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Pete
Sydney
This is my nerd output to balance out the rest
Interests: Any sport with a ball. Or a track. Or some water.
Recent Activity
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Lying on the sofa, semi comatose with an embarrassingly glutinous amount of empty foil paper around me, I had that all too familiar “why??” moment. Although death by chocolate would be an embarrassingly weak, if delicious, way to go, I was also lying there wondering why I did it. Not... Continue reading
Posted Apr 2, 2013 at It's all about you
Someone recently asked me what my favourite ad is. The answer I gave was the recent campaign by Nike in the UK with the CTA of #makeitcount. I love it for a number of strategic and creative reasons but if I had been asked in December what my favourite ad... Continue reading
Posted Apr 26, 2012 at It's all about you
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Opposites attract and advocating less makes money. Ponderous paradoxes. This seems to be the case when it comes to the calorie controlled diets that seem to plague peoples subconsciousness, ever since Robert Atkins wrote a revolutionary research paper at about the same time another revolutionary idea was populating people’s homes... Continue reading
Posted Feb 8, 2012 at It's all about you
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How many New Year’s resolutions do you have? How are you doing with them? A couple of weeks in and I’m still happily on course with my 3. I hate to admit it but previously I’ve been one of those people who have looked forward to a new year with... Continue reading
Posted Jan 12, 2012 at It's all about you
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As that magical time of year draws inexorably closer, the Christmas trees are up, carols are being sung with gusto, Turkeys being stuffed, presents being wrapped, stockings being hung, cards being sent and a naughty and nice list being finalised by a big, fat, white bearded jolly fellow in a... Continue reading
Posted Dec 20, 2011 at It's all about you
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To ‘brand’ something was to take a hot iron and mark symbols in your livestock so as to identify the owner. This technique has been traced back as far as ancient Egyptian times and my mind can only begin to imagine the myriad of symbols that have been used over... Continue reading
Posted Nov 28, 2011 at It's all about you
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Everything was easier when you were a kid. You wanted some sweets, you go to Woolworths. You wanted a book or magazine, you go to WH Smith. You wanted some new shows, you go to where the cool kids got theirs. Maths was a little tricky, but there was always... Continue reading
Posted Nov 16, 2011 at It's all about you
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So apparently there are now over 7 billion people in the world (give or take a few tens of millions) and that the lucky baby was Danica Camacho of India. No surprise really that the baby was Indian with the country’s population exploding over the last few decades with a... Continue reading
Posted Nov 7, 2011 at It's all about you
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I was a little ridiculed this weekend. On a long train trip for a lads end of season football tour I chose the new publication of ‘Exploring History’, National Geographic’s new magazine, to add to my beer and crisps for the journey. Worth it. I’d like to see some articles... Continue reading
Posted Oct 30, 2011 at It's all about you
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Do you ever get those moments? The moments when some visual cue just tingles the brain? It can be for any reason. My personal favourite time was when Tim Robbins escaped Shawshank prison. I’ll always remember that first time I saw it. I’m unashamed to say that my latest one... Continue reading
Posted Oct 25, 2011 at It's all about you
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As always, a nice article from Mark Ritson in Marketing Week about a new era of what he has coined ‘accessibilisation’, using Apple’s announced new strategy of offering low and mid tier pricing for products to allow the mass, recession hit, money poor consumer access to their product through lower... Continue reading
Posted Oct 21, 2011 at It's all about you
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What’s in a name? For me it’s all in a name. In this over cluttered world maybe the only real cut through you can get is in a name (spoken with a bit of reverence if you’re lucky!). So you really need it to mean something! I don’t know why... Continue reading
Posted Oct 17, 2011 at It's all about you
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Today’s customers can shop around the globe, find out more than ever before about the organisations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers are soaring. IBM undertook a study to delve into three new realities: The... Continue reading
Posted Oct 12, 2011 at It's all about you
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So how is Google+ coming along? It all seems to be a bit quiet for a social network site. Excuse the bad pun as I’m sure they’re not wanting to be too vocal about a reported 60% drop in traffic but a base of 43 million users isn’t something to... Continue reading
Posted Oct 10, 2011 at It's all about you
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A Warc review states that almost 75% of US companies use social media to engage with their customers and that 94% of these firms listed Facebook among their top 3 social priorities, with Twitter on 77% and YouTube on 42%. And this makes sense, doesn’t it? And they go on... Continue reading
Posted Oct 10, 2011 at It's all about you
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I don’t think anything I write here will be anything new or novel about the life of Steve Jobs. I’m a user who has strayed, being one of the many who has rebelled against the ‘auto sync’ and forced update. I swear he used to do the updates at the... Continue reading
Posted Oct 9, 2011 at It's all about you
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I like shopping. Shopping is fun. However, shopping is not easy. Recently I’ve had a theory that we, as consumers, have a lot of choice. Maybe too much... This thought struck me as I meandered the supermarket aisles looking for inspiration for the evenings culenary attempt. Recent movements in the... Continue reading
Posted Oct 5, 2011 at It's all about you
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Let's start off with 2 little facts: 1. There is something called Freedom of Speech 2. Some of my favourite, and most memorable, ads during the FIFA 2010 World Cup were 'ambush' ads (most notably the Bavaria beer escapade) OK, point 2 might have been what has led to this,... Continue reading
Posted Oct 4, 2011 at It's all about you
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Interbrand have released their yearly best global brands list for 2011 and no real surprise that Apple have powered into the top 10 at last. It's a brand never far from our lips (or pockets) and if free media value was received then I'm sure it would be number 1!... Continue reading
Posted Oct 4, 2011 at It's all about you
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This is a nice little piece by Brand Strategy Insider, espousing the notion that, in order to connect and understand the customer, Brand Managers should be really 'Brand Builders', advocating the a deeper dive into the customer to get to an empathic level that really lets you know what makes... Continue reading
Posted Oct 4, 2011 at It's all about you
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In a world where Facebook makes the news daily, when I read this I thought it was strange that I hadn’t read this before. For me this is a no-brainer in today’s over-spammed world and something that Google has been doing for a long time. When we talk about car... Continue reading
Posted Oct 3, 2011 at It's all about you
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There are some theories of late that there has been a paradigm shift in the focus of some brand marketing – a ‘customer focus’ would you believe! For me, I trace it back to the innovative, engaging and very memorable (and still on-going concept) T-Mobile crowd sourcing ads. Such was... Continue reading
Posted Oct 3, 2011 at It's all about you
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Sep 30, 2011