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When artists set out to plan a tour, there are challenging decisions that must be made, when it comes to where fans and venues are located, what cities are worth visiting, and how a tour can best be promoted. Here we examine how to gather and harness collected fan data... Continue reading
Posted 2 days ago at hypebot
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The evidence that organic reach is in decline could not be more clear, meaning that preexisting social media stratagems are no longer as effective as they once were. Here we look at the best way for entrepreneurial artists to combat this decline across various social media platform. ________________________ Guest Post... Continue reading
Posted 2 days ago at hypebot
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Gone are the days of A&R executives scouring artist's social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering.... Continue reading
Posted 2 days ago at hypebot
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Internet advertising companies selling keywords under suspicious circumstances is nothing new, and is a practice which landed Google in some serious hot water in the early '00s. The latest perpetrator seems to be Facebook, who has been selling actual artist names as keywords. _________________________ Guest post by Chris Castle on... Continue reading
Posted 2 days ago at hypebot
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For artists and musicians, a website should act as a home base, providing interested fans with the most direct way of accessing you possible. Here we look at the best way to organize your site in such a way that interested fans are funneled into become paying customers. ____________________________ Guest... Continue reading
Posted 3 days ago at hypebot
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Although libraries and universities across the nation are taking the week to celebrate fair use, not everyone is so thrilled with the concept. The MPAA and the RIAA have both gone on the offensive regarding fair use, posting lengthy pieces attacking it. __________________________ Guest Post by Mike Masnick on Techdirt... Continue reading
Posted 3 days ago at hypebot
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Getting the attention of music blogs, DJs, and licensing agencies etc. is a tricky business, as each one requires a special approach. Here Michael Corcoran helps explain the best way to pitch your music to various different entities within the music business. ____________________________ Guest post by Michael Corcoran on DIY... Continue reading
Posted 3 days ago at hypebot
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While there may be significant frustration among music composers at low streaming rates and other challenges making money in the music industry, there is still a good deal of money to be made on the publishing sided of things. Here we breakdown five of the most common types of publishing... Continue reading
Posted 3 days ago at hypebot
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Regardless of your position in the music industry, positive PR will always be to your benefit. Although hiring from an agency remains the best route, there are many simpler and cheaper things that can be done independently which still significantly help to give you coverage. ____________________________ Guest post by Lizzie... Continue reading
Posted 4 days ago at hypebot
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It's not just music, your strength in any industry is dependent on how well developed your network is. Once frowned upon, connecting with business professionals in the music is now not only expected for artists but encouraged. Here look at five different ways artists can expand their networks. __________________________ Guest... Continue reading
Posted 4 days ago at hypebot
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In the latest look at the ongoing saga of Flo and Eddie and Sirius XM. For a while it looked as though Flo and Eddie were set to receive quite a large bump of cash, but it seems a recent ruling from the New York Court of Appeals will make... Continue reading
Posted 4 days ago at hypebot
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In the modern music industry, there is a certain degree of expectation when it comes to achieving success, an expectation that you will do it yourself, before labels come seeking you out. Here we look at five different tools for furthering that goal. ____________________________ Guest post by Tyler Allen of... Continue reading
Posted 4 days ago at hypebot
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Here Peter Hollens outlines how YouTube can work as the perfect combination business school and incubator for the eager digital entrepreneur, as it allows artists to learn how to foster a community of fans while simultaneously allowing them the develop vital business skills. _____________________________ Guest post by YouTube artist and... Continue reading
Posted 5 days ago at hypebot
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On the 10th of February, Tom Petty of Heartbreaker fame was honored as MusiCares® Person of the Year, owing to both his accomplishments as an artist and for his long history of significant charity work and efforts defending artists' rights. Here we look at a transcript of his speech following... Continue reading
Posted 5 days ago at hypebot
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The Trump administration and its new FCC boss have made clear their intentions to completely trash net neutrality protections, but the threat of backlash and the complications of rolling back such regulations means they'll likely try and and take a lazier, sneakier route towards undoing things. ___________________________ Guest Post by... Continue reading
Posted 5 days ago at hypebot
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The recent controversy surrounding PewDiePie has drawn further attention to some of YouTube's sordid hosting history, including numerous Neo-Nazi "Hate Rock" bands which the popular video sharing site not only hosts but also makes advertising money off of. __________________________ Guest Post by David Lowery on The Trichordist Neo Nazi bands... Continue reading
Posted 6 days ago at hypebot
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In the latest development of the BMG v. Cox case, Judge Liam O'Grady is seeking to wreck the DMCA's safe harbors by insisting that Cox shell out eight million to BMG in legal fees, claiming that the use of these safe harbors as a defense was "objectively unreasonable." ____________________________ Guest... Continue reading
Posted Feb 17, 2017 at hypebot
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Those familiar with Instagram know that an engaging composition is important to capturing fans' attention, but when it comes to standing out from the crowd, things get a little more complicated. Here we look at six key ways in which users of the platform can separate their content from the... Continue reading
Posted Feb 17, 2017 at hypebot
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While the National Association of Broadcasters once again works to pass the Local Radio Freedom Act, something which would be harmful to recording artists everywhere, it becomes increasingly important for Congress to take real action regarding artist' performance rights. _______________________ Guest post by Chris Castle of Music Tech Solutions Friends... Continue reading
Posted Feb 17, 2017 at hypebot
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Regardless of who went home with an award on the night of the 2017 Grammys (Adele) it's important to consider for whom it had the best effect streaming-wise. Here we break down which artists saw the biggest post-Grammys bump. __________________________________ Guest post by Emily Blake of Pandora's Next Big Sound... Continue reading
Posted Feb 17, 2017 at hypebot
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In this helpful how-to article, we look at the proper actionable steps to take when it comes to launching a successful crowdfunding campaign and how, as an artist, you can work to target those who will actually donate to your project. ___________________________ Guest Post by Ian Anderson on DIY Musician... Continue reading
Posted Feb 16, 2017 at hypebot
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It may by far far be the largest social media network, but that doesn't mean Facebook is staring down some serious user fatigue, with all age groups reporting a drop in their satisfaction level with the service. This could be bad news for artists using the platform as a marketing... Continue reading
Posted Feb 16, 2017 at hypebot
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The recent launch of YouTube's Super Chat feature represents and interesting new way of monetizing a combination of mobile messaging and live video, and although it seems like good news for both creators and superfans, YouTube could be facing some unanticipated consquences as a result of this new service. ______________________________... Continue reading
Posted Feb 15, 2017 at hypebot
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Although old, mostly white, men in suits ruining things is more commonplace than ever these days, The Grammys stand out in particular as highlighting much of what is wrong with the music industry today in general and Grammys culture specifically. _______________________ Guest post by Corey Teich on Medium Hello from... Continue reading
Posted Feb 15, 2017 at hypebot
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If you're hoping to get your song on a major Spotify playlist, it's important to first cut your teeth on lower-level playlists, until eventually Spotify's algorithm picks up on what's going on down below and elevates your song to the top. One good way of doing this is to build... Continue reading
Posted Feb 15, 2017 at hypebot