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Tarek Alaweih
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I had a project review with Professor Boyd this week , and we discuss the progress of the project. I also did the first primary interview with the Pest control Advisers ( PCA ) in California. The interviews consisted of several questions that address the background of the PCA , Crop protection plans, and how they gather information to update their knowledge and what are the industry trends. i figured out that Universities researches are considered the main source of information for the Pest Control Advisers , especially University of California at Davis.Also i learned how the government in USA... Continue reading
Posted 3 days ago at CAPSTONE!
In this week , I contacted through LinkedIn the Pest Control Advisers in California area to better understand their industry and the steps they have in their decision making module. I watched also YouTube documentaries about the PCAs in Michigan. I found that Awareness and Research are the main source of information they can get in a brand . So in other words a good advertising should always keep a high awareness in the mid of their customers and also to a brand should also disclose the researches conducted (Facts). The principles of persuasion is highly effective in brand awareness... Continue reading
Posted Feb 12, 2018 at CAPSTONE!
I started working on the core competency analysis, although my client wants me to focus more on personas creation. I figured out that building an effective marketing strategy requires to know the current situation analysis without overlooking the past situations. Diving in the secondary researches i did during the week i found that the customer benefits outcomes is an essential part of a decision marking. My client is a well-known company in the pharmaceutical industry and its market share is growing each year. The Big Picture framework and the Personas are the two variables they need to work on now... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
The marketing field book by Professor Boyd is the bible of this course, it helps a lot. After I met with the client, they asked me to develop Personas for the PCA(pest control advisers) in California.Through out the journey, I discovered that there are 9 million acreages of farms in CA only. In order to develop personas, I start reading about the PCAs and surfed several websites, and gathered information about how to push my client's products into PCAs minds before the market. Unfortunately, the head of Horticulture at UC didn't reply to my two emails, however I found everything... Continue reading
Posted Jan 28, 2018 at CAPSTONE!
All business and all industries in the world requires an astute marketers.This is my final semester at UC in the MS Marketing Program. Throughout the courses at UC i have learned useful techniques that help in my career growth. The Capstone project is a comprehensive course that fill the knowing-doing gap. My Client is Barefoot Proximity located in Cincinnati. I had a chance to meet them last week and know more about their project, expected deliverable and insights about the markets' challenges. My project is to create Personas for the PCA( Pest Control Advisers) through marketing and segmentation analysis. The... Continue reading
Posted Jan 22, 2018 at CAPSTONE!
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Jan 9, 2018