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Sam Marraccini
Join Sam Marraccini, Director of EMC Flash Strategy, as he explores how Flash is changing enterprise storage.
Recent Activity
The Beast makes it's debut at EMC World 2015[/caption] XtremIO continues to break records, and EMC World 2015 continued the streak with the introduction of XtremIO 4.0! The hardware platform made a grand entrance on the first day of the show; nicknamed “The Beast”, XtremIO introduced new 40TB X-Brick and... Continue reading
Posted Jun 2, 2015 at Inside Flash
EMCs XtremIO was the topic of a breakout session at Vmware Partner Exchange. Itzik Reich presented “Best Practice for Running Virtualized Workloads on All-Flash Arrays”. Itzik and I spent some time together before his breakout, and it was the perfect opportunity to get a summary of what he planned to... Continue reading
Posted Apr 8, 2015 at Inside Flash
Of course the hardware is cool too! Each appliance includes 4 server nodes in a 2U chassis. VSPEX Blue can scale to 4 appliances all managed within a single management interface based on the EVO:Rail stack. VSPEX Blue was launched at the VMware partner exchange 2014. I spent some time with Matt Cowger in the EMC Booth to take a quick look at VSPEX Blue. Thanks for Watching. Continue reading
Posted Feb 14, 2015 at Inside Flash
Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics? Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays. Continue reading
Posted Feb 5, 2015 at Inside Flash
VMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and Partner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed NDA. Continue reading
Posted Feb 3, 2015 at Inside Flash
If you followed EMCs latest earning report , Q4/2014 (, one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable. InsideFlash XtremIO By the numbers Q4-2014 XtremIO by the Numbers “Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013. Continue reading
Posted Jan 30, 2015 at Inside Flash
The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Continue reading
Posted Dec 16, 2014 at Inside Flash
IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,” Not surprising to anyone here at EMC, EMC is the market share leader in Flash. In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW! Continue reading
Posted Dec 4, 2014 at Inside Flash
November 2014 marks the 1st anniversary of the general availability of EMC XtremIO, and what a year it’s been!! Continue reading
Posted Nov 12, 2014 at Inside Flash
Last week I participated in an “#InsideFlash” CrowdChat. Hosted by Wikibon’s Dave Vellante, CrowdChat is basically a virtual event where like-minded people can follow a specific hashtag to share ideas and thoughts on a topic. The #InsideFlash topic was specific to Flash and Oracle (Databases and/or Applications). Dave asked a series of questions allowing anyone to answer or add commentary. CrowdChat is a great format and a great engagement. Thanks for hosting, Dave. Continue reading
Posted Oct 28, 2014 at Inside Flash
Looking at common challenges seen by Microsoft SQL Administrators, how can XtremIO accelerate database performance and enable consistent predictable performance at scale while enabling additional functionality? Continue reading
Posted Sep 19, 2014 at Inside Flash
EMC was once again a Global Diamond Sponsor of VMWorld. If you made it to San Francisco, you were sure to see the EMC booth front and center in the solutions exchange. You’ll find us in the same spot in Barcelona. I caught up with @AaronChaisson, @Alxjalmeida and @mcowger and... Continue reading
Posted Sep 16, 2014 at Inside Flash
It’s hard to believe, but it has been a full year since InsideFlash Episode #13 when I last interviewed Josh Goldstein. Josh is the VP of Product Management & Marketing for XtremIO. A year ago at VMWorld 2013, XtremIO was in Directed Availability, and everyone wanted to know what exactly EMC was working on. The primary focus of XtremIO then was Virtual Desktop Infrastructure, VDI. The always on in-line deduplication at memory speeds made VDI a natural fit for XtremIO, and it continues to be a great use case. Continue reading
Posted Sep 2, 2014 at Inside Flash
Wednesday & Thursday VMworld Game Plan! (8/27 & 8/28) Continue reading
