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Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to how it should be tailored for facebook events. _____________________________ Guest post from Event Marketing Toolbox Three important steps to promote Facebook Events We have successfully launched... Continue reading
Posted 7 hours ago at hypebot
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With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of many artists. Here we look at some steps to follow in order to increase your chance of landing a coveted playlist slot. ___________________________ Guest post by... Continue reading
Posted 9 hours ago at hypebot
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While there may have once been a time when a performance was all that was asked of performer, promoters and venues who do so now are wasting a huge marketing opportunity. Here we look at three key ways in which event marketers should involve artists in promoting their shows. ____________________________________... Continue reading
Posted 10 hours ago at hypebot
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The Music Modernization Act appears poised to pass in Congress with both bipartisan support and the approval of most music industry trade groups. But the sweeping bill still has its critics, including the DC based non-profit public interest group Public Knowledge. ________________________________ By Meredith Filak Rose of Public Knowledge Sound... Continue reading
Posted 10 hours ago at hypebot
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While The Zuck and his team at Facebook have certainly been marinating in hot water over the past weeks, and the social media network does have a host of issues to worry about, a hemorrhaging of users as a result of the #deleteFacebook campaign isn't one of them. Here we... Continue reading
Posted 11 hours ago at hypebot
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This piece explores the wise and valuable council of women in the music industry going back many years, with inspirational and encouraging quotations ranging from general to the wonderfully specific. ___________________________ Guest post from the 6/8 Music Blog - Independent Female Musicians, Women in the Music Industry + more. Whenever... Continue reading
Posted yesterday at hypebot
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For artists with a fanbase, email marketing is often one of the most neglected marketing resources available. Here we look at some of the best services available for you to begin targeting a mailing list of fans to alert them of major events. __________________________ Guest post by Jeanette Kats of... Continue reading
Posted yesterday at hypebot
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While once upon a time credit cards were only accepted at major businesses this is no longer the case, and many consumers don't even bother to carry cash or checks with them. In this piece we explore why it's essential for bands and artists to accept credit cards, and how... Continue reading
Posted yesterday at hypebot
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While copyright and licensing law have a lot of catching up to do to be brought into the digital age, the Music Modernization Act's passage by the House Judiciary Committee brings reform much closer. Here we look at what's inside this package of bills. ___________________________ Guest post by Bobby Owsinski... Continue reading
Posted yesterday at hypebot
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While record label talent scouting may have seemed like one bastion of the industry that was safe from artificial intelligence, Warner Music Group clearly feels differently, having recently acquired Sodatone, a startup which uses technology to identify unsigned talent. ________________________________ Guest post by Bobby Owsinski of Music 3.0 Automation is... Continue reading
Posted 2 days ago at hypebot
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In this second installment of a two part series, Justin M. Jacobson addresses additional clauses artists and musicians should be aware of in live performance agreements, such as those surrounding per diems, tech riders, and merchandise. _______________________________ Guest post by Justin M. Jacobson, Esq. from the TuneCore Blog [Editors Note:... Continue reading
Posted 2 days ago at hypebot
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Since its inception, copyright has consistently grown to become longer, broader and stronger; writes Glyn Moody, as most recently evidenced by a 30 page reform proposal from the Canadian Music Policy Coalition. ____________________________ Guest post by Glyn Moody of Techdirt One of the striking features of copyright is how over... Continue reading
Posted 2 days ago at hypebot
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In this interview NoiseTrade sat down with indie-folk duo Shovels and Rope to discuss the own managed and curated festival, High Water, a year after its initial launch, as well as what they've learned throughout the process, and what we can expect from the festival in the future. _______________________ Guest... Continue reading
Posted 3 days ago at hypebot
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While many artists are taking a DIY route and eschewing labels altogether, there's still a lot to be gained from a connection to a label, and while submitting to a label can be challenging, we here examine eight tips that will spare you wasted time and frustration. ___________________________ Guest post... Continue reading
Posted 3 days ago at hypebot
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With many in the music industry using tech advancements to help them in their creative process, a variety of smartphone apps have become more and more popular with bands ands. That said, their abundance has made choosing the right one daunting. Here we look we look at the top ten... Continue reading
Posted 3 days ago at hypebot
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In this piece Shain Shapiro catches us up on the the state of music cities, a somewhat nebulous term which came about as a term to recognize the cultural role of music in cities. Here he looks at what the Music Cities are doing right, what needs to improve, and... Continue reading
Posted 3 days ago at hypebot
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There is much debate in the music industry over whether or not signing to a label is the best way to succeed. Here George Howard explains what it is about record labels that allures artists, and why labels want to keep it that way. _________________________ Guest post by George Howard... Continue reading
Posted 6 days ago at hypebot
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When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other than in person. Here we look at five key ways to engage with fans on social media. _____________________ Guest post by Angela Mastrogiacomo of the ReverbNation... Continue reading
Posted 6 days ago at hypebot
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Finding success in the music industry typically entails surmounting a good number of obstacles, and can be even harder for those who need to overcome a disability or are in some way disadvantaged. Here we five genius musicians who succeeded despite the odds. __________________________ Guest post by Patrick McGuire from... Continue reading
Posted 6 days ago at hypebot
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Assistant Attorney General Antitrust Makan Delrahim's suggestion of kicking the Department of Jusitice's 'consent decrees' to the benefit of songwriters, potentially drastically altering how they feel about the Music Modernization Act. __________________________________ Guest post by David C. Lowery of The Trichordist Is Assistant Attorney General Antitrust Makan Delrahim songwriters’ new... Continue reading
Posted 6 days ago at hypebot
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Although not always recognized as one of the frontrunners in the streaming world, Amazon Music is truly gaining in popularity; reportedly having as many as hundred million active users, double it's count from just six months ago. _______________________ Guest post by Bobby Owsinski of Music 3.0 Amazon has always been... Continue reading
Posted 6 days ago at hypebot
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Artists who operate YouTube channels are by now likely accustomed to YouTube's Creator Studio, a service which will soon be unveiling a new design. Here we look at some of the new features which will be included in the update, and how you can make the most of them. _________________________... Continue reading
Posted 7 days ago at hypebot
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In this piece Brian Hazard of Color Theory walks us through the process of securing a Spotify ad and his experience attempting to boost his streams via advertising directly on the platform. _______________________ Guest post by Brian Hazard of Passive Promotion I’ve been looking for ways to boost my Spotify... Continue reading
Posted 7 days ago at hypebot
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While tax season is dreaded by many, it can be a particularly trying time for those making a living in the music business. In fact some artists simply don't bother paying taxes at all, which can lead to devastating consequences. Here we look at how to prepare for tax day... Continue reading
Posted 7 days ago at hypebot
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While physical music sales continue to trundle downwards streaming can, for many artists, seem like the light at the end of the tunnel when it comes to revenue - particularly if you can land your music on a playlist. Here we examine some of the best ways to do just... Continue reading
Posted Apr 11, 2018 at hypebot