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Ted Magdzinski
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Capstone is going fairly smoothly for my partner and I. We have submitted our Phase 1 proposal to our client who indicated that we are on the right track with the kinds of research and data we want to collect, and has given us the leeway to hone in on specific insights about impulse buying we discover. If we find that AI and voice as triggers for impulse buying don't have any validity or enough data to support any sort of conclusion, we can move on and focus on areas of research that give us more viable insights. This seems... Continue reading
Posted 5 days ago at CAPSTONE!
This week was an important week for my partner and I on developing our capstone format. We finally got a chance to get together in-person midweek to go over our proposed charter and start developing some research methods. Aside from secondary research that will give us some good insights into human psychology and consumer behavior, we laid out some additional methodology to gather research. We discussed observational research of people in the grocery store, taking notes on how they make purchase decisions in the candy aisle. There's a lot more we can observe than what it seems at first glance,... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
Admittedly, this is the week I really need to buckle down and begin research for capstone. With a revised charter in hand, my partner and I will be meeting this week to discuss how we want to tackle gathering data and research methodology to help our client out. Personally, last week was my first week at my new job and included an overnight trip for my very first day. Not exactly the easiest time to start working on this big graduate school project, but a good life lesson to try and balance all my priorities as best I can. Also... Continue reading
Posted Jan 30, 2018 at CAPSTONE!
This has been a heck of a semester already for me. Friday was my last day working for UC and today is the start of my new job working for a branding company based in Charlotte, NC. Luckily they are letting me work from home for several months until we can move down there, but that will definitely make prioritizing my time between work obligations, family responsibilities, and capstone work much more critical. With that in mind, my partner and I have already hit the ground running trying to get ahead of schedule on our capstone. We are working on... Continue reading
Posted Jan 22, 2018 at CAPSTONE!
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Jan 9, 2018