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By Mark Mulligan from Music Industry Blog. Disruptive technology and the change it brings can be overwhelming, particularly when it threatens to change forever all that we have known. Streaming clearly fits this bill. But the impact of change is as much in the eye of the beholder as the disruption itself. While it would be bland and disingenuous to say that change is merely a state of mind, a positive outlook that is focused on the opportunities can make the world of difference. To illustrate the point, here are three examples from the last century of how vested interests... Continue reading
Posted yesterday at hypebot
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By Eliot Van Buskirk from Spotify Insights. Music’s emotional power stems from a mix of factors, only some of which we understand. Much about music resists full explanation. One thing we do know: Some of the magic has to do with dynamics: changes from soft to loud, or from loud to soft. The most dramatic part of a song often coincides with a crescendo (when the music gets louder). That’s when everything kicks in, louder effects and guitar pedals come into play, and the engineer pushes the sliders up to 11. Just ask the Pixies, whose quiet verses and loud... Continue reading
Posted 6 days ago at hypebot
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By Jamie Ludiwg from the Sonicbids Blog. When it comes to coverage, "lead time," or the amount of advance notice a publication needs to assign an article before its run date, is an essential consideration for artists. While it may not seem necessary for a baby band to employ the same lead time strategies as record labels and more established artists, remember that everyone is competing for the same resources as everyone else. There are reasons why, for example, records are released months after they are pressed rather than that same day. Translated editorially, that same type of lead time... Continue reading
Posted 6 days ago at hypebot
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By copyright and intellectual property attorney Wallace E. J. Collins III, Esq. Score one for the musicians: a California Federal Court Judge delivered a legal earthquake in the music industry by declaring that Flo & Eddie of the Turtles prevail on the issue of the public performance of their pre-1972 sound recordings in their legal action against SiriusXM. The ongoing lawsuit seeks $100 million in damages but the money is hardly the only consequence of this ruling that could eventually disrupt the operations of the satellite radio giant as well as other services like Pandora. The lawsuit addressed the issue... Continue reading
Posted 7 days ago at hypebot
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By Yannick Ilunga from The Jazz Spotlight. When it comes to the online world, having an email list is one of the most important features a website can have. While having a lead magnet such as a free giveaway (e.g. free song, ebook, etc.) is an excellent way to attract people into subscribing to your newsletter, there are a few tricks that you can use to increase the number of your subscribers. For musicians, having an email list represents an opportunity to collect email addresses and to have direct access to their followers. In a recent episode of The Jazz... Continue reading
Posted 7 days ago at hypebot
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By Kathleen Parrish from the Sonicbids Blog. Creating a music video that stands the test of time is tough, but not impossible. (In fact, narrowing this list to only four is almost as difficult!) Having a hit music video can sometimes make or break a song, so it's helpful to study legendary videos for inspiration. Here are four distinctly different styles of iconic music videos, and how you can apply the same winning techniques to your own videos. 1. "Thriller" by Michael Jackson Michael Jackson and his girlfriend run out of gas while driving in the dark. As Jackson gives... Continue reading
Posted 7 days ago at hypebot
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From David Lowery on The Trichordist. We told you so. Sirius, Pandora and other digital broadcasters in refusing to pay royalties on pre-1972 masters have created total chaos for digital broadcasters and enormous liabilities for their shareholders. A federal judge has ruled that Sirius has no license to play these songs. This is not a just a devastating setback for Sirius. It has wide ranging repercussions for the entire broadcasting industry. Does any service have a license to play any pre-1972 recording? That is now an open question. “You see what happens when you find a stranger in the alps”-Television... Continue reading
Posted Sep 24, 2014 at hypebot
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By Dylan Welsh from the Sonicbids Blog. Every band has to start somewhere. Many groups playing the world’s largest stages today started in small clubs in and around their hometowns. But sometimes, it’s difficult to even get that far. When you're at the very beginning, with no fanbase or connections whatsoever, how do you cut through the noise and get people to notice you? Social media is a great way to stay in touch with friends and fans you already have, but it’s becoming harder and harder to access new fans through it with so much oversaturation. Here are my... Continue reading
