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Denise may very be right. Unfortunately, though, that has nothing to do w/ NPS. NPS measures "likelihood to refer" NOT actual referral behavior. And while I don't know of any research data that looked at gender differences, I can tell you from research I did a few years back that consumers 35 YO. (But again, this was asking about actual behavior, not "likelihood of saying they're likely to refer on a survey"). is now following The Typepad Team
Feb 8, 2011