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Laurent Marty
Johannesburg, South Africa
The best job in the world
Interests: Planning, marketing, advertising, new media
Recent Activity
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It is one of those questions you avoid to ask. You suspect that curiosity in the matter will not kill the cat, but seriously depress him: if the mean average of an advertising agency is anywhere between 25 and 30 years old, where do advertising people eventually end up? When... Continue reading
Posted Feb 12, 2011 at Laurent Marty
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We have worked last year on our purpose as an agency.We collectively came to the conclusion that we wanted to be the "fertile ground that grows potential", for our brands, and for our people. We expressed it in "Growth (n)", growth to the power of n. I sent this to... Continue reading
Posted Feb 10, 2011 at Laurent Marty
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Essentially, advertising is based on a narcissistic principle: marketers spend a non-negligible amount of time in self-contemplation, not to say self-adoration, and what ends up in advertising messages is the truncated, glorified expression of that self-loving process. Not that consumers are dupes or too perturbed: there is an understanding that... Continue reading
Posted Jan 30, 2011 at Laurent Marty
Laurent Marty is now following sarah lacy
Jan 30, 2011
Laurent Marty is now following David Berkowitz
Jan 30, 2011
Laurent Marty is now following Tom Fishburne
Jan 30, 2011
Laurent Marty is now following Seth Godin
Jan 30, 2011
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1. WHO CLICKS ON A BANNER AD? Much has already been said about the growth of Internet advertising over the last decade. Every year it steadily grows its share of the total advertising spent. In the US, online advertising spent crossed a symbolic threshold in December 2010, overtaking spending on... Continue reading
Posted Jan 30, 2011 at Laurent Marty
Laurent Marty is now following The Typepad Team
Jan 30, 2011