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That tech people and music people live inside rarified bubbles should come as a surprise to absolutely no one. If you’ve ever set foot in Silicon Valley, or Brooklyn, or Silver Lake, you know just what I’m talking about — young, over-educated people jabbering on about a hot new app... Continue reading
Posted 3 days ago at hypebot
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The debate continues. Does free, or so called freemium music help slow piracy and build an audience that will eventually pay? Or does it devalue music to the point that creators can't make a living? Guest Post by Alan Cross on A Journal Of Music Things You can pay the... Continue reading
Posted 3 days ago at hypebot
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Time is money, especially when you're a musician. You can't waste time trying to figure out the most effective ways to juggle the creative and business elements of being in a band, so you need to rely on time-saving tools and apps to keep your band functioning and organized. Guest... Continue reading
Posted 3 days ago at hypebot
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It may be better to go against the grain and do what you know is meaningful to you. Sure, your work may not resonate with the masses, but it'll resonate with the folks that matter. ____________________________________________ Guest Post by Tyler Allen on Sonicbids Blog A few months ago, I wrote... Continue reading
Posted 4 days ago at hypebot
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"Choosing a program requires more research and assessment than knowing your startup is likely to get a feature on TechCrunch as a benefit of being a Y-Combinator startup. What’s more, founders of music tech startups face hurdles and limitations unique to our space." Guest Post by Dae Bogan on Music... Continue reading
Posted 5 days ago at hypebot
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Spotify is feeling pressure from Universal Music Group and others to drop or drastically reduce free streaming. But Jon Maples argues its not an either or proposition. ____________________________________ Guest post from Jon Maples UMG’s CEO Lucian Grande woke up one day and figured out that Spotify was giving away too... Continue reading
Posted 5 days ago at hypebot
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Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to... Continue reading
Posted 5 days ago at hypebot
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Streaming in 2015: very much happening. Streamable vinyl records in 2015: still very impossible. That’s where VNYL comes out of the gate with high hopes of becoming the "Netfilx of vinyl." Guest Post by Nikki Volpicelli, Digital Marketing Coordinator at Fame House The subscription-based media company makes the claim that... Continue reading
Posted 6 days ago at hypebot
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Rapper and business mogul Jay-Z has an old idea that he’d like to try out on the new music business. Prior to the official announcement of his acquisition of the Swedish streaming music service Aspiro, the magnate held a giant pow-wow with some of the movers and shakers of the... Continue reading
Posted 6 days ago at hypebot
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South By Southwest has grown by tremendous leaps and bounds, but now more than ever, the festival's growing pains are being exposed. Is it possible to save SXSW from it's own success? Guest Post by Jon Maples on JonMaples.com First time I rolled into Austin for South By Southwest Music... Continue reading
Posted 6 days ago at hypebot
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Sponsorships are a mutually-beneficial relationship wherein two (or more) product-based companies market their products via the support and approval of the other. Are you networking with companies that could help you build your career? Guest Post by Bobby Borg Artists can develop relationships with local sellers and national manufacturers and... Continue reading
Posted 7 days ago at hypebot
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Have you read the news recently? Download sales are declining. Think about it, when was the last time you bought a download from iTunes? Guest Post by Berklee Online music business instructor, Chandler Coyle on the Bandzoogle Blog Chandler is one-half of the fan experience agency Music Geek Services and... Continue reading
Posted Mar 20, 2015 at hypebot
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In terms of subscribers and market share, Beats Music (acquired by Apple as part of its purchase of Beats in May of last year) is way behind Spotify. But there's one area where Beats Music appears to be ahead - the per-stream payout to artists/labels. Guest Post by David Harrell... Continue reading
Posted Mar 20, 2015 at hypebot
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It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when evaluating Facebook and Instagram. Guest Post by Bobby Owsinski on Music 3.0 Blog It turns out that brands,... Continue reading
Posted Mar 20, 2015 at hypebot
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"Although we can’t tell how consumption charts are weighted (as far as I know that info hasn’t been released publicly), it’s pretty clear that if you are not on streaming services –meaning you have zero streams – you will be penalized in the chart." Guest Post by Chris Castle The... Continue reading
Posted Mar 19, 2015 at hypebot
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Beer sales have been in steady decline for many years with the big brewers coming to terms with changing consumption habits of consumers and the impact of disruptive new models. Sound familiar? Guest Post by Mark Mulligan on Music Industry Blog Over the next few weeks I will be writing... Continue reading
Posted Mar 19, 2015 at hypebot
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With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to enter the self-narratives of their consumers. Guest Post by Jon Ardito, Senior Account Manager at Fame House In today’s social... Continue reading
Posted Mar 19, 2015 at hypebot
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Since May 2013, the House Judiciary Subcommittee on the Courts, Intellectual Property and the Internet has undertaken a comprehensive review of the entire Copyright Act, including many issues of importance to musicians and songwriters. Guest Post by Kevin Erickson of Future Of Music Coalition But the Act is not the... Continue reading
Posted Mar 18, 2015 at hypebot
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Do you have trouble booking shows? Are you playing for the wrong crowds? Do you send email after email with no response? It's tough being an independent musician – booking your own gigs, doing your own promotion, all while focusing on the growth of your music. Guest Post by Sam... Continue reading
Posted Mar 18, 2015 at hypebot
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You’re an artist! You can’t handle a 9-to-5 job. That’s a spiritual death sentence. So what are you to do? You need money to live in between your Spotify payments. So what are your options? Guest Post from NewRockStarPhilosophy.com Below are the most common ways I’ve seen musicians make it... Continue reading
Posted Mar 18, 2015 at hypebot
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Even with the tremendous availability of music business advice on blogs and in published books, many musicians still struggle with getting things done and climbing to that next level of their careers. Are you one of them? Guest Post by Bobby Borg Often, this is because artists don’t have the... Continue reading
Posted Mar 17, 2015 at hypebot
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There are many different levels of dedication, and your band will be able to function as an effective unit if everybody operates on the same one. But what if somebody just isn't quite fitting in? Guest Post by Dylan Welsh on Sonicbids Blog Most bands form with a pretty clear... Continue reading
Posted Mar 17, 2015 at hypebot
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Like many of you I'm off to SXSW this week! I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards. It's safe to say, seen a lot over the years... Guest Post by Ariel Hyatt of Cyber PR... Continue reading
Posted Mar 17, 2015 at hypebot
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Robin Thicke, Pharrel Williams, and T.I. lost their copyright infringement lawsuit to the tune of owing over $7 million to the Gaye estate. If the verdict stands, what does that mean for songwriting as we know it? Guest Post by Bobby Owsinski on Music 3.0 Blog The jury awarded the... Continue reading
Posted Mar 16, 2015 at hypebot
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You think internet “fast lanes” were problematic? How about “payola lanes” on terrestrial radio and webcasts? Payola is back! And, according to David Lowery, big radio wants the FCC to make it legal. Guest Post by David Lowery on The Trichordist That’s right, broadcasters are proposing a payola waiver from... Continue reading
Posted Mar 16, 2015 at hypebot