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Shopper Culture
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For Super Bowl LII, NBC sold an estimated $500 million in ads with an average of $5 million per 30-second spot. Which seems like a lot, but not without some major benefits. According to The New York Times, 55% of Millennials said they consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event, and a third of Millennials would prefer a boring Super Bowl with great commercials versus a great game with boring commercials. In the age of cutting the cord, gaining the opportunity to have over 111 million people view your ad might make the $5 million price worth the... Continue reading
Posted Feb 5, 2018 at Shopper Culture
Wondering how shopper decide between brand name and private label? Our latest Issue of The Checkout takes a look at just that. In fact, the study found that a key reason for shoppers’ continued shift back to name brands is trust. Nearly 50% of shoppers believe name brands are more reliable, are better quality, and offer more of a variety compared to private-label brands. And while price has always been the tie breaker, shoppers' perception of a cheaper price toward private label has dropped 8% since 2015. Interestingly enough, some private-label brands are mistaken for manufacturer brands, perhaps because of their organic offerings or because the names themselves... Continue reading
Posted Sep 18, 2017 at Shopper Culture
We, as consumers, have reached a moment of change in our culture and our world when it comes to artificial intelligence (AI). It is a vast and ever-evolving experience that is already embedding itself in multiple aspects of everyday life. While it feels like true AI is years away, a recent interaction between chat bots have suggested otherwise. To be clear: there is no SKYNET, no sentient robots, and no, we're not in the Matrix; but scientists and tech-savvy CEOs like Elon Musk, Stephen Hawking, and Bill Gates have warned people to take AI seriously. There are, however, those with a more optimistic view. Facebook creator and CEO... Continue reading
Posted Aug 3, 2017 at Shopper Culture
Announced this morning, Amazon will be purchasing Whole Foods for $13.7 billion; around $42 a share. This is considered to be a premium factoring in Whole Foods' current stock price, closing last night at $33. In Amazon's recent press release, Amazon founder and CEO Jeff Bezos states: “Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy. Whole Foods Market has been satisfying, delighting and nourishing customer for nearly four decades – they’re doing an amazing job and we want that to continue.” So what does this mean for grocery and retail? While Amazon... Continue reading
Posted Jun 16, 2017 at Shopper Culture
Companies are willing to spend upwards of 5 million dollars on a Super Bowl advertisement because it's one of the biggest ad engagement opportunities of the year. But what happens if you don't have that kind of money? Well, The Honda Dealerships of Southern California have developed a different way to prompt Super Bowl viewers to engage with their brand; they are encouraging consumers to continue doing something they do every year--judge commercials and tweet. These Honda dealerships have preemptively put a dollar amount on every possible cliché Super Bowl advertisements could include. For every dollar that adds up, the dealerships (with the help of their agency, Secret... Continue reading
Posted Feb 2, 2017 at Shopper Culture