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As part of a 'Projecting Trends' series, this article examines the impact of Pokémon Go and Snapchat as they move toward making augmented reality increasingly mainstream, and the broader effect this will have on the music industry as a result. __________________________________ Guest Post by Bas Grasmayer on Synchblog Our new... Continue reading
Posted 3 hours ago at hypebot
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Do artists operating in today's music economy really need record labels to succeed, or can they simply rely on administrative royalty collection services like Kobalt? The answer may depend on how established the artist already is. _____________________________ Guest Post by Bobby Owsinski on Music 3.0 Here’s a very interesting video... Continue reading
Posted 4 hours ago at hypebot
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Facebook's latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to. ____________________________________ Guest post by Ashley Carlisle of Hootsuite With the latest Facebook algorithm... Continue reading
Posted 5 hours ago at hypebot
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For most musicians, profit margins are already pretty slim, meaning they can't typically afford to shell out a lot of unnecessary cash when purchasing gear. Here we look at some items on which far too many musicians will overspend. ____________________________ Guest Post by Jesse Sterling Harrison on the Sonicbids Blog... Continue reading
Posted 7 hours ago at hypebot
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Some may recall the Trump campaign's singing/dancing 'Freedom Kids' from earlier this year. Now it looks as though the group's organizer will be suing the campaign after its violation of their verbal agreement and repeated failure to properly compensate the performance group. _______________________________ Guest Post by Mike Masnick on Techdirt... Continue reading
Posted yesterday at hypebot
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An option which was formerly only available to media companies and major celebrities, Facebook has recently made branded content (aka any content which directly mentions or features a third party product/brand) available to all verified pages, which could be good news for artists. ___________________________ Guest Post by Emma Hawkins of... Continue reading
Posted yesterday at hypebot
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As 2016 shapes up to be a landmark year for VR technology, it's time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift.... Continue reading
Posted yesterday at hypebot
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Here we explore an alternative method of advertising tickets to fans. Rather than using email or social media, this piece looks at how one band was able to use a mass of fan phone numbers in order to sell tickets via text, with incredible success. ________________________________ Guest Post by Nathan... Continue reading
Posted yesterday at hypebot
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The typical price tag associated with most music videos is out of reach for most up-and-coming artists, but a music video made on a shoestring budget can often end up looking cheesy and terrible. Here we break down the right way to frugally create a successful music video. _____________________ Guest... Continue reading
Posted 2 days ago at hypebot
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Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients. _____________________________ Guest post by Mark Walker of... Continue reading
Posted 2 days ago at hypebot
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Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale. _____________________________ Guest post by Chris Castle of Artist Rights Watch Spotify announced today that it is... Continue reading
Posted 2 days ago at hypebot
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It seems nowhere is safe from the Pokémon GO craze sweeping the nation, with even the popular streaming service Pandora noticing an appreciable leap in searches for music relating the popular game. _________________________ Guest Post by Liv Buli on Next Big Sound LONDON, ENGLAND — JULY 15: A player’s phone is decorated... Continue reading
Posted 2 days ago at hypebot
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A heavily contested practice in the EDM community, ghost producing is argued by some to enable obscure producers to earn income and advance their industry notoriety, but the reality is that they may actually be doing their careers more harm than good. ___________________________ Guest Post by Collin McLoughlin on Medium... Continue reading
Posted 3 days ago at hypebot
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Although Drake's latest album remained atop the Billboard album charts for a solid nine weeks, this prominence was not the result of sales but rather streaming, demonstrating the power of streaming in the modern music economy. ________________________ Guest post by Glenn Peoples, Music Insights and Analytics at Pandora Key takeaways:... Continue reading
Posted 3 days ago at hypebot
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According to a recent estimate, roughly eighty-five percent of Facebook videos are viewed sans sound, suggesting artists would do well to optimize their next Facebook flick accordingly. Here we look at how to do just that. _______________________ Guest Post by Dara Fontein on Hootsuite We all know that heart-stopping moment.... Continue reading
Posted 3 days ago at hypebot
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The issue of ticket bots snapping up tickets before fans have a chance is one that has long been acknowledged in the industry, but rather than using an increasingly closed system to ensure fans get to more events at a reasonable price, Jack Groetzinger believes a more open system may... Continue reading
Posted 4 days ago at hypebot
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As the artists vs. YouTube battle rages on, Mark Mulligan suggests that the real underlying issue is that the four minute music video, while it worked well for MTV, is no longer suited to a modern YouTube, and that artists need to begin creating lengthier videos, both to maintain user... Continue reading
Posted 4 days ago at hypebot
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When it comes to making it in the music industry as a DIY artist, the value of proper networking and building lasting contacts cannot be underestimated. Here we offer a series of tips on developing quality connections to advance your musical career. ____________________________ Guest Post by Louise Dodgson on PledgeMusic... Continue reading
Posted 4 days ago at hypebot
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Here George Howard looks at how the social, fun, and competitive formula which has made Pokemon Go the massive success that it is could potentially work in the music industry, and the hurdles it would have to overcome to do so. ________________________________ Guest post by George Howard I’ve long believed... Continue reading
Posted 7 days ago at hypebot
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Here the producer for the latest Shannon Curtis record demonstrates how a completely DIY artist was able to get their album on Nielsen SoundScan's charts, and how you can do the same. ____________________ Guest Post by Jamie Hill on CD Baby's DIY Musician Blog Getting on the charts (it’s not... Continue reading
Posted 7 days ago at hypebot
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For musicians, the few days following a show are a critical time for strengthening their fanbase and networking. Here we provide a helpful checklist artists can follow to make sure they aren't wasting post-gig momentum. ___________________________ Guest Post by Jhoni Jackson on the Sonicbids Blog The work you should put... Continue reading
Posted 7 days ago at hypebot
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While being a do-it-yourself independent musician is certainly possible in this day and age, there are certain tools that make it significantly easier. Here we look at six such tools that can help artists with their marketing/managing. __________________________ Guest Post by W. Tyler Allen on the TuneCore Blog Being a... Continue reading
Posted Jul 21, 2016 at hypebot
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Music streaming data makes it possible to understand the fan behavior behind each stream. "But the way we translate this creativity into monetizable, digitally-mediated experiences requires a culture change" within the music industry," says Samuel Potts, the head of radio at Columbia Records UK. _______________________________ Guest Post by Samuel Potts,... Continue reading
Posted Jul 21, 2016 at hypebot
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In integral part of music videos since their inception, this article explores the role of dance, or more specifically 'escalating dance' in music videos and its impact on the viewer. ____________________________ Guest Post by Jeremy Young on Soundfly's Flypaper Tons of things can make a great music video. Epic drama,... Continue reading
Posted Jul 21, 2016 at hypebot
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There's no guarantee that a good musician will also happen to be a savvy business person as well, which is why hiring outside help can often be a good idea. Here we look the proper way to go about hiring business help so that an artist can instead focus on... Continue reading
Posted Jul 21, 2016 at hypebot