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By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members and the public. Now a massive online community of musicians and their supporters, PledgeMusic enables artists of any size to take control of and monetize their artistic process, building connections and forging unprecedented fan engagement. Here are nine tried-and-true tips and best practices from... Continue reading
Posted 7 hours ago at hypebot
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By Bobby Borg on Sonicbids.com Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it's true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, concert tickets, and more. From choosing the right type of sales promotion that fits your band, to executing your sales promotions tastefully,... Continue reading
Posted 9 hours ago at hypebot
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By Kim Kelly on Sonicbids Blog New York City's annual CMJ Music Marathon festival is right around the corner, and I thought this year's music industry conference-slash-festival-slash-shitshow would serve as a handy setting for a round of sage(ish) advice. CMJ is traditionally populated almost exclusively by badge-wielding, subway-fearing college radio kids, music business muckity-mucks of various description, and hapless music fans caught in their crossfires. The whole point of it is, ostensibly, to introduce or "break" new bands to the college radio audience, but it ends up being more of a citywide industry networking event fueled by free booze and... Continue reading
Posted yesterday at hypebot
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By Tyler Hayes, Freelance Writer & Blogger Bandcamp is a website on a mission to provide musicians with the tools necessary to sell their recorded music--both digitally and physically. It's an easy way for artists to give their fans a solid commerce experience and make more money than selling through iTunes or Amazon. Despite all the positive work the company is doing in the music space, it still appears to be focused on selling downloads. This seems like a problem as the social consciousness is wrapped around the idea of unlimited and on-demand music streaming being the solution to the... Continue reading
Posted yesterday at hypebot
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By Alan Cross, Canadian Broadcaster, Radio Consultant, and Curator for Songza. Guys like Thom Yorke and David Byrne can rage against the dying of the light as much as they want, but that won’t prevent streaming from eventually becoming the dominant way music is distributed and consumed. Is what we have right now perfect? No. The whole thing is still a money pit for everyone involved except the consumer. Since big problems still exist, though, shouldn’t more people be talking about how they can be solved? David Lowery (Cracker, Camper Van Beethoven) offers this on his site, The Trichordist: "It’s... Continue reading
Posted 2 days ago at hypebot
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by Matthew Ebel from MatthewEbel.com Sometimes it frightens me what my fans give me the courage to attempt. I’m trying to stay calm and collected about this whole High Orbit Saves The Pandas thing, but underneath I’m chewing my fingernails down to the cuticle. What the hell was I thinking trying to cram science fiction, rock music, and comedy into an album when everyone keeps telling me albums are a dead medium in the first place? Let me back up a bit. To Nashville, in fact. Spending five years in the Music City taught me some very important lessons, most... Continue reading
Posted 2 days ago at hypebot
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By Diana Hereld of Pathways in Music The fourth annual Berklee City Music Network Conference (BCMN) will take place at the Omni Los Angeles Hotel at California Plaza November 2-5. Geared toward music experts and young enthusiasts alike, this year's forum will brings in hundreds of attendees including music educators, students ranging from elementary to graduate levels, city of Los Angeles representatives, philanthropic foundations and key philanthropists, NARAS and Grammy representatives, arts advocates and families from the LA area. This year's conference, entitled "American Popular Music III: Innovations in Youth Development" will feature a host of compelling presentations and panel... Continue reading
Posted 2 days ago at hypebot
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By Eric Barfield from EricBarfield.com 10. It builds loyal customers. Customers will come to you first when they need someone, because they know you'll help them find the right person, even if that person isn’t you. 9. It develops peer-to-peer relationships. Your musician friends will owe you for getting them gigs, and they might even throw a few back at you. 8. It builds trust between you and your clients. If clients know that if you'll only do a show if you're the best option, you have their best interest in mind (which you should, anyway). 7. It generates more... Continue reading
Posted 2 days ago at hypebot
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From the INgrooves newsletter. 1. Today, the marketplace is dynamic! Understand how to maximize monetization for all platforms. Two key examples are YouTube and Spotify. YouTube channel maintenance should focus on: regular updates, thorough claiming procedures and integration with other social media channels. 2. On Spotify, fanbases should be built from within: get profiles verified, create dynamic playlists to engage fans, preview exclusive content on Spotify where appropriate, use the embeddable Spotify player across social platforms and explore the D2C merchandising opportunities that Spotify now offers. 3. Music marketing mind-shift: Marketing teams need to begin moving from driving "sales" to... Continue reading
Posted 3 days ago at hypebot
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By Yanir Seroussi from BCRecommender I've been a Bandcamp user for a few years now and I love it. I love the fact that they pay out a significant share of the revenue directly to the artists, unlike other services. In addition, despite the fact that fans may stream all the music for free and even easily rip it, over $80M were paid out to artists through Bandcamp to date (including almost $3M in the last month). This serves as strong evidence that Bandcamp's focus on doing what's good for the artists is working out well. In the words of... Continue reading
Posted 3 days ago at hypebot
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By Wallace Collins from Wallace Collins Entertainment Law Blog The term "publishing", most simply, means the business of song copyrights. A songwriter owns 100% of his song copyright and all the related publishing rights until the writer signs those rights away. Under the law, copyright (literally, the right to make and sell copies) automatically vests in the author or creator the moment the expression of an idea is "fixed in a tangible medium." (i.e., the moment it is written down or recorded on tape.) With respect to recorded music, there are really two copyrights: a copyright in the musical composition... Continue reading
Posted 4 days ago at hypebot
