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If you're short on ideas for how to connect with fans and share content this holiday season, a well placed e-card can be just the thing to engage fans and add some levity to an otherwise stressful season. __________________________ Guest Post by Team FanBridge on the FanBridge Blog The Holiday... Continue reading
Posted 11 hours ago at hypebot
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In this piece Rich Nardo weighs in on the legacy left behind by the once omnipresent Myspace, and the legacy it has left behind, as well as lessons current artists can learn from indie Myspace bands of the early aughts. ______________________ Guest post by Rich Nardo on Tunecore [Editors Note:... Continue reading
Posted 12 hours ago at hypebot
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A new look by Pexeso at a day in the life of YouTube has revealed some interesting numbers. It seems music has drifted out of the spotlight somewhat, now coming in at fourth place behind things like gaming and blogs. _____________________________ Guest post by Bobby Owsinski on Music 3.0 A... Continue reading
Posted 12 hours ago at hypebot
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While many artists may believe that hiring a music publicist will solve all their problems, this is sadly far from the truth. Here we look at a few things artists ought to keep in mind when considering bringing a publicist on board. ___________________________ It’s a common misconception in the music... Continue reading
Posted 13 hours ago at hypebot
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With such a high percentage of ticket sales coming in as a result of social media promotion, being able to market an event on social media effectively is critical to making it a well attended success. _________________________ Guest Post from Eventbrite Nearly 25% of traffic to ticketing and registration pages... Continue reading
Posted yesterday at hypebot
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If you have any hope of being found via a Google search, Search Engine Optimization is key. That said, SEO works differently for bands and artists than it does for other organizations like businesses and bloggers. Here we look at how. ________________________ Guest Post by Eric Brantner If you want... Continue reading
Posted yesterday at hypebot
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The life of a DJ can certainly seem glamorous, with a lot of time spent out in clubs, listening to great artists, and meeting fun and interesting people, but as with any creative industry, being a DJ also requires a certain amount of self-promotion and marketing. _______________________ Guest post by... Continue reading
Posted yesterday at hypebot
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[UPDATE] While it's difficult to pick and choose from a city so rich in live music venues, this list highlights at least some of the best places to catch show in the The Empire City. ______________________________ Guest post by Jennifer Anderson, originally published at GoodDeedSeats When it comes to live... Continue reading
Posted yesterday at hypebot
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The International Confederation of Societies of Authors and Composers recently issued a report which has shed some light on the world of music publishing, with free on-demand services once again being targeted. _________________________ Guest Post by Glenn Peoples on Medium By Glenn Peoples, Music Insights and Analytics at Pandora The... Continue reading
Posted 2 days ago at hypebot
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When the holiday season rolls around, it can be challenging, as an artist, to come up with seasonally themed content to share with your fans. Spotify has your back however, and a festive playlist share can be just the thing to engage fans. _______________________________ Guest Post from Team Fanbridge on... Continue reading
Posted 2 days ago at hypebot
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Simply having a presence on social media is no guarantee that, as a band or artist, you're using it effectively. Here we examine twelve questions you should ask your self in advance of making a social media post to ensure you focus your content for the best possible impact. __________________________________... Continue reading
Posted 2 days ago at hypebot
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For touring artists, contract riders are an important piece of information to provide venues with. Besides simply detailing what the artist wants for lunch, they also outline the requirements which will allow you to put your best face forward as an artist. ____________________________ By author, teacher and artist consultant Jeri... Continue reading
Posted 3 days ago at hypebot
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Although Spotify certainly has many fine features, many artists have found it to be lacking when it comes to the tools it makes available to artists to market themselves on the platform. This seems to be looking up however, particularly in the wake of a couple recent updates, although the... Continue reading
Posted 3 days ago at hypebot
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As the music industry continues to integrate new technologies, music streaming services are eager to make further inroads into music discovery and personalization, something which the implementation of artificial intelligence could help achieve. ________________________ From the team at Report Linker In an industry known for disruption, it should come as... Continue reading
Posted 3 days ago at hypebot
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This how-to article takes a somewhat different approach to marketing advice, offering artists who might be less than thrilled at the prospect of spending additional time online advice on how do the bare minimum to effectively promote their band on social media. ________________________________ Guest Post by Sierra Haager on DIY... Continue reading
Posted 4 days ago at hypebot
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In this article, music-tech writier Cherie Hu delves into the ability of context awareness to reshape creativity as well as create new revenue streams and new business models for the music industry in general. ________________________ Guest Post by Cherie Hu on Synchblog In his book Who Owns the Future?, computer... Continue reading
Posted 4 days ago at hypebot
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Something many believed to be an inevitable occurrence, it seems the first of the streaming music price wars has broken out. Precipitated by Amazon's joining of the market, other streaming industry major players like Spotify and Google have dropped their prices in response. _______________________ Guest Post by Bobby Owsinski on... Continue reading
Posted 4 days ago at hypebot
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Recently Discogs released a new and improved version of its vinyl tracking app to the iOS. Of particular note is the update of the app's artist section, providing users with a greater volume of detailed information relating to the artist. ________________________ Guest post by Taylor Mims of Amplify Today Discogs... Continue reading
Posted 4 days ago at hypebot
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Although paid streaming subscriptions have continued to grow at a steady rate, the far more rapid decline of paid downloads, along with CD sales suggests that streaming services need to grow their paying subscriber base at an even greater rate. ________________________ Guest Post by Russ Crupnick on Music Watch As... Continue reading
Posted 7 days ago at hypebot
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Any band or artist with a Facebook presence doubtless wants to keep their fanbase engaged and ever-growing, but attempts to do so can often backfire. Here we look at four things artists should avoid doing on Facebook if they hope to maintain fan interest. _____________________________ Guest post by Bobby Owsinski... Continue reading
Posted 7 days ago at hypebot
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The growing ubiquity of social media has made it challenging for artists to get their web presence to stand out amidst the clamor for users attention, but by following these five guidelines, bands and musicians can actively drive traffic towards their social media. ___________________________ Guest post by Payman Taei, founder... Continue reading
Posted Dec 1, 2016 at hypebot
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For those fearful of undesired surveillance, there's fresh news to instill fear in their hearts, with an Israeli university recently reporting that they were able to successfully convert earbuds into a functional microphone. Or maybe you just need a way to record those new song ideas... ____________________________ Guest post by... Continue reading
Posted Dec 1, 2016 at hypebot
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For independent artists looking to promote their music online to venues and festivals, the sheer variety of choices can often make it challenging for artists to know how to best channel their online presence for positive results. Here we examine how determine which yes the most success. ____________________________ Guest post... Continue reading
Posted Nov 30, 2016 at hypebot
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As Spotify continues to grow and develop, the ways in which artists and fans can connect is also shifting. Here to help us keep up, we look at four of the best practices for strengthening your artist profile and getting up to speed. _____________________________ Guest Post by Dylan Lewis on... Continue reading
Posted Nov 30, 2016 at hypebot
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Revelator CEO Bruno Guez explores how the latest evolution of data driven niche marketing by companies such as Netflix could be applied in different ways to the music industry, particularly as music streaming occupies an increasingly large segment of the market. ___________________________ Guest post by Bruno Guez, Founder and CEO... Continue reading
Posted Nov 29, 2016 at hypebot