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Ramon Peralta
Connecticut/NYC
Chief Brand Officer, Executive Creative Director, Author, Inventor, Entrepreneur and Founder of PeralaDesign.com
Interests: People, Startups, Entrepreneurship, Design, Branding, Cycling, Golf
Recent Activity
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Over the years I’ve gotten a lot better with my finances and if you think you can ‘charge’ your way to success with your small business, you will be in for a rude awakening. My philosophy these days is to wait until the business is generating the very income that... Continue reading
Posted Sep 14, 2012 at Ramon's Blog: Evolve or Die
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You can’t do it all. You can’t be everywhere. Don’t over-commit and then talk about how stressed out you are. Saying “No” to yourself as well as to others is not easy to do. Saying “No” can sound something like this, “I can’t commit to this as I have other... Continue reading
Posted Sep 6, 2012 at Ramon's Blog: Evolve or Die
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No, I’m not talking about the 1989 Spike Lee classic (though some folks could use a refresher course right about now thanks to the political climate), I’m talking about the Golden Rule. “Do unto others as you would have them do unto you.” Great way to live life isn’t it?... Continue reading
Posted Aug 30, 2012 at Ramon's Blog: Evolve or Die
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You know you’re in for a busy week if its Friday afternoon and you’re already starting to feel that Monday morning anxiety. Before I head out for the weekend, I start jotting down appointments, meetings, calls and any creative project deadlines that are due by end of day Monday and... Continue reading
Posted Aug 24, 2012 at Ramon's Blog: Evolve or Die
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This year’s Presidential election has to be one of the most divisive and fundamentally polarizing contests in a long time. Whether its Black vs White, Rich vs Poor, Democratic vs Republican, Liberal vs. Conservative, you can clearly see a distinct difference in each candidate’s target audience – at least from... Continue reading
Posted Aug 14, 2012 at Ramon's Blog: Evolve or Die
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If you are in business for yourself, you’re very familiar with the phrase “get it in writing’. In design business, its very critical to come to terms with your client as quickly and clearly as possible so that everyone is on the same page. As any (good) lawyer will tell... Continue reading
Posted Aug 9, 2012 at Ramon's Blog: Evolve or Die
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Be Professional and Watch Your Business Grow “The mark of a true professional is giving more than you get.” What exactly does it mean to be “professional”? I’ve lost count how many new clients we’ve gained over the years simply because their previous service providers were unreliable, inconsistent, or simply... Continue reading
Posted Aug 3, 2012 at Ramon's Blog: Evolve or Die
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"Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly." --Stephen R. Covey Good help is hard to find. When you do find someone that can produce, is personable and can take the initiative to get things... Continue reading
Posted Jul 12, 2012 at Ramon's Blog: Evolve or Die
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I have a tendency to overbook on my To Do list. I do it all the time, but I usually have no problem with moving any tasks that don’t get done today until tomorrow. That is, on my good days. I think that there is a direct link to how... Continue reading
Posted Jul 6, 2012 at Ramon's Blog: Evolve or Die
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“Hit another home run”, “What’s on deck?” and they just ‘threw a curveball’ are just a few of the many baseball metaphors that are used in business. Some other worn out clichés include: ‘step up to the plate’, ‘swinging for the fences’ and ‘striking out’. My favorite baseball business metaphor... Continue reading
Posted Jun 29, 2012 at Ramon's Blog: Evolve or Die
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This morning, I had the opportunity to speak to a group of 3rd & 4th grade inner city students as part of a program called Breakfast of Champions. As guest speaker, they wanted me to discuss the “GPS of Success” and tell my story. I shared how I had the... Continue reading
Posted Jun 15, 2012 at Ramon's Blog: Evolve or Die
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Communication - the human connection - is the key to personal and career success. -Paul J. Meyer Well, this week was another blur, but if I had to look back and pick out one thing that stood out for me, it would have to be the Art of Communication. It... Continue reading
Posted Jun 8, 2012 at Ramon's Blog: Evolve or Die
