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Successfully marketing your band online can be a challenging task to say the least, particular given how much digital noise one must cut through. Branding can be one effective way to set you apart from your industry peers and better connect with fans. _______________________________ Guest Post by Jessica Hackett on... Continue reading
Posted yesterday at hypebot
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Bas Grasmayer takes a look back at the multitude of different tech platforms (many of them a haven for piracy) which have allowed us to access music over the years, and how they have helped shaped the current emphasis on music discovery. ____________________________ Guest Post by Bas Grasmayer on Synchblog... Continue reading
Posted yesterday at hypebot
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In Moorhead, Minnesota, the Bluestem Amphitheater recently created a quaint and specifically artist tailored village out of tiny houses in which it houses the multiple performers which pass through the region. ______________________________ Guest post by Taylor Mims of touring industry new site Amplify Bluestem Amphitheater for the Arts in Moorhead,... Continue reading
Posted yesterday at hypebot
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Former Apple Music employee Sean Glass offers a rare look inside the secretive world of Apple, and weighs in on the industry realities behind streaming exclusives and why they can be good for artists, but are generally not especially beneficial to major labels. ___________________________ Guest post by former Apple Music... Continue reading
Posted yesterday at hypebot
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In all the fuss surrounding the recent streaming exclusive deals being struck between artists and streaming services, rock music has been conspicuously absent. Here we look at why genres like R&B and Hip-Hop have fared better in this new music economy than their rock peers. ________________________ Guest post by Zach... Continue reading
Posted 2 days ago at hypebot
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Digital music industry veteran Tim Quirk examines the coming arms race in the music industry, with online music services competing to offer artists programs and features which enable them to generate revenue beyond just streaming royalties. ______________________ Guest post by Tim Quirk, founder and CEO of Freeform There’s a development... Continue reading
Posted 2 days ago at hypebot
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For touring artists, a lack of planning will often lead to disaster and a failed tour, meaning that properly advance a show leading up to the performance is critical for success. Here we look at five simple steps for doing just that. __________________________ Guest Post by Jhoni Jackson on the... Continue reading
Posted 2 days ago at hypebot
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As seems to so often be the case, a new host of updates for Twitter will likely make DIY promotion for artists more difficult when it comes to getting their content seen by fans. New features being added to the platform include changes in notification settings and, worst of all,... Continue reading
Posted 3 days ago at hypebot
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In this article Dave Brooks of Amplify offers an alternative perspective on the recent Department of Justice ruling, suggesting that the rules may in fact help rather than harm venues and event producers. __________________________ Guest post by Dave Brooks of Amplify Here’s something no one in the music industry will... Continue reading
Posted 3 days ago at hypebot
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A recent look at some overseas music industry numbers in Japan has revealed streaming's continued growth, and that physical sales, while still dropping, are slower to decline there. Additionally, and unlike the US, ringtones continue to take up an appreciable share of the market there as well. _______________________________ Guest post... Continue reading
Posted 3 days ago at hypebot
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Although one would expect record labels to be happy that the TPP includes a provision extending the life of minimum copyright at the expense of the listening public, it seems they still not content, complaining that making alterations will be too costly to rights holders, says Mike Masnick. ___________________________ Guest... Continue reading
Posted 4 days ago at hypebot
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In this recent piece, Cortney Harding investigates what happened to CÜR, a music startup designed to offer streaming and internet radio at a lower rate than its competitors, but which seems to have gone the way of so many startups and spent itself into an early grave. ________________________________ Guest post... Continue reading
Posted 4 days ago at hypebot
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Making some form of money is key to maintaining a career as a musician, although the ways in which artists earn income have changed quite a bit over the past few years. In this excerpt from his recent eBook, Dave Cool outlines 23 different revenue streams artists can tap into... Continue reading
Posted 4 days ago at hypebot
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With physical products on a continuing decline in the music industry, there is little stopping artists from following in the footsteps of artists like Leonard Cohen and, more recently, Kanye West by continuing to re-work and improve their music after its initial release. ______________________________ Guest Post by Mark Mulligan on... Continue reading
Posted 5 days ago at hypebot
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It seems more and more music consumers are eschewing algorithm driven playlists in favor of good old fashioned human curation, a trend which is having promising outcomes for both up-and-coming artists and music fans. _______________________ Guest post by Scott Keeney aka DK Skee, founder of Dash Radio Digital music services... Continue reading
Posted 5 days ago at hypebot
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In this piece, Davin Riley takes a closer look at the "click-access" nature of the internet as it relates to fan involvement, as well as how artists can optimize their content to turn fan awareness and clicks into profitable engagement. ____________________________ Guest Post by Davin Riley, CEO of MSCLVR, on... Continue reading
Posted 5 days ago at hypebot
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Here we look at Spotify's toe dip into the world of original video content, just as Netflix simultaneously releases music-centric material, while both companies face obstacles to steady growth and profitability. _____________________________ Guest post by Cherie Hu If you didn’t notice Spotify trying to be Netflix NFLX -0.28% last week,... Continue reading
Posted 5 days ago at hypebot
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For a musician, releasing new music should be a positive experience, rather than an anxiety inducing one. Here we look at six questions artists should ask themselves in advance of dropping new tracks to help ensure that the release goes as planned. __________________________ Guest post by Scott Parsons of Landr... Continue reading
Posted Aug 19, 2016 at hypebot
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In this article, Stephen Carlisle dives back into the controversial decision handed down by the Department of Justice, breaking it down piece by piece and looking both at why the decision is harmful to the industry, and a violates due process. ______________________________ Guest Post by Stephen Carlisle on Nova Southeastern... Continue reading
Posted Aug 19, 2016 at hypebot
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While young musicians unquestionably have a lot of talent and inspiration to bring the table, a lack of knowledge about the realities of an industry as competitive as the music business can often lead new artists to make mistakes or experience setbacks that a dose of reality early on could... Continue reading
Posted Aug 19, 2016 at hypebot
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Copyright is complicated, particularly in the music industry. With the recent rash of lawsuits which has been cropping up of late, we're taking a minute to breakdown the difference between fair use and infringement, with the hope of avoiding the later. _________________________ Guest post by Jessica Kane Copyright law in... Continue reading
Posted Aug 18, 2016 at hypebot
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While many industry analysts have already acknowledged that streaming accounts for a huge percentage of overall music consumption, some of the most popular tracks actually received an even greater number of spins once Pandora was factored into the equation. __________________________ Guest post by Glenn Peoples, Music Insights and Analytics at... Continue reading
Posted Aug 18, 2016 at hypebot
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Here a music industry veteran dives into the world of music publishing and explains why it is that so many artists aren't actually at point in their career where a music publicist is necessary or attainable. ___________________________ Guest Post by Judy Miller Silverman on Watt Cashmusic I’m about to unveil... Continue reading
Posted Aug 18, 2016 at hypebot
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By taking a leaf out of Snapchat's book and adding 'stories' to its platform, Instagram has created a new avenue through which artists can reach their fans, allowing songwriters to build a more personal connection with their listeners. _____________________________________ Guest Post from Trill Trax Instagram has taken the next step... Continue reading
Posted Aug 18, 2016 at hypebot
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Promotion via social media is a complex and ever-changing beast, with little consistency. Here we look at several dos and don'ts when it comes to marketing using hashtags, such as where and when they should be employed for maximum effectiveness. __________________________________________ Guest Post by Bobby Owsinski on Music 3.0 Social... Continue reading
Posted Aug 17, 2016 at hypebot