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By Jamie Ludwig from the Sonicbids Blog. Many independent musicians dream of playing their favorite late night TV shows, landing interviews in iconic magazines, and receiving top-score record reviews on the most notorious music websites. Sure, these are great press aspirations, but obsessing over and chasing after big-name media rather than adopting a comprehensive plan across various types of outlets can actually undermine your career goals. For the majority of early-stage music artists, regional and niche publications are equally, if not more, essential than the majors when it comes to positioning oneself for long term sustainability in an increasingly competitive... Continue reading
Posted 5 days ago at hypebot
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By Hugh McIntyre from the SonicBids Blog. When it comes to social media, content is king and should be thought of as a highly valuable asset. Creating content takes time and effort, and you want to get as much out of it as possible. For bands and artists, there is often a lot more content created in what you are doing already – songs, music videos, live recordings, photos (both promo and live), merchandise, blog posts, and so much more – but using all of this to its fullest potential can be tricky. While some advocate against it, something I... Continue reading
Posted 5 days ago at hypebot
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By Jhoni Jackson from the SonicBids Blog. If you’re not a studied designer, the thought of commissioning an album cover may be a little overwhelming (especially considering how strongly we've emphasized its importance!). Nobody freak out, though. Simply by reading this, you’ve already shown some enterprising spirit – and that’s just the kind of moxie you’ll need to realize your cover art dreams. Resourcefulness and networking are as crucial here as they are in booking, garnering press, and landing a label. But, hey, you’re an independent musician. You’re a go-getter by nature. Even for the newly indoctrinated, that mindset combined... Continue reading
Posted 6 days ago at hypebot
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(UPDATED) By John Dilley of HighSpeedInternet.com. Eight years ago, OK Go showed us that with one camera, four treadmills, and a whole lot of creativity you can use YouTube to get a hit record. The band has since built a brand out of interesting videos including the newly released, ‘The Writing’s on the Wall’ “Weird Al” Yankovic recently rode a week’s worth of YouTube videos to a number one album ranking—the first of his three-decade career. These two artist take very different approaches to creating their respective music videos, but their success proves that YouTube is more powerful than ever.... Continue reading
Posted 7 days ago at hypebot
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​(UPDATE 2) By Toronto music blogger/reviewer The Lonely Vagabond. In the digital age, in the age of social media, in an age where the music business model has virtually disappeared, the silos between eras and genres no longer exist. Commercial and non-commercial is the new paradigm. In a brief moment of inspiration I coined a new term, No Pop. “No Pop (noun) - short for Not Popular. Meaning anti-commercial, non-chart-friendly, also inferring there is no expiration date on music nor is it limited by geographic or regional boundaries” Faust is No Pop as is The Association. Super Furry Animals is... Continue reading
Posted 7 days ago at hypebot
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By Farah Joan Fard from the SonicBids Blog. Does going to your 9-5 and then playing a gig that night ever make you feel like a Clark Kent/Superman combo? Do you feel like there's not enough time in the day for both your full-time job and your musical duties? You’re not alone. Balancing a day job with a music career can be tricky on so many levels, especially when you're so serious about your music – you want to be dedicating 100 percent of your time to it, but you need some way to pay the bills until you can... Continue reading
Posted 7 days ago at hypebot
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By Peter Getty. Streaming music is a music lover’s dream. We now have access to the work of a wide range of artists, either for free (with ads) or for a small monthly fee. Popular artists are even making money on the model, with heavy rotation with services like Pandora, Beats, and Spotify. For smaller artists, however, the results aren’t always great. For better or worse, a future where most music is available for streaming looks unavoidable. Recognizing this, independent record labels and their artists are finding ways to ride the wave on their own terms. Sup Pop Records, the... Continue reading
Posted Aug 22, 2014 at hypebot
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By Jhoni Jackson from the SonicBids Blog. Once upon a time, it was pretty uncommon to preview tracks before committing your cash to the whole shebang. Particularly in the heyday of CDs, your best bet was a store’s listening station, and it was typically limited to whatever discs were already loaded, and it always seemed to be occupied anyway. Preexisting knowledge of an artist was usually reliable but, without that, you were kind of shopping blindly – save for the album artwork. For people who remember browsing aimlessly hoping to discover a new favorite group, this happened often: The coolness... Continue reading
Posted Aug 21, 2014 at hypebot