Posted Sep 24, 2014 at hypebot
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By Eliot Van Buskirk from Spotify Insights. If art reflects society, we should pay attention when musicians sing about us, specific people, or themselves. Thousands of songs begin with the words “You Are,” “We Are,” and “I Am,” offering one portal into such matters. What if we were to look at each group of songs, and see how they tend to differ? This should tell us something interesting about how musicians — and, by extension, people — feel about people. And that is what Glenn McDonald, data alchemist for The Echo Nest at Spotify, decided to do. He created groups... Continue reading
Posted Sep 24, 2014 at hypebot
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By Mark Mulligan from Music Industry Blog. I spent a couple of days last week in Barcelona for the annual Future Music Forum, which is developing into an important date on the music conference circuit. Later this week I will post some of the highlights of my opening address but first I am going to spend some time developing some of the white hot issues surrounding streaming that were raised at the conference. In a really strong field, two speakers in particular stood out: Beggars head of strategy Simon Wheeler and PledgeMusic founder Benji Rogers. Their presentations and the conference... Continue reading
Posted Sep 23, 2014 at hypebot
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By Peter Getty. When Apple created the iTunes Store, offering for the first time a digital way to deliver individual tracks for just 99 cents, the music industry received a fatal blow. While this might have been better for artists and record companies than the mass pirating of their songs that was all the rage in the early years of the century, iTunes opened a gate that potentially can never be closed. Apple decided how much a song costs on this planet, end of story. And so, seemingly, came the end of the era of music format upgrades. Baby boomers... Continue reading
Posted Sep 23, 2014 at hypebot
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By Yannick Ilunga from The Jazz Spotlight. This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc. When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion. The following four are some easy-to-implement tactics that musicians can use to grow their fan base and strengthen the bond with those who love... Continue reading
Posted Sep 19, 2014 at hypebot
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By Eliot Van Buskirk from Evolver.fm. Many objects that play recorded music have screens. Sometimes the screen plays a music video, but mostly it displays helpful — if static — information about what’s playing. The possibilities for depicting music visually are much wider, given the surfeit of music data that is available for, and/or can be generated from, literally any recorded song in the world in real enough time. So, what else should our televisions, laptops, smartphones, tablets, picture frames, and other connected home devices show on their displays or projectors while we listen to tunes? Music visualizers used to... Continue reading
Posted Sep 19, 2014 at hypebot
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By Kim Kelly from the Sonicbids Blog. By now, you surely know the importance of keeping up with the Joneses online, updating all of your profiles religiously, and how to interact on social media (if not, check out my last post!). But as your band gets more well-known and more eyeballs turn toward you, I can't stress enough how important it is to master the the delicate balance between being relatable, oversharing, and incriminating. Sharing tour photos or the occasional band shout-out is totally fine, but there are other things to think about, too. Your fans want to get to... Continue reading
Posted Sep 19, 2014 at hypebot
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By Michael E. Spinelli, founder of Eventsnype. In a recent interview, Apple CEO Tim Cook dubbed Beats co-founders Jimmy Iovine and Dr. Dre “creative geniuses.” The justification CEO Tim Cook gave for acquiring Beats for $3 billion was the recognition that “human curation was important in the subscription service – that the sequencing of songs that you listen to affect how you feel.” [1] Given the questionable activity level of Beats’ record amount of users and the leaked royalty statements showing small margins of profitability this past summer, human curated playlist is not where streaming services are headed. [2] Today’s... Continue reading
Posted Sep 18, 2014 at hypebot
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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Andrew Apanov interviews Jørn Haanæs, CEO of Soundrop and co-founder of Show.co, a music marketing platform. Jørn Haanæs is the CEO of Soundrop, a company that builds marketing tools for the music industry. The most recent product of Soundrop is Show.co – a platform that helps artists and labels build beautiful landing pages and widgets that showcase content without friction, collect important data and monetize listeners and fans. Jørn... Continue reading
