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Hey, my name's Alex. I rap (decently) I blog (above average) and I tweet (unsatisfactorily.) Check me out. When Coldplay announced they weren’t releasing their album on Spotify a few months back, it got me thinking; I’ve been streaming music for a couple of years now and I’ve never thought about how this is affecting everyone. Is this service really that beneficial to the music industry? Is it beneficial to me as an artist? While it does offer up a chance to be discovered by new fans, the fact that it’s free and so easy to use lends to more... Continue reading
Posted yesterday at hypebot
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From the Official Wu-Tang Blog. As an art form, Hip Hop has always been a champion of open source creative processes. From DJs extending breakbeats from classic funk and soul records, to repurposing pieces of multiple works through digital sampling. Today the Wu-Tang Clan as always is taking that idea one step further, putting the raw music files of a new song on Blend for anyone to re-imagine as they see fit. This digital collaboration is part of a new project under the Wu-Tang Umbrella called Wutang Parental Advisory. “Basically we are carrying on the tradition by exposing a new... Continue reading
Posted 5 days ago at hypebot
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By Bobby Owsinski of Music 3.0. The other day I wrote a post on why creating the proper metadata for a song or album is so important. A number of readers wrote in asking for suggestions for some metadata editors, since many DAWs don't provide extensive access to many of the metatags that are needed. Here's a list of 10. iTunes - There's a nice metadata editor right within the app. Metadatics - This is Mac only and costs $9, but it also covers a wide range of file formats. Tag - A fairly simple Mac only metadata editor that's... Continue reading
Posted 5 days ago at hypebot
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By Andrew Hall from the Sonicbids Blog. Ain’t no party like an afterparty, ‘cause an afterparty gets you a bunch of new fans. How many times after seeing one of your favorite bands were you so jacked up that you wanted to stay out the whole night? Wouldn’t it be great if there was more live music to see? Even better, wouldn’t it be great if it was your band? Coordinating an aftershow to try and capitalize on a similar fanbase that has already been warmed up at a show is a great way to gain exposure to potential new... Continue reading
Posted 5 days ago at hypebot
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By Farah Joan Fard from the Sonicbids Blog. If you saw the headline of this article and the words "giving away" sent chills down your spine, I hear your fear. We're all well aware of how often artists are asked to work for free, and I know how seriously you take your music career. With so many conflicted reports that have come out recently – from this past December’s article in Spin regarding Spotify’s payouts, to a slightly disgruntled Grammy-nominated artist revealing his royalty statements – it would appear that the only way artists can survive is if they scrape... Continue reading
Posted 6 days ago at hypebot
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OP ED from Peter Getty, musician, producer, writer and philanthropist. A member of the band Virgin Whore Complex, Getty founded the indie label Emperor Norton. As if beleaguered indie labels needed another battle… Music streaming services like Spotify and Rdio are making a lot of money delivering unlimited streaming music in return for a flat monthly fee. Never shying away from a bandwagon, Google too is now jumping into the game. Corporate subsidiary YouTube is currently cutting deals with music labels in preparation of Music Pass, a music streaming service to be released later this year. YouTube is offering record-low... Continue reading
Posted Jul 15, 2014 at hypebot
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By Hugh McIntyre of the Sonicbids Blog. Last week, Jack White secured another number one album, with his latest Lazaretto starting off in the top spot. The title is White’s ninth to reach the top ten, and his second to reach number one (the other being his first solo album Blunderbuss). Lazaretto sold 138,000 copies, with 40,000 of those being vinyl. It is important to note how many from that total were records, as this marks the largest sales week in vinyl for any title since SoundScan began collecting data in 1991. If you’re thinking of picking the album up,... Continue reading
Posted Jul 14, 2014 at hypebot
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By Jamie Leger of Modern Artists Academy. This is part three of the ongoing series - The Artists Declaration of Independence: The Transition To The Modern Music Industry. If you’d like to have each new post in the series sent to you automatically so you don’t have to worry about missing any of the training-you can sign up here and also receive a free copy of The Grassroots Music Marketing System, gratis. We approached it from a completely different angle. Instead of additional loudspeaker announcements of their album-available at their merch table, or badgering our Facebook fans with marathon coupon... Continue reading
Posted Jul 14, 2014 at hypebot
