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There’s been a lot of talk and understandable dissent surrounding Apple’s free tier payment of the reported .002 per play during each consumers 90 day free trial period. We now live in a world of lessor evils, says David Lowery. ________________________________________________ Guest Post by David Lowery from The Trichordist. Here... Continue reading
Posted 11 hours ago at hypebot
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While adding extra items to merchandise orders can be expensive for an artist or record label, 'Thank You' notes can be a friendly and cost effective way to connect with fans while helping to increase social media exposure. _______________________________________________________________ Guest Post by James Shotwell on Haulixdaily.com I’ve been running my... Continue reading
Posted 12 hours ago at hypebot
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Now that ASCAP and BMI have released their revenues for 2014, and we have some data on SESAC (thanks to Moody’s), we can estimate the value of a spin, per listener, to songwriters;from performances on US;Radio, in 2014; and it's not much... _________________________________________________ Guest Post by David Touve on Rockonomic.com... Continue reading
Posted 14 hours ago at hypebot
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It seems like there are two kinds of "musical cities": those that are known as being enormous hubs filled with music lovers, headquarters for industry companies, and go-tos for ambitious artists trying to make it – such as New York City, Los Angeles, and especially Nashville – and those that... Continue reading
Posted yesterday at hypebot
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The starving artist is quickly becoming a thing of the past. And with new digital tools arriving daily and empower artists, we are seeing a birth of a new creative class: The artist entrepreneur. These producers are ditching their previous gigs for a more lucrative day job; one that balances... Continue reading
Posted yesterday at hypebot
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When it comes to advice, the music industry is fraught with misinformed, bad and just plain wrong advice. Just being a musician, suddenly everyone is an expert on what you should do. The one thing for certain is that all advice isn’t good advice. And just because someone says something... Continue reading
Posted yesterday at hypebot
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Networking in the music industry is an art more than a science. There's no rule book on how to network, but there are some tips that can make navigating the act of schmoozing more effective for you. Guest Post Written By Amy Sciarretto on Sonicbids Blog. Chances are that no... Continue reading
Posted 2 days ago at hypebot
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It's tempting, especially as a new band, to say yes to every show you're offered. You want to take advantage of every opportunity you get to make a mark in your local scene. But even groups just starting out can't or shouldn't accept every gig they're extended. Original Post Written... Continue reading
Posted 5 days ago at hypebot
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I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title alone. I fully expect that some will not read through the details, but please, just ignore them in the comments... Continue reading
Posted 6 days ago at hypebot
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After several hugely successful Hypebot sponsored music and tech meetups in San Francisco and LA, we're taking on New York City. Details on how to register are below. And we're thinking about expanding the meetups to Nashville this fall. Please contact us, if you'd like to be involved there. ______________________... Continue reading
Posted 6 days ago at hypebot
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Since Spotify launched in 2010 the music business has been in an existential crisis. Convinced that ad-supported unlimited free access to on-demand music would ultimately grow recorded music revenues the major labels opted into what may be their worst decision ever. Original Post Written By David Lowery on The Trichordist... Continue reading
Posted 6 days ago at hypebot
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At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat... Continue reading
Posted 7 days ago at hypebot
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Eventually the current battle with Apple Music will be settled, and most artists and labels will sign on. When they do and Apple Music launches next week, it is a potential game changer, thanks to Apple's massive reach. Guest Post by Bobby Owsinski from the Music 3.0 Blog Here's a... Continue reading
Posted Jun 23, 2015 at hypebot
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A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube). Have you verified your profile yet? Here's how. Guest Post by... Continue reading
Posted Jun 23, 2015 at hypebot
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As industry experts tout the benefits of live streaming, the medium is charging up interest and success for many artists. Musicians are now spending hours not just in front of the crowd, but also in front of a camera, broadcasting to the internet. Original Post Written By Oliver Cox on... Continue reading
Posted Jun 23, 2015 at hypebot
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If you have a YouTube channel (and if you don't you really should create one right now) you can optimize it by utilizing its features to the fullest. Here's an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken... Continue reading
Posted Jun 22, 2015 at hypebot
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We all have a favorite song, and if we think about it, there's probably that one certain point in our favorite song where everything about it seems to come together and all we want to do is listen again and again... so we do. Now there's an app that finds... Continue reading
Posted Jun 22, 2015 at hypebot
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It seems like every presidential election cycle, which comes around far too often and lasts for far too long for my taste, there inevitably ends up being some kind of row between some musicians and some politicians over music used at campaign events. Originally posted on theTechDirt Blog The targets... Continue reading
Posted Jun 22, 2015 at hypebot
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While Apple yesterday reversed course after much of the independent label community came out in public opposition to 3 month free Music trials that would not involve any royalty payments, questions remain about Apple’s growing role as a content platform. Original Post Written By Mark Mulligan on Music Industry Blog... Continue reading
Posted Jun 22, 2015 at hypebot
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Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target audience. But are those ads performing as well as they could be? Guest Post by Andrew Pressault on The Hootsuite... Continue reading
Posted Jun 19, 2015 at hypebot
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The top down/bottom up method is an overall approach for indie musicians trying to get past the beginner's plateau. The title refers to making your own luck until real luck strikes. The bottom-up approach could also be known as the grassroots hustle, while the top-down approach could be called gettin'... Continue reading
Posted Jun 19, 2015 at hypebot
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Snoop Dogg brought out his latest album, Bush, the other week. But if you were keeping an eye out for it in the kinds of places album releases are usually trumpeted, you’d have been forgiven for missing it. Guest Post by Ed Rex of Jukedek.com via Medium Because Snoop didn’t... Continue reading
Posted Jun 18, 2015 at hypebot
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[UPDATED] When it comes to the music industry, one of its most complicated and confusing components is publishing and licensing. Mechanical royalties, neighboring rights, performance rights organizations – for indie artists, it can seem like one big gray area! Original Post Written By Kevin Cornell On TuneCore Blog While TuneCore... Continue reading
Posted Jun 18, 2015 at hypebot
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How do I get gigs? This inquiry into the ever-elusive "gig" has been on the minds of new musicians for a very long time. In a perfect world, we'd all just head to Gigville, walk into the general store, and pick up a handful of gigs to last us the... Continue reading
Posted Jun 18, 2015 at hypebot
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The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter. It’s important to track these metrics and find ways to continuously increase engagement. Original Post Featured On FanBridge Blog We know that newsletters are... Continue reading
Posted Jun 17, 2015 at hypebot