Posted Sep 18, 2014 at hypebot
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By Hugh McIntyre from the Sonicbids Blog. Music publishing is something that many small artists don’t think about, and, to be honest, some of them don’t need to. If you're truly just starting out in music, focusing on getting the word out and racking up a good number of listens comes before delving too deeply into the complicated world of music publishing. Having said that, publishing is a very important (if less-than-sexy) part of the industry, and, if you’re successful enough or even just performing for any real length of time, you'll have to deal with it at some point.... Continue reading
Posted Sep 17, 2014 at hypebot
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By Yannick Ilunga from CD Baby's DIY Musician. When it comes to online promotion, there is a social media that is often ignored by musicians: Google Plus. While its potential has been recognized and utilized by many entrepreneurs around the world, for quite many musicians Google Plus is still unexplored territory. However, while it is true that it may be trailing behind Twitter and Facebook in popularity and usage, Google Plus offers incredible opportunities for promotion and music marketing through the so-called Hangouts on Air. What makes Hangouts on Air so cool is the fact that they can easily be... Continue reading
Posted Sep 16, 2014 at hypebot
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From Dash Two. Did you know that more than half of Americans listen to Internet Radio? Of this population, 39% choose personalized radio, 27% prefer streaming live, and 18% is into on-demand music. As more and more innovative tech start-ups jump into the game for a piece of the American music business, we might be witnessing another powerful takeover in the already-crowded industry. Historically, we have moved from expensive Vinyl records to affordable cassettes, from loving cheap, convenient CD albums to worshipping mp3 files. The fact is music consumption has been and is going through a significant phase change—similar to... Continue reading
Posted Sep 16, 2014 at hypebot
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(UPDATED) By Diana Hereld of Pathways in Music. This weekend, the seventh annual San Diego Music Thing took place at the Town & Country Resort Hotel in Mission Valley. Featuring some of the most innovative minds in the business, the two-day music and media conference produced by the San Diego Music Foundation upheld its pledge to bring forth a wealth of informative opportunities. This year’s meeting provided attendees with interactive roundtable sessions featuring nationally known panelists, a trade show, happy hour parties, and the chance to mingle across two nights of over one hundred and fifty local, regional and national... Continue reading
Posted Sep 15, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 7th and final part. Each part is linked at the end of the post. PART 7 The chicken and egg problem. What comes first: the Medium or the Message? Sangeet... Continue reading
Posted Sep 15, 2014 at hypebot
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By Danny Chang from the The Daily Rind. It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition: 1. Use first-party data whenever possible. Whenever one advertises, the first question is often about who should see the ads. Though prospecting targets allows you to... Continue reading
Posted Sep 15, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is part 6b. Each part is linked at the end of the post. PART 6b The new music world: innovative Messages demand innovative Mediums. 4. Connection, disconnection, collaboration, reuse The biggest problem... Continue reading
Posted Sep 12, 2014 at hypebot
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By Lueda Alia from Alueda. Last night, I came across an article titled “I Read and Replied to Every Single PR Email I Received for a Week” by Zach Schonfeld, which describes my daily, exhausting experience with my inbox(es) all too well. Many years ago, reading press releases was the best way to keep updated with what was happening in the music world. Press releases were a godsend at a time when information on the web was limited, bands didn’t keep in touch with fans regularly, and more importantly, there were far fewer PR agencies around. But that time has... Continue reading
Posted Sep 12, 2014 at hypebot
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By Christiana Usenza from the Sonicbids Blog. For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your brand applies to every aspect of the band's activities, including visuals, sound, and presentation. Anything from its logo, website, and photos, to its recordings, performances, and merchandise counts. Even your silly social media posts, online interactions with fans, and clothing styles can impact your brand. It is the band’s persona that leaves an impression on people. Though she initally created visuals for her Brooklyn, NY-based pop band, Rubblebucket, Kalmia Traver... Continue reading
Posted Sep 12, 2014 at hypebot