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The industry gave a collective gasp of horror when founder Tim Westergren was pulling down $1,000,000 by selling of Pandora stock while simultaneously fighting artists with royalty loopholes. Chris Castle writes that Spotify's Daniel Ek is leaving Westergren in the financial dust with a monthly windfall of $20 million. __________________________... Continue reading
Posted yesterday at hypebot
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'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past. _______________________________... Continue reading
Posted yesterday at hypebot
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In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing. _______________________ Guest post by Cheryl B. Engelhardt from... Continue reading
Posted yesterday at hypebot
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Although already experienced musicians in some unusual ways, the band Evaride here sat down to talk with AWAL about their music and how they managed to hustle their way into debuting a streaming hit. ______________________________ Guest post from AWAL Resumes have never been a hallmark of the artist life (if... Continue reading
Posted yesterday at hypebot
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While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his "Howard Test," George Howard outlines what it will take for the technology to reach its potential. _________________________________ Part 1... Continue reading
Posted 2 days ago at hypebot
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The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be. _____________________ Guest post by the Soundfly... Continue reading
Posted 2 days ago at hypebot
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While a traditional industry model would have relied on getting a record deal first and them have them provide you with the people necessary to launching your music career, such is no longer the case. That said, when hiring people as a DIY artist, it's a tricky game of choosing... Continue reading
Posted 2 days ago at hypebot
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In response to a what was, for some, a less than ideal outcome to a recent court ruling from the 9th circuit that "Stairway to Heaven" had not in fact infringed upon the song "Taurus" by Spirit, copyright lawyer Rick Sanders weighs in on why the ruling may not be... Continue reading
Posted 2 days ago at hypebot
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The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key... Continue reading
Posted 3 days ago at hypebot
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While it may not seem like the trendiest of internet scourges, piracy remains a huge issue. While many thought that the low cost and easy accessibility would bring about an end to illegal downloads, the fact that piracy still accounts for more than a third of music consumption suggests the... Continue reading
Posted 3 days ago at hypebot
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In this new music economy, pitching to playlists has become an essential part of a musicians promotion, as solid streaming placement can often propel an artist toward major success. Here we look behind the curtain at what the pitching process is actually like when it comes to Apple Music. ________________________... Continue reading
Posted 3 days ago at hypebot
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The Ninth circuit recently reversed a preexisting verdict on whether or not the iconic "Stairway to Heaven" had stolen from the slightly less well known "Taurus" by the band Spirit. Here Stephen Carlisle digs into the some of the dubious music theory applied in these court proceedings, and looks at... Continue reading
Posted 3 days ago at hypebot
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Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past. ___________________________ Guest post Bobby... Continue reading
Posted 4 days ago at hypebot
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The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of. _____________________________________... Continue reading
Posted 4 days ago at hypebot
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One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's "bookability". ___________________________ Guest post by Patrick McGuire... Continue reading
Posted 4 days ago at hypebot
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As streaming continues to establish itself as the dominant form of music consumption, we're taking a look at the state of radio in 2018, and how American's love affair with listening on the road has helped keep radio alive as a viable portion of the market. ________________________ Guest post by... Continue reading
Posted 4 days ago at hypebot
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Radio streaming service Pandora and popular photo sharing platform Snapchat recently unveiled an exciting new partnership where users of both platforms will be able to share their Pandora listening habits over Snapchat, all in hopes of increasing engagement. ____________________________ By Manager, Account Management, Todd Tescher at The Orchard from The... Continue reading
Posted 7 days ago at hypebot
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Musician and manager of a career consultation sight Cheryl B. Engelhardt breaks down the steps to successful email marketing, and outlines how to effectively gather and engage with fans. _________________________________ Part 1 Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors Note: This is the first in a... Continue reading
Posted 7 days ago at hypebot
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Gone are the days of labels compelling artists to relinquish creative control of their music in exchange for a promised lengthy in music. In this piece we take a hard look at why maintaining control of your masters is so critical for an artist operating in 2018. _______________________________ Guest post... Continue reading
Posted Oct 11, 2018 at hypebot
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While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash. By Chris Robley of CD Baby from... Continue reading
Posted Oct 11, 2018 at hypebot
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While Chinese streaming giant Tencent Music Entertainment's announcement that it was planning to go public in the US was in and of itself major news, a revelation that both Sony and Warner Music would each be dropping a cool 200 million on the company before they even filed has served... Continue reading
Posted Oct 11, 2018 at hypebot
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It's been a minute since SiriusXM bought up streaming service Pandora, a purchase decision which should greatly benefit the satellite streamer in a number of areas. including making it the worlds biggest audio entertainment company. _________________________________ Guest post by Bobby Owsinski of Music 3.0 Now that some of the dust... Continue reading
Posted Oct 10, 2018 at hypebot
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Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically.... Continue reading
Posted Oct 10, 2018 at hypebot
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Exploring an innovative new partnership between Austin City Limits and KGSR/Austin, Jacobs Media sat down to chat with Emily Parker, the Program Director at newly created Austin City Limits Radio to discuss how the partnership came to be and where the station is headed. _______________________ Guest post by Fred Jacobs... Continue reading
Posted Oct 10, 2018 at hypebot
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Whether created by staff or users, carefully curated playlists have become the holy grail of getting your music on the map in 2018, but even supposing you manage to land a track on one of the coveted lists, what do you have to do to make sure it stays on... Continue reading
Posted Oct 9, 2018 at hypebot