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Lauren Hendricks
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Shoppers today are voting with their dollars and increasingly making eco-conscious purchases; demand for low carbon footprint alternatives like meat substitutes is on the rise, and information about sustainability is readily available through a Google search. But, as more and more of these options enter the market, which alternatives will shoppers deem “too alternative?” For the meat industry, this question arose over a century ago and is back in the spotlight today. In the early 1900s, high immigration rates, exploding urban areas, and lack of suitable ranching land led to a meat shortage in the United States. This scarcity was cause for concern among consumers, and the media... Continue reading
Posted Jun 7, 2017 at Shopper Culture
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For a few years, Pinterest has been working to grow from a social sharing platform into a tool that truly drives online transactions. The company has made several changes to its platform in an effort to achieve this--such as developing its ads API capabilities for promoted pins and adding a “buy” button. More recently, Pinterest has been working to drive online purchases by making an even bigger change. The platform is adapting its content and capabilities to reach beyond its traditionally female user-base and appeal to men, whose online behaviors may be more conducive to Pinterest's goal of playing a larger role in eCommerce. As Edison Research’s Social... Continue reading
Posted Jan 30, 2017 at Shopper Culture