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Ashlie Perry
Recent Activity
I spent the majority of the last two weeks interviewing distributers and end-users of Angleboard. Some of these interviews have lasted all of five minutes, and included only praise about the company. It's great to hear, but it's not always helpful. However, just this past Friday I had four interviews and I gathered some great information throughout the day. Most of the people I've talked to have been distributers, and it's interesting to hear about their needs from the company. Although price is important -- it's usually their number one priority when I ask -- I've also heard from several... Continue reading
Posted 7 days ago at CAPSTONE!
I spoke last week about my current task, which is interviewing Angleboard’s distributers and end-users to understand their view of the company and where they’d like to see the company move in the future. I’ve sent an email to all 102 clients, but unfortunately have only heard back from about 10%, some of whom don’t want to partake in the assessment. It’s a little disheartening considering Angleboard wanted me to interview between 20 -30 people by the end of this project, but I do think I’ll be able to get a good snapshot on perception if I can get at... Continue reading
Posted Feb 12, 2018 at CAPSTONE!
This week is when the real work begins. I'll be starting to phone interview distributers and end-users of Angleboard to understand their perception of the company's core competencies and values. The information I get from these interviews will shape the entire project and the takeaways I give to Angleboard, so I really need these conversations to go well and for the information I receive to be rich and solid. I received a list of people to contact from Nancy on Thursday. It contained over 100 people, and I am so, so thankful she took the time to compile such a... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
I've started to realize that the timeline I created for my project charter will help me ease into the enormous amount of work that needs to be done for this project. The deadlines throughout the semester help make things a little less overwhelming. So far I've accomplished four out of 13 tasks so I'm on the right track! This past week I submitted my charter to Angleboard for review. I received word on Friday that they had approved the charter (yay!) so now the real work begins. My next step will be to receive a list of distributers and end-users... Continue reading
Posted Jan 30, 2018 at CAPSTONE!
I'm only a couple of weeks in and I'm already having fun with this project. The company I'm working with is Angleboard, a shipping protection manufacturer that's known for their edge protection. I had my first phone call with my three main contacts, Nancy, Randy and Gary, the week of January 8 and was excited to find out I was working on a tactical execution plan for the company. I've always been someone who loves thinking about specific ways to improve marketing through fast, actionable methods, so this type of project is right up my alley. On the call, I... Continue reading
Posted Jan 20, 2018 at CAPSTONE!
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Jan 9, 2018