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"The main thing is to keep the main thing the main thing." - Stephen Covey It’s been a couple of weeks since my last blog and if I don’t start typing right now, it may turn into three. The last few weeks have been a complete whirlwind of activity and... Continue reading
Posted May 31, 2012 at Ramon's Blog: Evolve or Die
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A few weeks ago I blogged about Deadlines Being Your Friend and I guess you could argue that I didn’t have anything else to write about this week, but you’d be wrong. I could write about how great it feels when a client finally selects a logo that they want... Continue reading
Posted May 11, 2012 at Ramon's Blog: Evolve or Die
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I’m sitting here writing this week’s blog back in the comfort of my home office while Spiderman plays on in the background and my dog snores. Over the last four years, I’ve really made this home office very comfortable and as any of you that follow my posts know, I’ve... Continue reading
Posted May 5, 2012 at Ramon's Blog: Evolve or Die
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How many of you can relate to: “I create some of my best work while under pressure.” Or “This won’t get done without a deadline.” “We need this new (logo, website, print project, [insert deliverable here] YESTERDAY”. The problem with deadlines that most people have is the stress that comes... Continue reading
Posted Apr 27, 2012 at Ramon's Blog: Evolve or Die
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I need business cards, that's who. Ancient History? The desktop Rolodex. Have you ever asked a young person (18-25) what a Rolodex is? Do you think they would know the answer? Chances are they probably won’t. Has the Rolodex gone the way of the 8-Track, the cassette and the VHS?... Continue reading
Posted Apr 20, 2012 at Ramon's Blog: Evolve or Die
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Always knock and always smile. That summed up my first week of interviews for several positions we are trying to fill to keep up with the expanding workload. The interview process has to be one of the most nerve-racking experiences for the person being interviewed. Having been on both sides... Continue reading
Posted Apr 13, 2012 at Ramon's Blog: Evolve or Die
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Handsome approves. Instead of enjoying the process of moving into our new office, I must admit that I’ve been pretty anxious about it. One client in particular recently came to visit me for a face-to-face and asked me point blank, “is everything OK?” The answer is Yes, and No. If... Continue reading
Posted Apr 6, 2012 at Ramon's Blog: Evolve or Die
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It’s 1:05 am and I’m just wrapping up tomorrow’s presentation. Last minute tweaks that keep me up at night. Being a designer means I’m noticing things that probably no one else will: kerning, leading, consistent placement of logos, etc. I’m up past my bed time here in my hotel room... Continue reading
Posted Mar 29, 2012 at Ramon's Blog: Evolve or Die
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Putting the exterior signage up on the new digs. Pretty cool. I felt like Ponch from Chips this morning, as I did a partial ‘move-in’ to our new space, spending the entire morning making sure the place looked and smelled just right. I’m new to the ‘diffuser’ game but the... Continue reading
Posted Mar 22, 2012 at Ramon's Blog: Evolve or Die
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Town Clerk's Office Last week I blogged about how excited I was about moving my design company into a new, larger office space. Now that I've decided to take my company to the next level, I've discovered many hidden hoops to jump through and the costs associated with them. The... Continue reading
Posted Mar 16, 2012 at Ramon's Blog: Evolve or Die
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About 8 years ago, I remember driving down to the local Blockbuster store (remember them?) with 2 overdue movies and 2 overdue games. I was letting the anxiety of what the late fees were going to be, get the best of me. I walked into the store, ready to face... Continue reading
Posted Mar 8, 2012 at Ramon's Blog: Evolve or Die
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You learn something new everyday. Yesterday, I found out about Kickstarter, which pegs itself as the “world’s largest funding platform for creative projects” while meeting over coffee with one of my long-time clients and former co-workers, Jeff Ambroziak. Jeff’s the inventor of the Ambroziak Infinite Perspective Projection (AIPP) which is... Continue reading
Posted Mar 2, 2012 at Ramon's Blog: Evolve or Die
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It’s no secret. I’m not a fan of QR Codes. I’m convinced these hideous square monstrosities are merely a passing fad, a marketing gimmick used to make clients appear to be tech-savvy or on the cutting edge. My main gripe with them has always been that they simply don’t work.... Continue reading
Posted Feb 23, 2012 at Ramon's Blog: Evolve or Die