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By Philip Kaplan, Founder of Distrokid. Dear Mr. McDaniels, This is in response to an article you wrote on HypeBot (here) entitled, “5 musings from a digital music exec who’s been doing this a long time and isn’t even that old.” In the article, you oppose your competitors who “offer to distribute all the music you want, for a fixed fee.” My company, DistroKid, is the only service I know of that does that. For $19.99/yr, our artists can distribute unlimited music to iTunes, Spotify, Amazon, Google Play, Beats and others — and keep 100% of their royalties. So I assume you’re... Continue reading
Posted Aug 20, 2014 at hypebot
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By Lee Duck from the SonicBids Blog. In my last article, we discussed ways in which you can plan and book a DIY tour that runs effectively, successfully, and within your budget. So now that you’ve packed up your gear, managed your expenses, and hit the road, what can you do to really blow your fans out of the water night after night? After spending years as a touring musician with my band Sky Eats Airplane, alongside my current work in assisting artists with light shows and production, I’ve learned a thing or two along the way. Here are seven... Continue reading
Posted Aug 20, 2014 at hypebot
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From the Shutterstock blog. We've all experienced that moment when you realize that the lyrics you've been singing to one of your favorite songs actually aren't the lyrics at all. (Chances are it's happened to you more than once.) It's easily forgiven, of course, because most musicians are hardly known for their perfect enunciation. And beyond that, with all the distractions in the world, it's easy enough to hear someone wrong in everyday speech. To pay tribute to the hilarity that often ensues from these scenarios, we consulted our extensive internal music libraries for a list of album titles that... Continue reading
Posted Aug 19, 2014 at hypebot
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By Ken Consor from the SonicBids Blog. As streaming has become increasingly important in today’s music market, it is imperative to understand how streams turn into publishing royalties - and of course, how to get those royalties into your wallet. Let’s divide streaming into two different types: Interactive and Non-Interactive. These are defined by the listener’s ability to choose the songs that play next (ability to ‘interact’ with the streaming service, if you will). 1) Non-Interactive Streaming: Definition: Listeners play music, without the ability to choose the songs that play next. Also Known As: Internet Radio. Examples: Pandora, Sirius XM,... Continue reading
Posted Aug 19, 2014 at hypebot
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Guest post from Robb McDaniels, Founder and CEO, INgrooves Music Group. I have been at the helm of INgrooves Music Group for nearly twelve years now, and have largely chosen to keep my head down and mouth shut (must be that New England upbringing). But once in a while, it is necessary to speak up and make sure you all know what I know. Here are five things on the top of my mind these days – feel free to connect with me if you want to do anything about any, or all, of them. 1. WHY MARKET SHARE MATTERS... Continue reading
Posted Aug 18, 2014 at hypebot
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By Tim Cushing of Techdirt. Once again, the government is experimenting on the public with new surveillance technology and not bothering to inform them until forced to do so. Boston's police department apparently performed a dry run of its facial recognition software on attendees of a local music festival. Nobody at either day of last year's debut Boston Calling partied with much expectation of privacy. With an army of media photographers, selfie takers, and videographers recording every angle of the massive concert on Government Center, it was inherently clear that music fans were in the middle of a massive photo... Continue reading
Posted Aug 18, 2014 at hypebot
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By Ken Consor of Songtrust. When you hear a song on the radio, who gets paid? It’s probably not who you think. Today, we’re going to answer your questions and squash one of the most common misconceptions in the royalties/music publishing world. Let’s start with an example: Remember Britney Spears “…Baby One More Time”, the international chart-topping smash hit from the late 90s? You know it as a Britney Spears song, but Britney did not actually write any of it. When we talk about music publishing, we must always differentiate between songwriter and artist. As music publishers, we are focused... Continue reading
Posted Aug 15, 2014 at hypebot
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By Hugh McIntyre from the SonicBids Blog. Content is everything in this new digital world we live in, and no matter how small or insignificant it may seem to you, a singular item could mean a lot to people if you do your job well. While everything you can share online has some worth, new, original content is always the most valuable. And while the story is still fresh – that “story” being a new song, photo, album cover, etc. – you want to get as much out of it as possible. When you have a new piece of content,... Continue reading
Posted Aug 15, 2014 at hypebot
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By Jhoni Jackson from the SonicBids Blog. Here’s the scenario: You’ve meticulously crafted the perfect press email and sent it out to various journalists, but you’ve gotten zero replies. Now what? Before you send a follow-up, review this list of possible explanations as to why you haven’t scored a story. If you can self-diagnose before trying again, your second attempt will be all the more worthwhile. 1. What did your email look like? Did you make the most of your subject line? Was it descriptive, but not totally hey-look-at-me in all capital letters and such? The subject is the first... Continue reading
