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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Hannah Donovan is co-founder and design director of This Is My Jam a music service for sharing song you are into the most right now. Before starting Jam, Hannah led design at Last.fm and has been working at the intersection of music, design and technology for the last decade. In this Stand Above The Noise interview, Hannah shared her thoughts on the state of design in the music industry... Continue reading
Posted 3 days ago at hypebot
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By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your music career. After all, not everyone can successfully release a secret album like Beyoncé – it requires a certain fanbase size and dedication. All these options, however, mean that you can really create a music release strategy that engages and excites your fans. The... Continue reading
Posted 3 days ago at hypebot
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By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you may receive with your co-authors, managers, agents, labels and distributors, the fact remains: independent music does not always turn a profit. When tax time rolls around every year, many of us receive the same lecture from our accountants: “You need to start showing a... Continue reading
Posted 4 days ago at hypebot
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By Kaylee Bugg from the SonicBids Blog. Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are seven oft-ignored features that bands need to use, now. 1. Ads that creatively target audiences The most popular way to target fans is geo-targeting, which allows you to find users by geographic location including country, state, city, and town. You can... Continue reading
Posted 4 days ago at hypebot
By Rawfare from Medium.com A New Release Model for Music? Continue reading
Posted 4 days ago at hypebot
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By Hugh McIntyre from the SonicBids Blog. While the term "fan" may be a bit vague at times, "superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a VIP experience or purchase every T-shirt in your online store. Last year, Nielsen concluded that while only 14 percent of fans in the music industry are "superfans" of an artist, they're responsible for 34 percent of music-related purchases. In addition to spending their own... Continue reading
Posted 5 days ago at hypebot
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By Jason Phillips and Parking Games 365. One of the most popular uses for a smartphone, besides web browsing and, well, the phone feature, is using it as a music player. You no longer need to carry a separate device in order to listen to music on your daily commute, because whether it’s your personal music collection that you prefer, or a radio station, your smartphone has you covered. You just need a good app to get the job done. Here are some of the finest music apps for your smartphone. TuneWiki TuneWiki is pretty much the equivalent of your... Continue reading
Posted 5 days ago at hypebot
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Op-ed by David Lowery of The Trichordist. It’s not that streaming can’t work. It can. It’s that Spotify is a bad business model that has unsustainable economics and exploits artists because it is a wall street financial instrument and not a music company. We’ve previously published a couple posts on streaming music where we explore how access models and windowing are working for the film industry and could serve as a guide to the record business. We’ve also shown how transactional music purchases have made legal music consumption the best value in the history of recorded music. The key to... Continue reading
Posted 6 days ago at hypebot
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By Yannick Ilunga from The Jazz Spotlight. This is the second of a three-part article (in case you haven’t yet, check out the first part What To Do Before You Start Looking). As discussed in the first part, before start looking for gigs you should: have your music available on digital format have an active online presence (with a website, email list and social media) build a fanbase and connect with other people in music think about what you want to achieve with your shows and your “touring preferences” Once you have done all this, it is time to start... Continue reading
Posted 7 days ago at hypebot
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By Mark Mulligan from Music Industry Blog. The plight of artists and songwriters grappling with download dollars transforming into streaming cents is well documented and a series of long term, sustainable solutions are needed (I wrote about some here). The debate occurs alongside an assumption that there is widespread concern for the creators’ and their livelihood. Unfortunately the general sympathy that is apparent within the echo chamber of the online press and social media does not translate to the broader population In a recent MIDiA Research survey we asked consumers the following question: “Some singers and bands are concerned that... Continue reading
Posted Oct 10, 2014 at hypebot
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By Bobby Borg from the Sonicbids Blog. Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans – and that would be tragic! Make no mistake: testing and feedback increases your chances for success. Remember that creating music in a vacuum and simply hoping that people... Continue reading
Posted Oct 10, 2014 at hypebot
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By Chris Robley from The DIY Musician. Start “selling” your new music before its official release date A digital pre-sale (via iTunes or Amazon) allows your fans to order your music in advance of its release. All pre-sales will be credited on the official release date — so the more pre-sales you get, the higher your sales ranking for that day. Your pre-sale customers will then be able to hear/download your music on the release date. A digital music pre-sale is a great way to build hype for your latest single or album, giving you an extra four weeks to... Continue reading
Posted Oct 9, 2014 at hypebot
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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Andrew Apanov interviews Anna Acquistapace, a design strategist, researcher and producer with over 10 years of experience making creative projects come to life. As a Co-Founder and Director of Zoo Labs, she is building a place to explore the future of music and music-tech, exemplified by the Zoo Labs Music Residency (ZLMR) – an immersive incubator for music teams. In this conversation, Anna explained how the Zoo Labs Music... Continue reading
Posted Oct 9, 2014 at hypebot
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By Bobby Borg from the Sonicbids Blog. A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, and told his friends and family. Feeling like a "promotion loser" (his words), he was ready to call it quits. But after using some basic analytical tools, we quickly discovered that fewer than 10 people even opened his email. We rewrote his emails with catchier headlines, more benefits, and a specific call to action. For his next gig, not only did... Continue reading
