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April Leabo, Production Manager
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Once you have a better understanding of how visitors to your estate planning and elder law website behave, you may want to consider a few tweaks to enhance its performance. We know that the addition of lawyer videos makes a significant difference on website engagement, for example. Frequently updating your blog gives visitors the confidence that you are actively engaged yourself with your website, boosting their confidence. Continue reading
Posted Dec 9, 2016 at Integrity Marketing
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Now that we know who is visiting your site, let’s take a look at what they’re actually doing once they’re on your site. Look at Pages per Session and the average number of pages a user visits when they land on your site. More pages per session means that users are being engaged with your content and want to explore your site. Most clients on average have two page views per session, mainly because viewers are interested in a specific need. Maybe a couple has just had their first child and are curious about Estate Planning, or an adult child’s parent suddenly needs long-term care. These users are more likely to visit one web page with the area that applies specifically to their concern. Continue reading
Posted Dec 8, 2016 at Integrity Marketing
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Once you start reviewing your IMS Essentials Marketing report on a regular basis and reviewing your Essentials 1.0 dashboard and your AWR Reporting, you’ll start seeing correlations between behavior on your website and what goes on in your estate planning and elder law practice. As a result, you’ll be able to make more informed decisions about marketing and strategic planning for the growth of your practice. Continue reading
Posted Dec 7, 2016 at Integrity Marketing
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Each month, IMS account managers distribute your Essentials Marketing report via email. This report contains links to both your Essentials 1.0 dashboard and your AWR Reporting. We also provide a link to a Marketing Guide which explains how to access your Google Analytics and provides an explanation of the terms used in analytics. Continue reading
Posted Dec 6, 2016 at Integrity Marketing
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Much has changed in the face of search engine optimization over the past ten years. With each break and new solution for rank improvements follows over-used and out of date practices. Join your team at IMS on November 09, 2016 at Noon central (CDT) for a webinar designed exclusively for the Essential Attorney™ and staff*! Continue reading
Posted Nov 7, 2016 at Integrity Marketing
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Keeping up with the ever changing platforms of social media, technology, and the best-practices for website and search engine optimization is a never ending task. If you are stuck in the land of keyword stuffing and over-populating your website with outbound links as a means to boost your search engine ranking, it's time stop. Continue reading
Posted Oct 11, 2016 at Integrity Marketing
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Are you actively managing your online directory listings? Do you have systems and procedures in place to help facilitate an update should the need arise? Are you even aware that your firm has online directory listings … that perhaps you have never even heard of? Continue reading
Posted Sep 12, 2016 at Integrity Marketing
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Join your team at IMS on May 11, 2016 at Noon central (CDT) for a webinar designed exclusively for the Essential Attorney™ and staff*! Are you reviewing your Essential Marketing Reports and website analytics each month? Do you find yourself scratching your head wondering what it all means … or if it's normal? Continue reading
Posted May 5, 2016 at Integrity Marketing
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Join your team at IMS on April 13, 2016 at Noon central (CDT) for a webinar designed exclusively for the Essential Attorney™ and staff! If you are preparing to move your office to a new location, we can help! There's more to it than just updating the address on your website – from planning out social media updates to verifying your Google My Business, we will assist you in a strategy to ensure all of the appropriate accounts are updated. Continue reading
Posted Apr 8, 2016 at Integrity Marketing
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If you've taken the steps to upgrade to a mobile-responsive website in the past few years, congratulations! You are well ahead of the most recent announcement from Google Continue reading
Posted Apr 5, 2016 at Integrity Marketing
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Join your team at IMS on February 10 for a webinar designed exclusively for the Essential Attorney™ and staff! This month's quick webinar will review how and why real, live personal support is one of the best things about your Essential Solution® marketing with Integrity Marketing Solutions. In fact, think of your support team at IMS as Ghostbusters. Continue reading
Posted Feb 2, 2016 at Integrity Marketing
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What is local search? According to a quick Google search, local search is … the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.You can be proactive in improving and maintaining your local search results by following these three best practice solutions: Continue reading
Posted Nov 4, 2015 at Integrity Marketing
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We discussed recently the importance of knowing where your domain was registered and who manages your domain name servers (DNS). This week we'll review a plan and provide a tool for documenting and keeping track of your domain name registrar and DNS manager. Continue reading
Posted Sep 8, 2015 at Integrity Marketing
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Clients often wonder about the concept of "duplicate content" and how Google may penalize a site for this black-hat SEO tactic Google views duplicate content as an issue when a webmaster attempts to game their SEO system by filling a web page with repetitive words in an effort to get that page ranked higher in search engine results. Continue reading
Posted Aug 27, 2015 at Integrity Marketing
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When it comes to getting a new website, one of the important aspects is your domain name; especially your EXISTING domain name. On occasion we find that some firms are not sure how to access their domain registrar (e.g., GoDaddy or Network Solutions) or they don't know who manages their domain name server (DNS). When this happens we go through a series of investigative steps to help the law firm track down who their registrar is or who manages their DNS. And other times we are met with resistance and an inclination for the law firm to think that it would be much easier to just get a new domain. This couldn't be farther from the truth! Don't be tempted to commit this marketing sin! Continue reading
Posted Aug 12, 2015 at Integrity Marketing
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Law firm managers may be asking themselves, "Does my website meet ADA accessibility rules and regulations?" A better question may be: "Does my website need to meet ADA accessibility rules and regulations?" Continue reading
Posted Aug 5, 2015 at Integrity Marketing
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Did you know that Integrity Marketing Solutions offers a client support ticket system? When you have an edit to your website or need to ask a general question, the ticketing system is the fastest way to reach out to our team! Continue reading
Posted Jul 20, 2015 at Integrity Marketing
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Congratulations! You're ready to go live and launch your new website. It's a big step … we know! Many firms hesitate to take it – don't let that be you. After all, your website can't work for you if it's not published and associated to your domain in a manner that will allow web crawlers, spiders and Googlebots to find it and begin indexing it in search engines. So take a deep breath and go for it! We can't wait to get started on the next steps. Continue reading
Posted Jul 14, 2015 at Integrity Marketing
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Ever wonder what a customized YouTube Channel could do for your practice? Here are four benefits of hiring Integrity Marketing Solutions to do all the work. Continue reading
Posted Jun 15, 2015 at Integrity Marketing
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Do you double space after a period at the end of a sentence? If you answered: Yes, I ask: Why? Unless you are the only one in the office still using a typewriter, it's time to stop double spacing! Continue reading
Posted May 28, 2015 at Integrity Marketing
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Who's in charge of YOUR online listings? Do you have systems in place and someone in charge of keeping online listings up-to-date and accurate? If not, you could have an angry client on your hands! Continue reading
Posted Apr 28, 2015 at Integrity Marketing
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Have you ever wanted to post something to your Facebook page but didn't necessarily want to post it to your entire friends list? Today we'll learn how! Continue reading
Posted Apr 22, 2015 at Integrity Marketing
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In the past few weeks we've discussed how to create a friends list in Facebook and how to view posts from a friends list in Facebook. Today we'll walk through the steps for sharing posts to a select list of friends. Continue reading
Posted Mar 25, 2015 at Integrity Marketing
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In a previous post we discussed how to create a friends list in Facebook. Let's review one of the many ways we can use Facebook lists: Viewing Posts from Select Friends. Continue reading
Posted Mar 19, 2015 at Integrity Marketing
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Have you ever wanted to create custom friends lists in Facebook? Follow this helpful tutorial from IMS Production Manager, April Leabo. Continue reading
Posted Mar 3, 2015 at Integrity Marketing