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While musical ability is an important part of being successful artist, there are some skills essential to the industry that aren't directly related to performance but are nonetheless essential, and a lack of which can be ruinous to the artist. __________________________ Guest post by Patrick McGuire of the ReverbNation Blog... Continue reading
Posted 3 hours ago at hypebot
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In this op-ed, Chris Castle highlights a recent piece from musician and artist rights advocate Miranda Mullholland on how the pervasive algorithm based music culture is detrimental to artists and the creative process in general. ____________________________ Guest post by Chris Castle of Music Technology Policy If you’ve ever been in... Continue reading
Posted 4 hours ago at hypebot
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When it comes to creating music, reverb is an incredibly powerful and evocative tool, with incredible flexibility. Here we celebrate eight genre-spanning works works that employed reverb to its maximum potential. ____________________________ Guest post by Leticia Trandifir of Landr Journal Reverb is vital. It’s such a useful audio effect because... Continue reading
Posted 6 hours ago at hypebot
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When cultivating a career in music, cash can be hard to come, and when it does finally begin to roll in, it's critical that you take the time to reinvest at least a portion of the funds back into your career. Here we look at some smart and effective ways... Continue reading
Posted 6 hours ago at hypebot
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As an artist, having fans on social media is significantly less valuable if you can't engage with them at all. Contests - provided they're well thought out - can be a great way to get fans involved and boost your events. ______________________________ Guest post by Katie Sawyer of Eventbrite Wish... Continue reading
Posted yesterday at hypebot
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As an artist, your success is not only in your own best interest, but also YouTube's, as the success of artists using it also benefits their bottom line. Here we look at how musicians can utilize the video sharing platform's Artist Hub. _______________________________ Guest post by Nicholas Salomone of DIY... Continue reading
Posted yesterday at hypebot
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Mixing music is, in many ways, a balancing act. Trying to keep too many elements balanced at once however, can often cause your mix to become overly crowded and busy. Here we look at how to tell if this has happened, and a number of effective solutions for fixing it.... Continue reading
Posted yesterday at hypebot
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While labels, blogs, networks, and of course Spotify itself are known to have a lot clout when it comes to playlisting culture, we here look at several independent individuals, and the sort of power they wield when it comes to playlists and playlist followers. __________________________ Guest post from the Slotify... Continue reading
Posted 4 days ago at hypebot
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Here Jason Peterson offers up recommendations on how copyright owners and platforms supported through advertising can come together in a common goal closing the market gap and achieving market equilibrium. ________________________ Guest post by Jason Peterson, Chairman – GoDigital Media Group, CEO Cinq Music, CEO VidaPrimo Summary: Advertising supported platforms... Continue reading
Posted 4 days ago at hypebot
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Although popular notions may suggest that holding down an additional job means you've somehow failed to 'make it' in music, this is far from the truth, and many relatively well known artists still maintain some other form of day job. Here we look five band skills that artists can also... Continue reading
Posted 4 days ago at hypebot
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Mixcloud, a British streaming service that allows listeners to share and consume radio shows, recently announced that it is signing on to a licensing agreement with Warner Music Group, and possibly other music giants including Sony and Universal. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Mixcloud has announced... Continue reading
Posted 4 days ago at hypebot
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Ten years after it's release, a landmark innovative digital marketing, Radiohead's In Rainbows remains vastly popular, and the most well liked Radiohead album on Pandora. ______________________ Guest post by Glenn Peoples, Music Insights and Analytics at Pandora, on Medium Radiohead’s In Rainbows is ten years old today. The band’s sixth... Continue reading
Posted 5 days ago at hypebot
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The Boston music scene is a lively, ever-changing one, but whether you're an engineer or a musician it can be a difficult environment to thrive in. Here we look at how Boston-based non-profit The Record Co. is working to make access to studios and professional opportunities an affordable option for... Continue reading
Posted 5 days ago at hypebot
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For artists looking to successfully record music on a budget, there are a broad range of relatively inexpensive tablets and apps easily accessible by consumers. Here we break down some of best, depending on the exact needs of the artist in question. _____________________ Guest post by Jeffrey Ulrich of Chinavision... Continue reading
Posted 5 days ago at hypebot
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When it comes to garnering views on YouTube, amassing subscribers is essential. Subscribers represent some of your most devoted fans, and are more likely to engage with the content as well as other listeners. Helpfully enough, YouTube is planning drop some new analytics metrics to help artists better track new... Continue reading
Posted 6 days ago at hypebot
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Once you've gone to the trouble of creating a music video, it's important to give some thought to how you want it distributed. Here we look at the benefits and downsides of both YouTube and Vevo. _______________________ Guest post by Alexandra Kennedy of Symphonic Distribution So you’re planning to release... Continue reading
Posted 6 days ago at hypebot
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There is some confusing data out there right now when it comes to the health of terrestrial radio, and although it remains popular in certain settings, such as in the car and at work, radio needs to take certain steps to guarantee it remains a viable media source. ___________________________ Guest... Continue reading
Posted 6 days ago at hypebot
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In the wake of the political and social turmoil which currently grips the United States has caused a number of artists to use their music as way of speaking out, one such artist at the forefront of this movement is former Pink Floydian Roger Waters. ______________________________ Guest post by David... Continue reading
Posted 6 days ago at hypebot
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As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. _____________________ Guest post by Ta'Rikah Jones of the Symphonic Blog Spotify... Continue reading
Posted 7 days ago at hypebot
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[UPDATED] As the role and relevance of record labels has changed over time, new opportunities have also emerged in the music business, something which these two ex-major label guys are using to their advantage - and helping out their clients in any way they can along the way. _____________________________ Guest... Continue reading
Posted 7 days ago at hypebot
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Here Katy Otto speaks with the members of a group of reunited punk bands who recently went on a reunion tour across the East Coast in hopes of building energy to boost grassroots community-centered organizations. ____________________________ Guest post by Katy Otto of CASH Music I had the distinct pleasure of... Continue reading
Posted 7 days ago at hypebot
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There has long been suspicion among some the music industry that piracy lies deep in the roots of Spotify since the streaming platform's inception. This theory which, has been lent new credence by new report, says that Spotify threatened researchers on the cusp of revealing its darker origins. David Lowery... Continue reading
Posted 7 days ago at hypebot
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Although conferences present an opportunity to improve on the issues of gender parity that permeate much of the music industry, this close look at the numbers presented by Cherie Hu demonstrates that this is sadly not the case. ___________________ Guest post by Cherie Hu on Medium [Due to the granularity... Continue reading
Posted Oct 9, 2017 at hypebot
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A PR campaign can be one of the best investments an artist can make when they're planning a major release, but putting too much faith in it and setting your expectations sky-high can in many ways be as detrimental as having no PR campaign at all. ______________________ Guest post by... Continue reading
Posted Oct 9, 2017 at hypebot
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If social media is indeed the new word of mouth, then it is important to keep in mind that the 'rule of 22' (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid... Continue reading
Posted Oct 9, 2017 at hypebot