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By Bobby Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient needed to ensure success is persuasive content. As they say, “Content is king.” Here are nine brief tips that can help make sure your fans follow your lead and fulfill your marketing goals. 1. Say the most important things first The first... Continue reading
Posted 4 days ago at hypebot
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By Hugh McIntyre After 34 years of telling the world who is next to make it big and being ahead of the curve, the CMJ Music Marathon is taking a few cues from some of the more famous festivals of the world by focusing efforts on social. The legendary industry event recently unveiled their first ever app, with the aim being to make navigating the enormous festival just a bit easier. For an app—especially one focused solely on one five-day event in one city—it does a lot. There are five important sections of the CMJ 2014 app, each with it’s... Continue reading
Posted 4 days ago at hypebot
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By Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post. Hannah Donovan is co-founder and design director of This Is My Jam a music service for sharing song you are into the most right now. Before starting Jam, Hannah led design at Last.fm and has been working at the intersection of music, design and technology for the last decade. In this Stand Above The Noise interview, Hannah shared her thoughts on the state of design in the music industry... Continue reading
Posted 7 days ago at hypebot
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By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your music career. After all, not everyone can successfully release a secret album like Beyoncé – it requires a certain fanbase size and dedication. All these options, however, mean that you can really create a music release strategy that engages and excites your fans. The... Continue reading
Posted 7 days ago at hypebot
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By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you may receive with your co-authors, managers, agents, labels and distributors, the fact remains: independent music does not always turn a profit. When tax time rolls around every year, many of us receive the same lecture from our accountants: “You need to start showing a... Continue reading
Posted Oct 16, 2014 at hypebot
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By Kaylee Bugg from the SonicBids Blog. Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are seven oft-ignored features that bands need to use, now. 1. Ads that creatively target audiences The most popular way to target fans is geo-targeting, which allows you to find users by geographic location including country, state, city, and town. You can... Continue reading
Posted Oct 16, 2014 at hypebot
By Rawfare from Medium.com A New Release Model for Music? Continue reading
Posted Oct 16, 2014 at hypebot
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By Hugh McIntyre from the SonicBids Blog. While the term "fan" may be a bit vague at times, "superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a VIP experience or purchase every T-shirt in your online store. Last year, Nielsen concluded that while only 14 percent of fans in the music industry are "superfans" of an artist, they're responsible for 34 percent of music-related purchases. In addition to spending their own... Continue reading
Posted Oct 15, 2014 at hypebot
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By Jason Phillips and Parking Games 365. One of the most popular uses for a smartphone, besides web browsing and, well, the phone feature, is using it as a music player. You no longer need to carry a separate device in order to listen to music on your daily commute, because whether it’s your personal music collection that you prefer, or a radio station, your smartphone has you covered. You just need a good app to get the job done. Here are some of the finest music apps for your smartphone. TuneWiki TuneWiki is pretty much the equivalent of your... Continue reading
Posted Oct 15, 2014 at hypebot
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Op-ed by David Lowery of The Trichordist. It’s not that streaming can’t work. It can. It’s that Spotify is a bad business model that has unsustainable economics and exploits artists because it is a wall street financial instrument and not a music company. We’ve previously published a couple posts on streaming music where we explore how access models and windowing are working for the film industry and could serve as a guide to the record business. We’ve also shown how transactional music purchases have made legal music consumption the best value in the history of recorded music. The key to... Continue reading
Posted Oct 14, 2014 at hypebot
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By Yannick Ilunga from The Jazz Spotlight. This is the second of a three-part article (in case you haven’t yet, check out the first part What To Do Before You Start Looking). As discussed in the first part, before start looking for gigs you should: have your music available on digital format have an active online presence (with a website, email list and social media) build a fanbase and connect with other people in music think about what you want to achieve with your shows and your “touring preferences” Once you have done all this, it is time to start... Continue reading
Posted Oct 13, 2014 at hypebot
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By Mark Mulligan from Music Industry Blog. The plight of artists and songwriters grappling with download dollars transforming into streaming cents is well documented and a series of long term, sustainable solutions are needed (I wrote about some here). The debate occurs alongside an assumption that there is widespread concern for the creators’ and their livelihood. Unfortunately the general sympathy that is apparent within the echo chamber of the online press and social media does not translate to the broader population In a recent MIDiA Research survey we asked consumers the following question: “Some singers and bands are concerned that... Continue reading
Posted Oct 10, 2014 at hypebot
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By Bobby Borg from the Sonicbids Blog. Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans – and that would be tragic! Make no mistake: testing and feedback increases your chances for success. Remember that creating music in a vacuum and simply hoping that people... Continue reading
Posted Oct 10, 2014 at hypebot
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By Chris Robley from The DIY Musician. Start “selling” your new music before its official release date A digital pre-sale (via iTunes or Amazon) allows your fans to order your music in advance of its release. All pre-sales will be credited on the official release date — so the more pre-sales you get, the higher your sales ranking for that day. Your pre-sale customers will then be able to hear/download your music on the release date. A digital music pre-sale is a great way to build hype for your latest single or album, giving you an extra four weeks to... Continue reading
Posted Oct 9, 2014 at hypebot