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By Michael E. Spinelli, founder of Eventsnype. In a recent interview, Apple CEO Tim Cook dubbed Beats co-founders Jimmy Iovine and Dr. Dre “creative geniuses.” The justification CEO Tim Cook gave for acquiring Beats for $3 billion was the recognition that “human curation was important in the subscription service – that the sequencing of songs that you listen to affect how you feel.” [1] Given the questionable activity level of Beats’ record amount of users and the leaked royalty statements showing small margins of profitability this past summer, human curated playlist is not where streaming services are headed. [2] Today’s... Continue reading
Posted 9 hours ago at hypebot
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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Andrew Apanov interviews Jørn Haanæs, CEO of Soundrop and co-founder of Show.co, a music marketing platform. Jørn Haanæs is the CEO of Soundrop, a company that builds marketing tools for the music industry. The most recent product of Soundrop is Show.co – a platform that helps artists and labels build beautiful landing pages and widgets that showcase content without friction, collect important data and monetize listeners and fans. Jørn... Continue reading
Posted 12 hours ago at hypebot
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By Hugh McIntyre from the Sonicbids Blog. Music publishing is something that many small artists don’t think about, and, to be honest, some of them don’t need to. If you're truly just starting out in music, focusing on getting the word out and racking up a good number of listens comes before delving too deeply into the complicated world of music publishing. Having said that, publishing is a very important (if less-than-sexy) part of the industry, and, if you’re successful enough or even just performing for any real length of time, you'll have to deal with it at some point.... Continue reading
Posted yesterday at hypebot
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By Yannick Ilunga from CD Baby's DIY Musician. When it comes to online promotion, there is a social media that is often ignored by musicians: Google Plus. While its potential has been recognized and utilized by many entrepreneurs around the world, for quite many musicians Google Plus is still unexplored territory. However, while it is true that it may be trailing behind Twitter and Facebook in popularity and usage, Google Plus offers incredible opportunities for promotion and music marketing through the so-called Hangouts on Air. What makes Hangouts on Air so cool is the fact that they can easily be... Continue reading
Posted 2 days ago at hypebot
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From Dash Two. Did you know that more than half of Americans listen to Internet Radio? Of this population, 39% choose personalized radio, 27% prefer streaming live, and 18% is into on-demand music. As more and more innovative tech start-ups jump into the game for a piece of the American music business, we might be witnessing another powerful takeover in the already-crowded industry. Historically, we have moved from expensive Vinyl records to affordable cassettes, from loving cheap, convenient CD albums to worshipping mp3 files. The fact is music consumption has been and is going through a significant phase change—similar to... Continue reading
Posted 2 days ago at hypebot
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(UPDATED) By Diana Hereld of Pathways in Music. This weekend, the seventh annual San Diego Music Thing took place at the Town & Country Resort Hotel in Mission Valley. Featuring some of the most innovative minds in the business, the two-day music and media conference produced by the San Diego Music Foundation upheld its pledge to bring forth a wealth of informative opportunities. This year’s meeting provided attendees with interactive roundtable sessions featuring nationally known panelists, a trade show, happy hour parties, and the chance to mingle across two nights of over one hundred and fifty local, regional and national... Continue reading
Posted 3 days ago at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 7th and final part. Each part is linked at the end of the post. PART 7 The chicken and egg problem. What comes first: the Medium or the Message? Sangeet... Continue reading
Posted 3 days ago at hypebot
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By Danny Chang from the The Daily Rind. It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition: 1. Use first-party data whenever possible. Whenever one advertises, the first question is often about who should see the ads. Though prospecting targets allows you to... Continue reading
Posted 3 days ago at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is part 6b. Each part is linked at the end of the post. PART 6b The new music world: innovative Messages demand innovative Mediums. 4. Connection, disconnection, collaboration, reuse The biggest problem... Continue reading
Posted 6 days ago at hypebot
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By Lueda Alia from Alueda. Last night, I came across an article titled “I Read and Replied to Every Single PR Email I Received for a Week” by Zach Schonfeld, which describes my daily, exhausting experience with my inbox(es) all too well. Many years ago, reading press releases was the best way to keep updated with what was happening in the music world. Press releases were a godsend at a time when information on the web was limited, bands didn’t keep in touch with fans regularly, and more importantly, there were far fewer PR agencies around. But that time has... Continue reading
Posted 6 days ago at hypebot
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By Christiana Usenza from the Sonicbids Blog. For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your brand applies to every aspect of the band's activities, including visuals, sound, and presentation. Anything from its logo, website, and photos, to its recordings, performances, and merchandise counts. Even your silly social media posts, online interactions with fans, and clothing styles can impact your brand. It is the band’s persona that leaves an impression on people. Though she initally created visuals for her Brooklyn, NY-based pop band, Rubblebucket, Kalmia Traver... Continue reading
