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Elvis is King! Or is he? As we commemorate 40 years since his death, how are Elvis and his fellow legacy artists fairing in the new music industry landscape as compared to their younger counterparts? Is YouTube for everyone, for example? And Spotify promises long tail revenue, but does that... Continue reading
Posted yesterday at hypebot
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Already a challenging task when done on one's own, co-songwriting brings with it its own set of unique challenges. Here we take in some valuable lessons from one of the most renowned songwriting partnerships of all time. ___________________________ Guest post by Allison Johnelle Boron of the ReverbNation Blog Arguably the... Continue reading
Posted yesterday at hypebot
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In this article, Chris Robley walks us through his recent experience setting up a campaign with Feature.fm to promote sponsored songs in Deezer, what sort of results he saw through the process, and what steps he might take in future to make similar campaigns even more successful. ____________________________ Guest post... Continue reading
Posted yesterday at hypebot
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A new slew of research is out on millennials' live music preferences, showing that they both are attending festivals more often and for a broader variety of reasons, including the need to engage with a community and support artists they feel are affecting positive social change. _______________________ Guest post by... Continue reading
Posted yesterday at hypebot
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In this article Kendra Gaines walks readers through why artists ought to be building content pipelines, why it is that they work, and how to better organize your creative life and content output to capitalize on their use. _____________________________ Guest post by Kendra Gaines on the TuneCore Blog. Kendra is... Continue reading
Posted 2 days ago at hypebot
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This spring a large number of advertisers yanked their advertising budgets from YouTube, bringing about a steep decline in revenue for the site's channels. YouTube since published new content guidelines and further requirements for advertiser friendly content. Here we look at how to work around these new regulations and see... Continue reading
Posted 2 days ago at hypebot
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Here we share a presentation by Royalty Claim's founder Dae Bogan at the recent MIRA Conference where he offered a preview of Royalty Claim's currently in progress State of Unclaimed Royalties and Music Licenses in the United States to an audience of music industry executives as well as economists, sociologists,... Continue reading
Posted 2 days ago at hypebot
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Here Michele McLaughlin, a full time solo pianist explains how she has been able to successfully earn a living from the royalties earned through the streaming of her music. Here Chris Robley chats with her about the opportunities her music has found on streaming platforms. __________________________ Guest post by Chris... Continue reading
Posted 2 days ago at hypebot
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Establishing yourself in the music industry is a challenging task, but luckily there are a variety of apps out there that can make the task that much easier for DIY artists. Here several successful self-made artists share a few of their favorites. ______________________________ Guest post by Carson Yarbrough of Wysidio... Continue reading
Posted 3 days ago at hypebot
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In much the same way as Google has risen to become the dominant name in search engines, Spotify may be headed to emerge as the dominant name in music. Here Paul X. McCarthy explains the nature of online competition and why this may be the case. ____________________________________ Guest post by... Continue reading
Posted 3 days ago at hypebot
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Here Alan Graham follows up on a previous piece looking at practical side of the relationship between music and blockchain tech. Here he casts a fresh glance at the issue, and where blockchain technology, and its relationship to music, might be headed. ________________________ Guest post by Alan Graham of OCL... Continue reading
Posted 3 days ago at hypebot
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As Live Nation's lawyers work to push back a trial with Songkick back two months, the latter company is doing its best to oppose the effort, claiming that it would be financially detrimental to Songkick's financial well-being. _________________________________ Guest post by Dave Brooks of Amplify Attorneys for Songkick are opposing... Continue reading
Posted 3 days ago at hypebot
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One of the most popular streaming platforms out there, Spotify is a great tool for artists to promote their music with, but getting people to follow your playlists can be challenging. Here we look at some valuable techniques for drawing fans in and gaining followers on the streaming service. _____________________... Continue reading
Posted 4 days ago at hypebot
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With so many different platforms available on which to post video content, knowing precisely what the right length is for maximum fan engagement can be difficult. Here we list the platform specific ideal duration for artists looking to upload video content. ________________________ Guest post by Bobby Owsinski of Music 3.0... Continue reading
Posted 4 days ago at hypebot
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Although passionate hoards of young fans have been a feature of the music industry dating back to Beatle mania, they are often spoken of with a degree of disregard. As the importance of streaming and social media presence grow, however, the power of these fans will only grow. ________________________________ Guest... Continue reading
Posted 4 days ago at hypebot
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While an important component of most artists' musical career, releasing an album can be arduous and time consuming process, and with the wrong attitude it can become fairly miserable fairly quickly. Here we look at seven ways in which artists can make the launch process that much more fun. _____________________________... Continue reading
Posted 5 days ago at hypebot
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Like it or not, we live in a singles driven music industry. A recent half-year report from Nielsen revealed that album consumption has taken a dramatic hit over the past six months, even for the industry's stars. So, should you even bother "making" an album? ________________________ Guest post by Bobby... Continue reading
Posted 5 days ago at hypebot
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As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at a straightforward list of basic practices for any artist hoping to use the platform, regardless of the resources available to... Continue reading
Posted 5 days ago at hypebot
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While most artists are used to crafting marketing materials that will appeal to fans en masse, giving fans the one on one treatment they crave can be more challenging. Here we look at five way artists can make their fans feel special and help elevate them to super fans. ___________________________... Continue reading
Posted Aug 11, 2017 at hypebot
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Steely Dan's Donald Fagen was recently quoted griping about how he is no longer making enough money from his recorded music, and although it's hard to feel too badly for someone as financially successful as Fagen, his frustration does provide us with an interesting snapshot of music revenue overtime. ________________________________... Continue reading
Posted Aug 11, 2017 at hypebot
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Besides deciding on revenue, marketing restrictions are one of the most important aspects of recording artist negotiations, but the rise of artificial intelligence is adding a new component to the restrictions, something artists should keep in mind moving forward, writes Chris Castle _________________________ Guest post by Chris Castle of Artist... Continue reading
Posted Aug 11, 2017 at hypebot
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Life appears to be imitating art as a number of strange parallels between the dystopian George Orwell novel 1984 have begun to manifest in the form of fake art and fake artists designed to entertain the masses. _________________________________ Guest post by Laura Kobylecky from Music Technology Policy “It was only... Continue reading
Posted Aug 10, 2017 at hypebot
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In this post, Hugh McIntyre explores six different techniques for getting attendees at concerts to take more pictures at your next show, and why having photos taken is important for marketing and growing a fanbase. __________________________ Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This blog post... Continue reading
Posted Aug 10, 2017 at hypebot
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While attendees to small venues and house are usually happy to pay and support the music they're about to hear, larger venues and shows often necessitate a guest list, and while it's an important thing to have, too much generosity in that regard can drastically impact revenue from the show.... Continue reading
Posted Aug 10, 2017 at hypebot
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The recorded music industry has only recently gotten back on its feet after plummeting to half of its former peak. Streaming seems to have picked up the slack though, and Warner Music is seeing the results with its most successful quarter in fourteen years. __________________________ Guest post by Bobby Owsinski... Continue reading
Posted Aug 10, 2017 at hypebot