The store of the future is just around the corner, and it has started to materialize today, thanks to now-ubiquitous technologies like the smartphones in our pockets and the online shopping tools we tend to take for granted, like ratings and reviews and product recommendations. Shoppers have not only grown accustomed to these tools, they’ve gotten so used to them in their shopping experiences that it would be strange and disappointing not to have them. So when a recent study suggested that some of the more futuristic elements of the store of the future were a bit too “creepy” for shoppers today, it’s good to remember that most... Continue reading