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Rick Garrett
Phoenix & Seattle
Owner, Markit Motion, Inc.
Recent Activity
Summer is the season for outdoor activity that brings more pedestrian meanderers, road trips and outdoor events offering some new possibilities for marketing your business. Street side flags, sidewalk signs and promotional canopies are some ideas that may apply to your business. Continue reading
Posted Jun 13, 2015 at Markit Blog
The postcard has evolved into the marketing instrument of choice for many successful B2B & B2C companies. Marketing Postcards provide a method of presenting your company's message quickly and clearly, without asking too much of your prospects' time. Continue reading
Posted Sep 2, 2014 at Markit Blog
Whether you're mailing to your current customer list or purchase a list of targeted prospects, postcards require the least amount of processing of all direct mail products. Continue reading
Posted Aug 18, 2014 at Markit Blog
Want to take your postcards to the next level? There are very exciting options in postcard materials that will enhance your message. Continue reading
Posted Aug 14, 2014 at Markit Blog
Postcards may be the most cost-effective marketing pieces to manufacture, but making the right choices in paper, ink, coating and size can increase your response rate by leaps and bounds. Continue reading
Posted Aug 12, 2014 at Markit Blog
Viewing email for the last 20 years has changed some of the hard fast rules of Direct Mail. Understand these changes in how people respond to your Direct Mail marketing and tweaking it just a little to support your digital efforts is a winning combination. Continue reading
Posted Aug 6, 2014 at Markit Blog
Keeping our technology powered up during the day has become a challenge as our lives become more mobile and disconnected from the nearest outlet. Our biggest surge in sales last year was in ACCESSORIES to our technology that allows us our connected, productive days at work or home. Continue reading
Posted Jul 30, 2014 at Markit Blog
You may never hear anyone say, "words are worth a thousand words" but enough books have been written about Serif and Sans Serif Fonts to fill a library if you're interested. Our intention here, however, is to simplify the discussion about Serif vs. Sans Serif fonts. Continue reading
Posted Jul 23, 2014 at Markit Blog
An immeasurable amount of marketing dollars are wasted because the next step is not clear to the recipient of the direct mail piece. You got them to stop and read it with the captivating images and clever copy but now what? Continue reading
Posted Jul 9, 2014 at Markit Blog
Creative copy and stunning photography utilized to tell your story leaves a (hopefully) lasting perception of your company. The words and images convey throughout both digital and printed communications the same as when they are viewed by your audience. Continue reading
Posted Jul 2, 2014 at Markit Blog
Every amateur marketer or salesperson relies on these points to sell their services, but that's not what we buy. We buy the intangibles. We don't buy the sweater. We buy the feeling of the fit, the energy of the color, and the experience of the texture. We invest in who we feel we become in the sweater. Continue reading
Posted Jun 25, 2014 at Markit Blog
When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. Continue reading
Posted Jun 11, 2014 at Markit Blog
Established in 1871, French Paper is a sixth-generation, family-owned American company. French Paper Company has been manufacturing paper for more than 140 years in the same community of Niles, Michigan. Continue reading
Posted Jun 4, 2014 at Markit Blog
Just when you think you know how your printer wants your art files, everything changes when you call another printer and ask the same question. If you attempt to be a liaison between your printer and your designer you'll feel like you're translating German to Spanish while you only speak English. Continue reading
Posted May 28, 2014 at Markit Blog
Don't try to create excitement with wit and words. For ultimate effectiveness, cut to the chase and leave the excitement to the design of your direct mail piece. In writing copy we often forget the basics of why we're doing it. Learn the basics of writing Effective Direct Mail. Continue reading
Posted May 21, 2014 at Markit Blog
The lines get blurred when discussing Digital Printing and Offset Printing. With the improved quality of digital and the technological evolution of offset, deciding which manufacturing process will be best for your project is not always easy. Find out why you need to know the difference. Continue reading
Posted May 14, 2014 at Markit Blog
Perception is reality. How your customer perceives and receives your message is just as important as the message you intend. Marketing requires we make broad assumptions about our audience while targeting them enough to get them to act. The complication is that we are all a mix of 4 personas. Continue reading
Posted May 7, 2014 at Markit Blog
There are three classifications for Eco-friendly products: Recycled, Recyclable and Re-Usable. Almost all promotional products, with the exception of consumable foods, are Re-Usable products Continue reading
Posted May 1, 2014 at Markit Blog
Don't chop down the mailboxes yet. Industry reports show very little decline in Direct Mail volume over the last three years. But this article is not about the volume of direct mail, it's focused on the purpose. Learn the most common uses for Direct Mail. Continue reading
Posted Apr 30, 2014 at Markit Blog
Recycled paper is the end product of paper recycling. The production of recycled paper has significant environmental advantages over non-recycled paper production. Continue reading
Posted Apr 29, 2014 at Markit Blog
When developing your brand strategy it's important to be consistent and authentic from the inside out. Altering your brand can change the perception about your business to your customers and community so carefully consider why you want to make the change. Continue reading
Posted Apr 29, 2014 at Markit Blog
A great way to say Thank You to our Employees, Vendors and Customers is with a gift. Of course, the gift must reflect the relationship you have with the recipient to be received as intended. Over-giving comes across as suspicious, while under-giving can appear unappreciative. Continue reading
Posted Apr 23, 2014 at Markit Blog
Manuals, catalogs, and other books used in business, are generally manufactured using one of two binding methods. To determine the best option for your book, read this brief description of each process. Continue reading
Posted Apr 16, 2014 at Markit Blog
Company brochures are a must for any company that relies on a sales force as part of its marketing efforts. The brochure is your leave-behind voice that continues the conversation long after your meeting is over. Continue reading
Posted Apr 9, 2014 at Markit Blog
If you apply the K.I.S.S. Principle when designing your self-mailers you'll reap the rewards of an efficient, effective Direct Mail Program. Continue reading
Posted Apr 2, 2014 at Markit Blog