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Guest Post by Bobby Owsinski on Music 3.0 Blog A recent survey by MusicWatch looked at the demographics of CD and digital music buyers back in 2004 and compared them to 2014. What they found shouldn't be too surprising, because it's almost exactly what you'd expect. In 2004, the largest demo of CD buyers was age 36 to 50 at 25% (and it's 26% in 2014). In 2014, the largest demographic of CD buyers were age 50+ at almost 35%. In 2004, ages 13 to 17 purchased the most digital downloads at 25%, followed by ages 36 to 50 at... Continue reading
Posted 2 days ago at hypebot
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Guest Post by Chris Robley on The DIY Musician Blog Hip hop blogger Mike Trampe wrote an interesting article you might want to check out about online music promotion called “5 Things Rappers Shouldn’t Be Doing on Social Media.” It’s all good stuff, but the part that really made me think was this: STOP sending your music links to people on on twitter (unless they asked), especially celebrities and industry vets. I get shown new music all the time from friends, family and industry colleagues. You know the first question I ask them? “How did you find out about the... Continue reading
Posted 2 days ago at hypebot
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By Ethan Schiff on Music Marketing Money As a new artist, it’s very easy to buy into the mindset that there’s a list of things you must do to compete in today’s music industry. This makes sense. Artists are, in fact, not solely artists as much as creative entrepreneurs.Your Instagram page might see twice as much traffic as your official website, and your recent Tumblr post about a charity you support might resonate with fans more than your latest press release. The industry is changing. Digital is everything and everything is digital. It’s all on you. All of a sudden,... Continue reading
Posted 2 days ago at hypebot
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By Jasmine Nguyen on Dash Two Blog Happy New Year everyone! We’ve missed you over the holiday break. To start 2015, here’s a brief introduction to get you acquainted with advertising on Twitter, Instagram, and Gmail Sponsored Promotions, if you haven’t been so already. 1. Twitter Ads While it may seem that Twitter is a much simpler platform than Facebook with only 140 characters per Tweet, there are actually a good number of advertising options on the platform, ranging from Promoted Tweets, Lead Generation Cards, Promoted Accounts, Promoted Trends, to Promoted Video. There is also no minimum in spending as... Continue reading
Posted 3 days ago at hypebot
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By Shantell Ogden on The Bandzoogle Blog I feel a burning need to blog about ways you can get ripped off as an indie artist. Yes, it's an unsavory topic. And let's face it, no one wants to admit that they have been swindled. But, I would guess we have all made what I call 'bad business decisions' in our careers, from getting photos on railroad tracks (when our music had nothing to do with trains) to signing that 'too good to be true' contract that turned out to be, well, really bad. In no particular order, here are four... Continue reading
Posted 3 days ago at hypebot
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By Tyler Allen on Sonicbids Blog I've harped way too often that your band is your brand, but it's true. I've also said this in other posts, and I'll say it again: Music is weird, man. It's this art form that takes time and thought, plus it's a form of self-expression, and that in itself is incredibly raw and real and beautiful. In that same light, however, it's how you make your money as well as the way you occupy your time and energy. Therefore, your beautiful, delicate artwork also has to be a structured brand that's recognizable, alive, and... Continue reading
Posted 3 days ago at hypebot
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By Richard J Nardo for Linkedin Pulse As a young entrepreneur, a little more than a year into running my own music industry-based company, I find it a tremendous asset to share an office with the founder and managing partner of one of the fastest growing booking agencies in our industry. Eight years into running his own shop, Ryan Soroka has built the Soroka Agency from an outlet for putting together shows for his friend’s bands in New Jersey to an organization that books national tours and public appearances for some of the most popular musical acts and performance artists... Continue reading
Posted 4 days ago at hypebot
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By Amanda Caswell on Sonicbids Blog As a touring musician, it's nice to have the financial stability that a day job can provide. Finding a job flexible enough to allow you to leave for several weeks or months at a time is crucial while you develop your career as a successful musician. The following five jobs are some of the best options for touring musicians based on their scheduling flexibility and regular hiring availability. 1. Barista Starbucks is always hiring, and when you're on the road, you can use your discount to caffeinate the band. A local, indie coffee shop... Continue reading
Posted 4 days ago at hypebot