Posted Aug 14, 2014 at hypebot
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By Thomas McAlevey, CEO of Radical.FM. This article was originally published on Radical.FM's blog. Just how bright is the future of the music industry really? A new generation has spoken and Access (streaming any music in the world from ‘The Cloud’) will win out over Ownership (collecting a finite number of songs as CDs or files) just as Personal Radio (interactive Internet radio streaming) is replacing AM/FM. This is no longer debated by the informed, but accepted as a matter of time. Yet how often must we read that leading streaming music services like Pandora and Spotify are still losing... Continue reading
Posted Aug 11, 2014 at hypebot
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By copyright and intellectual property attorney Wallace E. J. Collins III, Esq. According to Billboard, history might record Jay Z as being one of the first victims of the U.S. Supreme Court’s decision last May to allow Paula Petrella to sue MGM and 20th Century Fox over the Martin Scorsese film, Raging Bull. In a copyright dispute over the movie "Raging Bull", the U.S. Supreme Court held that the case could continue despite the substantial passage of time, or what is legally referred to as the “laches” defense. In a 6-3 decision the Court held that plaintiff Paula Petrella, daughter... Continue reading
Posted Aug 11, 2014 at hypebot
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Op Ed by Daniel Legere for China Music Radar. Every now and again the big bad business press take a dip into topics that don’t really suit them or their typical audience. Could be boredom, or perhaps vague attempts at riding the buzzwagon of a trending topic. Imagine our surprise when we spotted this article on Forbes, entitled “4 Reasons Why Music Careers Are Getting Trounced By Tech”, authored by a contributor who claims to have worked in music for many years as a producer, engineer and musician. You would have thought the author of 18 music-related books would have... Continue reading
Posted Aug 8, 2014 at hypebot
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By Dave Kusek from the Sonicbids Blog. Gigging and touring is the bread and butter for indie musicians today. Playing local gigs on the weekend with a few regional or national tours can provide enough income to get by, but there’s a lot more to gigging than performing and ticket sales. The fan interactions, collaboration opportunities, and merch possibilities open up a number of income streams for musicians. Let’s take a look at three creative ways you can use the tools you already have available to make more money at your gigs. 1. Break out the new content Don’t let... Continue reading
Posted Aug 8, 2014 at hypebot
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Op Ed by John Dilley from HighSpeedInternet.com. When iTunes launched 10 years ago, it became the model for buying and legally downloading music. Soon services like Spotify came along and changed the game from a purchasing model to a licensing model. How has this changed the industry? For consumers it’s great, but for the music industry it’s meant tons of competition at the bottom, a vanishing middle, and more corporate domination at the top. Streaming services like Spotify give artists the ability to make their music available all over the world. But this convenience has two costs—the dollars paid and... Continue reading
Posted Aug 7, 2014 at hypebot
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By Ohmare “International O” Washington from International O. I recently posted an article from Hypebot about Garth Brooks releasing an digital album and creating his won social media site . After reading that article, it got me to thinking. Will there be more artist to follow this D2F (Direct To Fan) Model? In 2009, I created my own platform through NING. I built our own social community on that platform to where our fans could sign up, and create their own profiles. They could upload pics, videos, and music on their profile, just like myspace. We would send out an... Continue reading
Posted Aug 6, 2014 at hypebot
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By indie rapper Kosha Dillz (@koshadillz). Marketing is used in everything. Unfortunately it is even used in war. While my eyes are glued to television about the latest news in the Israel // Gaza conflict (I'm an Israeli citizen if you are wondering) I keep thinking of what is going on in relation to organizations and rallies and fighting. Wars and military operations cost way more money than concerts. But just think. You can create good music, bring people together, have them stop hating each other, and actually contribute something good to the world during a time when they need... Continue reading
Posted Aug 6, 2014 at hypebot
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By Michael Corcoran, the CEO of MusicSUBMIT.com. We’ve written a handful of articles on college radio and how hard it is for an indie artist to get considered for airplay.. And so when we read Patrick Hertz’s piece “How to Get Your Music Played on College Radio”, we felt there’s still some room to expound on the topic. »Yes, absolutely, college radio airplay still does matter, maybe even more than ever. »Yes, it’s a challenge maintaining an updated database of college DJ and Music Director contacts. »And yes, college stations still primarily deal in CDs, even as the rest of... Continue reading
Posted Aug 6, 2014 at hypebot