Posted 6 days ago at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the part 6a. Each part is linked at the end of the post. PART 6a The new music world: innovative Messages demand innovative Mediums. How ready are we to welcome the... Continue reading
Posted 7 days ago at hypebot
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By Sari Delmar from the Sonicbids Blog. So, you’re looking for more exposure for your band, but you’d rather spend your money on a new reverb pedal than on an extensive marketing plan. Thankfully, there are lots of ways for you to market your band without having to spend a dime (or maybe just shelling out one or two). When marketing your music, saturation is key – your name should be in as many places as humanly possible because, to put it simply, people are looking everywhere. You never want to miss the opportunity to be found. Before we dig... Continue reading
Posted 7 days ago at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 5th part. Each part is linked at the end of the post. PART 5 What constitutes today’s success in the music business. Ok, hopefully we see how poorly we currently... Continue reading
Posted Sep 10, 2014 at hypebot
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By Hugh McIntyre from the Sonicbids Blog. Hashtags may seem like a silly bit of social media (and sometimes that’s exactly what they are), but they do serve an important purpose. They help people see what’s going on and what some of the big topics of discussion are. They can also be useful in finding out who's interested in a certain topic or event. If you’re lucky enough to get your hashtag trending, it can quickly snowball until even those who have never heard of whatever the hashtag pertains to are sucked into the conversation. While hashtags are typically pretty... Continue reading
Posted Sep 10, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 4th part. Each part is linked at the end of the post. PART 4 “The Medium Is The Message” in the Music Industry. Marshall McLuhan, the Canadian philosopher of communication... Continue reading
Posted Sep 9, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 3rd part. Each part is linked at the end of the post. PART 3 Digital native musicians have always struggled with the same problems. Actually it’s just one. We have... Continue reading
Posted Sep 8, 2014 at hypebot
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By Christiana Usenza from the Sonicbids Blog. In any field, "who you know" often counts more than "what you know." This is especially true in the music industry – an ever-shrinking pool of people that exemplifies the proverbial "small world." Now, more than ever, it's important to not only build your list of contacts, but also make true connections with fellow folks in the biz. A true connection vs. a contact A contact is someone you know through someone else, or is a respected person in your field who could potentially benefit you in some way. But what really matters... Continue reading
Posted Sep 8, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 2nd part. Each part is linked at the end of the post. PART 2 How do I make money? How do I find live shows? How do I manage my... Continue reading
Posted Sep 5, 2014 at hypebot
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By Kathleen Parrish from the SonicBids Blog. If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy. 1. Be consistent If your... Continue reading
Posted Sep 5, 2014 at hypebot
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Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 1st part. Each part is linked at the end of the post. INTRO If you ask a musician in London what their main struggle is, they will tell you that... Continue reading
Posted Sep 4, 2014 at hypebot
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By Andrew Hall from the Sonicbids Blog. With technology and the many resources available online, independent bands and artists have a greater chance than ever for success. You must, however, make sure all of your bases are covered – from social media to email, online streaming to your store. Here, we’ll go over the must-have online tools you need to survive in the music industry today. Booking Might as well get the easy one out of the way first. Sonicbids - Duh. Create an EPK and submit it to promoters to score gigs. Touring Promotion Once you’ve started booking shows... Continue reading
Posted Sep 4, 2014 at hypebot
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Guest post by Peter Getty. In 1991, Nielsen Soundscan started tracking album sales around the world. Back then, this data gave us valuable insight into current tastemakers, what genres were growing in cultural significance, and generally who the world was listening to. Lately, Soundscan’s reports are nothing more than a simple reminder that the music industry is, well…f’d. Soundscan has announced a dismal new benchmark. For the first time, album sales have dipped below four million for a single week. I never thought I’d say it – but thank goodness for Wiz Khalifa, whose album Blacc Hollywood was the week’s... Continue reading
Posted Sep 3, 2014 at hypebot
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By Matthew Ebel who is currently Kickstarting a new album. I’ve played concerts all over the USA and there’s one constant that most touring musicians already know: People don’t know how to drive. Seattle drivers are maniacs, Boston drivers are assholes, Nashville drivers are NASCAR wanna-be’s, and Ohio drivers are most likely taking a power nap behind the wheel. Everywhere else, the drivers are an alarming cocktail of the above. After putting thousands of miles of pavement behind me, I’ve developed what I call Ebel’s Laws as a strategy for surviving the road. Thus far I’ve been able to get... Continue reading
Posted Sep 2, 2014 at hypebot
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By Jamie Ludwig from the Sonicbids Blog. Many independent musicians dream of playing their favorite late night TV shows, landing interviews in iconic magazines, and receiving top-score record reviews on the most notorious music websites. Sure, these are great press aspirations, but obsessing over and chasing after big-name media rather than adopting a comprehensive plan across various types of outlets can actually undermine your career goals. For the majority of early-stage music artists, regional and niche publications are equally, if not more, essential than the majors when it comes to positioning oneself for long term sustainability in an increasingly competitive... Continue reading
Posted Aug 27, 2014 at hypebot