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White Paper: Understanding the Video Game Shopper
Still think video-gamers are all awkward teenagers playing Zelda in their parents' basement? Think again. Gaming is mainstream and the mainstream retailers are supporting it. Click here to download the latest white paper on video game shoppers. You might not only be surprised to learn who plays video games but perhaps even more surprised to find out who is buying the games to begin with.
Posted Jul 16, 2015 at
Impulsive Shoppers Are Given Less Opportunity to Act on Impulse
The checkout area, while taking up little space compared to the rest of the store, currently has a big impact. A study conducted by EHI Retail Institute found that confectionary-heavy checkout zones produce more than 7% of total store sales (up 0.7% since 2010) though they make up only 1% of the store’s space. But as retailers move towards more convenient shopper solutions, like preordering, the power of the checkout comes into question. Think of the upcoming addition to the Starbucks app. Soon coffee connoisseurs will be able to order their beverages and pay by phone all while en route to the store, allowing them to skip the...
Posted Oct 23, 2014 at
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