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By ​Ohmare Washington, a Music Business Mentor, and Dir. Of Urban Music for Springboard South Music Festival. One of the key avenues that artist utilize to generate a fanbase is Touring. You have acts with a following that tours for more than half the year. You have acts with no following that tours with a well known act as an opener. The next option is as a underground act, that tours. Without a fanbase, do you find touring independently as a viable option? Your answer should be: POSSIBLY. Having an answer of No, could be for those who may not... Continue reading
Posted Jul 11, 2014 at hypebot
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By Jamie Leger of Modern Artists Academy. This is part two of the ongoing series - The Artists Declaration of Independence: The Transition To The Modern Music Industry. If you’d like to have each new post in the series sent to you automatically so you don’t have to worry about missing any of the training-you can sign up here and also receive a free copy of The Grassroots Music Marketing System, gratis. We pulled back the curtains on his current Game Plan and took a look at the bands Roadmap. Woops… What Roadmap? They lacked strategy. Didn't even have a... Continue reading
Posted Jul 11, 2014 at hypebot
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By Aaron Ford of the Sonicbids Blog. Let's talk about YouTube. We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it's so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine. I hear you: "But I'm on YouTube and I'm not... Continue reading
Posted Jul 10, 2014 at hypebot
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By Jason Baxter from the SonicBids Blog. One of the first things I learned when I began my career as a publicist was what the typical timeline for an album campaign is – in other words, the specific order of events from the moment an album is ready to be announced until its release. Not all publicists adhere to a campaign of identical length. Some prefer to work more compressed, fast-paced timelines, whereas others like to space things out to gradually build anticipation and momentum. Whether you’re self-releasing a record, working with a freelance publicist, or working with an in-house... Continue reading
Posted Jul 9, 2014 at hypebot
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By Jamie Leger of Modern Artists Academy. In as few as the last several years the Modern Music Industry has reached a foundational maturation level that has truly opened the door to a transformative and very exciting practical reality for Artists. ​ The digital revolution has ushered in a dizzying assortment of new technologies which have changed the way music is created, bought, sold, promoted, distributed, marketed and experienced. While there is an extensive list of books, blogs, articles, and interviews that break down the opportunities, implications, and consequences of the digital revolution we need not repeat much of what... Continue reading
Posted Jul 9, 2014 at hypebot
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By Jacqueline Rosokoff, Editor of the TuneCore Blog. The best part about distributing your music is seeing it go live in the digital stores, right? So there’s nothing worse than completing distribution, only to find that the stores didn’t accept your music because of some text formatting issues. To make this process go smoothly and avoid distribution hiccups, we’ve put together some requirements to follow when it comes to formatting your artist name, release title, and track titles. Though some may seem like a drag, these requirements exist to help your music get to the stores as quickly as possible.... Continue reading
Posted Jul 7, 2014 at hypebot
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By Christiana Usenza from the Sonicbids Blog. A band is a unique and complex relationship, and with so many different personalities and goals among band members, things can sometimes get tricky. Some people are direct, some are passive, some are more organized than others. "Musicians are sensitive and odd creatures," says songwriter/guitarist Paul Hansen of indie folk band The Grownup Noise. "So inevitably, it will be a dysfunctional, but hopefully loving, family." When you're creating, performing, traveling and practicing with the same people for hours on end, there's no question that leadership within the band is essential to get everyone... Continue reading
Posted Jul 4, 2014 at hypebot
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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Andrew Apanov interviews Travis Todd, co-managing director of One Spark Berlin, about the crowdfunding festival's expansion to Berlin and the state of crowdfunding. In addition, Todd shares some tips for creators' crowdfunding campaigns. One Spark has been active in Jacksonville, Florida with what they call "The World's Crowdfunding Festival." It's definitely a unique event and now it's headed to Berlin September 12 through 14. Todd discusses One Spark, offline... Continue reading
Posted Jul 3, 2014 at hypebot
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This is a guest post by Jason Phillips and Airplane Games 365! Remember the good ol’ days when a party DJ had to carry a few large boxes of equipment and some more huge boxes of vinyls every time they had a gig? If you happen to be a DJ then, you know what all that mean – lots of hard work and packing before and after the party. Modern DJs don’t have to worry about that – sure, there’s still the equipment, but the music collection fits easily on a bunch of CDs, external hard drives or even memory... Continue reading
