This is Guest Post's Typepad Profile.
Join Typepad and start following Guest Post's activity
Join Now!
Already a member? Sign In
Guest Post
Hypebot Guest Authors
Recent Activity
Image
By Dave Kusek on Sonicbids Blog For many musicians, Facebook, Twitter, and YouTube are just different places to post the same thing. This approach can work, but if you really want to grow your fanbase and attract a dedicated following, you need to give each platform its own role and use it to drive traffic to your other channels. In the end, you'll end up with a funnel that drives potential fans to connect, forge deeper engagement, and ultimately become paying customers that support your career. One band that has mastered this strategy is Pentatonix. They got their start on... Continue reading
Posted 3 hours ago at hypebot
Image
By Kathleen Parrish on Sonidbids Blog You just played an awesome show – but now what? Even though the gig is over, there's still work to be done. Some tasks need to be taken care of while you're still at the venue, while others should be completed in the following days. Here are five things you should always do after every gig, no matter how big or small it may be. 1. Eat When you're playing a show, you're high on adrenaline. You're burning more calories than you'd think, which can leave you feeling quite tired after the show is... Continue reading
Posted 6 hours ago at hypebot
Image
By Jesse von Doom on Medium.com We talk endlessly about royalties, which is really a way of talking about centralization — giving power to a service or organization and asking them to sort out the model that pays people. Centralization will always lead to a system that can be gamed. Anything less than every participant acting altruistically means things go funny. And the truth about our world is that things always go funny. In art as in business there are ebbs and flows of power. In those tides decisions are made and people find ways to break models to their own advantage.... Continue reading
Posted 2 days ago at hypebot
Image
By Daniel Sander on Feature.fm. Blog People are just not willing to pay for music anymore. According to IFPI (International Federation of the Phonographic Industry), recorded music revenue peaked at $38bn worldwide in 1999, collapsed down to $16 billion (2011), edged up somewhat the year after, only to fall back down again to $15bn last year (2013).Total recorded music industry revenues in 2013 were less than half of their 1999 peak. Less artists are getting record deals, labels don't have as many resources to promote artists, and most artists don't earn nearly what they used to. Although the most successful... Continue reading
Posted 2 days ago at hypebot
Image
By Carla Jean Whitley on Sonicbids Blog The musician's life isn't always glamorous. But the average fan doesn't have an understanding of what that life is really like – and they're often eager to find out. Sharing your story by blogging can help build a lasting fan relationship. None of this has to be complex; a few good sentences or a photo that offers insight into who you are and what you're doing will keep your fans interested whether or not you're releasing new material. If you don't already have a blog, start by signing up on a free platform... Continue reading
Posted 2 days ago at hypebot
Image
By Lueda Alia on Alueda.net My social media feeds are full of rants (and often snarky comments) from frustrated people in the entertainment industry. What worked so well for many years suddenly doesn’t seem to work anymore. Distribution of music has never been easier (Soundcloud, BandCamp, Spotify, Rdio, Pandora, etc.) and there are more publications, magazines, and blogs than ever before. Why, then, is it so difficult to secure artists and brands the exposure they deserve? Well. The past two weeks, publications have been busy publishing articles on Kim Kardashian’s butt and Lorde’s “feud” with Diplo regarding his “tiny penis”:... Continue reading
Posted 3 days ago at hypebot
Image
By Barry Heyman and Chris Tuthill on Sonicbids Blog A performance agreement is a deal that you, the performing artist, strike with a promoter or venue owner (also known as the purchaser). While you can have a verbal agreement, a written agreement – even in an email – containing the essential terms may help avoid potential conflict or getting screwed over by the purchaser, and may prove to be more helpful in enforcing the agreement. Disclaimer: This article is for informational purposes only and not for the purpose of providing legal advice. Applicability of any legal principles discussed may differ... Continue reading
Posted 4 days ago at hypebot
Image
By Sharky Laguana, CEO of Bandago. This article originally appeared on Medium.com Streaming services, most notably Spotify (by far the largest) use what could be called a parimutuel royalty system: all the money collected goes into a big pool, Spotify takes their 30% off the top, and whatever is left is distributed to artists based on their share of overall plays. Spotify explains how it all works right here. It sounds perfectly fair and reasonable: if an artist wants to make more money all they need to do is get more plays. But there’s a major disconnect in this economic... Continue reading
