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Michael Weeding

Sydney Australia

A specialist in digital strategy development and execution Michael has worked within the Internet/Digital industry for over 15 years holding senior positions within a number of Interactive agencies and for the past 8 years in the finance industry with Citibank. Outside of work Michael enjoys anything to do with the water and is an avid surfer and swimmer.

Interests: Digital, swimming, surfing

Recent Activity

What does a razor blade and a mobile app have in common?

The App is for a consumer a disposable item, it holds little value to them. The reality it is up to you to convince a customer that your App can deliver value to their lives and you do not have that much time to do it. Continue reading

Posted 2 days ago at Digital Motion

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Social marketing is drama looking for an audience.

When William Shakespeare's wrote the line “All the worlds a stage” I guess he never had any real understanding as to how this would be quite literally adopted by marketers as a strategy Continue reading

Posted Jun 11, 2013 at Digital Motion

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Hands up if you want a Smartphone that will last your lifetime?

This is a comment I bet everybody has made sometime in their lifetime “manufactures do not build products to last!!” This is usually followed by “The bastards have designed their products so that it will self-destruct the moment that the warranty has expired.” Continue reading

Posted Jun 6, 2013 at Digital Motion

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My first 24 hours with the Surface Pro.

So for me, it is less chopsticks more productivity. Continue reading

Posted Jun 1, 2013 at Digital Motion

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Contextual computing needs a personality if it is going to be really effective for marketers.

If context and relevancy can be delivered in the marketing message and a consumers can understand why the connection is being made then I think that there will be some amazing opportunities available to marketers Continue reading

Posted May 30, 2013 at Digital Motion

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Social Security. Do you suck at it?

If you are asking the question about social security, what have you done about it? The answer is probably nothing. Continue reading

Posted May 22, 2013 at Digital Motion

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Mobile commerce looks to have got a little more interesting with the new of the launch of the Buy Android API.

I think all retailers in the US have a lot to think about with the news of the launch of the Buy Android API that was profiled at the Google I/O 2013 conference. Continue reading

Posted May 15, 2013 at Digital Motion

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When it comes to entertainment apps are marketing teams missing the opportunities?

When it comes to App development, just because it can be done does not always mean it should be done. Continue reading

Posted May 14, 2013 at Digital Motion

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“Leech marketing” is here now Google has lifted trademark restrictions for Adwords in Australia.

Google Adwords trademark changes have now opened the door to a new marketing strategy that I call "leech marketing". Continue reading

Posted May 7, 2013 at Digital Motion

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If you are just doing you are not improving, just making things better.

I believe the fear that most organisations have in taking a risks to do something better will also mean they will never innovate and do something completely different. Continue reading

Posted May 6, 2013 at Digital Motion

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LUNA PARK Sydney!!!!!!!!!!!! statue

LUNA PARK Sydney just for fun!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Continue reading

Posted May 6, 2013 at DigitalMotion2

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For mobile advertising, marketers need to meet Facebook half way...

What was most interested from this weeks reports on Facebook's earning was that over 700 million of Facebook’s users have engaged with the platform using the mobile phone. Continue reading

Posted May 3, 2013 at Digital Motion

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Minecraft is great

I made my very own Minecraft sign. Continue reading

Posted Apr 29, 2013 at DigitalMotion2

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Don’t let familiarity poison your ability to view future opportunities.

Be careful, what you know about something or someone can poison your ability to view the opportunities around you. Continue reading

Posted Apr 29, 2013 at Digital Motion

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Smartphone viruses – Fact or Fiction?

I get the feeling that just because the news of major mobile virus outbreaks are not littering our newsfeeds this questions the reality for some people of the existence of any effective mobile viruses that experts have been warning us about. Continue reading

Posted Apr 25, 2013 at Digital Motion

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Apple accounted for 74% of app store revenue despite Google Play having more downloads. So where is the problem?

Apple’s App Store accounted for 74 % of the revenue for app downloads even though Google Play had the greatest number of downloads. So why did Google Play have more downloads but less revenue? Continue reading

Posted Apr 14, 2013 at Digital Motion

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What does Cher and an Iceberg have in common?

The news of her death would have come as a shock to many, but it would have been more of a shock to Cher herself considering she was very much alive and well. So what the hell does that all have to do with an Iceberg? Continue reading

Posted Apr 9, 2013 at Digital Motion

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WARNING, Excessive Smartphone usage increases your chances of sleep walking.

Consuming content through the Smartphone or Tablet comes at a risk as this will suck your brains cognitive resources, if you do this when you have other important tasks to do it could be a mistake for your health and wellbeing. Continue reading

Posted Apr 7, 2013 at Digital Motion

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Transparency in the connected world…is it going to save us all?

Social media is a game changer, business are now forced to be transparent and focus on building a brand that will be measured by trust within the communities which they operate. But is this new found transparency going to save us all from the wicked organisations that only exist with the objective to take our money? Continue reading

Posted Apr 3, 2013 at Digital Motion

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Ubiquitous Computing – Are we there yet?

With everything becoming more connected, from our homes, our cars, public places to our personal devices the question is has the gadgets we use adapted to our lives, or is this still a concept that lives in science fiction? Continue reading

Posted Mar 31, 2013 at Digital Motion

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Customer Charters in the Relationship Era, 5 amendments that an organisation will never adopt.

If brands are in fact building relationships over and above delivering amazing experiences then it is about time that they start to talk to their customers like we would to our friends, after all who want a relationship with anyone that only sees things only from their point of view. Continue reading

Posted Mar 25, 2013 at Digital Motion

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We need to evolve as fast as consumers are experiencing.

Experiences shape your life and they shape the world in which we live, but in the world today people’s behaviour are commonly based on the experiences of their network rather than experiences of their own. Continue reading

Posted Mar 17, 2013 at Digital Motion

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The Twitter Ads API is big news. Here is a summary of some the key themes from the buzz.

Twitter finally announced it would allow marketers to advertise at scale using third-party buying and optimisation systems. Stay tuned on this one, it is going to be an interesting ride for both Twitters and marketers who want to utilise this channel. Continue reading

Posted Mar 12, 2013 at Digital Motion

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Is this the most expensive resume in history?

When I saw this ad on a billboard outside Sydney Airport it attracted my attention Continue reading

Posted Mar 8, 2013 at Digital Motion

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Facebook is not a charity!

I watched with interest this week as New York Times columnist Nick Bilton wrote an article in which he documented how he's seeing massive declines in organic Facebook engagement on his posts and questioned the practice of Facebook prioritising paid content over organic. Continue reading

Posted Mar 7, 2013 at Digital Motion

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