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Denise may very be right.
Unfortunately, though, that has nothing to do w/ NPS. NPS measures "likelihood to refer" NOT actual referral behavior.
And while I don't know of any research data that looked at gender differences, I can tell you from research I did a few years back that consumers 35 YO. (But again, this was asking about actual behavior, not "likelihood of saying they're likely to refer on a survey").
Who Is the "best" (Net) Promoter? (financial services)
Several months ago I asked my friend, Denise Wymore (Net Promoter champion), who was the best Net PROMOTER...men or women? She was unaware of any "gender" statistics, but said she would check it out. After that, we both got busy and forgot about the inquiry...until just recently. Turns out tha...
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Feb 8, 2011
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