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Sarah Blomquist
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Ads are always designed to sell something but tracking whether or not they actually led to a sale can be tricky sometimes, especially when they are social media platforms. And now Facebook, of all platforms, is about to change all that. Now Facebook ads can include interactive maps of store locations to help shoppers find the physical store. In addition, advertisers will be able to track views to physical visits. Snapchat, too is getting in the mix and added several executives earlier this May to manage their ad tracking partnership developments with Oracle and Google. It will be interesting to see how effective indeed these ads really are.... Continue reading
Posted Aug 31, 2016 at Shopper Culture
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Mondelez International is making headlines with their new media strategy - branded content that's so entertaining, it not only helps build their brands but also adds a new revenue stream. Their "fearless" plan comes in three phases: it all begins with a live Skydiving stunt for Stride Gum, followed by a partnership with Buzzfeed, and lastly, a series of mobile games. If the way to consumer's hearts and wallets is from entertaining content, why not make that content and make extra from distribution rights, brand integration, and ad space? Their goal is to "break even (globally by 10%) or turn a profit by 2020." "Interruptive advertising is irrelevant,"... Continue reading
Posted May 31, 2016 at Shopper Culture
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According to a new report from App Annie on age and usage behavior, email is slowly dying as a communication tool with younger users. For ages 13-24, messaging apps are taking over. Meanwhile, the older crowds (45+) spend far more time on traditional desktop apps such as email and browser. Email dying as a communication tool is probably not too surprising, it is good to get actual stats against this behavior. What is interesting, however, are the shopper implications. For younger audiences, it's a mobile-first culture. Messaging apps are now used as a gateway to the rest of the net and more and more platforms are adding e-commerce.... Continue reading
Posted Apr 8, 2016 at Shopper Culture
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Jan 4, 2016