Posted 7 days ago at hypebot
13
Image
By Philip Kaplan on Medium.com The world was abuzz this week with reports that Taylor Swift removed her music from Spotify. She called the service “a grand experiment” and said she wanted no part of it. Music writer Bob Lefsetz said it’s just a PR stunt. 80's rocker Sebastian Bach (who looks kinda like Taylor Swift) said that fans appreciate music more when they have to pay for it. Who knows. But we’ve all been told a million times that the old music industry is dying, record stores are gone, and labels are closing. More specifically, record execs who were... Continue reading
Posted Nov 20, 2014 at hypebot
Image
By Peter Getty on PeterGettyMusic.com What’s with pop stars these days? It’s as if they don’t appreciate steaming services giving their music away for free! Taylor Swift’s July editorial in the Wall Street Journal might have been easy for snarky pop media to denigrate, but the singer made some cogent points about the future of the music industry. Her experience as a multi-millionaire superstar was used against her, but it actually makes her someone whose opinions need to be considered. The release of her new album 1989, which was the fastest selling record in its first week since The Eminem... Continue reading
Posted Nov 19, 2014 at hypebot
Image
By Dylan Welsh on Sonicbids Blog The sheer number of tasks that need to be completed on any given day can overwhelm anybody involved in music professionally. In today's industry, most musicians end up wearing many different hats in order to make ends meet. Everywhere you go, independent artists have to not only write and perform the music, but record it, market it, book shows, and do their own press. Getting organized is essential to avoid getting bogged down by tasks and overwhelmed to the point of stagnation. Below are five tasks that you can add to your daily to-do... Continue reading
Posted Nov 19, 2014 at hypebot
Image
By Olsy Sorokina on Hootsuite Blog A revolution is underway in the music industry, and it will not be televised. It will be streamed on YouTube. Then, someone will write a song about it, leading to the subsequent creation of lyric videos, remixes, or maybe an acoustic cover. The importance of YouTube in the distribution and discovery of music in the digital world is undeniable. Over half of top 50 YouTube channels with the highest view count are dedicated to music, mostly made up of official artist and record label channels. On Wednesday, YouTube made the network’s strong connection to... Continue reading
Posted Nov 19, 2014 at hypebot
Image
By Bobby Owsinski on Music 3.0 We now live in a world where it's really easy to skip a song that we're listening to if we're not satisfied. This is a revelation of sorts because it wasn't always that way on a personal level in the days of vinyl and even CDs, and of course it's still like that when it comes to radio. But in today's streaming world a new choice is only a click away to switch to something that's more to our liking. MusicMachinery.com had a recent piece called "The Skip" that looked in depth at the... Continue reading
Posted Nov 18, 2014 at hypebot
Image
By Chris Robley on The DIY Musician Blog After much anticipation, YouTube has just announced the launch of its subscription streaming service: YouTube Music Key. YouTube Music Key, available in the US and 6 European countries, will let subscribers listen to ad-free music (including full albums in high quality audio) AND watch music videos — even when offline — for $9.99/month (though the introductory price is $7.99). And YOUR music (and “Art Tracks” videos) could be available on YouTube Music Key soon! As a CD Baby artist, if you’ve enrolled in our Sync Licensing program, your albums and singles will... Continue reading
Posted Nov 18, 2014 at hypebot
Image
iHeartMedia Chairman & CEO Bob Pittman spoke with Bloomberg's Stephanie Ruhle and Erik Schatzker at Bloomberg's The Year Ahead summit in Washington, DC: "Taylor Swift is probably one of the smartest people I've ever met, putting age not a factor." On the debate in the music industry right now and whether people are being trained to think music is free, Pittman said, "…there are arguments on both sides, but I think the numbers that Taylor has talked about are true. I think her record company said she only got $500,000 for all the stuff on Spotify with all here, every... Continue reading
Posted Nov 17, 2014 at hypebot
Image
By Janelle Rogers on Sonicbids Blog When I built my first press list, I put every small town paper on there, including journalists who covered genres we would never consider promoting. Since then, I've created press lists with 500 media contacts and ones with as few as 50. One thing I’ve learned is that your results with a small, highly targeted, and individualized list are just as great as one that has every media contact under the sun. I’ve never believed in the "throw it at the wall and see if it sticks" approach. It's an inconsiderate use of time... Continue reading
Posted Nov 17, 2014 at hypebot