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Guest Post by Courtney Harding on This Week In Music Tech Tumblr With the publication of Ethan Kaplan’s totally brilliant “Generic Article About Spotify” a few weeks ago, I thought we’d truly hit the limit on how many ways we could skin the streaming cat. But alas, here’s comes noted old white man and Pink Floyd member Nick Mason to complain about Spotify (and Apple. How cute, he thinks it’s 2006!) They don’t pay artists. They “devalue” music. Only one more cliche and I get a bingo! Here’s what this is really about, and here’s why the people who complain... Continue reading
Posted 5 days ago at hypebot
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By Alex Badanes on Songtrust Blog Submit your Songs into Songwriting Competitions: Yes, there are scams out there, but don’t let that stop you. Many songwriting competitions can help your songs gain exposure to top music industry executives. They can also help you meet other writers which may lead to potential new collaboration opportunities. The International Songwriting Competition has a panel of judges ranging from Grammy-Winning artists and songwriters to CEOs of major record companies. We also recommend Song Of The Year, The U.S.A Songwriting Competition, and The Great American Song Contest. Schedule a Co-Writing Session: Working with others may... Continue reading
Posted 5 days ago at hypebot
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By Amy Sciaretto on Sonicbids Blog Despite mountains of easy-to-find evidence to the contrary, musicians still have some serious delusions about the music industry and how to "make it." To quote the amazing Dicky Barrett of the Mighty Mighty Bosstones – because what he says is #truth – "If it was an overnight success, it was one long, hard, sleepless night." If that still hasn't penetrated your skull, well, here are three more specific delusions musicians still have about the biz, and each one revolves around the idea that overnight successes are a serious myth. 1. Talent is enough to... Continue reading
Posted 5 days ago at hypebot
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This post originally appeared on PledgeMusic.com Fifteen years have passed since Macy Gray dropped her debut, “On How Life Is”, and won over audiences on a global scale. From massive crowds at Glastonbury to overhearing her own hit single in a Serbian market, Gray says she’s thankful for fans who’ve grabbed onto tunes like “I Try” and didn’t let go. This year, she’s giving fans a new gift through a Deluxe Edition of her album “The Way”, which includes several new songs, along with even more exciting plans in the pipeline. Over 15 years have come and gone since “On... Continue reading
Posted 6 days ago at hypebot
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Guest Post by Virginie Berger, the founder of the Paris based global strategy agency DBTH. A few days ago, I received a press release telling me that Universal Music France was settling in French-speaking Africa. Which, frankly speaking, is nothing new; we’ve known for months that Universal Music (France) was starting an activity in Africa, namely by opening offices in Dakar and Abidjan. Pascal Nègre had also referred to this during the 2013 Midem. Within this context, Universal Music had also launched its first talent show, Island Africa Talent, co-produced with Canal+ (both being members of the Vivendi group) and... Continue reading
Posted 6 days ago at hypebot
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By Jhoni Jackson on Sonicbids Blog Pitches from brand new bands and artists not tied to a public relations company are unarguably the ones that catch the most skepticism from journalists. Sometimes it only takes an unfamiliar name amid an avalanche of emails from recognizable PR reps for a writer to pass you over. If they've actually opened your message, then any sort of blunder could easily cost you. Does that sound harsh? It's not, really. I can't speak for everyone, but generally, journalists aren't unnecessarily mean; it's just that there is more music than there are writers. There are... Continue reading
Posted 6 days ago at hypebot
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By Tyler Allen on Sonicbids Blog Revolution is a fun word, and it's an important word when it comes to any artist's image. Not only is the creative market one that needs constant evolution and artistic changes, but the marketing world is also in constant flux. You have to be consistently up to par with marketing trends, and just tactful overall in the whole arena of how to best market your work to your fanbase. And while most of us get overwhelmed at the thought of having to keep up that consistent presence, there are certainly gradual daily tasks in... Continue reading
Posted Jan 16, 2015 at hypebot
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Guest Post by Josh Collum I’m going to get this out of the way… I might ruffle some feathers with this post. Maybe even yours. I’ve gone back and forth on whether I should write it or not. I know, work with, and respect quite a few of the people involved with the project that I’m going to reference, including the lead writer, Nate Rau of The Tennessean. Nate is a top tier journalist, and we Nashvillians are lucky to have him reporting on our industry. I have first-hand knowledge of this because he did a piece on my company,... Continue reading
Posted Jan 16, 2015 at hypebot
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By Chris Robley on The DIY Musician Blog How are teens using the big social platforms when it comes to building relationships, sharing media, and discovering music? Well, maybe a better question to ask yourself first is: do you care?If your fanbase is comprised mostly of motorcycle-loving retirees, then what a 19-yr-old has to say about Vine will not have much effect on your music career. Go where your fans are! But if your music does appeal to teens, it’s important to understand how your fans are communicating online, and how each network helps them shape and showcase their own... Continue reading
