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Brandi Campbell, Marketing Coordinator
Social Media / Email Marketing
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Online legal documentation services are gaining in popularity. To compete and win clients, law firms must be sure that websites are high in quality and performance. Continue reading
Posted Jul 1, 2015 at Integrity Marketing
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Research shows that website bio pages are one of the top searched pages overall – sometimes only second to the homepage. With a bio being one of the most important pages of a website, you sure do want a good one! Spruce up your bio with these helpful tips. Continue reading
Posted Jun 23, 2015 at Integrity Marketing
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Do you ever wish you could get your business on a show similar to Bar Rescue or Restaurant Impossible? You know, the shows where the experts come in and shake things up to save a business. Well you are in luck, because we’ve got some “tough love” to help refresh your marketing messages. Continue reading
Posted Jun 11, 2015 at Integrity Marketing
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Your content strategy is very important, so if you 1) don’t have a content strategy or 2) haven’t updated your content in years, you may be missing the mark and falling behind. Continue reading
Posted May 21, 2015 at Integrity Marketing
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Many of our clients want to know how to get on Google's good side. Not a surprise, considering 3.5 billion searches are done per day through Google -- and counting! So what can you do to make sure your website is coming up in the mix? Ask for reviews! Continue reading
Posted May 6, 2015 at Integrity Marketing
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Are you making these 5 Attorney Marketing Mistakes? If so, you could be missing out on a ton of business! Take the test on the IMS Blog. Continue reading
Posted Apr 14, 2015 at Integrity Marketing
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Our very own IMS President Kyle Krull was sworn into the bar of the United States Supreme Court on Monday. Kyle was part of a group of Washburn University School of Law alums appearing in open session before the justices. Hear from Kyle about this amazing experience! Continue reading
Posted Mar 13, 2015 at Integrity Marketing
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Estate planning attorneys and elder law firms face a competitive market for legal services. How can you rise above your competition? In order to succeed, you must use strategic business planning to grow your practice. IMS CEO Jennifer Goddard explains more on this hot topic. Continue reading
Posted Mar 4, 2015 at Integrity Marketing
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Have the rules for email marketing changed? Actually, yes. Many email standards remain unchanged, but there are some so-called rules out there about email that don’t really apply anymore. Here are a few important ones to recognize. Continue reading
Posted Jan 28, 2015 at Integrity Marketing
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By now everyone has had their fill of Halloween candy and already dreaming about the Thanksgiving turkey. Yes, November is here and December is not far behind. The holiday season fills up fast, so it's best to check in on your marketing plan before the hustle and bustle takes over. Ask yourself these questions about your November Marketing Plan. Continue reading
Posted Nov 12, 2014 at Integrity Marketing
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Does the very mention of the word "analytics" make your eyes glaze over a bit? I don't blame you if the thought of sifting through tons of numbers and metrics makes your brain hurt before you even begin. Read on for Google Analytics - What You Need to Know. Continue reading
Posted Oct 23, 2014 at Integrity Marketing
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Fall is in full swing! In the midst of pumpkin patches, colorful leaves, baseball playoffs, football season and the end of another tax deadline (Oct. 15th!), it can be difficult to carve out time for your marketing plan. But failing to plan is planning to fail, so let's set aside some time to review where you stand and what lies ahead. Continue reading
Posted Oct 15, 2014 at Integrity Marketing
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If you've spent any time on LinkedIn reading updates, you've likely come across some articles published directly on LinkedIn's Publishing Platform. While this platform used to be reserved for "Influencers" only, LinkedIn has now opened up its publishing tool to members. So if you don't have access to publish a post yet, just know it's coming! LinkedIn is in the process of rolling it out to members now. Continue reading
Posted Sep 17, 2014 at Integrity Marketing
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Do you need a LinkedIn Company Page for your practice? Well, it depends. Let's break down the pros and cons of these pages and you can decide for yourself. Continue reading
Posted Sep 5, 2014 at Integrity Marketing
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A good review can go a long ways in building your reputation as a top-notch attorney in your local market. Of the consumers that searched for lawyers on Google, 29.5% then searched the lawyer's website and 27.6% read their reviews on Google. So not only do you want your current clients to give a good review to their friends, but you also want to make sure those reviews are making their way to the internet. Continue reading
Posted Aug 26, 2014 at Integrity Marketing
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The lazy days of summer are almost behind all of us, and pretty soon everyone will get back to business as usual. Are you ready? Let's get prepared by asking these questions about your August Marketing Plan. Continue reading
Posted Aug 5, 2014 at Integrity Marketing
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Although it is important to share fresh content on social media, you don't have to ditch your old content after one post. You can re-share relevant posts, blogs and articles again to get more views from your followers. Continue reading
Posted Jul 22, 2014 at Integrity Marketing
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It can be hard to get back to business right after a fun-filled weekend, or even during the summer months in general. So if you're having a tough time bringing the focus back to work, I recommend grabbing your Marketing Plan for a quick review! Continue reading
Posted Jul 8, 2014 at Integrity Marketing
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Do you have FIFA World Cup fever? Much like a talented sports team prepares for their next win, a successful law practice needs to have a strategic game plan as well. Learn how you can reach your law firm goals through strategic marketing and cutting edge tools. Continue reading
Posted Jun 26, 2014 at Integrity Marketing
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Your website, blog, newsletters, social media accounts, video and strategic SEO all work together to build your practice. But what key element must be present for all of these pieces to work? CONTENT. Not only do you need good content, but you need to know HOW MUCH content is appropriate. Continue reading
Posted Jun 16, 2014 at Integrity Marketing
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School's out for summer (are you singing the song in your head?). Now that all those spring activities are over, it's time for the dog days of summer to begin. But before you settle into vacation mode, let's kick off June with a Marketing Plan Review. Continue reading
Posted Jun 4, 2014 at Integrity Marketing
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We have entered the last month of Spring! May tends to be another busy month -- so before your schedule gets too chaotic, let's take a moment to check in on your marketing plan! Continue reading
Posted May 8, 2014 at Integrity Marketing
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IMS has been sending email newsletters for estate planning and elder law attorneys for years, so we know which rules to follow and which ones can be up for debate. Here are a few breakable rules for attorney email marketing. Continue reading
Posted Apr 29, 2014 at Integrity Marketing
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Tax Day is here! Whether you are celebrating getting your tax return finished on time or planning on filing an extension, you may as well enjoy Tax Day deals while you can. Local and national businesses are offering fun freebies on April 15th and beyond to take your mind off the tax bill. Continue reading
Posted Apr 15, 2014 at Integrity Marketing
You can make personal posts on the blog as well, it's completely up to you! If there is a certain event or holiday coming up, feel free to create your own blog post for that day. Relating it back to estate planning is even better! And as to the week day or weekends, that is entirely up to you. If you don't want to swap out the blog content on industry articles for a personal post, then you can schedule a personal post for over the weekend or keep it on social media.
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