This is Marathon Press's Typepad Profile.
Join Typepad and start following Marathon Press's activity
Join Now!
Already a member? Sign In
Marathon Press
Norfolk, Nebraska
The Professional Photographer's Marketing Partner
Recent Activity
Image
Creativity and Branding by Mark Weber, M.Photog.Cr, M.Artist, CPP Summer is just about upon us and it’s hard to believe there’s only 6 months left in the year. It seems like there is never enough hours in a day to get everything done, so for many people that means some things get neglected including marketing. That is where I can help. My goal is to provide tidbits of information to help you chip away at the marketing items you’ve been putting off and put them in perspective so you can get a handle on things. Last month’s message was about... Continue reading
Posted Jun 9, 2014 at Photography Blog by Marathon Press
Image
Isn't It Time to Get Inspired? by Mark Weber, M.Photog.Cr, M.Artist, CPP What is your reason for getting up in the morning? What gets you motivated to do what you do? Be who you are? Go that extra mile? That’s what May's Marketing Moment is about. One of the hardest parts of being a small business entrepreneur is finding the ability to stay motivated. That comes from inspiration. Studios that lack inspiration are like musicians without an instrument. They just can’t perform! Inspiration can come in many forms. It can be something as simple as listening to music to attending... Continue reading
Posted May 7, 2014 at Photography Blog by Marathon Press
Image
For Your Inspiration: Furry Faces "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Apr 23, 2014 at Photography Blog by Marathon Press
Image
Non-Destructive Editing by Jerry Weiner Non-destructive editing refers to the act of working on an image file in such a way that you can later modify it or go back to the original without loss of quality. For the opposite of this, picture the following workflow: Open a JPG in Photoshop, adjust the levels, save over the original, and close the file. Oops, if you decide you don’t like what you did, too bad. Now here’s a step up from that workflow: Open a JPG in Photoshop, adjust the levels, then save the image as a new JPG file. There,... Continue reading
Posted Apr 18, 2014 at Photography Blog by Marathon Press
Image
For Your Inspiration: Baby Bundles of Joy "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Apr 16, 2014 at Photography Blog by Marathon Press
Image
For Your Inspiration: Planes, Trains & Automobiles "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Apr 10, 2014 at Photography Blog by Marathon Press
Image
How to Start Marketing Plus More Freebies! Watch April's video now! Continue reading
Posted Apr 7, 2014 at Photography Blog by Marathon Press
Image
For Your Inspiration: Little Ladies "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Mar 13, 2014 at Photography Blog by Marathon Press
Image
Kick-start Your Marketing and Get a Valuable Freebie It’s almost Spring. Do you know where your marketing is? This month’s animation will give you a few tidbits of information to help kick-start your marketing. Watch for "clues" on how to get started on the right track and information on the changes you need to make in order to have the best year you've ever had. Paper – Stories from Facebook Review: Facebook Paper iPhone App | TIME.com http://techland.time.com/2014/02/03/facebook-paper-app/#ixzz2sOAyLJ30 Photoshop CC. What’s new? http://www.dpreview.com/news/2014/01/16/adobe-adds-perspective-warp-and-3d-printing-to-photoshop-cc?utm_campaign=internal-link&utm_source=related-news&utm_medium=image&ref=related-news Mark’s Smoke Brushes – Download for FREE http://www.marathonpress.com/lp-smoke-brushes/ How to install Photoshop Brushes http://www.photoshoptutorials.ws/photoshop-tutorials/basics/install-photoshop-brushes/ Continue reading
Posted Mar 7, 2014 at Photography Blog by Marathon Press
Image
Digital Art Prints Live and In Person by Marilyn Sholin, M.Photog.CR.CPP, Corel Painter Master, Golden Artist Educator There are some amazing art prints on the internet and there is a trend I’m noticing that can lead to disastrous results. The more I look at what photographers and fine art digital artists are presenting online, the more I worry about them taking their virtual art to reality. It’s fun to add textures and canvas effects to your digital paintings and photographs, but the danger is believing that what you are seeing will print properly as a final live and in-person, touchable... Continue reading
Posted Feb 22, 2014 at Photography Blog by Marathon Press
Image
3 Things to Do to Get Organized in Your Photography Business by Sarah Petty After the dust settles on the busy holiday season at Sarah Petty Photography, I’m a little burned out and ready to put down the camera for a few weeks. I think it’s completely natural and it’s not something I’m ashamed to admit. The holiday season is ROUGH both physically and emotionally. Here are 3 things I do to get organized in the new year: 1. Fix what’s broken After a few days completely away from my business, I come back ready to dig in and fix... Continue reading
Posted Feb 4, 2014 at Photography Blog by Marathon Press
Image
Congratulations to PPA Charities Congratulations to PPA Charities for its outstanding accomplishments in 2013! At the recent PPA Charities Celebration Gala at Imaging USA in Phoenix, the PPACH Trustees presented a first-time donation of $20,000 to Dando Amor, a non-profit organization providing aid to orphans, working in Ecuador and Africa. In 2013, Dando Amor, led by PPA members Travis and Jennie Gugelman and Lori Nordstrom, opened its first Boys Home Orphanage on the outskirts of Quito, Ecuador. For more information log on to www.dandoamor.org. A high point of the evening was the trustees’ presentation of a check for $100,000 to... Continue reading
Posted Feb 2, 2014 at Photography Blog by Marathon Press
Image
