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Lauren Hendricks
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For a few years, Pinterest has been working to grow from a social sharing platform into a tool that truly drives online transactions. The company has made several changes to its platform in an effort to achieve this--such as developing its ads API capabilities for promoted pins and adding a “buy” button. More recently, Pinterest has been working to drive online purchases by making an even bigger change. The platform is adapting its content and capabilities to reach beyond its traditionally female user-base and appeal to men, whose online behaviors may be more conducive to Pinterest's goal of playing a larger role in eCommerce. As Edison Research’s Social... Continue reading
Posted Jan 30, 2017 at Shopper Culture