Image
Op Ed by Dae Bogan of DaeBoganMusic.com Earlier this week, hundreds of budding entrepreneurs convened at the SF Music Tech Summit XIV to network with potential future collaborators, gain insight from established industry pros, and promote their startups. Hopeful to become the next big thing in music tech, founders shuffled from room to room soaking in as much insight as possible while exchanging business cards along the way with anyone who gave them an ear for a quick pitch. I had the opportunity to interview a dozen companies that aim to offer musicians and fans cool new ways to experience... Continue reading
Posted Nov 14, 2014 at hypebot
Image
By Hugh McIntyre on Sonicbids Blog Social media has become more than just a fun leisure activity or way to keep in touch with friends and family; it's become everything – and the only thing – that matters in many cases. If you're a musician or band, I'd be willing to bet that these days no one cares about your newsletter, but they do follow you on Twitter and Facebook. Twitter is especially great, as it can be very different things for different people, depending on where they are in their careers. If you're Miley Cyrus, Twitter's a wonderful, democratic... Continue reading
Posted Nov 14, 2014 at hypebot
Image
By Jesse Lakes co-founder and CEO of GeoRiot One of the hardest parts about selling music on iTunes is that there’s not currently a way to see which of your marketing efforts are actually leading to sales. You’re left with questions like: What social media platforms have a higher EPC? What artists/albums/songs are people actually buying? Which marketing channel brings the highest return for the cost? As the leading link management platform for the iTunes ecosystem, GeoRiot has been trying to answer those questions for clients since day one. At the end of last month, we released our Relative Conversion... Continue reading
Posted Nov 14, 2014 at hypebot
Image
By Mark Mulligan of MiDA & Music Industry Blog Google just announced its long anticipated YouTube Music Key. You can find out all you need to know about its potential impact on the wider market in MIDiA’s report ‘Unlocking YouTube: How YouTube Will Change Music Subscriptions’. Here are 10 further thoughts: Identity crisis: We are at a crucial juncture in YouTube’s life. As I wrote last week, artists and labels have a conflicted view of YouTube. 10 million streams on YouTube is a marketing success but 10 million Spotify streams are lost sales. So following that logic does that mean... Continue reading
Posted Nov 13, 2014 at hypebot
Image
By Faza on TheCynicalMusician.com For the benefit of everyone who hasn’t gone outside recently – and folks checking in five years from now (happens more often than you’d think) – a quick recap. Taylor Swift’s new album – 1989 – has gone platinum in its first week of sales. No small feat, given that no other artist has had a platinum-selling album this year and that doesn’t look likely to change. The album wasn’t available to stream on Spotify – which is just as well, ‘coz now Swift and her label, Big Machine, have pulled all of her music from... Continue reading
Posted Nov 13, 2014 at hypebot
Image
By Angela Mastrogiacomo of MuddyPawsPR.com So you’ve just wrapped up your first PR campaign and managed to score some pretty sweet features in the process. Congrats! But as the features dwindle, how do you go about maintaining those relationships that you’ve all worked so hard to build? First things first: Don’t let them slip away. Make a Spreadsheet It may not seem like it now, but Excel will be your best friend for the foreseeable future. Make a spreadsheet of all the outlets that granted you coverage, what kind of coverage they gave you, and on what date. When you... Continue reading
Posted Nov 13, 2014 at hypebot
Image
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing environment, it's all about staying current and concise. When I first begin working with an artist or band on their digital presence, one thing I always get asked is, "Should I be on Platform X?" or, "I signed up for Platform Y and Z... Continue reading
Posted Nov 13, 2014 at hypebot
Image
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it’s hard not to wonder what kind of potential SMS campaigns could see in the hip-hop industry. 50 Cent, for example, has nearly 39 million Facebook likes, and nearly 7.5 million Twitter followers. If 40 percent of those Facebook followers opted in to receive SMS messaging updates, 50 Cent could reach upwards of 15 million... Continue reading
Posted Nov 12, 2014 at hypebot
Image
By Bobby Borg on Sonicbids Blog While the internet and new technologies propel the world into the future, I'm amazed by how many of us have the online etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, "Yo, check my song out." Two seconds later, I got a friend request from someone with no profile picture other than that creepy default blank head. While the following tips aren't groundbreaking, they serve as reminders that just might help us all to be a little more mindful the next time we get... Continue reading
Posted Nov 12, 2014 at hypebot