the sale of product by advertising the product using any type of legal means available. The relationship allows the affiliate merchant to grow their... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
There is a misconception that you can get online, set up a web business and be making $1000s within days. Let me put that myth to rest right away. This has not been our experience nor the experience of anyone we have come in contact with through our online endeavors. You need to give yourself at least a year to make a new small business hit the big money mark. Don't get me wrong, there are many ways to make money right away... I am referring to a brand new startup business website. Budget your funds accordingly. Too many times... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
How to Start a New Business Online, Lose All Your Money and Slink into Oblivion! The simple truth is that there are billions of websites and 95 percent never make a dime. Face facts. Some simply don't bother to find out how to start a new business on the Internet or follow proven steps for success. They start out and continue to throw money at the promise of success without results. The winners, the ones who are wildly successful and start making money nearly instantly, are the savvy professionals who don't guess. You learn how to start a new business,... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Your business copywriting finds customers, wins new business and keeps your customers loyal. My best advice: don't sell. Write your copy to build relationships. Today, most business people increase new business contacts using the Internet, your web site, ebrochures, web page tours and video presentations, email marketing, email autoresponders and your blog. But cultivating better relationships is the secret to success, and it starts with your message! Small business people spend quite a bit of time putting out fires and running the business. Do you spend more time on routine administrative tasks than on finding good customers and cultivating better... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions
Google AdWords is a fantastic vehicle for promoting your business. However, it's also an easy way to burn through a pile of marketing cash. Find out how to save money by advertising effectively with Google AdWords. 1. Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd. 2. Keep ad group keyword list short Instead of having a single ad group with a large list of keywords, create many ad groups, each with a... Continue reading
Posted Oct 19, 2010 at Dan Marx Creative Solutions