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While streaming services continue to announce seemingly impressive subscription numbers, consumers continue to gravitate more strongly towards visual experiences, meaning that integrating video and things like virtual reality tech, will be more and more important to platforms like Spotify and Apple Music. __________________________ Guest Post by Bryce Clemmer, CEO at... Continue reading
Posted yesterday at hypebot
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Keeping up with social media can be a challenge for busy independent artists, but doing so is still important. Here we look at seven different ways artists can increase the efficiency of their social media postings, while simultaneously improving their online image. ________________________ Guest Post by Jhoni Jackson on the... Continue reading
Posted yesterday at hypebot
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Edison Research recently dropped some revealing numbers regarding what consumers are listening to on their smartphones, numbers which go against much of what we may have, up to now, been assuming about people's listening habits. ________________________________ Guest Post by Bobby Owsinski on Music 3.0 Edison Research recently completed a study... Continue reading
Posted 2 days ago at hypebot
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Cherie Hu discusses how, in order for virtual reality tech to gain legitimacy as an industry tool, it must rise above simply being thought of as a gimmicky toy and realize its true potential for use in our day-to-day lives. ___________________________________ Guest Post by Cherie Hu Last month, I found... Continue reading
Posted 2 days ago at hypebot
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Many digital service providers have been criticized for their failure to properly populate the metadata for their classical music. This article breaks down how such metadata works, and what standards need to be followed in order to ensure that DSP's classical content remains up to snuff. __________________________________ Guest Post by... Continue reading
Posted 2 days ago at hypebot
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Although copyright law is in desperate need of a 21st century overall, congress has been wary of any such update after the SOPA outcry in 2012...until now. A recent statement from Rep. Bob Goodlatte revealed that new proposals will soon be forthcoming, although whether or not they'll actually improve copyright... Continue reading
Posted 2 days ago at hypebot
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Finding a job can be tough, and doing so in the music business is no exception. Here we examine seven different online resources which job seekers can use to find gainful employment within the music industry. _____________________________ Guest Post from Synchblog Looking for a new job? We run through 7... Continue reading
Posted 3 days ago at hypebot
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As a creative artist, it's unlikely you want to sink excessive amounts of time into social media marketing, meaning efficiency becomes key. This article covers how artists can diversify a single piece of content for application across a variety of platforms, thereby saving time and maximizing fan engagement. _______________________________ Guest... Continue reading
Posted 3 days ago at hypebot
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While many artists may forget or simply not bother adding tags to their music, tags are incredibly useful as far as making your music discoverable not only to fans, but also anyone else in the industry searching for music like yours. Here we look at some pointers for maximizing the... Continue reading
Posted 3 days ago at hypebot
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In this interview, the people at Songspace sat down with Future Of Music Coalition CEO Casey Rae to discuss his take on the value of data standards and transparency in streaming, and his excitement at blockchain tech's potential. _____________________________ Guest post by Songspace on Medium The last 15 years have... Continue reading
Posted 5 days ago at hypebot
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Increasingly, tech startups are looking to growth hacking to grow their business quickly and make it more sustainable. Here, Bas Grasmayer looks at how this model can be applied to artists and labels; and outlines techniques that can be used to achieve success. ________________________________ Guest Post by Bas Grasmayer on... Continue reading
Posted 5 days ago at hypebot
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Here long-time industry entrepreneur Kevin Arnold writes about how the direction of his company, OpenAura, marks a shift in the music industry, with revenue being earned from artist's images, something has traditionally been free, instead of from their music. _______________________________ Guest Post by Kevin Arnold on Medium This week my... Continue reading
Posted 5 days ago at hypebot
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Years ago, Prince negotiated with Warner Brothers to regain control of his catalog of music. While among the first to do so, many artists from 1978 onward have the option to renegotiate their contracts, thanks to the Copyright Revision Act. Here, music industry attorney Wallace Collins revisits Prince's cutting edge... Continue reading
Posted 5 days ago at hypebot
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In this article, we look the value of artists' rights and why the U.S. government should require that digital music services provide proper attribution to songwriters when compulsory licenses relating to said artist are obtained. ________________________________ Guest Post by Chris Castle of Music Tech Solutions In Washington, DC yesterday, I... Continue reading
Posted Apr 22, 2016 at hypebot
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Here CD Baby CEO Tracy Maddux weighs in on the recent wave of litigation which has swept through the music industry, suggesting that the recent string of lawsuits against companies like Spotify and TIDAL discourages innovation in the industry and sets a poor tone for the future of digital music.... Continue reading
Posted Apr 22, 2016 at hypebot
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Social media has closed the gap between artist and fan and given rise to greater accessibility than ever before, however if artists handle this new level of interaction poorly, the effects can be highly detrimental to the artist's online image and overall career. ___________________________ Guest Post by Amy Sciarretto on... Continue reading
Posted Apr 22, 2016 at hypebot
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While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame. _________________________________________... Continue reading
Posted Apr 22, 2016 at hypebot
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Facebook Live promises to be a highly valuable new asset to any artist seeking to connect with their Facebook fans, but like any new technology there a right way and wrong way to use it. Here we look at some of the best practices for using Facebook live. _______________________________ Guest... Continue reading
Posted Apr 21, 2016 at hypebot
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If you're new to an area, getting involved in your local music scene may seem like an intimidating prospect, but chances are good that anyone seeking to help a scene thrive and grow will be welcomed. Here we look a five easy ways to get involved with local music in... Continue reading
Posted Apr 21, 2016 at hypebot
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While compact discs are certainly on the decline as far as the average music consumer is concerned, several innovative pioneers within the music industry have and continue to explore the limits of the CD as not just a means of listening to music, but as a creative tool from which... Continue reading
Posted Apr 21, 2016 at hypebot
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In this article, Ethan Hein deconstructs the track "Ultralight Beam" off of Kanye West's latest release The Life of Pablo, and looks at the music theory behind the song and why it works structurally. __________________________ Guest Post by Ethan Hein on Soundfly's Flypaper The first song on Kanye West’s The... Continue reading
Posted Apr 20, 2016 at hypebot
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In this piece, longtime Guster member Brian Rosenworcel looks at how changes in technology have altered the dynamics of artist fan interaction, and the challenge of maintaining an authentic connection with fans. ______________________________ Guest Post by Brian Rosenworcel on Medium I’ve been in my band for almost 25 years at... Continue reading
Posted Apr 20, 2016 at hypebot
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AllMusic, the service which provides platforms like iTunes and Spotify with artist bios and album reviews, has begun integrating the data provided by the popular musician's site Bandpage, potentially expanding artist's digital reach. ________________________ Guest Post by Chris Robley on The DIY Musician AllMusic is one of the most important... Continue reading
Posted Apr 20, 2016 at hypebot
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Following complaints from content creators that their YouTube videos have been appearing on Facebook after being posted without the creator's consent, the social network has released its own version of YouTube's fabled Content ID. ________________________ Guest Post by Bobby Owsinski on Music 3.0 Content creators have been complaining for months... Continue reading
Posted Apr 20, 2016 at hypebot
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In this interview Lee Mayer, the president and founder of Houla Entertainment discusses the beginning of her career as an entertainment coordinator and offers artists some advice when it comes the challenge of successfully breaking into the college market. __________________________ Guest Post by Rick Goetz on Music Consultant Lee Mayer... Continue reading
Posted Apr 19, 2016 at hypebot