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Most musicians know that songs, biographies, one-sheets, photographs, videos, press releases and interviews can all be used to help get gigs, blog reviews, radio play, endorsements, and so much more. But in what formats should these materials be submitted? Let’s review 4 possible options together with feedback from a few... Continue reading
Posted yesterday at hypebot
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When you start making a bit more money as a band and get to the point where this is really your career, you need to start treating it like a job. Your band has become a company, and just like any other company, you need to organize yourself, deal with... Continue reading
Posted yesterday at hypebot
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It seems that the car service Uber is becoming more than a taxi. It's also a way to deliver and even break new music to fans. Britney Spears released her new single "Pretty Girls" on May 3rd using Uber as the "vehicle" to get the word out. Guest Post by... Continue reading
Posted yesterday at hypebot
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2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. Guest Post by Jeremy... Continue reading
Posted 2 days ago at hypebot
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Social media has become one of the most powerful self-promotional tools for all artists. But while many acts use social media like Facebook and Twitter to advertise new releases and upcoming shows, a few go the extra mile, upping their statuses as fan-friendly by interacting with others or posting clever... Continue reading
Posted 2 days ago at hypebot
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When you have big news about your band to announce, make sure you don’t miss out on retargeting pool opportunities. The earlier that you get your retargeting pixels in place the sooner you can start putting users (fans of your band) into your retargeting pools. Guest Post by Chandler Coyle... Continue reading
Posted 2 days ago at hypebot
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Music supervision has roots dating back to silent films, when composers provided background music in the theaters during the showing. Now, the craft has evolved into a multifaceted profession with responsibilities that range from licensing, curation, and even producing. Guest Post by Zach Miller of Music Dealers Music executives have... Continue reading
Posted 3 days ago at hypebot
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With the second leg of the Triple Crown set to get underway this weekend in Baltimore, horse racing is once again enjoying its annual moment in the spotlight. Over on the radio dial, it’s also a big time of year for jockeying; that is, tracking the fortunes of major radio... Continue reading
Posted 3 days ago at hypebot
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There's an overwhelmingly large community of musicians on YouTube. This has been a really positive thing, as the amount of knowledge and skill amassed on this single website has really helped a lot of players in their own practicing and improvement. Guest Post By Dylan Welsh on Sonicbids Blog If... Continue reading
Posted 7 days ago at hypebot
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For almost a hundred years Billboard has been producing music charts, and artists that have a single hit then drop into oblivion have always played a major part in them. These "1 hit wonders" either come and go (like Keith's "98.6" in 1967) or hit the oldies circuit (Nena with... Continue reading
Posted 7 days ago at hypebot
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It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating for breakfast!” REALLY? You do things we mere... Continue reading
Posted 7 days ago at hypebot
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For decades, brands have associated with music and vice versa. As record and merchandise sales struggle, artists cling to the opportunity of collaborating with brands. We look at how the modern music and fashion industries are combining for profit. Guest Post by Bryn Roberts of Superdry Big bands leaning on... Continue reading
Posted May 21, 2015 at hypebot
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It’s springtime, so naturally touring is on the brain. CD Baby’s Twitter chat in April was all about touring.Then Kevin Breuner and I had a discussion on the DIY Musician Podcast about our best touring advice. Guest Post by Chris Robley on The DIY Musician In that same week Carlos... Continue reading
Posted May 21, 2015 at hypebot
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Any band that's toured at least once knows that attendance at shows varies not only city by city, but also day by day. Scheduling events is tough enough, and sometimes getting a slot at 9:30 p.m. on a Tuesday night simply cannot be avoided, and yet you're expected to bring... Continue reading
Posted May 21, 2015 at hypebot
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Sunday night saw the world watch as musicians from every corner of entertainment came together for the Billboard Music Awards. It was an event that had been promoted for weeks, and it was filled with as many headline-worthy moments as promised, including the world premiere of Taylor Swift’s long-awaited “Bad... Continue reading
Posted May 20, 2015 at hypebot
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Most indie artists don't have a lot of money in the bank, so if you're going to spend your valuable savings or that money you raised crowdfunding, you're obviously going to want to make sure it's a wise investment. Outside of the typical things musicians have to shell out cash... Continue reading
Posted May 20, 2015 at hypebot
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Have you ever worked with a publicist you weren’t sure was telling you the truth? Did you spend a lot of money with very little evidence of what was being done? Did you feel excuses were being made for why things weren't moving? Guest Post by Janelle Rogers on Sonicbids... Continue reading
Posted May 20, 2015 at hypebot
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NPR recently posted an article about how the tiny royalties coming from music streaming can add up and chose one artist as a great example. Josh Colum and his band Secrets In Stereo signed up with Rumblefish, a company that finds licensing opportunities for artists. Guest Post by Bobby Owsinski... Continue reading
Posted May 19, 2015 at hypebot
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Pundits are fond of saying that the major labels blew it by suing Napster instead of doing a deal with them. It's as though they're obligated to repeat it as a mantra; they didn't get it, they were asleep, how could they have missed such a golden opportunity, yadda yadda.... Continue reading
Posted May 19, 2015 at hypebot
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Much of the initial enthusiasm that accompanied the opening up of the Chinese music industry with the advent of the internet, usually supplemented by a hopeful but misguided reference to 1.3 billion people parting with their money, has since whittled down to a more pragmatic approach. Guest Post by Matthew... Continue reading
Posted May 19, 2015 at hypebot
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The final chapter in the long, sordid story of the pirate site, Grooveshark, finally played out in a New York Courtroom last week. The principals, after years of litigation, have finally shut down their website and signed an agreement stating they will never own or operate a pirate site again... Continue reading
Posted May 18, 2015 at hypebot
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The question of just how to distribute the royalty dollars from music services has moved from a back-office thought exercise to an out-in-the-open debate. Moving forward in this debate is the argument that it would be fairer—particularly to emerging, independent, or less “popular” artists—to distribute royalties on an each pair... Continue reading
Posted May 18, 2015 at hypebot
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In what can only be described as troubling and suspicious activity, NPR has joined Google, Amazon, Pandora, Clear Channel, the NAB and even the National Restaurant Association in opposing changes that would benefit songwriters and musicians. Guest Post by Will Buckley on NPR Fare Play They’ve all signed on as... Continue reading
Posted May 15, 2015 at hypebot
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You’ve closed the door in your room and churned out your favorite songs all by yourself, but what about collaborating? Almost every song you hear on the radio today was co-written, and the skill of collaboration will go a long way for you as a songwriter. Guest Post by Alex... Continue reading
Posted May 15, 2015 at hypebot
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Streaming monetization is polarized between premium subscriptions on one end and free streaming on the other. The middle ground that was the scale heartland of the CD and the download is disappearing and taking with it the mainstream consumer. It is into this environment Rdio just announced a new $3.99... Continue reading
Posted May 15, 2015 at hypebot