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As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence. _________________________ Guest post... Continue reading
Posted yesterday at hypebot
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With 2017 already having been a busy and reformative year for the music industry, 2018 looks to be headed in a similar direction. Here we visit three important factors which will have a major effect on the industry in the coming year. ___________________________ Guest post from the Royalty Exchange blog... Continue reading
Posted yesterday at hypebot
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When it comes to selling physical copies of your album, packaging is king, with many records having been sold based on looks alone. Here we look five artists who took packaging to the next level when preparing their music for sale. ______________________________ Guest post by Bobby Owsinski of Music 3.0... Continue reading
Posted yesterday at hypebot
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Connecticut-based Prestige Entertainment, a ticketing company that uses bots to snag ducats to shows like Broadway’s “Hamilton,” claimed in court that it benefits Ticketmaster and consumers with its service – a statement that Ticketmaster blasted. TM filed a complaint against Prestige, which Prestige asked to be dismissed. In the dismissal,... Continue reading
Posted yesterday at hypebot
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While purchasing tickets has become significantly easier for consumers than in pre-internet days, there is still a lost opportunity when it comes to distributing your event across the web. Here we look at how sales can be boosted by promoting them via commerce sites. ______________________________ Guest post by Katie Sawyer... Continue reading
Posted 2 days ago at hypebot
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As the number one streaming service in an industry where streaming is now king, Spotify has become and essential platform for artists, and for musicians looking to get their music heard on a more global scale, nothing is more important than landing your tunes on a coveted Spotify playlist. ____________________________... Continue reading
Posted 2 days ago at hypebot
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When determining whether or not your video content is hitting home, there are some important metrics to pay attention to beyond just the view count, such as audience retention, subscribers, and where viewers are coming from. _______________________________ Guest post by Alexandra Kennedy of the Symphonic Blog In order to effectively... Continue reading
Posted 2 days ago at hypebot
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While recorded music has seen something of a rebound thanks to the popularity of streaming, it's not the only segment of the music industry seeing a boost, as live entertainment continues to become a bigger and bigger part of the entertainment for both artists and fans. ________________________________ Guest post by... Continue reading
Posted 2 days ago at hypebot
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While MP3s have been falling by the wayside of music consumption for some time, there are new reports out that Apple is planning to shorten its timetable for killing off the MP3 download component of its iTunes Store. ________________________ Guest post by Bobby Owsinski of Music 3.0 Reports are that... Continue reading
Posted 5 days ago at hypebot
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Major changes in the Facebook News Feed are sending musicians scrambling for new marketing opportunities. As one of the fastest growing social media platforms available to artists, gaining more followers on Instagram, while it is owned by Facebook, is still critical for any artist . Here we look at some... Continue reading
Posted 5 days ago at hypebot
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Making money in the music industry has always been a challenge, particularly now with physical sales in a nosedive and radio in decline. But streaming has emerged as an opportunity for artists to earn a meaningful amount of money from their work, particularly if they land on the right playlists.... Continue reading
Posted 5 days ago at hypebot
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As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your... Continue reading
Posted 6 days ago at hypebot
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As virtual reality technology continues to grow and develop, becoming increasingly accessible to consumers, its convergence with music is creating a number of exciting opportunities in the industry. _________________________ Guest post by Jen Sako of The Music Development Agency Virtual Reality is bringing us exciting, new technology and the way... Continue reading
Posted 6 days ago at hypebot
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In the wake of Bonnaroo announcing its official lineup, Corey Teich bemoans the band selection, which appears to be struggling to book high level acts of significant cultural relevance. ____________________________ Guest post by Corey Teich, first posted on Medium You get the feeling that after several acts turned them down,... Continue reading
Posted 6 days ago at hypebot
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Here Chris Robley reveals the real blood, sweat, and tears "secret" to success in the music industry, and why it is that most musicians don't want to hear it. _____________________________ Re-post from CD Baby's DIY Musician blog, by Chris Robley Stop waiting for the miracle. As musicians we spend nearly... Continue reading
Posted 6 days ago at hypebot
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With so much advice about finding success in the music industry, there are a number of romanticized myths floating around that have gained more traction than they deserve. Here we debunk five such misconceptions. ________________________________ Guest post by Angela Mastrogiacomo of the ReverbNation Blog In this industry it can be... Continue reading
Posted 7 days ago at hypebot
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In this piece, Annabelle Short looks at the importance of self-education in the music industry, and why it's so important that musicians continue to work at their self-education, even if they've already achieved success. _______________________ Guest post by Annabelle Short As a musician, you do believe in self-education, don't you?... Continue reading
Posted 7 days ago at hypebot
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As we dive into 2018, it's important to take a look back at some of the music consumption data from last year which shows an unsurprising bump and streaming, as well a rise overall. ___________________________ Guest post by Bobby Owsinski of Music 3.0 As we enter into the new year,... Continue reading
Posted 7 days ago at hypebot
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Now in his second year of using the crowdfunding site Patreon, Brian Hazard shares his experience and takeaways from the service, including both the things he loves and the things which he still struggles with. _____________________________ Guest post by Brian Hazard of Passive Promotion Patreon consumed my last year. Between... Continue reading
Posted Jan 9, 2018 at hypebot
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Here Fred Jacobs explores how his dives into music data and analytics has revealed that, while the technology surrounding music has changed dramatically, nostalgia still has an incredibly powerful on consumer's listening habits. __________________________ Guest post by Fred Jacobs of Jacobs Media I enjoy my role as “Data Whisperer” –... Continue reading
Posted Jan 9, 2018 at hypebot
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Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in. ____________________________ Guest post by Ronnie... Continue reading
Posted Jan 9, 2018 at hypebot
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[UPDATED] With the rise of streaming, the job of producer has declined to a much less lucrative position, as many producer deals are built around physical sales. Atlantic Records has found a way to cut into this limited revenue further, however, by retitling some albums as 'mixtapes' or 'compilation albums,'... Continue reading
Posted Jan 9, 2018 at hypebot
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While many popular dance music genres have risen up and flared out in a relatively brief span of time EDM appears to, in many ways, be hanging on better than most thanks in part to the carefully curated mint playlist on Spotify, currently the streaming platform's sixth most popular of... Continue reading
Posted Jan 9, 2018 at hypebot
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While a powerful resource in its own right LinkedIn, a social networking site focused on careers and networking, is highly underutilized by musicians. Here we look at some important benefits LinkedIn Can provide to Artists in their careers. __________________________ Guest post by Simon Tam of Last Stop Booking Linkedin is... Continue reading
Posted Jan 8, 2018 at hypebot
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While not the most popular year on record, there are a number of valuable takeaways from 2017, and some evidence that it is once again possible to forage a career as an independent musician. Here we look at a few important lessons from the past year to keep in mind... Continue reading
Posted Jan 8, 2018 at hypebot