Posted Oct 9, 2014 at hypebot
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By Chris Castle from Music Technology Policy. Spotify is conducting a artist relations charm offensive in New York, Nashville and Los Angeles. (This is a time to be thankful I live in a flyover state–they won’t be coming to Austin!) The idea was there would be a meeting at the toney Soho House in New York, a membership only location that costs more to join than most artists make in a year or two. Of course, Spotify no doubt has a corporate membership for impressing…business people. Right. Business people. What Spotify wasn’t expecting was a bunch of feisty artists who... Continue reading
Posted Oct 8, 2014 at hypebot
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(UPDATED) By Brian Popowitz of Black Box. Remember when you were in elementary school and you would go around in a circle and state what you wanted to do when you grew up? Some would say “fireman.” Others would say “teacher” or “lawyer.” When it came to me, my answer was Lyor Cohen. I knew that I wanted to work in the music business from as early as I can remember. Whether it was Clive Davis, Tommy Mattola, or Lyor, I knew that I wanted to do what they did. And I had to figure out how to get there.... Continue reading
Posted Oct 8, 2014 at hypebot
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By Kim Kelly from the Sonicbids Blog. As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy. By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no good, horrible, downright deplorable excuses for a press release. If you want me or anyone else in the press to give you the time of day, you either need to hire... Continue reading
Posted Oct 8, 2014 at hypebot
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By Mark Mulligan from Music Industry Blog. Regular readers will be familiar with my concept of the ‘Tyranny of Choice’ namely that there is so much music choice now as to be counter productive. 30 million tracks (and counting) is a meaningless quantity of music. It would take three lifetimes to listen to every track once. There is so much choice that there is effectively no choice at all. A host of music discovery services and apps tried to fix the problem a few years ago but most of them failed and went out of business. A new generation of... Continue reading
Posted Oct 7, 2014 at hypebot
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By Will Page, Jomar Perez, and Chris Tynan from Spotify Insights. Dutch rapper Mr Probz self-released his song ‘Waves’ late last year. Soon afterwards, German house producer Robin Schulz remixed the song on Soundcloud. Ultra Music and Sony Music Entertainment (SME) co-signed the track and it immediately topped charts in all major EU markets. To date, the track’s had 2.4 million downloads globally, and Mr Probz was streamed a million times a day on Spotify throughout summer, and has kept good momentum since. ‘Waves’ received considerable support from club DJs in Europe. But how did it break America, travelling across... Continue reading
Posted Oct 6, 2014 at hypebot
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By Nicholas Roberts of And the Giraffe. 24HR Records, a Nashville-based recording project, places 3 musicians who have never met before into a studio for a 24 hour marathon session to write, produce, and record 3 brand new songs for an EP. The team of musicians, producers, and a camera crew pack into a studio at the start of each session and work through the day and night to capture the creative process of strangers making music together. Starting at noon, the doors of the studio swing open and the musicians meet each other for the first time. What they... Continue reading
Posted Oct 6, 2014 at hypebot
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By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). I’m in the process of updating the Solveig & Stevie EPK (electronic press kit) for our new album release. I also have several friends and clients who have just released albums or EPs, and are sending them out for review or airplay consideration. As usual, I thought perhaps you, my dear readers and fellow musicians, might benefit from my learning process. I’ve also included links to more resources at the bottom of this post. What’s An EPK ? An EPK is an online, electronic version of the physical, paper information folder that... Continue reading
Posted Oct 3, 2014 at hypebot
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By Yannick Ilunga from the The Jazz Spotlight. Some do it for the thrill of being on stage. Some do it to see the world, while for others it is one way to make money as a musician. Live performances are among the best aspects of being a musician. However, for independent artists, who don’t necessarily have the support of an agent or manager, looking for gigs can be quite overwhelming. What some artists don’t realize, and is the one thing that can bring in frustration, is that “gig hunting” is a marathon, not a sprint. This 3-part article series... Continue reading
Posted Oct 3, 2014 at hypebot
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By Dave Kusek from the Sonicbids Blog. A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out. Merch can become a great revenue stream for you and your band – if you have some strategies in mind when pitching and selling your merch. Here, we’ll cover four you can start implementing right now or at your next show. 1. Let people know you’re selling merch Okay, this one isn’t exactly... Continue reading
Posted Oct 2, 2014 at hypebot
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By Mita Carriman Esq from the Carriman Law Group PLLC. As a music lawyer, one of the most frequent services that artists contact me about is for demo shopping -and for obvious reasons. Nothing can help an artist better than a co-sign from someone in the industry. Ideally it should come from a top, prominent artist or producer in the industry, but if you haven't been able to finagle that, then perhaps seeking a music lawyer to help make the right intros for you and shop your demo could be the next best thing. That said, most music lawyers (myself... Continue reading
Posted Oct 2, 2014 at hypebot
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By Mark Mulligan from Music Industry Blog. Disruptive technology and the change it brings can be overwhelming, particularly when it threatens to change forever all that we have known. Streaming clearly fits this bill. But the impact of change is as much in the eye of the beholder as the disruption itself. While it would be bland and disingenuous to say that change is merely a state of mind, a positive outlook that is focused on the opportunities can make the world of difference. To illustrate the point, here are three examples from the last century of how vested interests... Continue reading
Posted Oct 1, 2014 at hypebot