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Good PR isn't cheap. Nor is it free. If you can't afford a legit PR campaign, then chances are you might not be ready for it... but at the same time, it's also extremely difficult to elevate yourself or your band without some good PR behind you. Guest Post by... Continue reading
Posted 3 days ago at hypebot
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If you were approached about the use of your music in a TV Show and/or Film, would you know what questions to ask regarding synchronization rights? If you're not 100% certain you know the questions and their answers now would be a good time to do your homework. Guest Post... Continue reading
Posted 3 days ago at hypebot
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Apple made big news last week by hiring one of the music’s best tastemakers, Zane Lowe, the preeminent DJ on BBC Radio 1 who has introduced the world to artists like Arctic Monkeys, Gnarls Barkley, Adele and Sam Smith. Guest Post by Jon Maples With Zane’s hiring and the reported... Continue reading
Posted 4 days ago at hypebot
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Compared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand - are you making the most of each impression? Guest Post by Jeremy Rosen of The Orchard on their Daily Rind blog. Today I want to touch... Continue reading
Posted 4 days ago at hypebot
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A quick look at album sales will tell you that increasingly we live in a world where the single song is king and the album is feeling unnecessary. According to the RIAA, album sales fell 11% last year after falling about the same the year before, and there’s no sign... Continue reading
Posted 5 days ago at hypebot
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Dispensing best practices for establishing, reaching, and growing your tribe, Seth Godin, an entrepreneur, marketer, and keynote speaker, speaks to the spirit of independent musicians and music industry professionals more than one might originally suspect. The chances that everyone is going to applaud you, never mind even become aware you... Continue reading
Posted 5 days ago at hypebot
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The line can be blurry when it comes to legally sampling music and the ramifications for sampling illegally can be crippling. Knowing the difference is worth the read. Guest Post by Jamie Davis-Ponce on Sonicbids Blog Often associated with '80s rappers, sampling occurs when songwriters and recording artists use borrowed... Continue reading
Posted 5 days ago at hypebot
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Live music is struggling in different ways but for many of the same reasons as the recorded music industry. With these helpful tips and a little effort, the live music experience can be substantially improved for participants on both sides of the stage. Guest Post by Cortney Harding on This... Continue reading
Posted 5 days ago at hypebot
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The rise of social media, websites, email lists, platforms for music promotion has impacted the music industry in a positive way, but with all upsides come downsides. Yannick Ilunga spoke with New York-based attorney Jo-Ná Williams to discuss best practices to protect your music on The Jazz Spotlight. The Internet... Continue reading
Posted 6 days ago at hypebot
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If you aim to accomplish something with your smartphone or mobile device, odds are, "there's an app for that." In a fast paced and continually evolving market, it's hard to choose what to use. The following article provides an overview of key players in today's music industry. Guest Post by... Continue reading
Posted 6 days ago at hypebot
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YouTube multichannel networks (MCNs) like Maker, Machinima, and Fullscreen have reshaped the business of online video, but there's still one dicey area that hasn't yet been worked out to everyone's satisfaction - the music that accompanies many of those videos. Read more from Bobby Owsinski. It's about to get interesting... Continue reading
Posted 7 days ago at hypebot
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When BBC Radio One DJ Zane Lowe announced an unexpected move to Apple, Mark Mulligan interpreted that as writing on the wall. Take a closer look at the shifts happening within the streaming service sector and what they could mean for the industry as a whole in this guest post... Continue reading
Posted Feb 20, 2015 at hypebot
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2014 was the year many of us realized that Spotify and other streaming services aren’t doing right by our favorite artists, but breaking it off can be hard. Peter Getty explores new ways to discover music in 2015 on PeterGettyMusic.com Sure, we could pay for albums, but how will we... Continue reading
Posted Feb 20, 2015 at hypebot
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Many digital services would like to see AM/FM radio pay a performance right, too, but the American federal government is giving giant commercial broadcasters a subsidy - one that’s gone on for nearly a century. The Future of Music Coalition believes its high time to put an end to it.... Continue reading
Posted Feb 20, 2015 at hypebot
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In a world that has permanently shifted to instant news consumption, the internet is king in getting information to consumers. Cutting through a intensely saturated market is increasingly challenging, but Sam Friedman offers these tips from his post on Sonicbids Blog. In 2015, it's no secret that the internet is... Continue reading
Posted Feb 20, 2015 at hypebot
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Cortney Harding takes an objective look at the future of Snapchat and QTrax and what their projected path could mean for the future of the music industry in her post on This Week In Music Tech. Two interesting music/tech news tidbits came across the wires this morning, seemingly unrelated. The... Continue reading
Posted Feb 19, 2015 at hypebot
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Pandora is bringing back the $50 handshake by striking another "direct" deal this week with Naxos Records; and is looking for any pre-ruling leverage that they can find, according to David Lowery of The Trichordist. Ed note - The $50 dollar handshake was record industry slang for the age old... Continue reading
Posted Feb 19, 2015 at hypebot
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Lee Parsons is Co Founder of Ditto Music, a music distribution platform for over 80,000 artists. This is an extract from his ebook “How to release a top 40 single, case studies from artists like Sam Smith and The 1975” which can be downloaded here. Koopa and Ditto Music –... Continue reading
Posted Feb 18, 2015 at hypebot
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What happens when an industry’s well-being lies in the hands of a monopolistic group of state-owned enterprises that don’t care about sustainability, much less the growth, of the industry, and don't invest the money they make on others’ content back into nurturing that industry? Archie Hamilton takes a closer look... Continue reading
Posted Feb 18, 2015 at hypebot
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Preaching the gospel of social media marketing is easy - doing it is not. There's a balance between being a stickler for strategy and becoming obnoxiously stagnant. Sam Friedman shares tips on breaking the mold in a post from the Sonicbids Blog. In 2015, social media is an essential tool... Continue reading
Posted Feb 17, 2015 at hypebot
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Industry analyst Mark Mulligan who pens the Music Industry Blog shares how Rhapsody and its Napster brand are on the road back to becoming a real competitor in the crowded streaming music sector. Last week Rhapsody announced reaching 2.5 million total subscribers across their unlimited and UnRadio offerings. While not... Continue reading
Posted Feb 16, 2015 at hypebot
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Guest Post by Bobby Owsinski on Music 3.0 Blog Everyone acknowledges that the current copyright law that we live under is outdated, but it's been really difficult getting any updates to the law passed in recent years, mostly because of special interest groups and the fact the a complete overhaul... Continue reading
Posted Feb 13, 2015 at hypebot
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via Midem Have you heard of Midem? It's the leading annual music industry event in Europe, and it will take place in Cannes, France on June 5-8, 2015. Over 6000 music tech people, managers, agents, labels and publishers come together to exchange information and do business. Midem is a four... Continue reading
Posted Feb 13, 2015 at hypebot
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Op ed by David Israelite, head of the National Music Publisher's Association. In a New Year’s message to listeners, Pandora’s CEO called 2014 the “year of the working artist on Pandora.” He suggests that events last year were positive for those trying to make a living on his streaming site.... Continue reading
Posted Feb 12, 2015 at hypebot
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Guest Post by Cortney Harding on This Week In Music Tech I travel internationally a handful of times a year, and each trip usually has a few “the world is flat” moments. I talked baseball with a cab driver in Japan! I flew to Africa and wound up in a... Continue reading
Posted Feb 12, 2015 at hypebot