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Steve Johann
Owner of Sound Image Solutions
I derive great pleasure from helping people grow their businesses.
Interests: marketing, branding, sales, advertising, music, media, motorcycling, personal growth, self help, faith, family, learning, business, film, radio, reading, helping people.
Recent Activity
If anyone comes across this blog, I wish to invite you to visit my new website at . I will be adding new posts in the not so distant future but at this time I am on hiatus. Posted Jun 2017 Continue reading
Posted Jun 7, 2017 at Absolute Steve
Question: What is a sound tag? Answer: It’s the sound bite used by advertisers and TV show producers to signify something is up or to differentiate their product from their competitors. Sound tags are today’s tag line. If used well it can become a powerful tool in your branding tool box, if used unwisely it becomes nothing more than an annoyance. Continue reading
Posted Dec 2, 2014 at Absolute Steve
Depression stops us in our tracks it slams us to the ground and renders us useless nothing but a pile of Jell-O. Continue reading
Posted Aug 12, 2014 at Absolute Steve
The Intouchables is an intense look at what life is like walking in another person’s shoes. It’s a look at what life could be like if one chooses to go against ones natural tendencies and take risks instead of playing it safe. In the movie we get to watch the transformation of the people we are watching, its brilliant writing and acting. Continue reading
Posted May 20, 2014 at Absolute Steve
o it has been a while since I last wrote a blog entry. I guess you deserve an answer as to why. First off, it’s not that I don’t have insights I wish to share I do it’s just the time factor of creating something worth reading. Continue reading
Posted Apr 29, 2014 at Absolute Steve
Seconds slide into minutes which slide into hours which slide into days which slide into weeks which slide into months which slide into years which slide into decades then you poke your head up and ask what happened to my life? Continue reading
Posted Mar 4, 2014 at Absolute Steve
The Seahawk team has been in the making for 4 years now: loose ragamuffin players picked for their potential not for their record. Has been's, rejects and wannabees all coming together starting 4 years ago when the Seahawk's Management Team thinking process changed. Continue reading
Posted Feb 3, 2014 at Absolute Steve
What is missing in the line "If you build it, they will come"? The second line "Then market the heck out of it, otherwise they wont know that you built anything". Marketing is what gets people to your baseball diamond, amusements park or your website and oh yea your blog. I'll admit when I began this blog I didn't do any marketing just a tag line in my semi-monthly newsletter and a few announcements in the various LinkedIn groups I belong to. Well almost a year has passed by and I have yet to achieve any great numbers in the way of visitors. Why? You guessed it, no marketing. Continue reading
Posted Jan 3, 2014 at Absolute Steve
In the hey day of hi-fi stereo systems circa late 60’s to late 80’s you could always depend on your local stereo store to deliver top notch stereo gear. Continue reading
Posted Nov 19, 2013 at Absolute Steve
Brilliant ideas are only a small part of the successful business equation luck also plays an important role; therefore you better learn how to stack the deck in your favor. Continue reading
Posted Oct 28, 2013 at Absolute Steve
I personally believe the XBOX was one of Microsoft’s best business choices opening the doors for them to reinvent themselves and open the doors to many future possibilities. The purchase of Nokia by Microsoft not only allows them to offer cell phones but also leverage the Nokia Brand and Nokia technology which will be one more step in their desire to once again outpace rival Apple. Continue reading
Posted Sep 3, 2013 at Absolute Steve
Justice League Joins Forces with KIA to Fight Poverty Ok, maybe I was under a rock when the Justice League/Kia Car Campaign was rolled out earlier this year at the 2013 New York International Auto Show but I don’t remember hearing or seeing anything about this wonderful pairing of two iconic brands. For those of you who also missed it let me explain... Continue reading
Posted Aug 21, 2013 at Absolute Steve
