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Brian: As the guy who wrote the book on Ted Turner and CNN, I am disappointed that your advice to Jeff Zucker is without any real substance. You are wrong that returning CNN to its roots and core competency is not a winning formula, especially against the partisan competitors CNN has spawned. It is hard to find real news anywhere on television these days and integrating CNN's digitial intiatives with its broadcasts, eliminating 'appointment programming' and fatuous talking head programs will restore credibility and viewership and insure that concerned viewers everywhere will turn to CNN whenever they walk into a room with a TV set, since it is important for them to know what is really going on in the world. Zucker's gift for promotion and making headlines can translate into CNN's being taken seriously once again and justifying the bloated CPM's TimeWarner has been able to charge advertisers, despite its decades long ratings decline.
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Nov 28, 2012