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Xiaochen Hu
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First of all, I would summarize this week's work. This week, our team have done a lot of work for our project. We finalized our client's video, sent emails to potential clients, finalized our website, and the presentation. Tomorrow morning at 9:30,we will present our work to our client. We hope our client would satisfied with our work. Definitely we do our best! The report is still on the way due to some editing work. Secondly, I would like give some advice to future Marketing Lucky Students. You will feel so lucky to have Drew Boyd, our director in your... Continue reading
Posted Jul 30, 2017 at CAPSTONE!
WOW, it is only two weeks left for us to finish the project. Time flies, right now we have done 90% of the project. The video editing will be delivered today by noon, cannot wait to see how the video is. This week, we would contact the client to schedule an appointment later this week, our team wants to make sure everything is on the right track before the presentation. Additionally, we already sent some direct mails to the potential fitness trainers and executive coaches about our client's service. Furthermore, we already establish a website for our client's service, it... Continue reading
Posted Jul 24, 2017 at CAPSTONE!
This week, we had a big improvement of the project. Firstly, we have done with the video filming, even we spent several hours on making the video, but we have all the things that we need in the video. The video would help our client to make more powerful influences on promoting his business. The video included: the introduction of the client and his business, the business type he would provide, what is his strength, the accomplishment and some words from his client, and why people should choose his business. The video is still under editing right now, should be... Continue reading
Posted Jul 16, 2017 at CAPSTONE!
Early Thursday Morning, our client gave us a message saying finally we could work on our video filming for his business. Can't wait for that to get it through. About this week, it is so interesting that in the progress of collecting data, we met some difficulties. Actually, we do not get enough data to support out work, so we redo the work on Mturk, it is happy to see that we have more data to support, but still need more than that. Waiting for that to be done soon. The other hand, we already talked to the video producer... Continue reading
Posted Jul 6, 2017 at CAPSTONE!
As this week, our team was trying to contact with the client, but we did not receive any words from the client. So, with the appropriate form of the survey, we sent out to Mturk in order to collect the data. Even in few days, we have limited data, but we could do more on other things while we are waiting for a considerable data. So far, some of the results surprise me. I found some interesting points that we could report to the client. I believe that this month would have more surprise coms out. Right now, we are... Continue reading
Posted Jul 3, 2017 at CAPSTONE!
This week had been a peaceful week for us, after Monday's first project review check with our professor, my teammate and I were more confident with the project. Right now, we are waiting for our client's feedback on our survey, because we want to make sure there is not sensitive word for the survey takers. Also, We just check in with our client about the progress of the project. Also, it is lucky to have two of our classmates involved in our project. Since we need to find some resource to expand our client's business, which their client would be... Continue reading
Posted Jun 19, 2017 at CAPSTONE!
This week, our project went well. We had a class on Monday, which was taking about how to take advantage of the butterfly effect into our project to solve some current issues. On Thursday, we had our second meeting with the client and discussed about the details of the project. Primarily, we set up a marketing research questionarire asking about some behavior questions of our target audiences. Additionally, we would meet with some of the client's clients to know more about the service that our client provide and the feelings after the providing services. Our team want to offer the... Continue reading
Posted Jun 11, 2017 at CAPSTONE!
As we finished up the Charter, we found out that there were more work need to be finished. As we look deeper of the things that we need to do, we realized that we should put more work on the research part of this particular industry. Overall, in our project, the first-half session is more indoor work, but in the second-half session, it would be more outdoor activities.In the meantime, since our client's goal is to target more "high profile" clients, privateness is more highly considered in the case.We plan to meet with our client next week to finalize some... Continue reading
Posted Jun 3, 2017 at CAPSTONE!
This Thursday Morning was the first meeting for our group and client. Overall, the meeting was fantastic and we had a good start for the project. Our client seems very knowledgeable and experienced in his business area, he used to do some businesses around worldwide. He started his current business couple years ago. Through our meeting, we initially went through some details about the client himself and his services. We wanted to know a little bit more so that we could understand better to deal with the following project. He shared many stories with us, which inspired us. Along with... Continue reading
Posted May 28, 2017 at CAPSTONE!
It has been a long wait to have our assignment setting up. Last Friday, my teammate and I finally have a chance to cooperate with our client. When I received the assignment, I was excited to meet with our client because he came to one of our classes during last semester. With that in mind, my teammate and I would look at some notes from that class and gather some useful information for our initial meeting this week. Before the meeting, my teammate and I would do some research about the company separately in order to avoid any missing important... Continue reading
Posted May 22, 2017 at CAPSTONE!
Finally, Marketing Capstone comes to my life in May 8th, 2017. Waiting for a yearlong to meet it! BUT! To be honest, I was a little bit afraid after the first day of the class because there would be a “Unpredictable” journey that I would travel. Last week in the class, professor Boyd talked about things around “Ambiguity” and “Variability”, and many things around how to take care of the clients, which meant to me that every step I walk should be careful and changeable. Even though I am still waiting for my client’s information, a pre-work has done and... Continue reading
Posted May 15, 2017 at CAPSTONE!