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Lauren Hendricks
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More shoppers will be getting out their wallets this back-to-school season; 67% of shoppers report that they will be doing some form of back-to-school shopping this year, up from 57% in 2015. And while most of this shopping will be done at mass retailers such as Walmart or Target, online retailers like Amazon are starting to gain a larger share of back-to-school dollars. Back-to-school shopping will see some other changes this year--many of which are lead by younger shoppers and their desire for experiences and tech-savvy nature. We are seeing more shoppers prioritize things like fun back-to-school shopping experiences, and Online has received the highest satisfaction score of... Continue reading
Posted Aug 29, 2017 at Shopper Culture
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“Related to items you’ve viewed...” “You may also like…” “Top picks for you…” These are just a few of the phrases shoppers encounter when browsing the web as online retailers use data and technology to deliver a hyper-personalized shopping experience. Online retailers are also providing convenience through offerings like two-day shipping and one-click ordering. Shoppers are growing accustomed to this level of personalization and convenience. As a result, brick-and-mortar retailers are working to meet shopper expectations by adding technology to their stores. For example: Walmart is testing robotic shopping carts that scan shopping lists and lead shoppers to the corresponding items. Lowe’s is using augmented reality to create... Continue reading
Posted Aug 1, 2017 at Shopper Culture
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Amazon originally set out to disrupt the way we consume literature, but the company has grown into an eCommerce giant with an abundance of capabilities. Amazon still influences our content consumption, but it also affects the way we shop and go about our daily lives. Shoppers have grown accustomed to the array of products and consumer reviews on Amazon.com as well as its signature two-day shipping. They’re even starting to welcome Amazon into their homes in the form of the company’s AI assistant, Alexa. Amazon is now making its way into the brick-and-mortar space, purchasing Whole Foods and testing physical concepts like Amazon Go. At the same time,... Continue reading
Posted Jul 28, 2017 at Shopper Culture
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Shoppers today are voting with their dollars and increasingly making eco-conscious purchases; demand for low carbon footprint alternatives like meat substitutes is on the rise, and information about sustainability is readily available through a Google search. But, as more and more of these options enter the market, which alternatives will shoppers deem “too alternative?” For the meat industry, this question arose over a century ago and is back in the spotlight today. In the early 1900s, high immigration rates, exploding urban areas, and lack of suitable ranching land led to a meat shortage in the United States. This scarcity was cause for concern among consumers, and the media... Continue reading
Posted Jun 7, 2017 at Shopper Culture
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For a few years, Pinterest has been working to grow from a social sharing platform into a tool that truly drives online transactions. The company has made several changes to its platform in an effort to achieve this--such as developing its ads API capabilities for promoted pins and adding a “buy” button. More recently, Pinterest has been working to drive online purchases by making an even bigger change. The platform is adapting its content and capabilities to reach beyond its traditionally female user-base and appeal to men, whose online behaviors may be more conducive to Pinterest's goal of playing a larger role in eCommerce. As Edison Research’s Social... Continue reading
Posted Jan 30, 2017 at Shopper Culture