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Judy
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Someone might be listening. I'm not being paranoid here. But, really. Someone might be listening. The first rule of social media (and sometimes we forget this rule) is: People are listening. My friend, Sonia Simone, who is now assistant editor at Copyblogger, called them The Imaginary Friends Who Live in... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Stories hold power. They capture and captivate us. It's in our DNA. We are genetically coded to respond to a good story. Cave men, Vikings, Hollywood scriptwriters, novelists: they all share a common trait. They were—or are—good storytellers. If a story is written well enough, we are invested in the... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
As you read this, I am sitting in the Seattle airport, waiting to board a plane. On my way to WordCamp San Francisco, where everyone from casual WordPress users to those brilliant developer geeks will be hanging out together, sharing ideas. But you know what I'm really excited about? On... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
We started this blog last January when our new baby, marketingyoursmallbiz.com,was born. He was a contentious kid, kept us up at night. A needy child was he. We were thrilled when he took his first steps at nine months. But then came more work: following him everywhere, cleaning up after... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Amy lives on Oceanside, New York. Bella, in Renton, Washington. 3,000 miles and two oceans apart. Amy doesn't know that her father became Bella's hero for a brief shining time. The connecting threads of 9-11 Amy Gardner is a high school senior today. So is Bella. They were both just... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
I was wrapping up a blog critique for a bright, talented client last week and the question came up. "How can I be more creative with my titles?" she said. It is a question I am asked a lot. And it's a good one. You already know that when your... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Last week I wrote about rant blog posts. How they work and why they work. Big fat coincidence: This week I feel a rant coming on. My first rule of writing is this: respect your readers. It's about trust. If you make a promise, keep it. And did you know... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
1. Calls himself a social media expert. Sometimes people who call themselves an expert are the very ones who turn out not to be one. In the Internet Wild West, especially particularly in the new frontier of social media, "experts" are popping up like weeds in a vegetable garden, in... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
I've had several questions about how I find my blog post images since my post last week, 5 Ways the Right Photo Can Get You More Blog Readers. Okay, here it is. My Cliff Notes version of sources for intriguing, low-cost photos. Most I have tried at least once and... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Two of my smart, talented friends have asked me important marketing questions this past week. "Aren't you crazy overwhelmed by social media?"one said. "How do I find time for marketing when I'm busting my *ss looking for clients?" the other wanted to know. I get those questions. I struggle with... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
It was a brilliant September day in 1973. What people in Spokane, Washington, call an Indian summer. Now I think we would call it a Native American summer. It was the first day of my first year as a teacher and I was tied up in knots. Hadn't slept much,... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
No blog post has been harder to write than this one. But I have my kleenex close by. So here goes. A pet is hard to lose. A pet that showed up at a special time in your life is very hard to lose. We called him the Great White... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Last month, two big companies treated their customers to a surprise. Well, sort of. On March 23, Starbucks hosted their Free Pastry Day. On their website, they said, We love you. It's not Valentine's Day or our birthday or anything like that. We feel like doing something nice for you,... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
I love getting a sneak peek at someone's book before it hits the stands. Hey, I'm a writer. Last Wednesday, a white package landed on my doorstep. Inside was a preview copy of John Jantsch's new book, The Referral Engine: Teaching Your Business to Market Itself. Now I've been in... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
If you follow the CatsEyeWriter blog, you know that last week I was dragged kicking and screaming into the Facebook universe. I wondered what the point was. I didn't understand who was seeing what when I made a comment. I didn't know how to separate family and business pals because,... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
I love content marketing. I really do. Giving my readers tips, tools, advice. Building relationships. But will your blog readers leave if you try to sell to them? Not if you make your offers in the right place and at the right time. So how do you move people from... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Give me a ticket for an aeroplane Ain't got time to take a fast train… That's my tribute to Alex Chilton. The songwriter, guitarist and lead singer for the 60s band The Box Tops died Wednesday. And The Letter was a number one international hit in 1967. And did you... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
First off, let me say this. I delight in sending business my friends' and colleagues' way. When I find brilliant, passionate people who love what they do—and do it so well—I can't wait to share the news with my clients. And because I want to help those clients solve their... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Cat's Eye Marketing will be 17 years old on Monday. Past the crying-burping-spitting-up-all-over-us days. Past making us carry her every freaking place we go. Past learning to walk. And insisting that we attend to her every need. Now she (yes, I've decided she's a she) is a somewhat independent but... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Early in the days of my Master's degree work in education, I discovered my thinking style. (To find out your style, scroll to the bottom of this page.) I'm what they call a 'concrete random' thinker. Though people cannot always be neatly packaged, if you are curious, intuitive, creative, adventurous,... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
There is a term going around in the marketing circles. Some people use it to describe social media. Woo-woo. You know: touchy-feely, makes-you-all-warm-inside, like roasting marshmallows and singing around the campfire kind of stuff. In other words, social media—Twitter, Facebook, LinkedIn or whatever—doesn't bring any real, tangible benefits. I used... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
Two years ago, I opened up a personal Facebook account. Then I created a business (fan) page for Cat's Eye Marketing but, sadly, didn't do much with it. Okay, I didn't do anything with it. Like Michael Stelzner, executive editor of the amazing online magazine Social Media Examiner, I just... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
I love my readers. You challenge me all the time. A smart, inquisitive bunch you are. Soon after I hit "publish" on last week's post, I heard from some of you. "Don't just tell me how to wake up an old blog post," you said. "Show me." Okay. That's a... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
We are in a social media bubble that is about to burst. Twitter is stupid. The hype about the benefits of social media is deafening. Three comments from three different people. All this last week. Ironic that they were posted on a social networking site. So, technically, they were using... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer
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Recently I read an article on writing that encouraged bloggers to forget everything about writing they learned in school. Yeah, sometimes English teachers can overload you with reading books by dead white authors. It's not exactly the way to get the hang of writing to inform, engage and entertain. You... Continue reading
Posted Jan 14, 2011 at Cat's Eye Writer