This past week George was ousted as board member from the men’s Wearhouse due to various issues listed in an article on NBC News. George is just one more in a long line of founders who have been relegated to the Blow Out Bin of business founder has-beens. Continue reading
Posted Jun 25, 2013 at Absolute Steve
As per standard operating procedures Carl’s Jr. one of four fast food franchises owned by fast food giant CKE Restaurants, is continuing on with its tradition of producing raunchy ad campaigns designed to lure in would-be customers. Given the gist of the latest ad you can figure the demographic they are shooting for is males 16 – 30 who love Adam Sandler movies, listening to Howard Stern, subscribe to Maxim and spend too time watching porn and playing online war games. Continue reading
Posted Jun 19, 2013 at Absolute Steve
Walmart Joins Hollywood in New Co-Venture to Sell Movie Tickets. That’s right according to a recent article in Variety magazine Walmart is entering into the world of Ticket sales with the launch of the New Man of Steal Super Man franchise movie. This could be a real game changer since... Continue reading
Posted Jun 7, 2013 at Absolute Steve
Harley-Davidson and Miller Highlife Partner For New Marketing Campaign. Two of America's biggest Brands will begin doing joint marketing in the years ahead including the role out of the 110th anniversary of Harley-Davidson and all that entails. Here are the facts: both H-D and Miller started in Milwaukee about the... Continue reading
Posted May 28, 2013 at Absolute Steve
Saputo Cheese Heads brand cheese sticks has been reduced to scrimping on the size of their once 1oz cheese sticks by reducing their size to .833 oz.. I suspect it’s part of an overall strategy on their part to make more money. Saputo management like so many others have fallen prey to what I like to call scrimping. Scrimping is where a company will sell a reduced size portioned product while charging the same price as the previous larger portioned product. Continue reading
Posted May 16, 2013 at Absolute Steve
Media Bias once again raises its ugly head. I cannot count the number of times I hear the term Right-Wing used to describe everyone from domestic terrorists to religious zealots. The problem of branding evil doers with the term Right-Wing is that in most cases these are not Right-Wing people at all. Continue reading
Posted May 6, 2013 at Absolute Steve
In this entry I decided I would offer some helpful advice on how to create quality content for your blog and or website. The following is a list of Continue reading
Posted Apr 24, 2013 at Absolute Steve
Doritos Brand Chips part of the Frito-Lay company’s line of best selling snack foods is working its magic to create brand synergy between itself and a couple powerhouses within the food industry. Continue reading
Posted Apr 2, 2013 at Absolute Steve
The cost to make this adventure has to be in the millions but you can bet the Captain has plenty of booty tucked away to pay for this adventurous advertising campaign. True to form, Captain Morgan has long been a brand who has capitalized on its brand Icon namely the fictitious Pirate Captain Morgan to sells its products. Continue reading
Posted Mar 21, 2013 at Absolute Steve
I thought I would touch upon a touchy subject namely my pet peeve with today's TV and Movie Producers. In my humble opinion there’s Too Much Computer Graphics in Today's Entertainment World. Continue reading
Posted Mar 15, 2013 at Absolute Steve
Where do you shop: Staples, Office Max, Office Depot, Costco or an online source? I've purchased products from all five options. What I've noticed from a branding standpoint is the lack of Brand Differentiation between Staples, Office Max and Office Depot... Continue reading
Posted Feb 22, 2013 at Absolute Steve
Dodges Super Bowl Ad tribute to American farmers a missed opportunity. The two ads I liked the most were the Jeep/USO and the Dodge Ram Solute to the Farmers ads. My 17 year son thought differently he didn’t see anything particularly special about either one. So here is what I would have done had I been in charge of the Ad. Continue reading
Posted Feb 5, 2013 at Absolute Steve
The big buzz in Media land these days seems to be the need to integrate advertising within TV programming in order to pay for the rising costs of producing TV Shows. Of course this is nothing new. There is a long and rich history of combining consumer products within programming. Continue reading
Posted Jan 31, 2013 at Absolute Steve