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Sharlene Mulchandani
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This week was primarily focused on wrapping things up and getting started on our final presentation and report. After Drew's class on Monday, I was able to get a better idea of how our presentation would look like and now we are just working on making it a success. We've already scheduled the presentation for this week with our client, and I am both excited and nervous. I cannot believe how time just flew by so soon. While working on the final presentation, I've realized that Andrew and I really did put a lot of effort into the whole project,... Continue reading
Posted Apr 9, 2018 at CAPSTONE!
Last week, Andrew and I finally got a chance to meet our client, Laurie. We were able to go over our social and media strategy deliverables with her, and she really liked our ideas and has already started putting a few of them into action. They have finally launched an Instagram page and have listed the event on Facebook. We also talked to Laurie about the DAAP Premium Experience and she loved the concept of it. We want to refine the idea a bit before we send it off to her, but she's already told us that she plans to... Continue reading
Posted Apr 2, 2018 at CAPSTONE!
This week, we had our second project review meeting with Drew. He gave us some really valuable feedback on our work and steered us to work in new direction. Over the week, Andrew and I worked on a media kit, which is basically the messaging we need to send out to gain the interest of fashion industry professionals. We plan to send our kit back to Drew today so that he can give us some additional feedback on it. We also have a meeting today with our client, Laurie. She has been quite busy these past few weeks, so this... Continue reading
Posted Mar 27, 2018 at CAPSTONE!
This week was quite productive as Andrew and I completed our channel and social media strategies and finally delivered them to our client, Laurie. We plan to set up a meeting with her this week to go over the specifics of our deliverables. We also plan to put our social media strategy into action as soon as we receive her final approval. In terms of channel strategy, we encountered some difficulties along the way. We reached out to several sources, but we didn't get any responses back. Up till now, we just received a reply from our college newspaper, The... Continue reading
Posted Mar 5, 2018 at CAPSTONE!
This last week, Andrew and I started working on our two deliverables, the social media and channel strategies. We also need to come up with a social media calendar for our client. All these deliverables are due by this Thursday, so the pressure is on. I have been looking into a few newspapers/ publications to try and see if they would be willing to cover the event. I have contacted them, now all I can do is wait for a reply. I also need to do some additional research regarding more potential sources to contact, so that the event receives... Continue reading
Posted Feb 26, 2018 at CAPSTONE!
This past week, Andrew and I had two important meetings lined up. Our first meeting was the review with Drew, where we went over our project progress and discussed the direction we needed to take things. Drew also gave us some valuable feedback and ideas which we have now decided to include in our project. We also had a client meeting with Laurie. We shared our current progress on the project with her, to check if we were on the right track. She too gave us some feedback and through the meeting we were able to come up with some... Continue reading
Posted Feb 19, 2018 at CAPSTONE!
I was glad to finally have class last week to get a better understanding of our project. By learning about the 'drill bit effect' and the attribute mapping technique, the two really helped us understand the various elements of the show and also helped us to figure out which areas we need to focus on more. This week, Andrew and I have two important meetings to go for. The first being the project review meeting with Drew. I hope we get some good critique on our current project status and find out where we can work harder or improve upon.... Continue reading
Posted Feb 12, 2018 at CAPSTONE!
This week, Andrew and I started actual work on our deliverables. We started with the value based pricing strategy which was the first deliverable as per our timeline. We had to do some initial research to know how this strategy works and how we can best put it to practice in our project. The DAAP Fashion Show, being such a major university event is planned months in advance. So the pricing of the tickets was already done for this year. We knew that no changes could be made to the current year’s ticket prices, but we could make good suggestions... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
This week was dedicated to writing up the project charter, which basically acts as our blueprint going forward with the project. Andrew and I were able to come up with a proper schedule and timeline, ensuring that all the client's deliverables will be met in time. Our schedule is pretty tight as compared to others as a major chunk of our work needs to be completed by the 1st of March, as per our client's request. So we need to start getting actual work done from this week itself. I am quite excited that we have been given the opportunity... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
When I was first assigned this project, I was quite nervous but at the same time I was super excited to work on the marketing plan for the Annual DAAP Fashion Show. I was glad that I had also been given a teammate, Andrew, to help me with it. Before our initial meeting, we were quite unsure what we were required to do and what was expected from us. Our client, Laurie Wilson, helped clear most of our doubts in that one meeting. She told us all about the fashion show specifics and how our role in it would mostly... Continue reading
Posted Jan 22, 2018 at CAPSTONE!
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Jan 22, 2018