Troy's Profile | TypePad

To be clear it is not easy. I think it will restructure marketing departments as they learn to manage more content across more connection points. POV is not about being Rush Limbaugh. its about having your values permeate your communications in a way that establishes a stronger connection to your audience.

Commented Jul 2, 2012 on The Problem with Advertising That Facebook Can’t Fix at Say Daily

He's back and wants us to remember the good times.

Posted Nov 8, 2010 at ADVERTISING AND NICORETTE.

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Troy is now following Bernie

Nov 5, 2010

Troy is now following Andrew Anker

Nov 5, 2010

hey al. i had to get off the 4mgs. they were overloading the system. once you are on 2's for a while, they will provide the same benefit.

Commented Nov 5, 2010 on Now with even more addiction at ADVERTISING AND NICORETTE.

Are apps really a savior for content business models? I dont think so.

Excellent discussion about movement between open and closed. Well worth a read. Battelle brings the discussion back into focus in the end. Continue reading

Posted Nov 5, 2010 at ADVERTISING AND NICORETTE.

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BetaWave is dead

We've know it for a while. Absolutely on the right track from a media perspective. And good people. But now its officially over. Continue reading

Posted Nov 4, 2010 at ADVERTISING AND NICORETTE.

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Breaking Bad is driving me nuts

Posted Nov 4, 2010 at ADVERTISING AND NICORETTE.

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thanks for the comment, andrew. not quite as good as the mike watt quote.

Commented Nov 5, 2010 on Rethinking the ad server. at ADVERTISING AND NICORETTE.

this one http://www.1st-line.com/machines/comm_mod/esprmach/vibiemme/vibiemme_manual_stainless.htm

Commented Nov 4, 2010 on Warning...coffee nerdery at ADVERTISING AND NICORETTE.

Warning...coffee nerdery

I love good coffee and good coffee gear. My set up works well... a Vibiemme espresso machine with the classic E61 group head, a decent Rancilio burr grinder, Reg Barber tamper and knock box. Reg has built a tamper dynasty in victoria, b.c (where i went to high school). Cups... Continue reading

Posted Nov 4, 2010 at ADVERTISING AND NICORETTE.

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Now with even more addiction

I love Nicorette. The 2mg fresh mint is my flav of choice. I have been munching it for 3 plus years day in, day out. Sometimes it turns up in the wash which irritates Jill to no end. I can't contemplate quitting it right now. Yes, I am a massive... Continue reading

Posted Nov 4, 2010 at ADVERTISING AND NICORETTE.

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thanks dog.

Commented Nov 4, 2010 on Rethinking the ad server. at ADVERTISING AND NICORETTE.

Rethinking the ad server.

Scott Rafer dropped by the office the other day and got me thinking about two things that I had not previously connected. Scott is good at this. We were talking about closed loop systems like Bit.ly and how this data, inside the conversation management platform like SocialFlow would change marketing.... Continue reading

Posted Nov 4, 2010 at ADVERTISING AND NICORETTE.

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blogging makes you see more.

Several years ago i started a blog for Organic called Threeminds. I tried to post frequently, setting aside time each morning to think about stuff and write a few sentences. The process made me a keener observer. I gave it up when i left organic four years ago. Thought i... Continue reading

Posted Oct 20, 2010 at ADVERTISING AND NICORETTE.

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constraints are king.

Like Twitter, most good things come from contraints. Narrow the band of decisions. Let creativity explode around a simple idea. Continue reading

Posted Oct 20, 2010 at ADVERTISING AND NICORETTE.

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Troy is now following The Typepad Team

Oct 19, 2010