Posted Jun 30, 2014 at hypebot
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By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Solveig Whittle interviewed Molly Lewis who blew up on YouTube with her ukelele covers. Now she's writing her own music, working fulltime as a musician and looking for YouTube alternatives. One of the ways she's generated revenue is from supporters through Patreon. Lewis shares the story of going viral, building her career and succeeding on Patreon. A few facts to introduce this interview: Molly Lewis’ (@molly23) ukulele cover of Britney Spears’ Toxic, which she first played at her high school talent show, went viral on YouTube in 2007. Now Molly writes witty,... Continue reading
Posted Jun 27, 2014 at hypebot
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By Patrick Hertz of Tinderbox, a music promotion and distribution company, for the Sonicbids Blog. Licensing your music for use with television shows, movies, advertisements and video games, is arguably the best way to market your music in today’s music industry. It’s also one of the few ways artists are still making an income from their music. Look at bands like American Authors, Imagine Dragons and Santigold – their placements in advertisements took them from being indie artists to becoming superstars practically overnight, and it’s safe to say that the companies that used their music paid them a pretty penny... Continue reading
Posted Jun 27, 2014 at hypebot
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By Mike Masnick, this previously appeared on Techdirt .Last week, we wrote about how some of the stories making the rounds concerning YouTube "blocking" musicians from using YouTube and taking down videos if they didn't agree to non-negotiable contract terms for YouTube's new music service were... exaggerated. We pretty clearly noted within that post that there could be legitimate arguments about the terms of the contract, but the claims about being "blocked" from YouTube were not really accurate. That story got a bit of attention, as people dug in to try to understand what was going on. Various versions of... Continue reading
Posted Jun 26, 2014 at hypebot
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By Jamie Sandler, an awarded Digital Marketing and PR consultant. More at www.jasminesandler.com. With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. As I kept hearing the word "engagement" in relation to content marketing and social media across B2B marketing conferences including ClickZ Live, B2B networking events, and B2B client conversations this year, I took it upon myself to give B2B marketers an insiders' perspective on where such opportunities lie in the world of digital-based entertainment. On ClickZ over my next few installations,... Continue reading
Posted Jun 26, 2014 at hypebot
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By Travis Johnson for the Sonicbids Blog. Bands are delicate ecosystems, even when there are only two members. The weirdness that exists between members can be the trigger for really special music, the little pocket out of which a very specific kind of creativity grows. That weirdness can also be the reason a band doesn’t last very long, or makes bad music, or lasts too long when nothing satisfying to any of the members is happening... or something even worse. For this reason, it’s helpful to be selective when forming your band and to be able to spot red flags... Continue reading
Posted Jun 25, 2014 at hypebot
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(UPDATE 2) By Jenn Miller, COO & Co-Founder Audiosocket, a music licensing & technology company innovating technologies to streamline rights management and copyright protection. It is time for the music industry to hit the reset button. Albums are not the prevalent metric, A&R is crowdsourced and anyone can get a distribution deal. The building blocks for change are currently being laid as Congress works to identify the problems with the current Copyright laws and systems, and hopefully, introduce reform. There is often conflict between law and innovation, and in the music industry, this conflict has created the perfect storm. The... Continue reading
Posted Jun 25, 2014 at hypebot
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By Nishant Shukla - Computer scientist, hacker, and author who can be found on shukla.io. Ever wonder why MP3s sell for that awkward number $1.29? There was a time when $0.99 was the norm. Throughout the years, a growing number of services, such as Google, Amazon, and Apple have taken the liberty to charge an extra 30¢ on some best selling tracks. If we were privileged with the authority to establish an increased price for the hottest tracks, we certainly wouldn't expect to charge $1.31 or $1.26; those numbers are just too random. Psychological studies indicate that prices ending with... Continue reading
Posted Jun 24, 2014 at hypebot
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By Bobby Owsinski of Music 3.0. In the latest version of my Music 4.0: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that's accomplished is by have a group of core fans. In the following excerpt from Music 4.0, this "1,000 True Fans Theory" is explained. "The “1,000 True Fans Theory” by Wired magazine’s “senior maverick” Kevin Kelly states that all an artist needs is 1,000 true fans to maintain a fruitful, if... Continue reading
Posted Jun 20, 2014 at hypebot