3,2,1, Backup! by Jerry Weiner, CEO Your livelihood depends on digital files, so you’d best be prepared for when (not if) something goes wrong. Making sure you have multiple copies of each file is a start, but how and where you store those copies is just as important. A common backup strategy is the 3-2-1 system: Keep 3 copies of every important file: one primary set and two backups. Store the copies on 2 different media types — DVD and Hard Drive, for example — to protect against different types of hazards. Keep 1 copy in an offsite location to... Continue reading
Posted Jan 25, 2014 at Photography Blog by Marathon Press
Image
What to Consider When Rebranding Your Business by Sarah Higgins, Marketing Project Manager When I first came to H&H last summer, I found a photo lab with a multi-colored, old-style logo on the side of the building. I almost turned around before the first interview. Thus, the power of branding. Branding tells the consumer so much about a company. Are you traditional, modern, stuck in another decade, moving forward, upbeat, somber....the list goes on. Do you care enough about your company to invest in branding? As a graphic designer and marketing person, I will admit, I am more sensitive to... Continue reading
Posted Jan 9, 2014 at Photography Blog by Marathon Press
Image
Make a Fresh Start in the New Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Happy New Year everyone! It’s hard to believe a new year has started and for many people that means a time for new resolutions. For many that includes, weight loss or a change of some bad habits. Speaking of changes, are you stuck with the same resolution about your business you’ve had for the past couple of years? The one where you say – I’ve got to do something about my marketing! Or, I can’t keep doing the same old things because I’ll keep getting the... Continue reading
Posted Jan 9, 2014 at Photography Blog by Marathon Press
Image
The World's Best Business Card... Seriously! by Bruce and Josh Hudson Greetings and Happy New Year all you Photographic Entrepreneurs out there, Bruce and Josh Hudson here! With the end of 2013 and the beginning of 2014 upon us, a lot of goal setting and resolutions come to mind for everyone. For us as business owners, it’s time to reflect on the past year, look at your numbers and see where you can improve on your bottom line next year. It’s also time to start getting your marketing plan in place for the upcoming year. A lot of photographers who... Continue reading
Posted Jan 5, 2014 at Photography Blog by Marathon Press
Image
The Importance of Education - See for Yourself at Imaging USA! There are a ton of talented photographers out there. All you have to do is Google search the word “photographers” and it’s amazing the talent you’ll find. Now put yourself in the shoes of your potential customer. Can you imagine how confusing it must be for the public to choose a photographer? Who do you know? Who can you trust? Who’s going to be around in a year or two? While technology has lowered the cost to start a photography business, the one thing that hasn’t changed is the... Continue reading
Posted Dec 22, 2013 at Photography Blog by Marathon Press
Image
For Your Inspiration: Dance "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Dec 13, 2013 at Photography Blog by Marathon Press
Image
The App of All Apps by Mark Weber, M.Photog.Cr, M.Artist, CPP I am a lousy typist. I am forever committed to the pinky, middle finger and thumb method of hunting and pecking. I look at some of my colleagues who can fly through the keyboard with eyes fixated on their monitor, able to seemingly think the words right onto their screen. That’s not me and it will never be me, I guess. I’m more of a get a piece of paper, jot down notes and doodle while solving the world’s problems . . . until recently. No, I did not... Continue reading
Posted Dec 6, 2013 at Photography Blog by Marathon Press
Image
For Your Inspiration: Just Having Fun "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Dec 5, 2013 at Photography Blog by Marathon Press
Image
It's All About Cash Flow and Sometimes Cash Flow Sucks! by Bruce and Josh Hudson Let's face it, in business it's all about cash flow. Overhead or your monthly fixed costs relentlessly march on despite your sales volume. You'd think it would be easier - sales minus fixed and variable costs (cost of goods sold) equals profit. So you must continually generate enough cash flow to maintain overhead and hopefully have some left over for yourself, called profit. I think of this process much like keeping your foot on the car's gas pedal. Once you take your foot off the... Continue reading
Posted Nov 22, 2013 at Photography Blog by Marathon Press
Image
For Your Inspiration: Ocean Life "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Nov 21, 2013 at Photography Blog by Marathon Press
Image
Ignore PPI, Count Pixels by Jerry Weiner, CEO You’ve likely heard that image files going to print should be set to 300 PPI (pixels per inch) and photos for the web should be set to 72 PPI. In actuality, the PPI (often confused with DPI) numbers are of no consequence and can be more or less ignored. What truly matters is the number of pixels your image contains. Generally, higher pixel counts result in larger file sizes and larger prints. PPI, however, has no impact on file size. Having said that, the concept of PPI is useful when figuring out... Continue reading
Posted Nov 15, 2013 at Photography Blog by Marathon Press
Image
For Your Inspiration: Fantasy "For Your Inspiration" is an ongoing series of weekly posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here. Continue reading
Posted Nov 15, 2013 at Photography Blog by Marathon Press
Image
Start Planning Now For the First of the Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014. Chances are you’re wondering where to start and if it's worth even planning for anything in January and February right? Everyone says it’s so dead and people don’t have money to spend after the holidays, so why... Continue reading
Posted Nov 8, 2013 at Photography Blog by Marathon Press