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Most music consumers, be they young or old, are often pressed for time meaning that, as an artist, it's important to get them what they want quickly and painlessly. Here we look at how to do so through automated messenger bots, quickly getting fans where they want to be. _________________________________... Continue reading
Posted 2 hours ago at hypebot
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As a entrepreneur in the music industry, it can be easy to fall into the trap of trying to do everything yourself, a guaranteed recipe for burnout. Here we look at how to identify your various band member's strengths and let go of enough control to successfully delegate. ___________________ Guest... Continue reading
Posted 5 hours ago at hypebot
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While ability is certainly a large part of making it in the music industry, the business is unfortunately often as much about who you know as it is your actual talent. In this piece we look closely at the essentials of building relationships in the music industry that will help... Continue reading
Posted yesterday at hypebot
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In this piece, on the rise R&B singer out of Chicago Ravyn Lenae chats about the sounds and influencing factors behind her music in anticipation of her upcoming new release Crush, set to drop soon. ______________________ Guest post by Rachel Grate of Next Big Sound What if we looked at... Continue reading
Posted yesterday at hypebot
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Whether it's Spotify plays or social media traffic, being able to look at a tangible metric and see that listeners are consuming and enjoying your music is exciting for any band or artist, unfortunately this feedback doesn't always translate to success. Here we look at why. __________________________ Guest post by... Continue reading
Posted yesterday at hypebot
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While having and keeping up with a band or artist website may seem easy enough, many music industry entrepreneurs struggle to do so. Having a solid website has become a must for artists however, and is essential for keeping your fans engaged and up-to-date. _______________________ Guest post by Jesse Brede... Continue reading
Posted yesterday at hypebot
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Besides getting the industry back on its feet as a whole, playlist have been a huge asset in bringing unknown groups and artists out of obscurity. While this all seems like a good thing, playlist culture has it's own potential downsides. ______________________________ Guest post by Patrick McGuire on the ReverbNation... Continue reading
Posted 2 days ago at hypebot
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The music industry is generally regarded to be in much better shape than it was even a year ago, and Universal Music showing further evidence to suggest a business on the mend with a reported income stream of close to $18 million daily in 2017, an 11% increase from the... Continue reading
Posted 2 days ago at hypebot
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While musicians have been cozy with the video game industry for some time as another supplementary source of revenue, but some indicators suggest that game music could be growing into an entire business all its own. _________________________ Guest post by Cherie Hu of Forbes Musicians have been drawing inspiration from... Continue reading
Posted 3 days ago at hypebot
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Independent musicians often have to find creative ways to stand out to potential listeners without the help of a major record label promoting their work. For this reason, Langston decided to get people talking about his music using something many consumers love – free downloads. _____________________________ Guest post by Erin... Continue reading
Posted 3 days ago at hypebot
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When it comes to landing gigs for you band, it's essential to have a booking section on your website that provides any potentially interested promoter with answers to all their booking inquiries, from basic info to average crowd size. _______________________ Guest post by Bobby Owsinski of Music 3.0 One of... Continue reading
Posted 4 days ago at hypebot
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While some artists may consider purchasing likes and follows as a quick route to success, the reality is that these fake social purchases are easily identified by any industry professional looking into your band. _____________________________ Guest post by Michael Brandvold of Michael Brandvold Marketing Seems like every year I end... Continue reading
Posted 4 days ago at hypebot
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Artists who have seen their Facebook engagement take dip recent weeks following the change to the social media platform's algorithm are unsurprisingly worried about getting their content see. Here we offer up some valuable tips for how to keep reaching your fans. ___________________________ Guest post by Jeanette of the Symphonic... Continue reading
Posted 7 days ago at hypebot
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In this interview Swedish twenty-two year old manager and digital strategist Timothy Collins discusses his company UNLTD, the importance of innovation, and the challenge of breaking through the social media landscape. _______________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring... Continue reading
Posted 7 days ago at hypebot
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While streaming has revitalized the music industry in lots of ways, many artists continue to struggle to make ends meet, something which the launch of numerous new analytic and discovery features by streaming services could help to change. _______________________ Guest post by Patrick McGuire of the TuneCore Blog [Editors Note:... Continue reading
Posted 7 days ago at hypebot
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Here producer and SoundExchange member Matt Squire talks about the important role the company plays in the producer's careers via their Letters of Direction. ___________________________ Guest post from SoundExchange Producers play an important role in the careers of recording artists and rights owners. And SoundExchange plays an important role in... Continue reading
Posted 7 days ago at hypebot
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Live Nation, along with other major entertainment companies including CAA, UTA, WME, and others to have signed on to the Los Angeles Mayor backed Evolve Entertainment Fund, a partnership designed to create new opportunities for the those communities which have historically been excluded from the entertainment industry. __________________________ Guest post... Continue reading
Posted Feb 15, 2018 at hypebot
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As a performer having a strong "story" can go a long way towards shaping your identity, your brand, and how you are perceived by potential fans. Here we look at some important tips on how to shape your story in order to communicate what you want it to. ______________________________ Guest... Continue reading
Posted Feb 15, 2018 at hypebot
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While streaming has become the dominant form of music consumption, the road to get here was a complex and varied one. Here we look at the history of the physical music formats, dating back as far as the 1870s, and how it led us to where we are now. __________________________... Continue reading
Posted Feb 15, 2018 at hypebot
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Given everything that the music industry's been through, it's understandable that the word "free" can often evoke a negative reaction when dropped in music business circles. That said, however, judiciously applied giveaways can yield decidedly positive results in the long run. _______________________ Guest post by Ben from Subreel To some... Continue reading
Posted Feb 14, 2018 at hypebot
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After reaching out to numerous people in and around the music business, Glenn Peoples here shares their collective recommended reading lists, featuring a diverse selection of tomes exploring technology, entertainment, popular science, and more. ______________________ Guest post by Glenn Peoples, Music Insights and Analytics @ Pandora, of Medium Time to... Continue reading
Posted Feb 14, 2018 at hypebot
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In a bit of good news for artists, Spotify recently announced that it will be altering the way in which it tallies streams of remixes, meaning both artists and remixers will both receive more recognition and exposure for their efforts. _____________________ Guest post by Josh Hannen of frtyfve Spotify have... Continue reading
Posted Feb 14, 2018 at hypebot
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As anyone vaguely aware of industry news over the past year has no doubt noticed, Trump's FCC, led by Ajit Pai, hasn't been particularly beneficial to either the internet or the average consumers. I has, however, helped to sooth frightened media monopolies. _____________________________ Guest post by Karl Bode from Techdirt... Continue reading
Posted Feb 14, 2018 at hypebot
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Spotify has become necessary tool for artists looking to expand their reach online. In order to optimize the platform's effectiveness, artists are advised to create a customized Spotify for Artists profile, which will allow them to more easily get verified, learn about their fanbase, and more. _____________________ Guest post by... Continue reading
Posted Feb 13, 2018 at hypebot
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In this article, Cherie Hu explores how music festivals have adapted to the rise of playlist culture, through partnerships with streaming services and even the way in which festivals market themselves to fans. ____________________________ Guest post by Cherie Hu on Forbes LAS VEGAS, NV - SEPTEMBER 23: Fans attend the... Continue reading
Posted Feb 13, 2018 at hypebot