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Vanessa Williams
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Back in 2008, Starbucks announced their goal of wanting to become the Third Place in our daily lives (i.e. Home, Work, and Starbucks.) That idea has grown to be even more important over the last six years as consumers, especially Millennials, are increasingly looking for non-traditional places to hang out, eat, drink or get work done. Why go to the library when you can go to a coffee shop? Why go to your office to work when you could go to…FRIDAYS? TGI Fridays is bucking the chain casual dining stereotype and has opened a new concept restaurant in Texas that focuses on becoming a community-gathering place for various... Continue reading
Posted May 5, 2016 at Shopper Culture
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As Super Bowl fans grow increasingly excited and anxious to see how their favorite team will fair in the 50th annual Super Bowl celebration, they’re also anxiously awaiting the various mega-brand ads that will garner as much social chatter as the game itself. Many brands use the Super Bowl hype for new product or campaign launches, and this year is no different. Taco Bell announced in January that they’d reveal their next "mystery mash up item" during their 2016 Super Bowl ad, and even the actors were left in the dark on what the new menu item will be. (See Taco Bell's Super Secret YouTube video.) For Taco... Continue reading
Posted Feb 4, 2016 at Shopper Culture
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Over the past year Whole Foods has made its Atlanta Flagship store a digital playground. Their view of retail "tech-tainment" has now expanded to include a plethora of digital solutions designed to enhance and complement the shopping experience. They've introduced a virtual concierge and several digital screens that share stories about their commitment to local farmers and sustainability. The beer, wine, and cheese sections now include digital displays that include product education, recipes and pairing ideas. They even have a digital mirror that encourages shoppers to strike different poses, which trigger images of recommended health products like vitamins and protein shakes. At the same time, as shopper marketing... Continue reading
Posted Jan 15, 2016 at Shopper Culture
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As we look ahead into 2015, we continue to see a shift in everyday consumer and shopper behavior. Society is becoming busier and busier, which is causing shoppers to reconsider everything to find more convenient, yet unique, solutions. Here’s a look at a few trends that will continue to affect CPGs in 2015 and beyond. 1. Right Now Grocery Shopping: Convenience for the Busy Household. On-the-go, time-crunched consumers increasingly want to shop when and how it’s most convenient to them, which is driving the explosion of online grocery shopping, curbside pick-up, and other convenience services. The growth has been steady for the past several years, but we’re expecting... Continue reading
Posted Jan 14, 2015 at Shopper Culture
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The American Dream used to be about getting bigger and better things as life progressed. Get married, get a promotion, get the big house in the suburbs, buy a minivan/SUV, and have 2.5 children to fill it all up. Although many people still aspire to this traditional American Dream (and there’s nothing wrong with that), a new dream is popping up across multiple generations – the Urban Dream. The Urban Dream is about the freedom and experiences that an urban existence can bring you. Millennials are opting to hold off on marriage, children, and big, “grown-up” purchases like a car or home, and staying in urban areas. At... Continue reading
Posted Feb 6, 2014 at Shopper Culture
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Feb 4, 2014