Posted Aug 27, 2014 at Inside Flash
Don’t miss the Chad’s “meet-up” in the EMC Booth at 12:30pm today – Ask the Expert anything about Flash! And catch both EMC Music Videos! – Today ONLY!!! Continue reading
Posted Aug 26, 2014 at Inside Flash
Life in the #FlashLane - A silly 1980's style music video, and Monday's VMworld Breakout Sessions. Continue reading
Posted Aug 25, 2014 at Inside Flash
VMWorld 2014, EMC is back and bigger than ever! Working alongside our federation partners, EMC will continue our long standing tradition at VMWorld. You won’t want to miss the EMC Solution Exchange, be sure to stop by the EMC Theater, Ask the Experts, register for great prizes and check out the vLabs in our booth! We will be talking Hybrid Cloud, Redefining Flash and Software Defined Storage. I recently ran into @aaronchaison, fortunately there was a camera nearby; it is AMAZING how much activity is happening as we prep for VMWorld 2014. Get all the latest details Continue reading
Posted Aug 12, 2014 at Inside Flash
DBA notice things like latency, especially if you’re able to deliver low latency one day, or hour, and not the next. Of course, Flash promises performance, no rotational delay, no seek-time. Performance is the easy part; I’ll say it again, Architecture Matters. Without getting on my soap-box, Flash impacts every storage architectural model. Flash is everywhere. Continue reading
Posted Aug 8, 2014 at Inside Flash
Redefine Flash! EMCs Flash Strategy is Flash Everywhere, and architecture matters! Architecture Matters and Storage Architecture has mattered since the first ICDA (Integrated Cache Disk Array) was introduced by EMC in 1990, The Symmetrix 4200 ICDA. It’s interesting to watch the storage industry. New start-ups all claim to have some... Continue reading
Posted Jul 30, 2014 at Inside Flash
Flash has the capability to fundamentally change the data center; I’ve blogged about that many times. While eliminating the rotational delay and seek-time of traditional spinning disk drives, Flash brings new caveats. Memory Management and Garbage Collection for example, are caveats that traditional storage architectures aren’t designed to address. By... Continue reading
Posted Jun 5, 2014 at Inside Flash
My participation at EMC World has increased significantly over previous years. In fact, if you do a search for “FLASH” in the session catalog you’ll find “Life in the Flash Lane”: Monday and Wednesday 8:30am presented by, yours truly. If you’re attending EMC World, be sure to stop by and say hi as we look at how Flash is transforming storage architectures across the board. Continue reading
Posted Apr 18, 2014 at Inside Flash
We talk about it all the time, Flash is transforming IT. It’s transforming the way we work, the way we network, the way we shop, and the way we communicate. Continue reading
Posted Mar 24, 2014 at Inside Flash
EMC was a Gold Sponsor of this year’s Citrix Partner Summit. The Gold Sponsorship brought with it a prime location in the Exhibitor Hall and conversations with hundreds of EMC/Citrix Partners. Of course Flash was a big topic, specifically Flash for End User Compute. EMCs primary focus was enabling our joint partners to successfully deploy virtual environments designed to deliver unique customer requirements regardless of scale. Continue reading
Posted Feb 4, 2014 at Inside Flash
Happy New Year!!! And what a year it’s been, Flash keeps getting cheaper: Moore’s Law (faster & more dense), new Purpose built All Flash Storage Arrays with truly in-line Data Deduplication, and new form factors of Server Flash along with updates to software integrating it all together! And that’s just some of the developments we’ve seen in 2013. In the case of these developments, they have all directly impacted planned VDI deployments, or in some cases resurrected failed VDI deployments. They are all parts of deploying a non-stop production ready and scalable VDI infrastructure. Continue reading
Posted Jan 9, 2014 at Inside Flash
Register here for the highly-anticipated launch of EMC XtremIO - - 14 November 2013! Don't miss the biggest online Enterprise Flash event of the year. Continue reading
Posted Nov 5, 2013 at Inside Flash