Posted Jan 16, 2015 at hypebot
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By Alex Cohen from Berklee College of Music's Music Business Journal. Although technology may have destroyed the recorded music market, it has played a significant role in enhancing live performances. Recent developments need to be heeded by both artists and concert producers. 4D Sound 4D Sound is an installation in Amsterdam where the sound system surrounds the audience unlike anything seen before. The system is set up with 16 pillars of speakers around the room, and more in the walls and floors. Sound immersion is the least of it. The stage setup is complemented with software that gives the performer... Continue reading
Posted Jan 16, 2015 at hypebot
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By Hugh McIntyre on Sonicbids Blog These days, everybody's email inboxes are fuller than ever, and people are becoming more and more selective about what newsletters they sign up for. If it doesn't truly seem like something they want to read or provide some real value to them, most decide not to bother – which is a shame for any band with a well-done newsletter. Getting people to sign up for your newsletter (even if they identify as a fan) can be tricky, but it certainly isn't impossible. Here are six tips that could help you. 1. Make it easy... Continue reading
Posted Jan 15, 2015 at hypebot
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By Mark Mulligan on Music Industry Blog Spotify just announced the addition of 2.5 million paying since mid November to reach 15 million total subscribers. This is unprecedented growth not just for Spotify but for the subscription market as a whole. It also comes at a time when Spotify needs the best possible numbers to keep labels on board during its crucial renegotiations. But what is most interesting is what the growth tells us about pricing. Long term readers will know that I firmly believe there is a watertight case for reducing the price of subscriptions. Only about 10% of... Continue reading
Posted Jan 14, 2015 at hypebot
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Guest Post by Bobby Borg While social networking has been around for almost 15 years (and some would argue it’s been around longer), many people still haven’t gotten the hang of it. In short, social networking is about being social online. Your behavior should really be no different from what it would be at a cocktail party. What follows are a 15 social rules of engagement that you might want to consider. 1. Use Your Personal Name: Use your personal name in correspondences. It feels more authentic to people when they know they are talking to a person rather then... Continue reading
Posted Jan 14, 2015 at hypebot
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Guest Post by NewRockstarPhilosophy.com I love Tumblr.Yes, The New Rockstar Philosophy runs on WordPress, which I also love, but for a band, Tumblr is the most simple CMS (Content Management System) you can get. They’ve got a simple interface, great social integration, and a pretty good app that allows you to post on the go. But you don’t care about that. All you care about is that it looks good right? Ok so here we go, the top 12 best Tumblr themes for bands (in no specific order). REMEMBER this is real life so you get what you pay for,... Continue reading
Posted Jan 14, 2015 at hypebot
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Guest Post by Veravo The guy in the cartoon below (after the jump) needs a lesson in how to use Facebook for beginners! Instead of posting on Facebook, he is posting his info all over his garden fence. In many ways, however, Facebook is just the same- a way of sharing your news, favourite photos and anything else you wish with the world. It can seem baffling if you’re new to it, but if you look at in this way, Facebook is way of sharing your own highlights with the people who want to know. Remember though, there are always... Continue reading
Posted Jan 14, 2015 at hypebot
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By Jon Maples on JonMaples.com The past year was a doozy for digital music. We saw Beats Music come and go with a rush, Spotify grow significantly and digital track sales hit the skids as streaming continued to grow in popularity. And for everything that happened, 2014 probably will be remembered as a transitional year. Big players like Apple and YouTube have yet to really show their cards. The impact of Spotify as a worldwide music platform has yet to really take hold. Many existing services still continue to solider on, despite significant changes that have impacted the marketplace. The... Continue reading
Posted Jan 13, 2015 at hypebot
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By Bobby Borg on Sonicbids Blog Pursuing a career in the music business isn't easy, nor is it for the thin-skinned. In fact, with all the challenges one has to face to get noticed, it can actually be pretty darn depressing. Here are 12 quick, simple tips that can help keep your spirits high and your focus bright! Keep feeding your brain with knowledge and bettering yourself every day. It gives a feeling of growth and potential. Give knowledge back by volunteering, teaching, and helping others. It gives a feeling of purpose. Stay away from negativity (i.e., people who are... Continue reading
Posted Jan 13, 2015 at hypebot