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An effective online marketing campaign is key to the success of any artist, but successfully executing one is easier said than done. In this piece we look at three different tips for growing your online audience, as well as better connecting with it. __________________________ Guest post by Chris Robley from... Continue reading
Posted 13 hours ago at hypebot
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Amazingly enough, 2017 is halfway gone already which means it's time to take stock of the music industry as a whole, looking at where revenue has increased and how companies have been able to adapt to a rise in the popularity of streaming. __________________________ Guest post by Cary Sherman, Chairman... Continue reading
Posted yesterday at hypebot
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Although the term is thrown around often as an issue which needs fixing in the music business, particularly where streaming is concerned, what it is and why it's important for songwriters to manage their own is often unclear. Here we work to explain those details. _____________________ Guest post by Niclas... Continue reading
Posted yesterday at hypebot
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Thanks in part to an idea perpetuated by popular culture, many fledgling bands and artists enter the industry under the assumption that moving to a densely populated area is a requirement to achieving success. This is untrue, however, and doing so can sometimes be a setback. _____________________________ Guest post by... Continue reading
Posted yesterday at hypebot
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Chatbots, also known simply as bots or interactive agents, are programs designed to mimic human conversation via text or audio. The implication of these programs for the music industry could be huge assuming that it isn't all just hype. ______________________ Guest post by Moses Namara of The Message A chatbot... Continue reading
Posted 2 days ago at hypebot
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For artists, touring can be an expensive proposition and when you're living on the road, expenses can pile up quickly. That said, there are also a myriad of money making opportunities there as well. Here rapper Kosha Dillz offers tips for saving and making money on tour. _____________________ Guest post... Continue reading
Posted 2 days ago at hypebot
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As music technology continues to advance, artists no longer have to rely on major studios, and can instead produce music from the palm of their hands. This form of mobile production also allows artists to transcend geographic boundaries. Here we look at a list of the most affordable and effective... Continue reading
Posted 2 days ago at hypebot
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Music's ability to inspire and bring people means it is often involved in affecting positive change. Here we look at four different organizations (and how you can get involved with them!) working to make a positive difference through music. ______________________ Guest post by Meredith Nadeau, Corporate Marketing Manager at The... Continue reading
Posted 3 days ago at hypebot
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Stream ripping, particularly from YouTube, has become a top source of music piracy. But putting YouTube to MP3 conversion sites in the music industry's crosshairs is shortsighted argues Timothy Geigner of Techdirt _________________________ Guest post by Timothy Geigner of Techdirt Concentrated attacks on technology tools that can sometimes, but not... Continue reading
Posted 3 days ago at hypebot
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Of the two major front-runners in the steaming war, Spotify and Apple Music, the former appears to be beating out its competition on several fronts. Here we look at some of main reasons for Spotify's growing success over Apple, including its 'bundling' with Hulu. _______________________ Guest post by Bobby Owsinski... Continue reading
Posted 3 days ago at hypebot
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A noted bastion of the music industry, Nashville has become infamous for its 'Nashville no,' a way of allegedly letting down artists more gently when their services are, for whatever reason, not desired. ________________________ Guest post by Daniel Reifsnyder of Soundfly's Flypaper A good friend of mine once said: “They... Continue reading
Posted 3 days ago at hypebot
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While social media may receive a lot of criticism as a marketing tool, with many artists instead touting the virtues of old school methods of promotion, social media still holds a number of advantages over traditional media. Here we look at eight reasons why. _____________________ Guest post by Bobby Owsinski... Continue reading
Posted 4 days ago at hypebot
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With impressively high engagement rates, messenger bots can hugely impact your social media strategy. As traditional channels of social media marketing have grown to become more cumbersome to use, alternative options like chatbots have become more important. ____________________________ Guest post by Veselina Gerova of The Message Messenger bots can make... Continue reading
Posted 4 days ago at hypebot
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Cultivating and growing a fanbase is by no means an easy task, and doing requires an ample amount of blood, sweat, and tears. Here we look at how to successfully book your first gig, and better yet get invited back to play again. __________________________ Guest post by Rich Nardo of... Continue reading
Posted 4 days ago at hypebot
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While people often expound about the value of teamwork, the specifics of why collaboration is valuable are often left out. Here we look at five music industry specific reasons why working together can be beneficial to all parties involved. ______________________________ Guest post by Suzanne Paulinksi of the TuneCore Blog [Editors... Continue reading
Posted 7 days ago at hypebot
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YouTube's meager payouts have been a frequent source of contention in the music industry, so it is of little surprise, although it is a cause for further consternation, that the popular video sharing platform has recently found a new way to pay artists even less, says Bobby Owsinski. ___________________________ Guest... Continue reading
Posted 7 days ago at hypebot
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In this article Brian Hazard of Color Theory details his experience dishing out $500 large to promote one of songs on the streaming service Deezer, how the process worked, and what results he say from the investment. __________________________ Guest post by Brian Hazard of Passive Promotion $500 is a lot... Continue reading
Posted 7 days ago at hypebot
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For many independent DIY artists, designing their own artwork can seem like an intimidating prospect, particularly for those who don't consider themselves designers, but when hiring a graphic designer is outside the budget, a solo operation can often be their best bet. This article outlines how artists can use the... Continue reading
Posted 7 days ago at hypebot
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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. _____________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the... Continue reading
Posted Sep 14, 2017 at hypebot
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With Facebook now more of a video giant than ever, Facebook live has now become one of the best ways for artists to reach their fans. Here we look at how to get the most out of these broadcasts using the example of singer/songwriter Dawn Beyer. ________________________ Guest post by... Continue reading
Posted Sep 13, 2017 at hypebot
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Here Bryce Weiner responds to a recent article explaining why the music industry can't be put on a blockchain, addressing several fallacies within said article and providing further research on the topic in question. __________________________ Guest post by Bryce Weiner on Medium I was having a lovely Sunday evening when... Continue reading
Posted Sep 13, 2017 at hypebot
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When it comes to organizing and promoting music festivals, there are a variety of practices and techniques artists can employ in order to generate maximum hype around and event and thereby boost ticket sales. Here we look at some of the most effective of these tactics. __________________________ Guest post by... Continue reading
Posted Sep 13, 2017 at hypebot
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In this unique new info graphic, we look at the world's five most popular all time artists and map out their connections within Wikipedia in order to identify who influenced whom. __________________ Guest post by Katie Foley of Readers.com Continue reading
Posted Sep 13, 2017 at hypebot
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[UPDATED] In 2017, having a professional looking website and an active presence on social media has become a key component of any band's success. That said, there are a variety of 'right' ways to go about about building an online presence. Here we look at seven tips for doing so... Continue reading
Posted Sep 12, 2017 at hypebot
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Once moderately successful have honed their craft to the point where they're beginning to book better gigs and even build a fanbase, a new set of challenges presents itself. Here we look at ways in which musicians can overcome these challenges and even turn them into opportunities. ___________________________ Guest post... Continue reading
Posted Sep 12, 2017 at hypebot