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David
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By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing. Successful companies and individuals will be those well-prepared for the change. The jury is still out on which online social networking, social media, gaming, and internet marketing strategies and tools will... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
Predicting the future - Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an ethical dimension? - Can a brand ruin a beautiful relationship with the music, asks Andrew Peggie. Sound Strategies News - Seminars in for the Ogilvy Group and University of Liverpool.... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
By Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer. No doubt he pursued this dream with the characteristic passion and gusto he showed for music and good food. What a loss it would have been to opera if Pavarotti, who sadly died yesterday following a... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
By Michael Spencer Spending much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set myself the challenge of attempting to learn the Kanji, the Chinese characters imported into the Japanese language some 1,200 or more years ago.... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
Reported in today's Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product sites, plus international travel, leisure, entertainment and media sites. Intriguingly, Andrew Peggie found that less than 3% of companies are using sound effectively on the web. These findings are now informing... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
We've introduced Maighread to a corporate client, and we think she is incredible. Definitely one to watch. Listen to some of her music on MySpace or on Radio Panda Records Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
Sonic health check - Michael Spencer contemplates the possibility of 'organic' use of sound. Pay attention at the back - and Andrew Peggie delves into the problem of low level processing. Sound Strategies News - The Japan Matsuri in London and more web audio research announced. Continue reading "SOUNDINGS (SEPTEMBER... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
Martin Lindstrom Discovers Pavlov - SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto neglected advertising medium, after a period of nine months studying the neurological and physiological reactions of people subjected to a range of common sounds including the Intel sonic logo, a baby giggling... Continue reading
Posted Jan 14, 2011 at Have your say about Sound...
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Jan 13, 2011