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Collin Jostes
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How do brands with high price tags overcome that value purchase barrier? Luxury car brands are using a different way in to justify the price point. Brands like Porsche, BMW, and others are opening and operating extensive experiential testing sites. Gone are the days of gentle test drives around the parking lot of a dealership while a salesperson meekly points out the improved air conditioning features included in your Prius. These “Experience Centers” let consumers test drive high-end models of cars along professional tracks with an instructor in the passenger seat educating you on how "test your limits to maximum speed”. They range in cost from three hundred... Continue reading
Posted Aug 15, 2016 at Shopper Culture
Marvel has been killing the game lately with its multitude of media ranging from kids' shows, to Netflix series, to box office spectacles. They have been able to connect with a wide-ranging audience through producing a good deal of quality content. This investment in quality has worked to assemble an avenging empire that will last for the foreseeable future. People love Marvel. Lots of people love Marvel. So many people love Marvel that the lines separating the true fans from the bandwagoners have diffused. Comic books only just got cool again and While there are those who think their beloved company has sold out… Marvel has turned the... Continue reading
Posted Jul 27, 2016 at Shopper Culture
We’ve come a long way since the first recipe of Coca-Cola, which was wine mixed with cocaine and marketed as a cure for morphine addiction. In 1898, the US government began taxing medication to drum up revenue for the Spanish-American War so Coca-Cola became a soft drink to avoid taxation. The big companies soon followed suit. Now we are on the dawn of a third revolution in drinkable enjoyable liquids. Sparkling water is tearing up the charts, moving in on territories recently vacated by sodas. With classic brands getting hammered for the destructive effects of sugar-fueled weight gain and diabetes, sparkling water is moving in to the market... Continue reading
Posted Jun 29, 2016 at Shopper Culture
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Jun 16, 2016