It is one of those questions you avoid to ask. You suspect that curiosity in the matter will not kill the cat, but seriously depress him: if the mean average of an advertising agency is anywhere between 25 and 30 years old, where do advertising people eventually end up? When... Continue reading

We have worked last year on our purpose as an agency.We collectively came to the conclusion that we wanted to be the "fertile ground that grows potential", for our brands, and for our people. We expressed it in "Growth (n)", growth to the power of n. I sent this to... Continue reading

Essentially, advertising is based on a narcissistic principle: marketers spend a non-negligible amount of time in self-contemplation, not to say self-adoration, and what ends up in advertising messages is the truncated, glorified expression of that self-loving process. Not that consumers are dupes or too perturbed: there is an understanding that... Continue reading

1. WHO CLICKS ON A BANNER AD? Much has already been said about the growth of Internet advertising over the last decade. Every year it steadily grows its share of the total advertising spent. In the US, online advertising spent crossed a symbolic threshold in December 2010, overtaking spending on... Continue reading