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Teddy Kremchek
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This week, I finalized my surveys in Qualtrics and sent them to my client for review. We have a call set up for later today to discuss and make changes, if necessary. I'm curious what her thoughts will be, and if she thinks this will be sufficient to gather insights. I assume there will be some changes necessary, but I'm hopeful that the overall theme is on point with her thoughts. I tried asking my client about a competitive analysis for a specific category, but she didn't seem interested. Because this project should remain "brand-agnostic," there are many modules within... Continue reading
Posted 4 days ago at CAPSTONE!
This week was filled with trials and tribulations as I continue to maneuver through this project. With time no longer on my side, I'm starting to feel the days to the presentation tick down. My project has become deceptively challenging because of its vagueness and broadness. In my surveys, it's quite challenging to try to uncover key insights on buying habits of a target audience while remaining brand-agnostic. It's also challenging to deliver most of the modules in the field book for my project when my client doesn't want any insights related to a brand. Therefore, I am struggling with... Continue reading
Posted Mar 12, 2018 at CAPSTONE!
It has been a stressful week, but I'm starting to breathe a little better. I started worrying a lot about the final deliverable and how I would present my insights to my client. But after trading some emails back and forth with my client, Susan, I feel a lot better about where I am. I'm progressing through my interviews and am beginning rough drafts of my survey design. I think it'll get me on the road to some good insights. After talking to Drew this morning, I feel better about my final presentation as well. I was a little anxious... Continue reading
Posted Mar 5, 2018 at CAPSTONE!
My takeaway this week is that in-person interviews take longer than I anticipated. People tend to talk a lot when talking about themselves, and they talk even more when talking about their children. I still have more interviews to complete, but I realize the largest chunk of work will be synthesizing all of the responses that will allow me to move to my next step. After the interviews I've completed already, I already spot trends and similarities in terms of certain answers, which is helpful. I need to wrap up my interviews soon and take time to synthesize before I... Continue reading
Posted Feb 26, 2018 at CAPSTONE!
After meeting with Drew last week, I realized I needed to quickly align with my client about how specific they want me to take my research. From initial project overview to what my client explained to me, there were quite a few disconnects, so gaining the clarity and aligning on specifics was helpful. From there, I was able to tweak my interview guide and was also able to alter my interviewee list. I've started compiling a list of people to interview, which I start this week. I feel confident that my guide will help to get me qualitative insights which... Continue reading
Posted Feb 19, 2018 at CAPSTONE!
As I move along through my capstone process, I feel as if I am in a good place currently. My client agreed to my project charter and signed away, giving me the ability to start my research. Thankfully, my client has been extremely easy to work with and responsive in my communication. I think my transparency in our initial meeting about my current schedule allowed her to realize that I have a lot of things going on, but I did my best to communicate that I will be available for updates/communication along every step of the way. I also promised... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
This phase of the Capstone project was about mapping out deliverables and a timetable for each deliverable. While this project is unique in that it's not for a specific company or product per se, there are still many deliverables that I need to address to ultimately deliver the final deliverable. Thankfully, this project is very similar to a past project that I've worked on in Market Research so I am familiar with the process of gathering both qualitative and quantitative data. But, as I mentioned in my last blog post, I worry about my lack of resources being a cause... Continue reading
Posted Jan 29, 2018 at CAPSTONE!
As I begin my journey down the path of my MS, Marketing Capstone project, I am anxious about the upcoming 12-ish weeks. Having had a positive initial meeting with my client, Barefoot Proximity, I feel that I have a solid foundation as I begin my work, but I also realize how much individual work I have in front of me. Having an established, reputable company as a client, I realize they will have high expectations for the results I deliver at the end of this project. My project assignment is to deliver consumer insights on a specific target audience. Initially,... Continue reading
Posted Jan 21, 2018 at CAPSTONE!
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Jan 15, 2018